Tag: Aayush Agrawal

By A Correspondent

SoCheers Infotech has won digital mandate for Wok Express. The account was won following a multi-agency pitch that witnessed participation from leading agencies.

As a part of the mandate, SoCheers will manage the entire digital duties for Wok Express which includes social media management, digital engagement and strategy and will help drive business objectives. The main objective would be to create brand awareness through engaging campaigns.

Discussing the alliance, Aayush Agrawal, Founder & Director, Wok Express said: “We are looking at investing around Rs 100 crore into the brand and to have at least 125 locations across Mumbai, Pune, Delhi, Bengaluru and Hyderabad in the next couple of years SoCheers promises to be a strong partner in our times of growth & will be helping us bridge the gap to reach our target audience.”

Commenting on the win, Mehul Gupta, Co-founder & Director at SoCheers said: ‘’Wok Express has done a brilliant job at branding themselves so far across online & offline and we are excited to work on this strong marketable Asian Food QSR brand account. Taking Wok Express’ vision as ours, we are all geared up to deliver the best for the brand that will help them see a positive phenomenal change in their business.”