By A Correspondent
Anand Mahindra was adjudged as the Social Media Person of the Year at the 6th India Digital Awards presented by IAMAI. The winners of the 6th India Digital Awards coinciding with 10th India Digital Summit, 2016, were announced at a ceremony recently. The awards, this year had 6 Categories and 32 sub-categories for the internet and mobile value added services industry. The categories were Digital Advertising; Website; Mobile; Digital Payment; Digital Social & Economic Empowerment and Special Awards. While WatConsult’s “Sony SIX†was awarded Advertising / Marketing Award on Mobile, the coveted Best Digital Person of the Year was awarded to Vijay Shekhar Sharma of PayTm & Bhavish Aggarwal of Ola. Interactive Avenues won the best Digital Agency of the year award.
Vijay Shekhar Sharma received the coveted Best Digital Person of the Year from Shri. Jayant Sinha, Minister of State – Finance.
Winners of 6th India Digital Awards include:
| Award | Winner |
| Best Advertising / Marketing on Mobile | WatConsult for Sony SIX |
| Display | Madison for Marico |
| Search Marketing | iProspect for ShopClues |
| Viral Marketing Campaign | Star India |
| Email Marketing Campaign | netCore for BIBA |
| Social Media Marketing Campaign | Interactive Avenues for Micromax Interactives |
| Digital Integrated Campaign | Experience Commerce for Lenovo India |
| Execution of Performance Campaign | Realty Redefined for The Wadhwa Group |
| e-Commerce Website for a Retail Brand | www.trendin.com – Madura Fashion & Lifestyle |
| e-Commerce Website in a Specialised Category | www.pepperfry.com |
| Local Language Website | www.chuttuvattom.com – Malayala Manorama |
| News Content Website | NDTV.com |
| Travel Website | Thomas Cook |
| Financial Website | www.bankbazaar.com – A & A Dukaan Financial Services |
| Educational Website | www.simplilearn.com |
| Brand / Product Website | www.hotstar.com – Star India |
| Consumer Mobile Service | National Mobile Number Portability – Vodafone India |
| Mobile Enterprise Product or Services | Abbott India Radio |
| Mobile Game | Star Chef by 99Games |
| Innovative Mobile App | Inshorts |
| Mobile Money Prepaid Card / Product | Happay and Payback |
| Money Product / Service | mVisa |
| Digital Payment Facilitator | Avenues India |
| Digital Wallet | PayTm |
| Money Transfer Programme | MobiKwik |
| Payment Technology / Solution Provider | PayU Payments |
| Best use of Mobile for Social and Economic Development | Karnataka MobileOne by Centre for e-Governance |
| Best use of Internet for Social and Economic Development | Intelligent Grid & Smart Metering Solution by Essel Infraprojects |
| Start-Up of the Year | OYO Rooms |
| Digital Person of the Year | Vijay Shekhar Sharma & Bhavish Aggarwal |
| Digital Agency of the Year | Interactive Avenues |
| Social Media Person of the Year | Anand Mahindra |