MxMIndia

Tag: AB de Villiers

  • Backed by former South African international cricketer AB de Villiers

    CommsCredible buys cricket league franchise

    By Our Staff

     

    CommsCredible, PR tech startup, announced its involvement in the newly declared India Super League (ISL), by acquiring the Gurgaon franchise. The company has named its franchise as ‘Gurgaon InCredibles’. Note Gurgaon, not Gurugram.

     

    Set to commence in March next year, ISL is a franchise style cricket tournament launched in India by Last Man Stands (LMS), the amateur T20 cricket league, with cricketer AB de Villiers as global ambassador.

     

    Unveiling the new team, CommsCredible founder Aman Dhall said: “We are delighted to announce CommsCredible’s new team, ‘Gurgaon InCredibles’, as part of our association with Last Man Stands. Cricket is a religion in India and to have LMS India Super League 2023 as partners is a landmark moment for us. As owners of an amateur T20 cricket league, they will bring in immense value to our brand’s genesis story which has always batted for an active lifestyle and endorsed sports and wellness initiatives since its inception.”

     

  • The campaign has been targeted towards millennials and Gen Z

    Wrogn Active says, #GetoffyourAss

    By A Correspondent

     

    AB de Villiers and Virat Kohli recently engaged in a Twitter banter announcing the launch of Wrogn Active. The campaign focuses on one simple message – #Getoffyourass and has been targeted towards millennials and Gen Z. The South African cricketer is the face of the brand and he launched the initiative recently.

     

    Notes a communique: “The campaign focuses on spreading the message that physical activity is needed to be fit and active. Wrogn’s signature non-conformist has approached to create a look that blends fitness and fashion in a way no other active wear brand can.”