MxMIndia

Tag: 2019 Lok Sabha elections

  • The top Tier I and II cities like Bengaluru, Mumbai, Delhi, Chennai, Kolkata, Gurgaon notched the traffic

    Republic TV’s HD OTT boasts record watchtime on Counting Day

    By A Correspondent

     

    English news channel Republic TV is impressed with its Counting Day numbers of 122 million watch minutes on its digital live stream. The top Tier I and II cities like Bengaluru, Mumbai, Delhi, Chennai, Kolkata, Gurgaon are said to have notched up traffic and recorded deepest engagement. Republic TV’s digital platform also recorded its biggest global audience mainly from USA, UAE, Australia and Canada. It may be noted that MxMIndia has not verified the data with any source.

     

    Said Ashwin Rao, Director, India at Limelight Networks: “Millions of viewers in India and around the world tuned into Republic TV for the much anticipated 2019 Lok Sabha Elections results. While the traffic spikes were expected, Republic TV successfully managed to provide a seamless and a broadcast quality experience on millions of connected devices to their India and global customer base.”

     

    Arnab Goswami

    Added Arnab Goswami, Managing Director and Editor-in-Chief of Republic Media Network, in a statement: “News is instantaneous and video news access across devices makes Republic TV the most accessible news brand. Video consumptions have sky-rocketed during the Election season and Republic TV clearly emerges a leader amongst its fellow publishers. With 60% of our audience being below the age of 35, we are extremely confident that we will start a wave of knowledge that will attract more such inquisitive minds and provoke them to think”.

     

     

  • This tongue-in-cheek campaign has been created by Tilt Brand Solutions

    Comedy Central alerts viewers to vote via #ChooserNotLoser campaign

    By A Correspondent

     

    On the occasion of the 2019 Lok Sabha elections, Comedy Central has launched a campaign that depicts different scenarios, unified by a single message which reminds citizens to cast their vote, lest somebody else makes a choice on their behalf.

     

    This tongue-in-cheek campaign, #ChooserNotLoser has been created by Tilt Brand Solutions and produced by Tilt Studios.

     

    Commenting on the campaign, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18, said: “India is a young country, with nearly 15 million voters newly eligible for the upcoming general elections. Being a responsible brand that appeals and resonates with the country’s youth as well as other age-groups, Comedy Central adopted an approach that’s synonymous with its spirit to evangelize the importance of each vote. Driving the message through cleverly curated videos with a comic narrative yet an underlining powerful call to action, we hope to influence every citizen to go out and exercise their right to vote.”

     

    Added Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions: “The idea #ChooserNotLoser, coupled with three quirky scripts deserved an execution that’s both thought-provoking and humorous, given it’s after all a message from Comedy Central. The three sketches depict the significance of making one’s own choice by dramatizing the repercussions of not exercising it. A wakeup call to take a step towards the polling booths.”