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Tag: Aakash Educational Services Limited

  • For its flagship iACST Scholarship Programme

    Aakash’s print ads for scholarships

    By Our Staff

     

    Aakash Educational Services Limited has launched print campaigns for its instant admission-cum-scholarship test, also known as the iACST. The campaign will run over a period of fifteen days across national and regional dailies.

     

    The campaign highlights the opportunity that iACST gives to students so that they can start their journey early post a 60-minute test. The scholarship enables students from different social and financial backgrounds take advantage of quality teaching at Aakash.

     

    Said Abhishek Maheshwari, CEO, Aakash Educational Services Limited (AESL): “We are committed to providing the best to the students who are preparing for JEE and NEET examinations. We empathise with the parents and students predicament in these tough times and want to highlight the importance of early and timely preparation. Our Hybrid offering allows students to start their preparation online and seamlessly migrate to offline when the centers open and our scholarship exam enables them to avail upto 90% scholarship.”

     

  • The educational institue has launched a television campaign

    Aakash says “Padhai Hamari Jaari Hai”

    By A Correspondent

     

    Aakash Educational Services Ltd’s (AESL) has launched its television campaign titled “Padhai Hamari Jaari Hai”.

     

    Said Aakash Chaudhry, Director and CEO of Aakash Educational Services Limited (AESL): “It is heartening to note that our ad campaign has clocked in over 1 million views on YouTube at last count. It shows that the campaign has resonated well with the audience. It was created to help parents and students understand and embrace the advantages of tech-enabled learning offered by AESL in these tough times, which has not only given it a mass outreach but also helped in engaging with students on the online platform.”

     

     

  • It breaks gender stereotypes and builds brand awareness regarding Anthe among students and parents to ensure equal quality education

    Aakash Edu Services promotes talent hunt in new ad

    By A Correspondent

     

    Aakash Educational Services has launched its new ad campaign on Aakash National Talent Hunt Exam (ANTHE 2019) across all major channels across languages in the country.

     

    Commenting on the launch of the ad campaign, Aakash Chaudhry, Co-Promoter and CEO of Aakash Educational Services Limited (AESL) and Founder & Trustee of Plaksha University, said: “The campaign will be aired on TV as well on digital channels, which will not only give it a mass outreach but will also help in engaging with students on the online platform. To add to the impact, the advertisement will also focus on breaking gender stereotypes, especially in villages and small towns where women education often gets hampered.”

     

     

  • The agency will handle the duties across media – print, TV, radio, cinema and OOH

    Madison to manage media duties of Aakash Education

    By A Correspondent

     

    Madison Media has announced that it has been appointed as the agency-on-record for Aakash Education Services Ltd in Delhi. The agency won the account in a multi agency pitch and will handle the duties across media – print, TV, radio, cinema and OOH.

     

    Said Aakash Chaudhry, CEO and Whole-Time Director, Aakash Educational Services Limited (AESL): “We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership.  We have 30 years of operational experience in the test preparatory industry, we have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”

     

    Added Vikram Sakhuja, Group CEO, Media and OOH, Madison: “Aakash offers student training and coaching through as many as 170 centres across 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”