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Tag: A Mahendran

  • There will be multiple platforms for singers to register and audition in each city

    Radio City launches ‘Super Singer Season 8’

    By A Correspondent

     

    Radio City 91.1FM, announced the launch of the singing talent hunt-Radio City Super Singer Season 8. This year the contest has been extended to eight more cities. It invites all aspiring singers to showcase their talent.

     

    Speaking about the launch, Kartik Kalla, EVP and National Head – Programming, Marketing, AudaCITY, Radio City said, “The journey of seven seasons of Radio City Super Singer has been an endeavor in itself. It has undoubtedly carved its mark and given some great talent to the industry. We are certain that Season 8 will also be a phenomenal success across the country.”

     

    The theme this year of ‘Jinki Rag Rag Mein Hai Singing’ takes forward the brand proposition of ‘Rag Rag mein Daude City’. The final five contestants will be battling it out in each city for the top position and participants will get a chance to win cash prize of lakhs along with a chance to be featured live on Radio City 91.1FM.

     

    Speaking of the association, A.Mahendran, CMD and Founder of Global Consumer Products, the presenting sponsor said “LuvIt Chocolates and Confectionery is a young and vibrant brand which is targeted to youth and the brand ethos is that there is one life and best way to live this life is with love and passion. Radio City Super Singer has been a benchmark for the last seven years to acknowledge singing talent across the country and inspiring youth to follow passion of singing. It is one of the finest singing talent hunt that has given some great singers to the industry. Super singer seemed like the natural fit with the LuvIt brand.”

     

    Radio City Super Singer 2016 is presented by LuvIt Chocolates .There will be multiple platforms for singers to register and audition in each city. Singers can register by Call or SMS , by simply going to Infiniti mall – Malad ( Mumbai) ,  colleges or by walking in to the Radio City studios.Radio City branded vehicles moving around the city will also be used as a medium to audition. Digitally, Radio City will facilitate the option to upload/record voice clips on https://www.planetradiocity.com/radiocitysupersinger.

     

  • Started by FMCG stalwart and a serial entrepreneur, A Mahendran, Global CP is a ‘’synthetic’’ start up all set to make its foray in to the FMCG market

    MEC wins media mandate for Global Consumer Products

    By A Correspondent

     

    MEC India, a leading media agency,  have been awarded the media duties for Global Consumer Products. The account will be led from MEC’s Bangalore branch.

     

    Started by FMCG stalwart and a serial entrepreneur, A Mahendran (former MD Godrej Consumer Products), Global CP  is a ‘’synthetic’’  start up all set to make its foray in to the FMCG market with product offering in chocolates, confectionery, beverages (juices, mineral water) as well as snacks. Incepted a year ago with an investment of Rs. 315 crore from Goldman Sachs and Mitsui Ventures, the company has built its management team with FMCG professionals from reputed multinational and Indian organizations. The first brand to roll out is LuvIt – a new brand in the chocolate market with an extensive portfolio of 9 variants and 14 SKUs.

     

    Commenting on the win, T. Gangadhar, MD, MEC India said, “It is a privilege to be partnering Global Consumer Products on this exciting journey. We have a ringside view of Mr Mahendran’s grand vision and it is absolutely inspiring”.

     

    Anuradha Narasimhan, EVP – Sales and Marketing says, “As a start-up, we are looking for agency partners who will think proactively for our brands and will work with us to grow our business. We are delighted to be working with MEC who bring in media as well as activation expertise in the offline and online spaces”.