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Tag: Aakash Chaudhry

  • Symbolises synergy of its integration with Byju's

    Aakash Educational Services Limited unveils new logo

    By Our Staff

     

    Aakash Educational Services Limited (AESL), now a part of edtech major Byju’s, has unveiled a new logo.

     

    Commenting on the new logo, Aakash Chaudhry, Managing Director, Aakash Educational Services Ltd, said: “The seamless merger of Aakash with Byju’s could not have come at a better time for the education sector as the hybrid model of learning has become the need of the hour both for the quality and the continuity of education. Our new logo has everything to do with ‘plus’, representing the sign of value addition to our respective brands as well as to our customers, who are our community of students. It also highlights our shared vision to create a new value proposition for the student community and boost the learning ecosystem.”

     

    Added Byju Raveendran, Founder & CEO, Byju’s: “Our collective expertise in pedagogy, content, and technology has enabled us to build an omnichannel learning offering that will transform test-prep experience for students.”

     

  • The educational institue has launched a television campaign

    Aakash says “Padhai Hamari Jaari Hai”

    By A Correspondent

     

    Aakash Educational Services Ltd’s (AESL) has launched its television campaign titled “Padhai Hamari Jaari Hai”.

     

    Said Aakash Chaudhry, Director and CEO of Aakash Educational Services Limited (AESL): “It is heartening to note that our ad campaign has clocked in over 1 million views on YouTube at last count. It shows that the campaign has resonated well with the audience. It was created to help parents and students understand and embrace the advantages of tech-enabled learning offered by AESL in these tough times, which has not only given it a mass outreach but also helped in engaging with students on the online platform.”

     

     

  • It breaks gender stereotypes and builds brand awareness regarding Anthe among students and parents to ensure equal quality education

    Aakash Edu Services promotes talent hunt in new ad

    By A Correspondent

     

    Aakash Educational Services has launched its new ad campaign on Aakash National Talent Hunt Exam (ANTHE 2019) across all major channels across languages in the country.

     

    Commenting on the launch of the ad campaign, Aakash Chaudhry, Co-Promoter and CEO of Aakash Educational Services Limited (AESL) and Founder & Trustee of Plaksha University, said: “The campaign will be aired on TV as well on digital channels, which will not only give it a mass outreach but will also help in engaging with students on the online platform. To add to the impact, the advertisement will also focus on breaking gender stereotypes, especially in villages and small towns where women education often gets hampered.”

     

     

  • The agency will handle the duties across media – print, TV, radio, cinema and OOH

    Madison to manage media duties of Aakash Education

    By A Correspondent

     

    Madison Media has announced that it has been appointed as the agency-on-record for Aakash Education Services Ltd in Delhi. The agency won the account in a multi agency pitch and will handle the duties across media – print, TV, radio, cinema and OOH.

     

    Said Aakash Chaudhry, CEO and Whole-Time Director, Aakash Educational Services Limited (AESL): “We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership.  We have 30 years of operational experience in the test preparatory industry, we have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”

     

    Added Vikram Sakhuja, Group CEO, Media and OOH, Madison: “Aakash offers student training and coaching through as many as 170 centres across 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”