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Tag: 99acres.com

  • The ad narrates that 99acres.com can provide best rental options in your town whenever required

    99acres.com TVC on ‘Maximum Rental Properties’

    By A Correspondent

     

    99acres.com has launched its new TV commercial highlighting rental options on the platform. The TVC that has been created by JWT is designed with the objective to establish the concept of searching rental properties hassle free using its mobile platform. The ad narrates that 99acres.com can provide best rental options in your town whenever required.

     

    Conceptualised by JWT, the story is about two friends living together in an apartment. While they are watching television in their living room, a girl walks in with her luggage. She greets both these guys and they reciprocate.

     

    While this is happening, one of the guy turns towards his friend sitting beside him and he finds that he is not there. We realise that the guy is actually standing next to the girl. Both of them are a couple. This guy then says to his friend that both of them are moving together in their apartment. Knowing this the other guy is thrilled but realization sets in the very next moment. With a funny expression on his face, he realizes that he will have to move out and he has no choice. Cut to next scene, we see him sitting in the middle of a busy street with his luggage and searching for a rental property on 99acres.com mobile app. With 2 lakh+ rental properties on the site, you can virtually get a place on rent anytime, is what the promise is from 99acres.com.

     

    Commenting on the campaign, Sumeet Singh, Senior Vice President- Marketing and Corporate Communications, Info Edge said, “The TVC has been executed in a manner that appeals to young working professionals. An entertaining plot has been used to subtly inform our users about 99acres.com being a one stop solution for all their property related needs. Using the mobile platform as the chosen medium, our TVC showcases that 99acres.com can help you find the best rental options in town anytime”.

     

    Commenting on the campaign, Sundeep Sehgal, Associate Vice President, JWT Delhi said, “The film is a comical take on life’s unpredictable twists and turns. You never really know when the roof over your head might be wrested away. But if you have the 99acres.com mobile app, you needn’t worry because it gives you instant access to a plethora of properties.”

     

  • TVC speaks of the numerous options provided by the portal to help consumers find the right house to match their needs

    99acres.com urges consumers to get checklist right in new campaign

    By A Correspondent

     

    99acres.com has unveiled its new TV commercial, “Sab Dekh Lijiye, Phir Ghar Lijiye”. Designed with the objective to establish the concept of ‘first check everything before you settle in’, the new 30 seconds TVC speaks of the numerous options provided by the portal to help consumers find the right house to match their needs.

     

    Conceptualised by JWT, the TVC opens with a contemporary husband-wife lying down comfortably on a sofa, and having a playful conversation about who they like. The husband asks his wife if she’s thinking about Kalyan. In a mesmerised tone answering yes, she asks “It’s Shobha that you’re thinking about right?” In complete awe of Shobha, he accepts that he finds Shobha lovely.

     

    While they continue to talk mother-in-law is shown over-hearing their conversation while chopping vegetables in the backdrop. The wife then quickly adds that while she loves Kalyan but she can’t stop thinking about Mahesh and Amrit. The husband tells her that she should stop checking out everyone. In spur of the moment the wife decidedly answers that she loves Amrit, the husband too agrees and says he loves Amrit too. A shocked mother-in-law bangs her head into the table, while it is revealed that ‘Kalyan’, ‘Shobha’, ‘Mahesh’, and ‘Amrit’, are actually names of apartments and residential societies and the couple is actually deciding on a house from the various options available on 99acres.com. Meanwhile a voice over suggests the viewers to check-out all their options before settling down on the house of their choice.

     

    Commenting on the campaign, Sumeet Singh, Senior Vice President- Marketing and Corporate Communications, Info Edge said, “With over 65,000 new listings posted every week on 99acres.com , the portal is able to cater to various needs of different types of consumers. We understand that buying a property is a big decision and to reach the best option, one has to go through or check-out many options. Through this campaign, we have used an entertaining plot to subtly inform our consumers to check all available options while looking for property and 99acres.com is a place where one can find maximum options.”

     

    The idea, Sumitra Sengupta, Vice President, JWT Delhi, says, “Was born when we examined what one has to do to avoid missing out. You need to check options.”