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Tag: Aarif Malik

  • Metigon will help the company in strategic positioning and image building for its bus brands in the country

    Metigon to handle PR mandate of JBM Auto, One Digital and JK Fenner

    By A Correspondent

     

    Metigon Enterprises, one of the fastest growing public relations and public affairs firms in India, has signed three new clients in automotive, digital and industrial engineering sectors.

     

    JBM group, the Delhi-based 7,000 crore plus makers of the ‘CityLife’ brand of Italian buses in India and the biggest supplier of auto components to almost every vehicle maker in India, has awarded its PR mandate to Metigon. The company is betting big on its bus business and believes it will be the next big leap forward for the Group. Metigon will help the company in strategic positioning and image building for its bus brands in the country. The account moves from Adfactors.

     

    One Digital Entertainment, India’s Leading Premium YouTube Multi Channel Network has awarded its PR mandate to Metigon. Once a heavily veiled company, One Digital Entertainment has evolved into being the only profitable digital company to successfully create multi-channel network business. Today, it helps create and discover amazing content on YouTube and other digital distribution/social network platforms by working with some of the finest artists and content creators. Metigon will be their first agency-on-record.

     

    Metigon has also signed up J.K. Fenner (India) Limited, a member of the JK Organization and a leading provider of mechanical power transmission and sealing solutions in India. The 85 year old organisation produces one the largest ranges of V-Belts, Oil seals, Moulded Rubber Components and Engineering Products for Industrial and Automotive mechanical power transmissions applications, catering to the steel, cement, coal, sugar, power, paper, textiles, food processing, agriculture and several other industries. Metigon will be JK Fenner’s first agency-on-record.

     

    “To end the year with three new clients is delightful, and goes on to reiterate that Metigon continues to be a boutique agency that focuses on delivering value across sectors,” said Aarif Malik, COO of Metigon Enterprises. “These win serve a testimony to our diversified teams who have always had an edge over large ‘network’ agencies who are unable to provide strategic inputs and flexibility clients look for.”

     

  • Bakul Gala has joined as Director, Aarif Malik takes over as Chief Operating Officer, and Sandeep Sarkar has been appointed Group Account Director

    Metigon ropes in 3 senior PRofessionals

    By A Correspondent

     

    Metigon Enterprises, the youngest entrant to specialised Public Relations and Public Affairs industry, has roped in three senior communications professionals. Bakul Gala, Aarif Malik and Sandeep Sarkar have taken office at Metigon in the last week in various senior capacities. The Mumbai-based communications firm already has a roster of several senior professionals heading its regional operations in India, including VK Cherian and Chiranjit Chakraborty in the northern markets, and Jashoda Madhavji in the western markets.

     

    Bakul Gala joins Metigon’s board as Director and will spearhead the Public Affairs business of the company. With over two decades experience in journalism and public relations, Mr Gala comes with an experience that spans multiple sectors and geographies, having been involved with providing senior consultancy to companies, several of them blue chip conglomerates, in the Middle East, Africa and South East Asia. He specializes in cross-border communications, market entry strategy, crisis communications, stock markets, fund launches and stakeholder relations.

     

    Aarif Malik takes over as Chief Operating Officer and will head the Public Relations business of Metigon. A PR professional of 18 years, Mr Malik’s career spans long stints in the country’s leading PR agencies, including Sampark PR, Perfect Relations and Madison PR. Best known for his trouble-shooting capabilities and crisis management, he has undertaken operational lead roles in his last two stints – those at Madison and Sampark PR – where he headed the agency’s operations and helped set up practices. Having executed campaigns for leading political parties and government administrative bodies, he is also known for his political PR and developmental capabilities.

     

    Sandeep Sarkar joins Metigon from Reliance Industries as Group Account Director and will head the agency’s Corporate practice. With over 18 years in media and public relations, Mr Sarkar is a rare professional to have made a mark in both the fields of communication. His 14 years of journalism were spent in some of the leading media houses such as The Indian Express, The Statesman, The Telegraph and Mumbai Mirror. His career in public relations has taken him to some of the best communications firms in India, including Sampark PR and Vaishnavi. His stint at Reliance Industries had him executing communication strategies for the Group’s corporate communication and that of its retail business.

     

    Says Nikhil Gerard, Managing Director, Metigon Enterprises, “Metigon’s growth path is defined by its positioning, that of a boutique, integrated communications firm. And that is where communication stalwarts like Bakul, Aarif and Sandeep fit in. With their rich and wide-ranging experience in public relations and public affairs, they will help drive the firm on the growth path it has charted for itself. We truly believe that we’re in the middle of some very exciting times. After two decades of existence the communications industry is poised at taking a major leap in the near future. With the core leadership team in place, we will be leading the change in India.”