MxMIndia

Tag: A R Rahman

  • The TVC has been created by Wunderman Thompson

    Ganga, Sachin, Rahman and Apollo

    By A Correspondent

     

    Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign, Ganga: the River of People, covering television, digital, print and cinema mediums. Musician and singer A R Rahman has composed and sung a song for this television commercial created by Wunderman Thompson.

     

    Notes a communique: “Apollo Tyres’ new TVC marries what brand Apollo, Sachin and Ganga symbolise — the spirit that keeps India on the move towards progress. The track composed by A R Rahman brings alive the spirit beautifully and makes for a memorable piece.”

  • The station to feature evergreen songs from retro hit makers like Ilaiyaraaja, Raj-Koti, M.M. Keeravani and A.R. Rahman

    Magic 106.4 FM to focus on retro in Hyderabad

    By A Correspondent

     

    Magic 106.4 FM has been launched in Hyderabad to connect listeners with popular songs from evergreen composers like Ilaiyaraaja and A.R. Rahman being the be the staple on the station.

     

    Said B Surendar, COO, Red FM network: “Magic 106.4 FM is our answer to people’s hectic lives – a window of opportunity to get lost in the yesteryears, which was free from stress and more care-free. The people of that era still reminisce the culture and lifestyle of that time, and the music and movies of those days hold a special place in their hearts. Our network has constantly strived to bring newer content formats to the masses, a fact which is deeply imbibed in the network’s DNA. We believe Magic 106.4 FM fits the bill perfectly of being a platform to relive the nostalgic 80s and 90s era and let listeners enjoy a spark of magic in their daily lives today. We would like to bring forth more mesmerising situations in the hearts and minds of our consumers through Magic 106.4 FM and trigger an unconditional sense of joy allowing listeners to Vintoo Maimarachipodaam!”

     

     

  • The board of Qyuki Digital Media Pvt Ltd has announced the appointment of Samir Bangara as its Managing Director and CEO, succeeding Poonacha Machaiah. Mr Bangara will assume his new role from June 3, 2013

    UTV’s Samir Bangara joins Qyuki as MD & CEO

    By A Correspondent

     

    The board of Qyuki Digital Media Pvt Ltd has announced the appointment of Samir Bangara as its Managing Director and CEO, succeeding Poonacha Machaiah. Mr Bangara will assume his new role from June 3, 2013.

     

    Prior to this appointment, Mr Bangara was managing director of the digital business at Disney UTV. With 15 years of extensive experience in the media and technology space, he was responsible for driving growth and scaling the digital business of the company in various avatars.

     

    “More than track record in building companies, what is important to me and A R Rahman is that the goals and dreams of people who join our endeavour are equal to ours. We welcome Samir in joining us both as part of the founding team, confident of his commitment, aspirations desire and abilities to venture with us beyond where individually we are capable of,” said Shekhar Kapur, film director and producer.

     

    “Unlocking the creative potential of India is an incredibly compelling idea. I was in the midst of starting my own venture focused on this when I met Shekhar. The ability to partner Shekhar Kapur and A R Rahman and coming aboard Qyuki added terrific synergies to my own ambitions,” said Samir Bangara.

     

    “Any start-up in this space is like sailing into the high seas with sails being ripped by uncertain storms. Poonacha has been a great captain at the helm and kept the ship steady and on course. He will be missed and we wish him luck” said AR Rahman, composer, singer, songwriter and record producer.

     

  • Social creative platform Qyuki.com has appointed Sunny Side Up to manage its creative duties

    Sunny Side Up bags creative mandate for Qyuki.com

    By A Correspondent

     

    Somak Chaudhary

    Social creative platform Qyuki.com has appointed Sunny Side Up to manage its creative duties. The six year-old agency with offices in Hyderabad and Bangalore will be involved in supporting the platform with its online campaigns for promotion and building sustainable digital assets.

     

    An initiative of Shekhar Kapur and AR Rahman, Qyuki.com intends to look at the new paradigm in social media by helping people follow their creative interests. And Qyuki will be supported by Sunny Side Up in finding newer ways of engaging with the platform’s growing user base.

     

    Qyuki.com is targeted at Indian youth residing in Tier 1, 2 and 3 markets, and Indian diaspora, aged 18 to 35 years. According to Bidisha Nagaraj, Qyuki’s Chief Marketing Officer, “The platform aims to unlock the creative potential of India by empowering people’s self-expression and enable them to build their creative identity. At Qyuki, Indian youth come together to experience differentiated content created by masters. They also get an opportunity to interact, learn and co-create content with creative experts with a potential of themselves becoming brands of the future. In Sunny Side Up, we found a partner who understands the need of a unique platform like Qyuki to continuously stay relevant to its target”.