MxMIndia

Tag: 9X Media Pvt. Ltd

  • To optimise the sales resources and implement effective sales processes

    9X Media restructures ad sales team

    By Our Staff

     

    9X Media has restructured its adsales team. Ajay Bedi, Darpan Kindalkar and Anusri Unnikrishnan have been elevated to National Sales Head of 9X Jalwa, 9X Tashan and 9X Jhakaas respectively. While Bedi will report to Nihal Ghosh, the others will report to Deepali Oroskar. The flagship channel – 9XM – will be managed directly by Ghosh.

     

    Commenting on the development, Punit Pandey, Chief Business Officer, 9X Media Pvt. Ltd. said: “The entertainment industry, especially the music industry in India is going through an exciting transition. The past two years have been difficult for a majority of people. In these difficult times, Music stood out as a companion. Music helped people to de-stress. Hence the consumption of music has increased. Being India’s largest music television broadcaster, we want to leverage this momentum. The restructuring of the Ad Sales team will definitely take the network towards the next phase of success and achievements.”

     

  • Elevates Deepali Oroskar and Nihal Ghosh to Senior Vice President

    9X Media strengthens adsales team

    By Our Staff

     

    Music network 9X Media Pvt. Ltd has announced the elevation of Deepali Oroskar and Nihal Ghosh to Senior Vice President of Ad Sales. They will report to Punit Pandey  Chief Business Officer, 9X Media.

     

    Commenting on this development  Pandey said: “Deepali and Nihal have both been with the organisation for over a decade and have consistently proven their mettle. They have lead the ad sales teams to achieve better revenue targets and have performed extremely well. In their new roles, I am confident that they will achieve much success, steering the Network towards the next phase of growth.”

     

  • Ashwinikumar would be reporting to Amar Tidke, Chief Programming Officer of 9X Media

    Ashwinikumar Patil appointed Programming Head for 9X Jhakaas

    By A Correspondent

     

    Ashwinikumar Patil

    9X Media has announced the appointment of Ashwinikumar Patil as Head of Programming for 9X Jhakaas – leading Marathi music channel. Ashwinikumar would be reporting to Amar Tidke, Chief Programming Officer of 9X Media.

     

    With over 12 years of experience in programming and production, Ashwinikumar has worked across a broad spectrum of media & entertainment companies including Zee Marathi, Zee Talkies, etc. Ashwinikumar started his career as a Radio Jockey on Big FM Mumbai station. Later he went on to launch the Solapur, Indore and Gwalior radio stations at Big FM. He has also held the position of Regional Non-fiction Head at Reliance Big Productions.

     

    Commenting on Ashwinikumar’s appointment, Amar Tidke, Chief Programming Officer, 9X Media Pvt. Ltd. said, “9X Jhakaas has grown manifold times since its launch 4 years ago. Today, the Channel is a major player in the Marathi music and entertainment industry. I welcome Ashwinikumar on board. I am sure his rich and diverse experience will be of immense value to 9X Jhakaas as the Channel enters the next phase of growth.”

     

    Speaking on joining 9X Jhakaas, Ashwinikumar Patil said, “I am extremely pleased to be a part of the young and vibrant team at 9X Jhakaas. The Channel has achieved an unprecedented growth in a very short span of time and has played a crucial role in reviving the Marathi film & music industry. I look forward to a very productive and successful future with 9X Jhakaas.”

     

  • Audience – Brand Connect will be headed by Uday Thareja – Vice President of Ad sales at the Network. Uday will continue to report to Pawan Jailkhani

    9X Media to cater to branded content space with ABC

    By A Correspondent

     

    9X Media Pvt. Ltd. has created a separate division called Audience – Brand Connect (ABC) to handle the business of branded content for the Network. ABC will help brands create Intellectual properties and narrate their brand stories beyond the 30-second ad format. The new division will develop bespoke advertising and promotion options for marketers across 9X Media’s music channels namely 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and 9XO.

     

    Commenting on the initiative, Pawan Jailkhani, Chief Revenue Officer, 9X Media Pvt. Ltd. said, “In the recent past, we have been successful in creating branded content shows such as #Asktrack and The Sunday Flea Market. Both these shows received an overwhelming response from the consumers. We now want to take the branded content business to the next level with the launch of Audience – Brand Connect. Our youth centric content and the wide reach across HSM (Hindi Speaking Market) through our music channels, give us better insights into this business.”

     

    “Marketers are looking at providing consumers a unique experience and better entertainment options while promoting their brands. They are investing in the creation of innovative brand properties with better shelf lives. We are confident that Audience – Brand Connect will be beneficial to the advertisers and also keep our viewers entertained with innovative programming,” he further added.

     

    Audience – Brand Connect (ABC) will offer unique solutions such as branded content, sponsorships and new media deals across all the Hindi and Regional music channels operated by 9X Media. This would include co-created customized shows, on-ground large format events and consumer engagements on the digital platform.

     

    Audience – Brand Connect will be headed by Uday Thareja – Vice President of Ad sales at the Network. Uday will continue to report to Pawan Jailkhani.

     

  • 9XO is the sixth music channel from the 9XM group and will air contemporary and non-stop English and international music

    9XM launches international music channel 9XO

    By Shruti Pushkarna

     

    9X Media Pvt Ltd has launched an international music channel called 9XO today. 9XO is the sixth music channel from the 9XM Group, which at present runs a popular Bollywood music channel 9XM, a Punjabi music channel 9X Tashan, Marathi music channel 9X Jhakaas, Timeless Bollywood Hits channel 9X Jalwa and 9XM-UK which is available on the Sky Digital Platform.

     

    Luke Kenny

    Speaking to MxMIndia on the launch of 9XO, Programming Head for 9XO, Luke Kenny said: “Till date there has never been a 100 per cent pure international music television channel. With 9XO, we are bringing the music video experience back full circle to the way the audience likes it, uninterrupted…with no non-music programming whatsoever.”

     

    Said Punit Pandey, Sr. VP and Business Head, 9X Media Pvt. Ltd: “Post a series of successful launches across the regional and Hindi markets and the launch of 9XM in the United Kingdom, we are pleased to present 9XO – an international music channel. The urban youth in India clearly feels the need of a platform that delivers international music in a great audio visual format. With 9XO, we believe that we address this need gap by airing the best of English and international music.”

     

    Talking about the programming content on 9XO, Mr Kenny said: “9XO will air contemporary and up-tempo English and International music. The channel’s programming lineup comprises fresh and innovative segments such as O-Vid, Who Dat, Wotta Song, Hot Sh*t and Out There, among many others, which will showcase hit international music cutting across genres, themes and artists.” The channel is targeted at the upscale urban youth.

     

    Speaking of the differentiating factors of 9XO, Mr Kenny told MxMIndia: “The resurgence of Indian artists and bands playing English music has encouraged us to introduce a unique platform on 9XO called OmeGrown. The platform will highlight Indian talent and will bring to the fore the multi-talented youth who are pursuing English music and its sub-cultures in creative ways. The global explosion of EDM (Electronic Dance Music) will find a special place on the channel on weekends giving the dance music audience their very own house party experience. BYOB (Bring You Our Beats) is an uninterrupted flow of all the hottest dance hits from the biggest global DJs. All you have to do is leave your TV tuned to 9XO and dance!”

     

    Another differentiating factor of the channel will be its packaging, added Mr Kenny. He said: “9XO’s channel packaging has been designed using pop-art influences and elements with a layer of humour and attitude which would delight our target group. We are convinced and confident that the channel will receive a great response and will become the ultimate destination for international music.”

     

    Talking about how 9XO will differentiate itself from existing international music channels (like Vh1), Mr Kenny said: “Apart from no non-music content, there will be no music blocks that ‘block’ the rotation of hits that will be programmed. The commercial breaks will be substantially lesser than the traditional formats. And there will always be a song that everyone likes playing at any given time. A dedicated channel website will offer opportunities for the social media generation to generate and share their own playlists, music and humour content as well.”

     

    9XO has also launched its official website, www.9xO.in simultaneously with the on-air launch. The website will engage the users with a series of innovative sections such as O-BOARD, LAUGH-O-RAMA, and so on. O-BOARD will encourage the youth to create their own playlist with their selected songs and share it with other users. There will also be a special college playlist section, where students from various colleges all over the country can create their own college playlists and publish the same on the website. LAUGH-O-RAMA will provide a platform to Indian comedians to showcase their talent and get internet users to rank them.

     

    Speaking of the launch campaign, Mr Kenny confessed that there were no big gigs planned around the launch. He told MxMIndia: “We would like our audience to discover the channel currently and would look at a 360 degree marketing campaign at a later stage comprising ATL and BTL activities targeting multiple touch points.”