MxMIndia

Tag: 2G

  • Imran will promote MTS through mass media, online and below-the-line promotional activities. He will also be part of Red Energy, a youth-centric online activity for the brand according to an official involved in the deal

    Imran Khan to endorse MTS in Rs10 crore deal

    By Ratna Bhushan & Gulveen Aulakh

     

    Telecom service provider MTS India has roped in Bollywood actor Imran Khan as its brand ambassador for two years. The 10-crore deal makes the Delhi Belly star the latest one to join a long list of celebrities, including Shah Rukh Khan, Abhishek Bachchan and MS Dhoni, endorsing telecom service companies. While it’s the first time that Sistema Shyam TeleServices’ brand has taken the celebrity plunge, Imran already endorses Coke and Levi’s jeans.

     

    MTS India spokesman and celebrity management firm, Kwan Entertainment, which doesn’t manage Khan but helped him striking this deal, declined to comment.

     

    “Imran will promote MTS through mass media, online and below-the-line promotional activities. He will also be part of Red Energy, a youth-centric online activity for the brand,” an official directly involved with the developments said.

     

    While the 2G scam has not deterred telecom firms from wooing celebrity endorsers, it has impacted their ad spends. Eight of the country’s top 10 TV advertisers during January-September this year were consumer goods makers. Idea Cellular was the only telecom firm in the ranking, according to the media research firm TAM.

     

    The telecom sector has been facing tough times with raging controversy on 2G spectrum allocation, rock-bottom tariffs, sliding average revenue per user, thinning margins and falling profits. High interest costs, banks shying away from lending and 3G roaming agreements being disputed by the government add to the sector’s problems.

     

    Approval and introduction of the new telecom policy that would have allowed liberal merger and acquisition norms and helped in consolidation of the sector, has been pushed back by nearly half a year. This may further add to telcos’ woes.

     

    Source: The Economic Times

    Copyright © 2011, Bennett, Coleman & Co. Ltd. All Rights Reserved

  • Radio Mirchi and IBN7 offer an off-beat look at current events, politics, people and happenings in a satirical tone, in the new show 2G.

    IBN7 partners with Radio Mirchi for 2G

    By A Correspondent

    IBN7 has partnered with Radio Mirchi for the promotion of IBN7’s new show, 2G that offers an off-beat look at current events, politics, people and happenings in a satirical tone. For the first time, Radio Mirchi is set to present on the television RJ Naved. Now viewers across the country will get a double dose of Mirchi Murga both on the Mirchi airwaves and on the television live and exclusive on IBN7’s brand new show- 2G.

    Commenting on the association, Mr Sachin Tagra, Vice President, Cluster Head, ENIL said, “We are thrilled to present RJ Naved on the television celluloid to his fans. Over the years, the concept of Mirchi Murga has become widely popular amongst our listeners owing to its novelty. It is a special treat for our fans this time as we bring Mirchi Murga to them LIVE on 2G on IBN7. We hope that we continue to add entertainment and fun to the lives of Mirchi listeners”

    Mr Piyush Jain, COO, IBN7 adds, “IBN7 has always believed in content innovation and bringing something different for our viewers. A show like 2G brings a daily dose of humour and lightens up the mood in the very serious genre of news. The concept of political satires is very popular across the world and an association with Radio Mirchi will help popularize this here as well. RJ Naved of Radio Mirchi was an obvious choice as a co-host of the show since he has all the wit and the brain to fit in the portfolio.”