By Our Staff
Aashirvaad Atta brand, unveiled its new campaign ‘Likh ke Le Lo’ aimed to empower consumers with detailed insights into crucial quality parameters of atta. This is expected to help them make informed choices. TV star Rupali Ganguli has been roped in for the campaign.
Speaking on the campaign, Anuj Kumar Rustagi, COO, Staples & Adjacencies, ITC Foods said: “Aashirvaad’s legacy of quality and purity takes a giant leap with the ‘Likh ke Le Lo’ campaign. This symbolizes our unwavering commitment to delivering whole wheat atta of the highest standards. This certificate not only assures consumers of our quality standards at every step, but also empowers them with information to evaluate their current choices. We believe this initiative will redefine consumer expectations, setting a new industry benchmark.”