MxMIndia

Tag: A23

  • Highlights product offerings and responsible gaming

    A23 gaming platform launches new brand films

    By Our Staff

     

    A23 (Head Digital Works), multi-gaming platform, launched a fresh cluster of brand films under its ‘Chalo Saath Khelein’ campaign featuring actress Rakul Preet Singh. With the initial leg of these ad films, the brand highlights a variety of online rummy formats available on the A23 Rummy application on which users can play online together with friends and family.

     

    The brand film coincides with the ongoing cricket season and the upcoming IPL.

     

    Speaking about the campaign, Gunnidhi Singh Sareen, VP- Marketing, Head Digital Works said: “At A23, we are committed to providing our players with a responsible gaming experience, and our new ad films ahead of the IPL season reflect that. We believe in offering customized game play options to all our players, ensuring that they can enjoy our offerings in a safe and responsible manner. As we launch our latest campaign, we are proud to say that our responsible gaming narrative remains at the heart of our business. We are also excited to highlight our fantasy gaming experiences and offerings this season in the second leg of the campaign. The IPL season presents an excellent opportunity for us to reach the right audience, and we are excited to showcase our offerings on TV to millions of viewers.”

     

  • Will feature in the brand 'Chalo Saath Khele' campaign

    Shah Rukh Khan to promote A23 online gaming

    By Our Staff

     

    Head Digital Works, an online skill gaming company, has roped in Shah Rukh Khan as the Brand Ambassador for its online multi-gaming platform – A23 (www.a23.com). Khan will feature in A23’s ‘Chalo Saath Khele’ campaign which includes various games of skill such as rummy, fantasy sports, carom and pool, with more to come.

     

    Said Deepak Gullapalli, Founder & CEO, Head Digital Works:  “It is a privilege to have the nation’s biggest superstar to be associated with A23. We truly believe that Shah Rukh Khan represents what our platform stands for both in terms of our brand and our players ― self-made champions who display a high degree of professionalism and skill in their game. As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The Chalo Saath Khele campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthral fans of King Khan and make A23 a house-hold name in India.”