MxMIndia

Tag: 91mobiles

  • To create new avenues to nudge laptop-buying audiences

    Carat India & Intel partner with 91mobiles

    By Our Staff

     

    Intel, in association with Carat, has partnered with 91mobiles for its new campaign. Titled ‘Intercepting the laptop buyer behavior’, the campaign aimed to enable the brand to dominate the laptop market in 2023. To highlight the benefits of Intel’s diverse portfolio, the campaign approached prospective laptop buyers with a cutting-edge marketing solution entailing an industry-first 3D page and gamer-centric content hub.

     

    Commenting on the campaign, Apurva Jani, Marketing Director, Sales, Marketing & Communications Group, Intel India said: “While the awareness of Intel EVO is strong, our focus this year was to increase consideration in the minds of laptop buyers. We realized the importance of nudging the consumers at the right time in their research and buying journey with the right communication/messaging for Intel EVO laptops. Carat team helped us identify the right partner – 91mobiles to leverage this opportunity through various touchpoints on the platform and smart integrations in an effective manner.”

     

    Added Sanchayeeta Verma, CEO, Carat India: “91mobiles has been a key strategic partner for the last couple of years for Intel. It has been the go-to research site for tech enthusiasts and laptop buyers. This enabled us to intercept these users in their purchase journey and build resonance for Intel EVO laptops with innovative marketing solutions. The results have certainly been quite impressive.”

     

    Said Nitin Mathur, Founder and CEO, 91mobiles: “We are thrilled to be partnering with Carat and Intel to build salience for Intel machines among 91mobiles platform users for the third year in a row. This partnership is a testament to 91mobiles’ ability to target hi-intent and tech-savvy users at scale with custom marketing solutions that set new industry benchmarks.”

     

  • It was conceptualised and distributed by digital communications agency BoringBrands

    ‘Pledge to Recycle’ draws encouraging response from users

    By A Correspondent

     

    Mobile device sale website 91mobiles rounded up its ‘Pledge to Recycle’ campaign last week with over 10,000 pledges. Focusing on creating nationwide awareness about phone recycling, the campaign was launched in May this year in partnership with organisations such as Karo Sambhav, Cashify, Noise, Oppo, Qualcomm and Zest Money. It was conceptualised and distributed by BoringBrands, the digital communications agency. The campaign kicked off with a survey to understand smartphone users’ inclination for e-waste recycling.

     

    Commenting on the campaign, Nitin Mathur, Co-founder & CEO, 91Mobiles.com said: “The problem of electronic waste is a global debate today, and a lot of brands have taken up the responsibility to spread awareness about the cause within their ecosystems. Our campaign Pledge to Recycle was focused at reaching out to smartphone users in the country, and build awareness for e-recycling. We would like to thank all partners for joining hands with us. This campaign has been a great success, and we would like to take up such causes more often in the near future.”

     

    Added Aakriti Bhargava, Co-Founder and CEO of BoringBrands: “Having worked with the startup and investor ecosystem for more than nine years now, we understand the need to constantly innovate and create exciting campaigns for brands.”