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Tag: 9X Tashan

  • 9X Tashan, the leading Punjabi music channel from the 9X Media Group, celebrates its first anniversary today. The channel has created a series of special programming on the occasion

    Punjabi music channel 9X Tashan turns 1

    By A Correspondent

     

    9X Tashan, the leading Punjabi music channel from the 9X Media Group, celebrates its first anniversary today. The channel has created a series of special programming to mark 9X Tashan’s super successful association with Punjabi music fans and viewers.

     

    Speaking on the occasion Sandip Bansal, Managing Director 9X Tashan, said, “We are grateful to our viewers and partners for their love and support towards 9X Tashan in the past one year. We promise to keep delivering on the entertainment quotient offering our viewers with the best of Punjabi Music. We hope our ‘Tashan ki Baadshahat’ continues in the coming year.”

     

    9X Tashan created television history registering an unprecedented growth of over 100 GRPs in the opening week of its launch across the PHCHP Markets. The channel has achieved many milestones in the past one year. 9X Tashan is also the first regional music channel to have a live streaming facility on the channel’s website – www.9xtashan.in and on various mobile platforms.

     

    Speaking on the anniversary Punit Pandey, EVP & Business Head – 9X Media Group said, “9X Tashan our first regional offering has received a phenomenal response from the Punjabi music lovers. The channel has not only marked its leadership status in the last one year but has expanded the genre to well over 200 GRPs and that’s an achievement. We intend to keep growing at this pace and ensure to keep our viewers entertained with much more of our action packed programming.”

     

    Speaking on the programming line-up, Baljinder S. Mahant, Programming Head, 9X Tashan, said, “The first anniversary will be celebrated on 9X Tashan with a two-hour special program called Music De Baadshah showcasing the Best of 9X Tashan music, and a special celebration by the 9X Tashan Gang comprising of Babhi, Bade-Chote, Falli-Balli and Ullu Da Patha, in their own unique way.”

     

  • Many big marketers are looking at a more focused communication for their consumers across markets and this can very well be addressed by the regional music television channels, says Sandeep Bansal

    The Anchor: 5 reasons language music channels are the way to go

    By Sandeep Bansal

     

    1. Regional music channels are registering increased viewership. The regional music channels have provided a good television platform for local music which was earlier not there.

     

    2. There is a steady revenue growth @15 per cent for the regional television channels.

     

    3. More focused targeting for advertisers and hence less wastage. Many big marketers are looking at a more focused communication for their consumers across markets and this can very well be addressed by the regional music television channels.

     

    4. Capitalization costs are lower compared to national music channels as one does not invest in national deals for distribution, content, and so on. The lower capitalization costs bring down the turnaround period for the regional music channel.

     

    5. Since regional music is not mainstream, the music content is available at a much reasonable rate compared to Bollywood music content. Also the regional content is created with smaller budgets making it cheaper for the broadcaster to source the same.

     

    Sandeep Bansal is Managing Director 9X Tashan

     

     

  • Launched on August 31 2011, 9X Tashan is available across cable and satellite homes

    9X Tashan now also available on Tata Sky

    By A Correspondent

     

    9X Media Group’s Punjabi music channel 9X Tashan is now also available on Tata Sky. Commenting on the initiative,  Sandip Bansal, Managing Director, 9X Tashan, said: “We are delighted to announce that Tata Sky subscribers can now enjoy Punjabi music and humorous short format shows aired on 9X Tashan.”

     

    Nicola Bamford, Chief Content & Business Development Officer, Tata Sky Ltd. said: “Our endeavour has always been to provide the most relevant content to our growing subscriber base. Today, Tata Sky engages every member of the family with the most comprehensive range of entertainment and music content. The launch of 9X Tashan on our platform underscores our continued commitment to add the very best to Tata Sky’s growing portfolio of channels and further increase the entertainment value of Tata Sky.”

     

    Launched on August 31 2011, 9X Tashan is available across cable and satellite homes. The Channel is streamed live on the internet on the channel’s website - www.9xtashan.in and on various mobile platforms.

     

  • The9X Music Network Live app is targeted at the ever-growing segment of connected users who consume content on-the-move

    9X Music Network now on iPad

    By A Correspondent

     

    9X Music Television Network’s four channels - 9XM (Bollywood music channel),  9X Jalwa (Bollywood Hits music channel), 9X Tashan (Punjabi Super Hits) and 9X Jhakaas (Marathi music channel) are now available on iPad through 9X Music Network Live Application.

     

    Commenting on the app, Vibha Gosher VP-Digital 9X Media Group, said: “We are living in a world of convergence where music, movies, gaming, social networking and other forms of entertainment all come together on your personal devices. Tablets have changed the way entertainment is consumed globally. With iPad sales skyrocketing and their ever-increasing popularity, it’s probably one of the best platforms to extend the 9X experience of unadulterated music. The 9X Music Network Live app is targeted at the ever-growing segment of connected users who consume content on-the-move.”

     

  • 9X Tashan has highest uptake In music genre on mobile TV

    9X Tashan is mobile topper too

    By A Correspondent

    After registering an unprecedented growth of over 100 GRPs in the opening week of its launch across the PHCHP Markets, 9X Tashan has set yet another milestone in the television industry. The Punjabi music channel has garnered over 1 million video views on Zenga Mobile TV across India. 9X Tashan is also available on Apalya & Mundu TV platform.

    Speaking about this, Ms Vibha Gosher, VP- Digital, 9X Media Pvt Ltd, said, “Today the viewers consume music through various platforms besides television. It’s the age of convergence. Mobile TV being an easy-to-access platform, it makes it possible for the digital natives to watch their favourite channels. We are ecstatic that just within 10days of the launch of the channel, 9X Tashan has managed to break the 1 million video views on mobile TV with Zenga, the highest in the music television space.”

    9X Tashan is available through various mobile TV platforms including Airtel Mobile TV (SMS TV to 54321), Vodafone TV (SMS TV to 111 (toll free), Zenga TV (visit http://tv.zengatv.com on your phone), Mundu TV (SMS TV to +919212401234 or visit http://m.mundu.tv on your phone) and Apalya TV (SMS TV to 58888). The 9X Tashan theme song can be set as a caller tune by dialing 505999951 from the mobile phone on operators such as Idea, BSNL, MTNL (Mum), Vodafone, Airtel, Tata GSM, Tata Docomo.

    Viewers can also access the channel online on 9xtashan.in.