MxMIndia

Tag: 360-degree

  • Adani Wilmar spotlights ‘Health Aaj Se’ campaign

    By Our Staff

     

    The 360-degree campaign will have three commercials, that will be launched across digital platforms.

     

    Adani Wilmar Limited (AWL), the food FMCG, has launched a 360-degree campaign for its latest health oil offering, Fortune Xpert Total Balance Oil. The  campaign idea, titled ‘Health Aaj Se’, is conceptualised by Ogilvy.

     

    Commenting on the campaign, Vineeth Viswambharan, Associate Vice President, Marketing & Sales, Adani Wilmar Limited said: “As India’s leading food and edible oil player, Adani Wilmar places great importance on nutritional value that consumers seek in their grocery choices. Many of our consumers today have a deep understanding of the varied nutrients present in different oils and they change their edible oils periodically to benefit from the same. We have introduced Fortune Xpert Total Balance which delivers consumers a holistic solution that combines the goodness of three powerful oils. It’s a game-changer in the edible oil segment, as Indians have become extremely health-conscious in the post-pandemic world.”

     

    https://www.youtube.com/watch?v=0dfu_9Nb1b0

  • Features Jackie Shroff and Archana Puran Singh

    Flipkart rolls out in new campaign

    By Our Staff

     

    Flipkart has attempted to reinforce its its position as a e-commerce destination with its latest promise of ‘Har need ke liye best deals’. This message has been brought to life in its latest campaign featuring Archana Puran Singh and Jackie Shroff, in a set of two ad films.

     

    Conceptualised by Leo Burnett, Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.

     

    Speaking about the new campaign, Dushyanth Jayanty, Vice President, Marketing, Flipkart, said: “At Flipkart, we have always focused on creating an experience that unlocks the greatest value for every single shopper for all their shopping occasions. Our customer understanding is one of our deepest strengths, and ‘Har need ke liye best deals’ is a light-hearted recreation of the joy of getting a great deal. Archana Puran Singh and Jackie Shroff bring this message to life in their inimitable style, and the signature dance move is guaranteed to make viewers shake a leg!”

     

    Added Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett: “This Flipkart campaign was just pure fun to make. Our job was just to bring forth the ultimate human joy someone can feel when they find something absolutely great, like the mind boggling deals and so much more.”

     

  • Urges people to celebrate this Diwali in-person and bring back the magic of social connections

    Coca-Cola rolls out festive campaign

    By Our Staff

     

    Kicking off the festive fervour around Diwali, Coca-Cola has unveiled a new #MilkeHiManegiDiwali campaign.

     

    Conceptualised by Ogilvy, the 360-degree campaign will be amplified across television and digital touchpoints for optimised reach.

     

    Commenting on the new campaign, Kaushik Prasad, Director, Marketing, Coca-Cola, said: “Coca-Cola believes that Real Magic happens when people come together, share moments and create lasting memories. Festivals are the perfect occasions to bond with the ones we love and so this Diwali, we want to encourage people to do just that, to meet and not just greet each other and to create memories to cherish for years to come, of course over a chilled Coke. We’re excited to bring this invitation to people through a 360-degree campaign, which we hope will provide a positive nudge for people to come closer together.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Real magic happens when we meet in person. And not just online. This Diwali, Coke with its inviting bottles of Coke is doing just that. ‘Gale milke kaho Happy Diwali’ is urging people to do make the effort to meet in person and hug again to really enjoy the real magic in life. The campaign comes alive from packaging, TVC to a full-fledged 360 plan.”