MxMIndia

Tag: Aalok Bhan

  • To support Max Life’s initiatives to drive market leadership

    Max Life get Manisha Singh to head comms

    By Our Staff

     

    Manisha Singh
    Manisha Singh

    Max Life Insurance has announced the appointment of Manisha Singh as Corporate Vice President and Head of Corporate Communications. In her new role, she will be responsible to develop and implement strategic communications to support Max Life’s long-term goal, initiatives to drive market leadership. Based at Max Life’s corporate office in Gurugram, Singh will be reporting to Aalok Bhan, Director and Chief Marketing Officer, Max Life.

     

    Speaking on the appointment, Bhan said: “It’s a privilege to have Manisha on board as she brings in stellar expertise in the field of communications and marketing. We are confident that Manisha will continue to engage our customers and employees with empathy and purpose while narrating Max Life’s story with creative agility and depth. We wish her the best in her journey at Max Life.”

     

    Commenting on her appointment, Singh added: “I am delighted to be a part of the Max Life family. Life insurance is about trust and purpose, and I look forward to narrating the Company’s growth story that’s built on these fundamental values. I am excited to work with the wonderful team at Max Life in contributing towards deepening our brand connect with consumers by creating and delivering value-based content through engaging channels.”

     

  • With tagline "India ke Bharose ka number"

    Sonal Dabral directs new campaign of Max Life

    By Our Staff

     

    Max Life Insurance unveiled its latest ad campaign ‘India ke Bharose ka number’ highlighting the company’s performance in claims paid ratio over the last five years.

     

    Commenting on the launch of the campaign, Aalok Bhan, Director and Chief Marketing Officer, Max Life Insurance said: “It gives me great pride to unveil the new TV campaign on ‘India ke Bharose ka number’, that brings our purpose as a company to the forefront, to protect people against risks and uncertainties and honour the trust placed by our customers. Our claims paid ratio, or ‘India ke Bharose ka number’ is the ultimate hallmark of our credibility, and reflects the commitment of our promise made to our customers, reassuring them of the kind of financial security they can expect should an eventuality arise. Through the new campaign, the intent was to showcase how one can, and should, play a part in ensuring they safeguard their family’s best interests for an unforeseeable future.”

     

    Talking about the TVC, Sonal Dabral, Founder/CCO, Tribha said: “In these challenging and unpredictable times, a campaign that promotes insurance and protection for the family takes on a more important role than just selling the product. It was therefore a pleasure for me to conceptualize and direct Max Life Insurance’s ‘India ke Bharose ka number’ campaign. A simple message for the breadwinners of the families, that just the way they are always there taking care of their family, Max Life Insurance is also always there by their side. The proof being the brand’s ever-increasing claims paid ratio number. Hopefully, this campaign will encourage the target audience to buy the right amount of insurance and protection for their family.”

  • TVC urges viewers to secure their loved ones’ financial futures by trusting Max Life’s 99.22% claims paid ratio achieved for FY 19-20

    Max Life unveils ‘Bharose Ka Number’ TVC

    By A Correspondent

     

    Max Life Insurance has unveiled its newest ad campaign ‘Bharose Ka Number’ highlighting the company’s performance in claims paid ratio in the last five years.

     

    Said Aalok Bhan, Director and Chief Marketing Officer, Max Life: “Claims and life insurance can sometimes be difficult to comprehend, but we believe this to be the most apt time to make the two topics relatable and relevant for our customers as financial protection is paramount in our current reality. Delivering the same message in a lighthearted father-son banter through the means of our newly launched TVC, we wish to create greater customer awareness of the importance of claims paid ratio that one must trust when buying a life insurance policy. At Max Life, our claims paid ratio or Bharose Ka Number is the ultimate hallmark of our credibility and trust, and reflects our promise to our customers, reassuring them of the kind of security they can expect should an eventuality arise.”.

     

    Added Rohit Malkani, National Executive Creative Director, L&K Saatchi & Saatchi: “The ‘Bharose ka Number’ project as it has come to be known, is our very first project with Max Life. The entire process from pitch to execution, was done on video calls, con-calls and online groups. It’s been an exhausting but fabulous collaborative experience with a marketing team that has backed us to the hilt. And while we couldn’t have asked for a better beginning to the relationship, I say: the best is yet to come!”

     

     

  • She will report to Aalok Bhan, Director and Chief Marketing Officer, Max Life

    Max Life appoints Geetanjali Bhatia Nehru to head comms

    By A Correspondent

     

    Max Life Insurance Co Ltd has announced the appointment of Geetanjali Bhatia Nehru as Corporate Vice President and Head – Corporate Communications. She will report to Aalok Bhan, Director and Chief Marketing Officer, Max Life.

     

    Speaking on the appointment, Aalok Bhan, Director and Chief Marketing Officer, Max Life said: “We are happy to welcome Geetanjali to the Max Life family. These are unprecedented times that require innovative ways of communicating with empathy and intent. We believe Geetanjali, with over 18 years of diverse experience will contribute towards narrating our story with creativity and depth. We wish her a successful journey ahead with the Company and look forward to her valuable insights and expertise.”

     

    Before joining Max Life, Nehru worked with Ingersoll Rand as the Head of Corporate Relations.

     

     

  • The campaign urges consumers to embrace their ‘Real Value’ while buying life insurance cover

    Max Life Insurance showcases new belief in its latest brand campaign

    By A Correspondent

     

    Max Life Insurance has launched its new brand thought that introduces the belief – You are the difference – in the lives of loved ones.

     

    Commenting on the brand campaign, Aalok Bhan, Director & Chief Marketing Officer, Max Life said: “People tend to make the mistake of assessing their real value basis only their current financial status, thus often ignoring their future financial potential and underplaying the value of ‘Self’. Through real-life events, our campaign will bring alive the value consumers bring to their families. We are confident that these situations will resonate with our target audience and will nudge them to relook at the value of ‘Self’. Max Life has also created an easy to use tool to calculate ‘Real Value’ which takes into consideration current and potential financial contribution assumptions as well as the value of aspirations of the loved ones. We believe that if consumers understand their ‘Real Value’, they will automatically work towards protecting it, to ensure that their family does not have to live a life of compromise in any circumstances.”

     

    Adding to the launch of the campaign, Ritu Sharda, Chief Creative Officer, Ogilvy North said: “Most times, we don’t realize how big a difference we made in the lives of other people. In going about our duties and responsibilities, we tend to undervalue ourselves. Subconsciously, this reflects in the way we take our life insurance. ‘You are the difference’ is a great platform to wake people up to their true value and enable them to take the right decision towards an insurance value that will really make a difference.”

     

     

  • Max Life Insurance ties up as the official life insurance partner of Royal Challengers Bangalore

    Max Life Insurance gets RCB players to promote product offering

    By A Correspondent

     

    Max Life Insurance has unveiled its latest ad campaign announcing its official life insurance partnership with Royal Challengers Bangalore. Featuring three members of Team RCB, the new campaign attempts to remind all to remain shielded with a comprehensive life insurance cover.

     

    Speaking on the launch of the campaign, Aalok Bhan, Director and Chief Marketing Officer, Max Life Insurance remarked: “Like cricket, our lives too are full of unforeseen challenges. While cricketers are practical enough to realize the importance of a protective gear to safeguard themselves on the field, more often than not, they forget to prepare for protection off the field. Through our association as the official life insurance partners to Royal Challengers Bangalore, we aim to protect India’s finest players against the risks they face off the ground, by enabling greater financial security in their personal lives. Like any successful cricketing team has a Plan B should anything go wrong in the game, at Max Life Insurance, we believe that life insurance provides the protection of a robust Plan B, should anything go awry in life’s plans. This protection is what will give our customers the confidence to go ahead and play the game of life Front-Foot-Forward!”

     

    Added Sonal Dabral, Chief Creative Officer South and South East Asia and Vice Chairman India at Ogilvy: “This T20 season is all about great partnerships. Max Life Insurance’s partnership with RCB is one such winning partnership highlighting the significance of risks and financial security by drawing parallels between life and cricket- both equally daunting, uncertain and full of unexpected challenges. The campaign capitalises on this very thought and goes on to establish that to truly emerge a winner in the game of life, it is imperative to gear up well by calculating risks – not just physical but also financial.”