On the occasion of World Milk Day, Aashirvaad Svasti, a dairy brand from ITC, has unveiled a campaign titled #AajDoodhPiyaKya.
Said Abhishek Mehrotra, Vice President & Head of Marketing – Dairy & Beverages ITC Ltd: “Milk has always been an integral part of our culture and daily lives, and the simple question ‘Aaj Doodh Piya Kya?’ is deeply rooted in the affection and care that our loved ones have shown us over the years. Through this campaign, we aim to celebrate and honour the countless caregivers – from mothers and grandparents to teachers and neighbours – who have ensured that we receive the goodness of milk every day.”