MxMIndia

Tag: 94.3 MY FM

  • My FM also added RJ Roopak to the My FM family. He will be hosting the show "Happy evenings" Monday to Saturday from 5 to 9pm

    My FM celebrates 10 years in Bhopal

    By A Correspondent

     

    MY FM has completed 10 successful years in Bhopal and to mark the occasion, it organised ‘Happy Evening Live’, a comedy evening with the stand-up performers Vipul Goel and Sundeep Sharma.

     

    The event was promoted extensively through a 360 degree marketing campaign.

     

    Speaking on this milestone, CEO Harrish Bhatia said, “My FM is truly iconic radio station and we have received immense love from our listeners in last decade. Our customer centric approach has led us to leadership position in this market. We will continue to strive for highest standard of entertainment through our differentiated content, innovative marketing initiatives and on ground activities”.

     

  • The jingle has invigorating and refreshing twist matching the genre of peppy taste, who admire trendy rap

    94.3 My FM launches rap anthem

    By A Correspondent

     

    94.3 MY FM has launched the Radio rap anthem. The anthem encapsulates the product philosophy and seamlessly highlights the organization’s customer centric focus, the science behind picking up the song list, how unique and interesting content is created for the listeners and the value addition our expert panel bring to the listeners. The anthem has been composed and sung by rapper Badshah, and will also be available on youtube.

     

    The jingle has invigorating and refreshing twist matching the genre of peppy taste, who admire trendy rap. As music style permeates to the ethos of rap lovers, the jingle also reaches out to its listeners through Badshah by spreading the message of most wide spread rap songs frequently played on 94.3 MY FM.

     

    An Integrated marketing campaign is organized for the RAP song through various platforms of traditional and online marketing. The campaign is promoted heavily using print innovation in Dainik Bhaskar and DNA, to give it maximum exposure through digitally equipped social platforms like-Youtube/Facebook. The anthem is also available as ring tone across various mobile operators serving the purpose of business to consumer. The campaign also envisions to ensure the brand connectivity which will be the most vital aspect of the campaign.

     

    On the release of new Anthem, Viplove Gupte-National Programming Head quoted, “Sometimes it just starts with a very vague idea in mind. Such ideas come only during brainstorming. The idea was to create an anthem for radio. While exploring the options on who should create this anthem, one name came very prominently who was not only popular but a supremely talented too – Badshah. Music aficionados have known him for long, when he used to write and perform rap for other singers to when he finally decided to come on his own and as they say, he created history. For regular listeners, Badshah is the man/ creator/ singer/ composer behind two of the most popular hits of last year – Saturday Saturday and Abhi to party shuruhuyihai.”

     

    Harrish M Bhatia

    Commenting on the release, Harrish M Bhatia, CEO 94.3 MY FM said “the vibrant and widely popular Badshah composed the Jingle purely out of his own imagination. He had a brief to work upon, but there was no restriction from our side, hence you can hear the style of Badshah meeting the content of MY FM. This initiative is first of its kind. No other radio station in the world has ever created a rap anthem describing the content of the radio station. Not only it showcased what our philosophy is but, also how we bring unique content to our listeners.”

     

  • The hike in ad rates is in all 17cities spread across seven states

    94.3 My FM hikes ad rates by 20 per cent

    By A Correspondent

     

    MY FM has increased its advertising rates by 20 per cent. The decision to hike rates has been taken to address the current inventory crunch and inflation at an overall level. The hike in ad rates is in all 17cities spread across seven states.

     

    Harrish M Bhatia

    Harrish M Bhatia, CEO, 94.3 MY FM said, “We are a strong customer centric organization and invest a lot in understanding the taste and needs of our customers; this approach has helped in building in a strong differentiated product. We enjoy undisputed leadership across all our stations and more and more advertiser want to leverage our leadership position to reach out to their target audience. Our inventory has been peaking and increase in Ad rates is the only way to balance interest of both listeners and clients.”

     

    He further added, “Our markets are growing at an exponential pace and advertisers have realized that radio is the most effective way of reaching out to the audiences. Our advertisers know the value the proposition and differentiated offering we bring to the table.”

     

    The hike will be effective from 2nd March, 2015 onwards.

     

  • The show will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday

    94.3 MY FM rolls out the ‘The Shekhar Suman Show’

    MY FM has announced an exclusive show with Indian film actor and TV personality Shekhar Suman called ‘The Shekhar Suman Show’. The show will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday and will be aired across all 17 stations of MY FM.

     

    The show will see Shekhar Suman entertaining in his inimitable style on radio and will consist of one hour of nonstop fun, spoofs and parodies on every topic under the sun.

     

    Harrish M Bhatia

    Commenting on the new comedy show, Harrish M. Bhatia, CEO, 94.3 MY FM said “Shekhar Suman is a phenomenal talent and is spectacular at what he does. His spontaneity connects immediately with the listeners and I am sure that they will respond very warmly to his show. This further strengthens our content offering and puts us way ahead of the competition. I am sure our clients will leverage this innovative brand property and we will continue differentiating to stand out amongst competition.”

     

    On the launch of the show across the Network and bringing in celebrity quotient, Viplove Gupte National Programming Head said, “We have been consistently building on the content, and the entertainment quotient, the listener today looks at radio as a medium to entertain, educate and build around opportunities of humour and fun, we have kept our promise and in the days to come we will unveil some more surprises.”

     

  • Inventory crunch pitfall pushes radio station to hike ad rates

    MY FM hikes ad rates by 25%

    By a correspondent

     

    In its bid to address inventory crunch facing the radio station, MY FM has announced a hike in its advertising rates by 25 per cent. The hike will be effective from 1st April 2014 onwards.

     

    Harrish M Bhatia

    Commenting on the development, Harrish M Bhatia CEO, 94.3 MY FM – Radio Business of Dainik Bhaskar Group said “MY FM understands the pulse of the market, our music and content is according to listeners preferences. This has enabled MY FM to enjoy an unparalleled leadership across its stations.”

     

    Adding further he said, “Our markets are growing at an exponential pace and advertisers have realized that radio is the most effective way of reaching out to the audience. The new price structure is designed keeping the interest of both client and listeners in mind.”

  • Celebrities from various walks of life will be profiled every month in a two-hour radio show across all 17 stations

    94.3 My FM introduces ‘Jiyo Dil Se Heroes’

    By A Correspondent

     

    The Dainik Bhaskar group’s My FM radio station network has come up with a new initiative called “Jiyo Dil Se Heroes” in sync with its brand philosophy, Jiyo Dil Se.

     

    Celebrities from various walks of life will be profiled every month in a two-hour radio show across all 17 stations. The show kicked off on Tuesday, February 18 with author Chetan Bhagat talking about his various experiences of life and how he turned in to a full-time author.  Other names that feature in the future are Pandit Birju Maharaj and Geet Sethi.

     

    The show will be promoted extensively through 360-degree media campaign which will include promotions across platforms like cinema, print, digital and radio.

     

    Harrish M Bhatia

    Speaking on the initiative, Harrish M Bhatia, CEO of 94.3 My FM, said, “Jiyo Dil Se Heroes is an extension of the core values and beliefs at My FM.. We aim to communicate our brand philosophy and develop a stronger bond with our listeners through this innovative concept.”

     

    Added Viplove Gupte, National Programming Head of the network: “Every three weeks we will be featuring one hero and his story, his emotions, his journey. This is not a life-story show, this is the story of moments and emotions that make these people a hero, a hero who lives “Dil Se”.

     

  • There will be nine award categories: Education, Environment Conservation, Health & Sanitation, Public Service, Culture & Art, Sports, Women Welfare & Empowerment, Child Care & Development and Economic Development.

    My FM announces Season II of Jiyo Dil Se Awards

    By A Correspondent

     

    Riding high on the success of the Jiyo Dil Se Awards Season I, 94.3 My FM has announced the second season of the awards to recognize and acknowledge unsung heroes of society. A campaign will be rolled out in My FM markets covering the 7 states of Rajasthan, Punjab, Madhya Pradesh, Chhattisgarh, Maharashtra, Gujarat and Haryana.

     

    There will be nine award categories: Education, Environment Conservation, Health & Sanitation, Public Service, Culture & Art, Sports, Women Welfare & Empowerment, Child Care & Development and Economic Development.

     

    Harrish M Bhatia

    Ernst & Young will be the official tabulators for the Jiyo Dil Se Awards Season II. Speaking on the initiative, Harrish M Bhatia, CEO, 94.3 My FM, said: “We are proud to announce the Jiyo Dil Se Awards Season II as it takes further our brand’s belief that every individual, or entity should also give back to the society in which it dwells. The second season of Jiyo Dil Se Awards carries forward from Season 1, the effort to recognize the individual who has showcased immense dedication and passion for a cause brining about a difference and spreading happiness in peoples’ lives.”

     

    To apply for the award, people can log on to www.myfmindia.com and download the form. Selected top entries in each category will be put for public voting and jury and listeners’ votes will determine the winners.

     

  • The FM radio network conducted the second edition of its 'My Music Marathon' across 8 cities

    94.3 My FM music marathon with 14 hrs of record-breaking non-stop music

    By A Correspondent

     

    FM radio network 94.3 My FM’s second edition of ‘My Music Marathon’ held across eight cities of Ahmedabad, Indore, Bhopal, Chandigarh, Nagpur, Jalandhar, Raipur and Jaipur on July 6 over two hours with over 2 lakh people witnessing the event and 2000+ people participating and singing at the event and contributing to the record-breaking attempt for non-stop singing for 14 hours.

     

    Commenting on this initiative, Harrish M. Bhatia, CEO, 94.3 My FM said: “My Music Marathon’ has turned out to be a very popular property for our station and hence we came out with the second edition of the same, this initiative resonates with our tag line Jiyo Dil Se and we thank our listeners for coming out in great numbers and Singing Dil Se for making this event a grand success”.

     

    The first edition of the marathon held in June 2011 entered the Limca Book of Records for 12 hours of non-stop music and singing. The final validation for this year’s effort is awaited from the Limca Book of Records.

     

  • The alliance is for sales, integrated solutions and activations

    94.3 My FM, Fever 104 FM ink strategic sales alliance

    By Meghna Sharma

     

    94.3 My FM & Fever 104 FM have entered into a strategic sales alliance, which is aimed towards leveraging each other’s strengths and market leadership to offer unmatched value proposition to the radio advertisers nationally. The alliance will offer advertisers the best of both metro & non-metro markets while allowing both the radio brands to sell stations they are not present in. The alliance is for sales, integrated solutions and activations.

     

    Mona Jain

    “The alliance will obviously benefit them. Geographical expansion being the main one. Today, everyone is getting into such alliances and collaborations which means there is no monopoly. Hence, making it a seller’s market and not a buyer’s market,” said Mona Jain, CEO, Vivaki Exchange.

     

    The radio business of DB Corp Ltd, 94.3 My FM is present across 17 growing cities of India ie Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur. While Fever 104 FM, owned by HT Media Ltd, is present in the four largest metro cities of Delhi, Mumbai, Bangalore and Kolkata. The purpose of this association is to leverage on the strong local understanding that My FM has in the growing markets for corporate advertisers and My FM advertisers will benefit from Fever’s strengths in the metro cities. The main idea behind the partnership is that the customers should benefit by having the best of both – national reach and local relevance.

     

    Harrish Bhatia

    Harrish M Bhatia, CEO 94.3 My FM said, “It’s a win-win situation for both of us as we can accomplish more this way. Nobody understands the pulse of the growing tier-2 and tier-3 markets better than 94.3 My FM and with Fever 104 FM’s strength in the metros we will be able to provide our advertisers a great platform to leverage their brands.”

     

    According to the official statement, 94.3 My FM is the largest radio station network of the growing India (17 tier-2 & tier-3 cities) attracting over 5 million radio listeners (as per IRS, which is similar to Fever’s reach as per IRS).

     

    Harshad Jain

    Commenting on the alliance Harshad Jain, Business Head, Radio & Entertainment, HT Media said, “With this alliance we aim to provide the best of both the worlds for our advertisers. The combination of our strengths in key metro cities and My FM’s strong presence in growing Indian cities will be a great proposition for any advertiser in the radio category. The expertise of each of the brands will be leveraged to the best to offer unmatched radio solutions.”

     

    “The thought process behind the alliance has been to fill in the gaps in the market. Clients come to us who want certain networks while some want a pan India approach. This will help us reach out to both,” Mr Bhatia told MxM India, adding, “We did a drill and found out the challenges ahead, now let’s see how its goes. We have just announced the alliance.”

     

  • The station won 'Radio Station of the Year' at the Asian Leadership Awards, Global Awards for Brand Excellence – Brand Excellence in Media & Entertainment, and Mobbys Awards for Best Mobile Application

    94.3 My FM wins three awards

    By A Correspondent

     

    Harrish M Bhatia

    In an award-winning spree, radio station 94.3 My FM has bagged three major awards recently. It won the Asian Leadership Awards in Dubai, in the category ‘Radio Station of the Year’. It also won the award for ‘Brand excellence in Media & Entertainment’ category in the Global Awards for Brand Excellence organized by the World Brand Congress Awards in Mumbai. 94.3 My FM shared the award with SAB and Movies Now in the category.

     

    The station was also recognized for its new and innovative initiatives in the mobile application space. 94.3 My FM bagged the Best Mobile application in the media category award at the Mobbys Awards held recently in Mumbai. The mobile application from My FM which won the awards has unique integrated features for listeners to connect and engage with the station.  Features like My Connect allow users to go to their city-specific social media platforms. Other features include My Message where one can send a song request or contest participation SMS to My FM with a one-touch key and My Download where end users can download My FM tones as their mobile ringtones.

     

    “I am elated at the recent award wins and the industry recognition for the brand. It not only showcases the growing preference of the brand among its listeners but also strengthens our belief in the localized approach we take in the markets we operate in to reach out to our listeners. I would also like to thank my staff which has worked seamlessly for us to reach this level of excellence. With the recent award wins,  94.3 My FM has not only spelt out its brand pull but also the prominent position that it has taken in India’s radio market,” said Harrish M Bhatia, CEO, 94.3 My FM.

     

  • In his new role as National Corporate Sales Head, all non-station market sales teams including Mumbai, South,Delhiand government will report to him with immediate effect while he will continue reporting to the CEO, Harrish M Bhatia

    94.3 MY FM elevates Rahul Namjoshi as National Corporate Sales Head

    By A Correspondent

     

    94.3 MY FM has elevated Rahul Namjoshi as National Corporate Sales Head. Mr Namjoshi, who has been associated with MY FM since 2007 as the Regional Head for Gujarat, moved to take the role of Business Head for North, East and South zones last financial year where he has played a critical role in transforming the Delhi region within a short span of time.

     

    In his new role as National Corporate Sales Head, all non-station market sales teams including Mumbai, South,Delhiand government will report to him with immediate effect while he will continue reporting to the CEO, Harrish M Bhatia.

     

    Commenting on the development Mr Bhatia said: “MY FM has created a culture that acknowledges exceptional performers. We are pleased to promote Rahul as the National Corporate Sales Head for 94.3 MY FM. We are sure that with his knowledge of Radio and the brand, Rahul will take MY FM to newer heights, making a positive contribution to the top line of the company.”

     

    Continuing with the restructuring exercise, Harold Paul and Ambika Singh have been elevated to the Station Head level at MY FM’s key station – Ahmedabad. They will look after Corporate Sales and Retail Sales respectively.

     

    Before joining 94.3 MY FM, Mr Namjoshi was leading Reliance Industries Ltd – Textile division as Deputy General Manager.