8Bit Creatives, the gaming influencer talent management agency, has partnered with Rooter, a gaming and esports content platform. The objective: to “bolster the nation’s Gaming Creator Economy”.
This collaboration will see 8Bit Creatives’ notable gaming influencers, PC gamers, and GTA roleplay creators, such as Tanmay Singh aka ScoutOp, Parv Singh aka Regaltos, Raj Varma aka Snax, Salman Ahmad aka 8Bit Mamba, Mithul Nayak aka 8Bit Binks stream and curate content on the Rooter platform.
Said Animesh Agarwal aka 8Bit Thug, Founder & CEO, 8Bit Creatives: “Our collaboration with Rooter will act as a catalyst for the sustained growth of India’s gaming creator economy. We are excited to bring our gaming influencers and creators to a platform that shares our vision for excellence in gaming content as well as the prosperity of the community. Together, we aim to create an immersive and unparalleled gaming experience for millions of fans across the nation.”
Underlining the shared focus behind the partnership, Dipesh Agarwal, Co-Founder and COO, Rooter added: “8Bit Creatives shares our strong drive to unlock massive growth opportunities for the Indian Gaming ecosystem and we are excited to collaborate with a partner like them. We’ve been facilitating multiple monetization opportunities for creators through partnerships with ~100 brands, fan donations, and more. With this collaboration, we will be working closely with the 8Bit Creatives team to elevate value creation for the creator community. We also aim to develop innovative marketing playbooks and solutions at the intersection of gaming, content, pop culture, and social media, which will establish new operating benchmarks for the ecosystem.”