MxMIndia

Tag: Aaj Ki Baat – Rajat Sharma Ke Saath

  • The US-based Renderon Broadcast Design has rendered the new look with a special twin-level set with special attention on lighting and an all-new mike ID too. The logo has been designed by DY Works.

    India TV refreshes look. New studio, mike ids greet viewers

    By A Correspondent

     

    Leading Hindi news channel India TV has given itself a full scrub. The channel greeted viewers this morning (Monday, December 16) with an all-new look. The logo which was unveiled last Friday is now housed in a refreshed channel.

     

    The new look has been designed by Renderon Broadcast Design, a US-based packaging firm has Fox News and NBC amongst its clients. India TV’s new logo has been designed by brand strategy firm DY Works.

     

    The India TV news presentation moves to a highly sophisticated double storey set, designed and executed by Broadcast Design International (BDI). Mike Baker, former Lighting Director, BBC was flown in for lighting the new set. The new look for India TV mikes has been designed by Germany’s Schulze-Brakel that specialises in collateral design for microphone IDs.

     

    Ritu Dhawan

    Talking of the revamp, India TV Managing Director and CEO Ritu Dhawan said: “It is the result of months of seamless planning and execution. The channel will soon launch a 360-degree marketing campaign to promote and reinforce the rejuvenated programming and packaging. The campaign will elaborate and capture the thought and philosophy behind the revamp across mediums,” she added. It may be recalled Eleven Brandworks was retained as the channel’s creative agency a few months back.

     

     

     

    Rajat Sharma

    As is known, Editor-in-chief Rajat Sharma has revived his popular show Aaj Ki Baat- Rajat Sharma ke Saath.  Mr Sharma’s nightly programme will lead the refreshed look. Meanwhile, Editorial Director QW Naqvi, widely credited with the success of Aaj Tak and a team of experienced editors, producers, presenters and creative writers have recently joined the channel to execute changes in the content.

     

  • After a gab of over four years, Editor-in-chief Rajat Sharma will now be on primetime with 'Aaj Ki Baat – Rajat Sharma Ke Saath'

    India TV gets sent for polls, refreshes new top deck for newsroom

    By A Correspondent

     

    This is what news channels would call a ‘Diwali’. The big day is coming up and before the festivities begin in right earnest, it’s get to clean up the house and make it sparkling and bright.

     

    QW Naqvi

    After bringing in QW Naqvi, India TV has announced a round of senior-level announcements. First off is Amitabh, who after spending 18 years with Aaj Tak, joins as Senior Executive Editor. Then there’s Pranay Yadav coming in as Executive Editor. He returns to India TV after a stint at TV 9 and Shivendra Kumar, who was earlier with ABP News, joins as Deputy Executive Editor.

     

    The newsgathering team of India TV is now led by Executive Editor Rahul Choudhry who also comes from Aaj Tak. The team is supported by Political Editor Sukesh Ranjan who was with IBN 7. Choudhry is also joined by his Aaj Tak colleagues Shamsher Singh as Editor – Current Affairs, Prateek Trivedi as Associate Editor and Sundeep Sonwalker as Deputy Editor.

     

    The content style of the leading channel has changed to in-depth coverage and deep-delving analysis, informs a communiqué.

     

    Rajat Sharma

    Editor-in-chief Rajat Sharma will now be on primetime with ‘Aaj Ki Baat – Rajat Sharma Ke Saath’. Mr Sharma, who resumes a daily news show after a gap of over four years, said: “The India TV newsroom is fully charged to capture the excitement of upcoming general elections. Extensive plans have been made to report, analyse and present the battle for the next Lok Sabha to our viewers.”

     

    “Our viewers can rest assured of most accurate and responsible news reporting, which will further cement our leadership position in Hindi News genre,” said Editorial Director QW Naqvi.

     

    Ritu Dhawan

    Commenting on the new appointments, Ritu Dhawan, MD & CEO, India TV said: “When the channel announced the appointment of QW Naqvi as the Editorial Director in October, it was always on cards that the content team will be further strengthened to gear up for the biggest event in news genre, the general elections slated for 2014, to begin with.”

     

    “All such efforts are a testimony to our commitment to broadcast a perfect mix of news, views and analysis to our ever-evolving audiences and we are sure that we will be able to create and maintain a perfect content mix,” she added hinting at more defining announcements, beyond appointments, to follow soon.