By A Correspondent
The Hindu has won the award for digital audience usage and engagement for their ad campaign ‘Undumb India’ at the 83rd Annual INMA World Congress, New York. The award recognised The Hindu’s successful strategy that was adapted to print, outdoors and radio in a 360-degree campaign that placed it firmly at the top, as far as credible journalism goes. While the campaign went viral on social media last year, the television commercial took a humorous route to show young Indians the importance of being informed about current events. The campaign message ‘Stay ahead of the times’ caught on as readers became evangelists for the brand.
The campaign that was posted on YouTube reached audiences of over 1 million within a matter of days.