MxMIndia

Tag: Aakriti Bhargava

  • It was conceptualised and distributed by digital communications agency BoringBrands

    ‘Pledge to Recycle’ draws encouraging response from users

    By A Correspondent

     

    Mobile device sale website 91mobiles rounded up its ‘Pledge to Recycle’ campaign last week with over 10,000 pledges. Focusing on creating nationwide awareness about phone recycling, the campaign was launched in May this year in partnership with organisations such as Karo Sambhav, Cashify, Noise, Oppo, Qualcomm and Zest Money. It was conceptualised and distributed by BoringBrands, the digital communications agency. The campaign kicked off with a survey to understand smartphone users’ inclination for e-waste recycling.

     

    Commenting on the campaign, Nitin Mathur, Co-founder & CEO, 91Mobiles.com said: “The problem of electronic waste is a global debate today, and a lot of brands have taken up the responsibility to spread awareness about the cause within their ecosystems. Our campaign Pledge to Recycle was focused at reaching out to smartphone users in the country, and build awareness for e-recycling. We would like to thank all partners for joining hands with us. This campaign has been a great success, and we would like to take up such causes more often in the near future.”

     

    Added Aakriti Bhargava, Co-Founder and CEO of BoringBrands: “Having worked with the startup and investor ecosystem for more than nine years now, we understand the need to constantly innovate and create exciting campaigns for brands.”

     

     

  • Featuring Spruha Joshi, the campaign attempts to decode the one thing that mothers really want

    #MaaKyaChahtiHai, asks Wakefit in ad film

    By A Correspondent

     

    Wakefit, a sleep solutions startup has rolled out a Mothers’ Day campaign, #MaaKyaChahtiHai. The campaign is live on all social platforms.

    Commenting on the survey, Ankit Garg, Co-founder & CEO at Wakefit.co said: “Even after the tiresome demands of daily schedules, our mothers never forget to fulfil our needs and wishes. According to researchers from the University of Warwick, after the birth of a child, women tend to experience more sleep disruption than men, leading to sleep deprivation up to six years after giving birth. #MaaKyaChahtiHai campaign aims at highlighting the need to look after our mother’s health and believes that the best gift to present her this Mother’s Day is the gift of sleep.”

    Added Aakriti Bhargava, Co-founder at BoringBrands: “Being a mother, this idea was close to my heart. We wanted to bring forth the idea of mothers compromising on sleep for kids, and urging the world to help them sleep better. Wakefit encouraged us to build it up and we took the opportunity to see it through a kid’s eye, in this campaign.’’