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Tag: 82.5 Communications India

  • It features brand ambassador Sachin Tendulkar

    82.5 launches new solar campaign

    By Our Staff

     

    Luminous Power Technologies has launched a new TVC featuring brand ambassador Sachin Tendulkar. It is developed and conceptualised by 82.5 Communications.

     

    Introducing the new TVC campaign, Ruchika Gupta, CMO, Luminous Power Technologies, said: “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.

     

    As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it.”

     

    Talking about the concept, Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications India added: “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

     

     

  • The campaign contemporises the song Baar Baar Dekho for oil free skin

    82.5 creates film for Himalaya Facewash

    By Our Staff

     

    The Himalaya Drug Company has launched a new campaign for its Fresh Start Facewash. The campaign contemporises the fun 1960s song, Baar Baar Dekho, to underline this repeated interruption – checking for oiliness on skin.

     

    Said Rahul Panchal, General Manager Marketing – Face Care, The Himalaya Drug Company: “’Oil-clear’ is a key consumer-benefit segment within Face Wash category. Being the leader in overall face wash, we wanted to resonate with the recurring oily skin problem of teenagers and offer them the effective solution in Fresh Start Lemon Oil Clear Face Wash. The film exhibits efficacy of the product rooted in nature & science and talks to our potential consumers in an engaging manner.”

     

    Added Sumanto Chattopadhyay, Chairman and Chief Creative officer, 82.5 Communications India: “Hazar baar dekho. It’s the mantra of the young woman who’s at that age when looks are so important and oily skin is a constantly recurring annoyance —making mirror-gazing a bit of an obsession. That’s the story of our latest ad for Himalaya Fresh Start Face Wash, expressed in the form of a light-hearted musical.”

  • The campaign for 'Kaun Banega Mukhyamantri?' is conceived by 82.5 Communications

    ABP News campaign for forthcoming polls

    By Our Staff

     

    As the countdown to elections in some key states has started, ABP News’ new ad campaign turns to politics.  The advertising campaign for ‘Kaun Banega Mukhyamantri?’ is conceived by 82.5 Communications and has three films directed by Pradeep Sarkar of Apacalypso Filmworks.

     

    Speaking about the film, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications India, said: “We can make the right decision only when we see both sides of an issue. That’s why this advertising campaign is important and meaningful.”

     

    Added Krishnendu Paul, Head of Office, 82.5 Communications, Mumbai:  “With this campaign, we wanted citizens to celebrate this truth of dual India and build neutrality codes into brand ABP News using people truths rather than political party truth.”

     

     

  • Campaign consists of five digital film

    82.5 launches initiative on wearing masks properly

    By Our Staff

     

    Glori Handwash (RSPL’s Product) has launched a social awareness campaign that asks people to wear mask properly. Conceptualised by 82.5 Communication, this campaign consists of five digital films.

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer 82.5 Communications India: “We’ve addressed an important issue with a light touch — using a Hindi expression that has a connect both with soap and the behaviour we are encouraging — making it an apt way for Glori soap to deliver a social message.”

     

    Added Rahul Gyanchandani, JMD, RSPL: “It was time for the honest brand to be a little honest with their consumers about something that is amiss. People have stopped caring about wearing the mask and as their well-wisher Glori wants to remind them to keep the mask on. Through this campaign we urge people to follow safety measures and ensure that others do it as well.”

     

  • The Kolkata-based footwear brand to expand to other parts of the country

    82.5 wins mandate for Ajanta shoes

    By Our Staff

     

    82.5 Communications, Kolkata, has picked up the communications mandate for Ajanta Shoes, following a multi-agency pitch. The 65-year-old Kolkata-based footwear is now expanding its marketing footprint to other parts of the country.

     

    Said Sagnik Banik, MD, Ajanta Shoes: “In the backdrop of lockdowns and restrictions, we wanted to create a feel-good vibe, and briefed 82.5 that the campaign should be drawn on the urge of people to get back to normality.”

     

    Commenting on the win and the new campaign, Sumanto Chattopadhyay, Chairman & CCO, 82.5 Communications India, added: “Our association with Ajanta Shoes has put a spring in our step. As the world slowly but surely ventures back into the outside world, we are ready with our advertisements for Ajanta’s Royalz sandals. May this be the first of many wonderful campaigns, beginning a journey into an ever-brighter future for Ajanta Shoes.”

     

     

  • The Ogilvy group agency handled the creative mandate

    82.5 campaign for ABP Nadu

    By Our Staff

    After its success in West Bengal, Maharashtra, Gujarat, and Uttar Pradesh, ABP Network has entered Tamil Nadu with a Tamil news offering – ABP Nadu. 82.5 Communications, which currently handles the creative mandate for ABP Ananda, ABP Majha, and ABP Studios, bagged the additional mandate to launch ABP Nadu. The Bengaluru office of 82.5 will be managing the business.

    Said Sumanto Chattopadhyay, Chairman & CCO, 82.5 Communications India: “We are proud to be ABP’s trusted partner in communication. And delighted they have reaffirmed their faith in us with this new opportunity for ABP Nadu. What makes it all the more meaningful for us is to be able to create work that reflects our motto of ‘ingenious Indian ideas’.”

    Added Avinash Pandey, CEO, ABP Network: “We are thrilled to be strengthening our partnership with 82.5 Communications, with the launch of ‘ABP Nadu’. Their contribution has been instrumental in adding value to our network’s regional offerings. Encapsulating the virtues of Tamil language, literature, and culture, ABP Nadu will provide top-notch content in the realm of news and entertainment to the discerning viewers and digital users of Tamil Nadu. I’m incredibly excited about the potential this unlocks for us, as we build our association with newer audiences. Being a leading broadcaster, ABP Network has entrenched itself into the culture and ethos of all the regions it serves and we are confident of doing the same in the Southern market as well.”

    Said Naveen Raman, Senior Vice President and Branch Head – South, 82.5 Communications India: “This association reflects our strength as a truly Indian agency and the hyper local approach we take. In a category like NEWS, we need to be extra careful in marrying the brand’s purpose with the local flavour. The idea was to lead with the Tamizh pride yet not let go ABP’s core values. Language is one of our strengths as an agency. We handpicked a core team that understands this market and can think in Tamil.”

     

     

  • He will report to Kapil Arora, Co-Chairman & CEO

    Rishabha Nayyar appointed National Strategy Lead of 82.5 Communications India

    By A Correspondent

     

    Rishabha Nayyar

    82.5 Communications has announced the appointment of Rishabha Nayyar as National Strategy Lead. Nayyar will have planning teams across Mumbai, Bengaluru and Delhi reporting to him. He will report to Kapil Arora, Co-Chairman & CEO.

     

    Said Kapil Arora, Co-Chairman & CEO: “Rishabha brings a depth of strategic thinking and grounded-ness that is rare to find today.  His experience and great work across big and small brands, legacy and new age businesses alike, will add not just the requisite strategic firepower for our clients, but also act as a force multiplier to our creative product.   Having been an entrepreneur early on in his career, Rishabha also shares the 82.5 gene of passion for the new.  We’re stoked to have him on board at this exciting phase of our growth journey.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer: “With much of our senior management schooled at Ogilvy, I welcome the fresh perspective Rishabha brings in as an ‘outsider’.”

     

    Nayyar was Executive Director of Brand Strategy at Lowe Lintas, before moving over to 82.5 Communications.