MxMIndia

Tag: 94.3 Radio One

  • The change in format happened in Bangalore on 9th January 2017

    Radio One unveils new brand logo, goes international in Blr

    By A Correspondent

     

    94.3 Radio One, which changed to an international format in Delhi and Mumbai five years ago, has changed its Bengaluru station also to the international format. The change in format happened in Bangalore on January 9, 2017. Meanwhile, Radio One has also decided to relaunch its international network brand with a new logo and new on air elements to strengthen its all India product offering.

     

    “We have launched the Bengaluru international format and relaunched Delhi and Mumbai with some very special content. Not only are the music playlists hugely rejuvenated but the content has been acknowledged exclusively by international stalwarts like Bryan Adams, David Guetta, Padmalaxmi, Chris Daughtry, Eric Martin of Mr Big and others.  We have special segments like Celebrity wrist watch with international celebrities that tell the time of day, new innovative ways of announcing traffic and weather, a host of new shows both on weekdays and weekend. We continue to super engage our upscale audience with new content on sports, current affairs, Hollywood, travel, food and other audience interest areas in an intelligent and entertaining manner,”said Anil Machado, Chief talent and content acquisition officer, Radio One.

     

    “With the new product and congruence in format of the three largest radio markets, we have upwardly revised our international network pricing and are happy to see that clients and advertising agencies are supporting us in this change as they see value in this unique format and its 25 million audience target. We thank them for the same. As regards our new network logo, it combines the creativity of orange with the solidity of blue coupled with white representing the unity of purpose in all three markets,” said Saurabh Sehgal, COO-Operations, Radio One.

     

  • Uday Benegal, Vicky Ratnanai, Dalip Tahil, Shriya Saran, Rehan Poncha, Mickey Mehta and Meera Sanyal join Host Hrishi K in a live dialogue to launch campaign

    94.3 Radio One launches new CSR campaign

    By A Correspondent

     

    Teejay Sidhu, Shriya Saran, Vicky Ratnani, Mickey Mehta, Rehan Poncha, Meera Sanyal, Dalip Tahil, Uday Benegal and Hrishi K

    94.3 Radio One Mumbai has launched a CSR initiative titled – Mumbai at its best, a campaign that urges city folk to take a breather from the pressures of daily city life, and make time for what truly brings fulfillment.

     

    The CSR campaign urges Mumbaikars to step back, pause, breathe, and relook at various passions they might want to pursue, that add meaning and purpose to their lives, but get lost in the fast pace and pressure of urban existence.

     

    Vineet Singh Hukmani, Managing Director, 94.3, Radio One said, “In this world where people often get caught up in a whirlwind of stress, health issues, not finding time for themselves, their families, financial stability etc. 94.3 Radio ONE is urging people to give themselves some space and consider the many options that exist in today’s world – options in career, options in passions that will help them breathe and live life at its best.”

     

    Through this campaign, the station hopes to draw young Mumbaikars just beginning on their careers, into the recognition that they have two options – to make a career of something they are passionate about or to use the resources generated from their job/business to help fulfill their dreams. It encourages listeners to not give up on the things they love and make space for this in their lives so they are more meaningful. For city folk with successful careers and hectic lives, the station’s unique campaign urges them to look at their lives and make space for their dreams, to take time out to do the things they always wanted to do but never had the chance to do it.

     

    The station plans to deliver on its promise by turning into listeners themselves, and inviting experts from the fields of health, food, music, acting, sport, politics, business and more to be hosted as role models on air. These role models would be known personalities/people from all walks of life and will answer questions from listeners based on their own inspiring example of doing this and sharing their perspective and advice on how a listener might do so in his or her life. Actor Shriya Saran and Dalip Tahil, rock musician Uday Benegal, business woman – politician Meera Sanyal, Olympian and Arjuna Awardee Rehan Poncha, celebrity chef – Vicky Ratnani will join host Hrishi K in a live conversation to kick off this campaign for the radio station.

     

  • The Next Radio Ltd and BBC Worldwide jv which runs seven differentiated formats in the metros has upped ad rates by 20 percent wef Feb 1

    94.3 Radio One hikes ad rates by 20%

    By A Correspondent

     

    Radio One, the joint venture between Next Radio Ltd and BBC Worldwide, which runs 7 differentiated formats in the metros has increased its advertising rates by 20 percent across markets effective February 1, 2014.

     

    Said Vineet Singh Hukmani, MD and CEO Radio One: “In the last two years, our ‘product-first’ approach has ensured unparalled engagement of our listeners and therefore huge value to our advertisers. Complementing on-air content with simulcast digital conversations with the same TG does cost us. However, advertisers gain most as a result of this continuous upgradation as they can get access to supremely engaged audiences only on Radio One.”

     

    Radio One was the first station to begin ‘Online rebroadcast’ of its international Delhi and Mumbai stations. “In the last year we have begun to offer noticeable engagement in the online streaming audience and continuous up gradation of this service is the need of the hour and we are willing to make this investment for our advertisers’  added Vineet.

     

    Radio One runs international stations in Delhi and Mumbai, both of which have an online ‘rebroadcast’. The format for Bengaluru and Pune is upmarket Bollywood, whereas Ahmedabad and Kolkata are Hindi retro. Chennai, on the other hand, is a 100% request station. “We are happy that in Q3, all our seven stations were EBIDTA positive and this is the best proof of our strategy based on continuous product up-gradation,” added Mr Hukmani.

     

  • So I have 'upgraded' to 94.3 Radio One. Spending time in the car, despite Mumbai's horrendous traffic conditions, has become fun once again. The only problem is the bloody ads. Most of them are sick, boring and nerve-wracking to hear.

    Anil Thakraney: Good FM, pathetic ads!

    By Anil Thakraney

     

    Okay, so I have ‘upgraded’ to 94.3 Radio One and have chucked all my CDs into the Arabian Sea. Spending time in the car, despite Mumbai’s horrendous traffic conditions, has become fun once again. And I must say the RJs don’t ramble much, and the music collection is superb. A good mix of new stuff and retro. So far so good.

     

    The only problem is the bloody ads. Most of them are sick, boring and nerve-wracking to hear. And each ad enjoys high frequency because radio is an inexpensive medium. Imagine what a downer it is to listen to rubbish in the middle of Coldplay and U2. This is like a tapori waiter on duty at the Zodiac Grille. Doesn’t work. So who’s at fault here, can we blame the radio station? Ideally, 94.3 should be picky about the sort of ads they broadcast, so that the overall ambience of the station doesn’t get screwed. They cannot disown the ads completely. But private FM radio stations are bleeding in India, so we really can’t blame them for lapping up whatever ads they can get their hands on. They have to survive, no? So I guess the station can be forgiven.

     

    What cannot be forgiven is the sad quality of the radio ads. I cannot understand why, after all these years, agency creative directors don’t get this fantastic medium. At a very low cost, one can produce award winning work in this space. With no dependence on visuals, the listeners’ imagination can be fired, they can be left to fit in their own images. And how very tantalizing that can be! I suspect the key reason radio advertising continues to languish is that the entire attention of the ad agencies is focused on TV commercials. And perhaps radio spots are still being written by bored copy trainees, who must be treating it as a chore rather than as a creative challenge.

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=oG3JPvH3tO0[/youtube]

    Come on, dear Creative Directors. It’s a fab medium and a huge opportunity. Don’t waste it. And I would also appeal to the clients not to accept garbage scripts. They must put pressure on their agencies to come up with sparkling radio spots. Even if the spots cost less, money is being spent on them, so they better be paisa vasool. If the brand managers quietly accept mediocrity, then that’s what will be dished out to them.

     

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    PS: Haha. Armani shows you how to tip the room service staff. I strongly suggest you don’t try this out in a desi five star hotel. The consequences can be grievous!