MxMIndia

Tag: Aarti Srinivasan

  • With the appointments of Aarti Srinivasan and Neha M Dhanani

    Curativity unveils new leadership team

    Aarti Srinivasan
    Aarti Srinivasan
    Neha M Dhanani
    Neha M Dhanani

    The marketing services agency set up by former Lowe Lintas group captains Amer Jaleel and Virat Tandon, Curativity Brand Partners has appointed Aarti Srinivasan as Head of Creative and Neha M Dhanani as Head of Business.

    Said Tandon: “Aarti’s creative brilliance and Neha’s dynamic experience make them invaluable additions to our leadership team. In them we have found the leaders who are both capable and hungry to build a future facing marketing services agency. With so many brands vying for the consumers’ attention across multiple media, the traditional methods of brand building are not working. What brands need is an “Ownable Distinctiveness” that can be delivered through various touch points. We are confident that with our model of access to the best of the independent talent, Aarti and Neha will foster a new culture of collaboration in the service of delivering to the promise of distinctive brand work that’s ownable.”

  • Conceptualised and executed by BBH creative agency network

    CaratLane launches campaign for Valentine’s Day

    By Our Staff

     

    CaratLane, the omnichannel jewellery brand, has launched its digital campaign, “Love it or Hate it” in an attempt to make Valentine’s Day special for everyone. The campaign with three films has been conceptualised and executed by BBH India.

     

    Talking about the launch, Avnish Anand, COO and Co-Founder of CaratLane said: “As a brand, we have been witness to how our country has been celebrating Valentine’s Day in the last few years. We’ve seen more stories about how daughters have received jewellery on February 14 though their mum isn’t a fan of this day. We’ve realised that people need an excuse to gift and celebrate the love they have for someone in their life. And what’s unique about these stories is that it’s beyond the stereotypical couple gifting and extends to sisters, mother-daughters, aunts-nieces, etc. Through our 3 films, we wanted to highlight this beautiful insight and we’ve also curated special designs that make it easier for our customers to select thoughtful gifts.”

     

    Speaking about the genesis of the campaign idea Aarti Srinivasan, ECD, BBH India added: “Most advertisements about Valentine’s Day showcase people who absolutely love and celebrate the day in an over the top way. But in reality that’s not always the case. So for this year’s campaign, we explored a contrarian and a more real take by telling stories of those who aren’t fans of this day.