By Our Staff
Kick EV, one of the newest entrants in the electric 2-wheeler segment under the umbrella of Auto i Care, has launched its brand anthem “Safar” performed by Dharavi, Mumbai-based hip-hop group 7Bantaiz in a digital TVC.
Speaking about the collaboration, Sagar Joshi CEO and Founder Kick-EV said: “We are incredibly excited about this collaboration with 7Bantaiz, their passion for music and dedication to raising awareness about sustainability align perfectly with our vision. ‘Safar’ will be more than just a song; it will be a rallying cry for change. With ‘Safar,’ we have aimed to inspire a new generation of eco-conscious travellers who are ready to embrace electric vehicles and reduce their carbon footprint.”