MxMIndia

Tag: 9x Jalwa

  • It can be viewed on LCN #64

    9X Jalwa now available on Free Dish

    By A Correspondent

     

    Bollywood music channel 9X Jalwa is now also available on DD Free Dish. 9X Jalwa can be viewed on LCN #64.

     

    Said Nitin Sharma, Executive Vice-President, Distribution, 9X Media: “We are pleased that 9X Jalwa will now be widely available across a large number of households through DD Free Dish. The subscribers of DD Free Dish can now enjoy their daily dose of hit Bollywood songs, which are aired on 9X Jalwa. The channel has received good response from the viewers since the very beginning making 9X Jalwa one of the most preferred channels for all time hit Bollywood music.”

     

     

  • The9X Music Network Live app is targeted at the ever-growing segment of connected users who consume content on-the-move

    9X Music Network now on iPad

    By A Correspondent

     

    9X Music Television Network’s four channels - 9XM (Bollywood music channel),  9X Jalwa (Bollywood Hits music channel), 9X Tashan (Punjabi Super Hits) and 9X Jhakaas (Marathi music channel) are now available on iPad through 9X Music Network Live Application.

     

    Commenting on the app, Vibha Gosher VP-Digital 9X Media Group, said: “We are living in a world of convergence where music, movies, gaming, social networking and other forms of entertainment all come together on your personal devices. Tablets have changed the way entertainment is consumed globally. With iPad sales skyrocketing and their ever-increasing popularity, it’s probably one of the best platforms to extend the 9X experience of unadulterated music. The 9X Music Network Live app is targeted at the ever-growing segment of connected users who consume content on-the-move.”

     

  • On February 25, India's music TV segment will see one more channel launch -9x Jalwa – 9x Media's second Bollywood music channel after 9xm.

    9XM to start Jalwa for older audiences

    By Rishi Vora

     

    On February 25, India’s music TV segment will see one more channel launch – 9x Jalwa – 9x Media’s second Bollywood music channel after 9xm.

     

    The differentiation, however, lies in the fact that the channel will cater to 25 + audiences and offer timeless Bollywood music from an era starting 1965 to 2000. The market which has few other players like Mastii, Channel V, MTV, Zoom, Bindass and Mix – most of these channels cater to relatively younger audiences.  Mastii is the genre leader with a relative market share of 12.4 per cent (Source: HSM, CS 15+, TAM Media Research), while 9xm is at 11.1 per cent share.

     

    While MTV and Channel V are skewed more towards being Youth Entertainment Channels, Mastii, 9xm and Sony Mix are pure play Bollywood music channels. And in that sense, 9x Jalwa comes as channel with a clear differentiation as far as its TG and content is concerned.

     

    For starters, the channel will be available across cable operators – analog and digital. As for DTH, the company will look to sign deals in phase 2 – once the channel gains some momentum.

     

    Punit Pandey

    Content-wise, 9x Jalwa will have a rich library of over 2000 songs that will be played on the channel, besides short format shows, humour and trivia led interstitials. As against half-hour or one hour shows that is seen on other music channels, 9x Jalwa will air back-to-back music, giving viewers a non-stop music experience.

     

    Sharing the thought process of launching a second Bollywood music channel after 9xm, Sr VP and Head – New Business Mr Punit Pandey said: “9xm caters to audiences in the age group of 15-24. It is primarily a youth channel, but with 9x Jalwa, we’re looking at covering all age groups. Also, we will be the first channel to cater to the 25 + audience.”

     

    He further added, “The market for 9x Jalwa is fairly big, and we think there is a lot of potential.”  From a group perspective, it is advantage 9x Media; for it is the only group in the domain to have two Bollywood channels catering to two different age-groups. As Pandey states, it will help them add value on two most important fronts: viewers and advertisers.

     

    Amar Tidke

    On the programming front, Mr Amar Tidke, Head – Programming and Sr VP, 9x Media said; “With 9x Jalwa, viewers will get the best of Bollywood music, maximum nostalgia and humour.” Some of the shows on 9X Jalwa will include HalkatSawal, Kassette Kahaniyan and Bolly Brands. The company has signed on Brand Harvest as its creative agency. The packing aspect of the channel has been done by Point Break Media.

     

    The on-going marketing campaign comprises of on-air spots on group channels and a digital plan which includes social media initiatives.

     

    9x Jalwa is the group’s fourth offering after 9xm, Punjabi music channel 9xm Tashan and Marathi music channel 9x Jhakaas. It will be interesting to watch how the channel progresses and how the market responds.