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  • CannesLions2012: Playlist 3: How to Win

    We get you some videos where former members of the Jury of Cannes share interesting tips on how to win a Cannes Lion.

     

    www.youtube.com/mxmindiatv/canneslionshowtowin

     

     

    1. Elsie Nanji on How To Win A Design Lion: Elsie Nanji, Managing Partner at Red Lion in India, was a member of the Design Lions jury in 2010. Here she offers some insights in to what sets great work apart in the jury room. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=Ao3I-MbKmlA[/youtube]
    2. Mark Tutssel on How To Win A Film Lion: Mark Tutssel is the Chief Creative Officer at Leo Burnett Worldwide. He was the President of the Film Lions Jury in 2010 and here provides some tips about what entrants need to do to make sure their work stands out when it comes to judging. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=feIrJKEPbpc[/youtube]
    3. Yukio Nakayama on How To Win A Lion: Yukio Nakayama, Executive Creative Director, Dentsu, Japan, offers some tips for people considering entering Cannes Lions 2012, especially those planning to enter the Radio Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=AgO53GNZw4Y[/youtube]
    4. Laura Desmond on How To Win A Media Lion: Laura Desmond, Chief Executive Officer at Starcom MediaVest Group and the 2010 Media Lions Jury President, offers some insights into how to ensure your entries stand out when being judged. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=0WnIYihC6GY[/youtube]
    5. Fernando Vega Olmos on How To Win At Cannes Lions: Fernando Vega Olmos, JWT’s Worldwide Creative Council Chairman, talks through what you need to do to set your entries apart in the Cannes Lions jury room. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=mEfztKwKGVc[/youtube]
    6. Jens Mortier  on How To Win At Cannes Lions (Titanium): Jens Mortier, Partner and Creative Director at mortierbrigade Brussels and a member of the 2010 Titanium and Integrated Lions jury, explains what it takes to impress the jury and win one of the most coveted Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=KBZXzT4UcOs[/youtube]
    7. Bill Rosen on How To Win At Cannes Lions (Promo & Activation): Bill Rosen, the 2009 Promo Lions Jury President and the President and Chief Creative Officer of North America for Arc Worldwide, offers some advice for how to win a Promo & Activation Lion. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=V2W3bF0NqQ4[/youtube]
    8. Graham Bednash on How To Win At Cannes Lions (Media): Graham Bednash, the Global Leader of Invention at Mindshare and a Cannes Lions Media jury member in 2007, helps out with some tips for entering the Media Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=XHUPH0zcRdI[/youtube]
    9. Sergio Muller on How To Win At Cannes Lions: Sergio Muller, the Creative & Planning Director at A-Tono and a former Direct Lions jury member, offers his insights into the best ways to impress the jury when you enter work for Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=2Ae43eAL7YA[/youtube]
    10. Sergio Valente on How To Win At Cannes Lions: Sergio Valente, CEO and President of DDB Brazil, presents nine invaluable tips for how to impress the judges at Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=bry7qQbhSyg[/youtube]
    11. David Sable on How To Win At Cannes Lions: David Sable, a member of the 2010 Titanium and Integrated Lions Jury, the 2009 Direct Lions Jury President, and CEO of Y&R Advertising, offers his personal tips on what you can do to improve your chances of winning at Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=Pok9hAFDM4Q[/youtube]
    12. Paul Taaffe on How To Win At Cannes Lions (PR): The 2010 PR Lions President and the former Chairman and CEO at Hill & Knowlton offers advice about what to do if you want to win a PR Lion at Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=a08dRq_XgDo[/youtube]
    13. Luciano Deos on How to Win At Cannes Lions (Design): Luciano Deos, the 2011 Design Lions President and the Director and President at GAD Branding & Design, explains what he’s going to be looking for in this year’s Design Lions winners. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=32SGj4UIq2I[/youtube]
    14. Tay Guan Hin on How to Win At Cannes Lions (Outdoor): Tay Guan Hin on how to win in Outdoor at Cannes Lions. Guan Hin was the 2010 Outdoor Lions President and is the Regional Executive Creative Director of JWT Asia. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=doHjfCPLPN4[/youtube]

     

  • CannesLions2012: Playlist 2:Great Stories Start in Cannes

    A marketing campaign “Great Stories Start in Cannes” by The Cannes Lions International Festival of Creativity, where we hear different experiences and personal stories that have had an impact on some of the industry’s most familiar faces, stories which are uplifting, intimate, encouraging or even life changing. We get you some videos from Great Stories Start in Cannes.

     

    www.youtube.com/mxmindiatv/greatstoriesstartincannes

     

     

    1. Great Stories Start In Cannes – Sylvia Vitale Rotta: Sylvia Vitale Rotta, Chief Executive Officer of Team Creatif, talks about the moment she realised that Cannes’ reach extended around the globe. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=9lz4KvhtHHU[/youtube]
    2. Great Stories Start In Cannes – Rei Inamoto: AKQA’s Chief Creative Officer, Rei Inamoto, talks about the power of the Future Lions competition and the moment he reconnected with one of the former winners [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=2WBi-I89rl0[/youtube]
    3. Great Stories Start In Cannes – Jeff Benjamin: Jeff Benjamin, the Chief Creative Officer at JWT North America, explains how being in Cannes can make you realise that people are truly engaging with your work. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=LheMBXuB-q8[/youtube]
    4. Great Stories Start In Cannes – Fernanda Romano: Award winning creative Fernanda Romano talks about the time she was given career advice by Bob Greenberg in Cannes. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=Edwda11V9j4[/youtube]
    5. Great Stories Start In Cannes – Mainardo de Nardis: Mainardo de Nardis, CEO of OMD Worldwide, talks about how he always stays ahead on his scooter. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=FFOJJ68B5Rg[/youtube]
    6. Great Stories Start In Cannes – Maria Luisa Francoli Plaza: Maria Luisa Francoli Plaza, Global CEO of MPG, talks about the connections she has made at Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=CEQoE0tQbeA[/youtube]
    7. Great Stories Start In Cannes – Matias Palm-Jensen: Matias Palm-Jensen, Chief Innovation Officer at McCann-Erickson, tells us the story of when he once lost of Lion. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=lhHCqdMRdfc[/youtube]
    8. Great Stories Start In Cannes – Dana Anderson: Dana Anderson, Senior Vice-President of Marketing Strategy and Communications at Kraft Foods, talks about why she brings young talent to Cannes. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=k50vL_4mhYM[/youtube]
    9. Great Stories Start In Cannes – Sir John Hegarty: Sir John Hegarty, Founder and Worldwide Creative Director of Bartle Bogle Hegarty, talks about how he and Alexandre Gama started an agency together after meeting in Cannes. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=RGBFNVqOQEk[/youtube]
    10. Great Stories Start In Cannes – Jonathan Mildenhall: Jonathan Mildenhall, Vice President of Global Advertising Strategy and Content Excellence at the Coca-Cola Company, shares how Cannes Lions has helped his career. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=UvUUnrTqUO4[/youtube]
    11. Great Stories Start In Cannes – David Droga: David Droga, Founder and Creative Chairman of Droga5, shares what Cannes Lions has meant for him. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=xjWQByrrdaY[/youtube]
    12. Great Stories Start In Cannes – Prasoon Joshi: Prasoon Joshi, Executive Chairman and Regional Executive Creative Director APAC at McCann Erickson, explains how a visit to Cannes Lions with a client inspired some of his most famous work. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=5PfW5Mv-aOk[/youtube]
    13. Great Stories Start In Cannes – Fernando Vega Olmos: Fernando Vega Olmos, Chairman of the Worldwide Creative Council at JWT, reveals how the reaction to a Cannes Lions entry in the 1980s drove him to work harder. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=kVV9eh6Cbf0[/youtube]
    14. Great Stories Start In Cannes – Stephane Xiberras: The President and Executive Creative Director at BETC Euro RSCG, Stéphane Xiberras, tells his story of Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=r96rbz6p9kk[/youtube]
    15. Great Stories Start In Cannes – Eugene Bay: Eugene Bay, the Chairman of VBAT, recalls the impact of winning a Gold Lion at Cannes Lions. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=GUq9tooSw2A[/youtube]
  • CannesLions2012: Playlist 1: Seminars (Updated)

    In case you missed out on any of the exciting sessions from Cannes Lions, here are some video recaps

     

    www.youtube.com/mxmindiatv/canneslionsseminars

     

     

    1. Lowe + Partners Seminar at Cannes Lions 2012: Chairman and Chief Creative Officer of Lowe Lintas India, R.Balki and Oscar-nominated Director, Actor, Producer and new media entrepreneur, Shekhar Kapur, present Global India. In this seminar, Balki and Shekhar look at India’s considerable influence on global creativity. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=8oHPpds4HMg[/youtube]
    2. Facebook Seminar at Cannes Lions 2012: The best advertising motivates people to talk about it. As we see media orienting around social interaction, understanding why people talk, and what they talk about, is becoming increasingly important. Many of the assumptions we had about how people influence each other are proving to be incorrect. We’re learning that most sharing happens between small groups of close friends, and that people wielding a large degree of influence over many others are much rarer than we thought. Paul Adams, Global Head of Brand Design at Facebook, talks in depth about these patterns of behaviour, and why what we’re seeing is the greatest creative opportunity of our generation. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=9YWHp1DlJGM[/youtube]
    3. Leo Burnett Seminar at Cannes Lions 2012: Leo Burnett – Turning DATA Into an IDEA- Our world is full of data, and it is increasing by the nanosecond. How do we take that learning and decode and distill it into powerful ideas that connect with people and create real value in their lives? Join Leo Burnett for a global look at the data of today and tomorrow and how to turn it into an idea. Speakers: Mark Tutssel, Chief Creative Officer, Leo Burnett, Marcello Magalhães, Partner, Strategic Planning Vice-President, Leo Burnett Tailor Made and James Kirkham, Managing Director, Holler. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=RHRAVE3CwSc[/youtube]
    4. YouTube Seminar at Cannes Lions 2012: See and hear from artists and performers who are using YouTube to break new creative ground and connect with audiences on a global stage. Hear directly from YouTube on how the world’s video platform is seeing a wave of creative innovation from thousands of creators from all over the world. Speakers: Damian Kulash, Singer, OK Go, Lucas Watson, Vice-President of Global Sales and Industry Marketing, YouTube, Tom Eslinger, Digital Creative Director, Saatchi & Saatchi, Marc Speichert, Chief Marketing Officer, L’Oreal USA and Matt Elek, Managing Director, VICE EMEA. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=g5tozf45bnU[/youtube]
    5. MOFILM Seminar at Cannes Lions 2012: Join the debate on ‘Democratisation of Content’ as David Alberts, Chief Creative Officer of crowdsourcing agency MOFILM, leads actor/director Forest Whitaker and Brian Message, Co-manager of Radiohead, in discussion about how these transformations are profoundly changing the reality of communication. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=6CtNLCQ_6fw[/youtube]
    6. Microsoft Advertising Seminar at Cannes Lions 2012: Join gamer, technology buff and Chief Marketing Officer of Microsoft, Chris Capossela, as he walks us through the latest technology bets Microsoft is making through leading products such as Windows 8, Xbox and Skype, and how they will evolve the way consumers, technology players and marketers see the role of devices in their lives. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=_jwf8D-tgqY[/youtube]
    7. The Guardian Seminar at Cannes Lions 2012: The Guardian – Redrawing Boundaries: Pushing the Limits of Creativity- Zaha Hadid, Architect, Founder, Zaha Hadid Architects discusses her work and addresses the challenges that face architecture and urbanism in the 21st Century, where clients are increasingly calling for more radical solutions, from a much broader group of institutions that have strong willingness to innovate. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=meVJpu8uPgI[/youtube]
    8. Innocean Seminar at Cannes Lions: Speakers, Mark Ronson, Producer, Songwriter, DJ Tom Pettus, Vice-President, Creative Director, Innocean, Nick Davidge, Executive Creative Director, GreenLight and Amir Bar-Lev, Director in a discussion on ‘Innocean – RE:GENERATION Music Project: The Evolution of Brands and Artists in the Creative Process’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=0rnljVLIMxc[/youtube]
    9. Ads and Arts Seminar at Cannes Lions 2012: JR, a 2011 TED Prize winner whose wish is to use art to turn the world inside out, is gaining a worldwide following for art installations that provoke powerful reactions. Listen to his views on when the worlds of Art and Advertising can co-exist – and when they can’t. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=O2X3K3gQn28[/youtube]
    10. Nike & R/GA Seminar at Cannes Lions 2012: Speakers, Stefan Olander, Vice-President of Digital Sport, Nike and Bob Greenberg, Chairman, CEO, Global Chief Creative Officer, R/GA engage the audience in a session on ‘Building a new ecosystem for consumer experience’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=rkuSBVH0Vm0[/youtube]
    11. Adobe seminar at Cannes Lions 2012: ‘Is Data Killing Creativity?’- A panel explores how data and creativity are both competing and coexisting in advertising and marketing today. Speakers: Ann Lewnes, Adobe; Jim Stengel, The Jim Stengel Company; Jon Vein, MarketShare; Linus Karlsson, McCann New York and London. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=LIEbHWOQJls[/youtube]
    12. The Huffington Post seminar at Cannes Lions 2012: Speakers Arianna Huffington, President, Editor-in-Chief, The Huffington Post Media Group and Roy Sekoff, President and Co-creator, HuffPost Live; Founding Editor of The Huffington Post speak on ‘Tapping the Zeitgeist: The Participation Revolution, Unplugging to Recharge, and Tweeting Our Way to Compassion’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=1qVEWNBZhlo[/youtube]
    13. JWT seminar at Cannes Lions 2012: Speakers Jordan Casey, Programmer, App Developer Caine Monroy, Creator, Caine’s Arcade, Adora Svitak, Author, Teacher, Activist, Jeff Benjamin, Chief Creative Officer, JWT North America, Nirvan Mullick, Director, Caine’s Arcade and Bryant Ison, Senior Brand Manager, Band-Aid Brand engage in a session on, ‘Junior Worldmakers- What can 3 kids tech you about creativity?’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=lBCVh7Zv49Y[/youtube]
    14. The Bill & Melinda Gates Foundation seminar at Cannes Lions 2012: A session on ‘Can Your Idea Change the World?’- Tackling some of the world’s biggest challenges requires the world’s best creative thinking. Speakers: Tom Scott, Director of Global Brand and Innovation, Bill & Melinda Gates Foundation, Jason Aramburu, Founder, CEO, re:char and Antonio Avila, Associate Professor, Universidade Federal de Minas Gerais, Brazil. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=jcr-lTkmMCQ[/youtube]
    15. SapientNitro seminar at Cannes Lions 2012: A session on ‘Global Brands Vs Global Celebrities: Who’s the Smarter Marketer?’ with speakers, Omar Epps, Actor, President, BrooklynWorks Films; Vice-President of Entertainment, BeeYoo New York, Darren McColl, Vice-President, Global Brand Strategy & Marketing, SapientNitro and Freddie Laker, Vice-President, Global Marketing Strategy, SapientNitro. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=2U0_2YaWSao[/youtube]
    16. Visa & TBWA seminar at Cannes Lions 2012: Speakers, Antonio Lucio, Global Chief Marketing, Strategy and Corporate Development Officer, Visa, Patrick O’Neill, Executive Creative Officer, TBWA\CHIAT\DAY, LA, Timo Lumme, Managing Director, IOC Television & Marketing Services Nadia Comaneci, Gymnast, Olympic Gold Medal Winner and Rupal Parekh, Agency Editor, Ad Age discuss and debate in a session on, ‘The Making of a Global Olympics Marketing Campaign- The Right Approach, Right Message, Right Time’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=pI2JLbsLJG4[/youtube]
    17. Contagious seminar at Cannes Lions 2012: A session on, ‘Better with The Brand’ where Contagious examined case studies from across the globe that show how the world’s most innovative marketers are contributing to this emerging culture of value, enterprise and creative generosity. Speakers: Paul Kemp-Robertson, Co-Founder, Editorial Director, Contagious Communications, Will Sansom, Consultant, Contagious Communications and Katrina Dodd, Editor, Consultant, Contagious Insider. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=OL6bS2uHFL0[/youtube]
    18. China Advertising Association Presents GroupM & Renren at Cannes Lions 2012: Speakers Bessie Lee, CEO of GroupM China and Joe Chen, Founder and Chairman of Renren engage the audience in the session, Social+Mobile+China: Navigating the Biggest Land-Grab in Advertising History. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=DUO7ED0poNs[/youtube]
    19. Goviral seminar at Cannes Lions 2012: Speaker Rene Rechtman, Head of AOL Advertising International; CEO of Goviral talks about ‘Engaging Generation Social’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=qttHclRuA5s[/youtube]
    20. ZenithOptimedia seminar at Cannes Lions 2012: Speakers Steve King, Chief Executive, ZenithOptimedia Worldwide, Stephen Messer, Co-Founder, Vice-Chairman, Collective[i] and Simon Rogers, News Editor, The Guardian; Editor of guardian.co.uk/data in an engaging session on’ Live Information is Beautiful’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=X0Pdsmu3fso[/youtube]
    21. TextAppeal seminar at Cannes Lions 2012: Speakers Elliot Polak, Founder, CEO, TextAppeal and Cindy Gallop, Ex-chairman of BBH New York; Founder, CEO of IfWeRanTheWorld talk on ‘Culture Shocks: Porn, Youth and Brands’. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=ERyslHZeV9o[/youtube]
    22. thenetworkone seminar at Cannes Lions 2012: Speakers Julian Boulding, President, thenetworkone, Tom Beckman, Executive Creative Director, Partner, Prime PR, Stone Shaodong Lei, Chairman, President, 180 China and Carlos Holemans, Founder, CEO, El Laboratorio talk on ‘The Independent Agency Showcase’, a seminar featuring inspiring work and challenging views from some of the leading independent agencies in the world. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=bN5Kt2sWAvU[/youtube]
    23. Globe and Mail seminar at Cannes Lions 2012: A seminar on ‘GSP@Cannes: Turning a Fighter into a Brand’ with Speakers, Barbara Smith, Director, Brand Engagement, The Globe and Mail, Georges St-Pierre, Mixed Martial Artist, UFC World Champion, Justin Kingsley, Vice-President, Strategy, Partner, Sid Lee and Mary Maddever, Vice-President, Editorial Director, Brunico Communications. [youtube width=”300″ height=”169″]http://www.youtube.com/watch?v=lu3762dvtr0[/youtube]
  • India@Cannes: Shortlists announced today: 2 in Radio, 8 in Design & 0 in Cyber

     

    By A Correspondent

     

    India drew a blank in the digital domain yet again with zero entries shortlisted. However, in the other shortlists announced today, there was reason for cheer. Two Indian entries were shortlisted in Radio Lions and Eight in Design Lions.

     

    In Radio, McCann (for Lasky Herbal) and Leo Burnett for Strand Book Stall were shortlisted.

     

    In Design, the following entrants were shortlisted:

     

    BBH India for Movies Now

    DDB Mudra for Volkswagen Beetle

    TBWA Gurgaon for MKV Household Products (Elephant Combs)

    DDB Mudra for Geebes Beverage (Coffee Gold)

    DDB Mudra for Volkswagen (Attention Assist System-Moustache)

    DDB Mudra for Volkswagen (Attention Assist System-Jingle)

    DDB Mudra for Ministry of Tourism (Incredible India)

    DDB Mudra for Ministry of Tourism (Incredible India-Hinglish)

    [please await detailed reports]

     

  • India@Cannes: Vodafone ‘Saving Paper’ wins Direct Bronze for Ogilvy

     

    By A Correspondent

     

    It was Ogilvy & Mather India’s Big Day at Cannes yesterday. After the Effie’s recognition, its Mumbai office won the only metal an Indian agency has won so far at Cannes.

     

    And later in the evening, as winners were declared and awarded in the Promo and Activation, Direct and PR Lions categories, only one Indian entrant went back honours: Ogilvy & Mather.

     

    The agency bagged a Bronze Lion for its ‘Saving Paper’ campaign for Vodafone India (titled ‘iFold’) in strategy for the Best Low Budget Campaign sub-category of the Direct Lions.

     

    iFold TVC

    India drew a blank in PR Lions and Promo & Activation Lions. Among the shortlists for the three categories were eight shortlists in Direct Lions, four in Promo and Activation Lions and one in PR.

     

    Here’s more on the iFold campaign: http://www.canneslions.com/work/2012/direct/entry.cfm? entryid=28382&award=99&order=7&direction=1

     

  • Ranjona Banerji: Media double faults in Paes-Bhupathi match

    Ranjona Banerji

    By Ranjona Banerji

     

    After years of working with city reporters, I accepted the fact that many grappled to understand the concept of “presumption of innocence”: If the police made an accusation against someone, why then it had to be true. But, of course, every accused has the right to defence. And while reporting a story, journalists are supposed to be objective. If they cannot provide both sides of a dispute, they must explain to the reader why they have failed.

     

    But in the initial rounds of this rather unfortunate fight in Indian tennis, where Mahesh Bhupathi and Rohan Bopanna have refused to partner India’s top tennis player Leander Paes in the 2012 London Olympics, the media started out batting for Bhupathi alone. In what appears to be a well-thought-out campaign, the doubles pair of Bhupathi and Bopanna sent out a series of letters and emails signalling their refusal to play with Paes even before the All Indian Tennis Association decided on the Olympic team. Several newspapers and news channels did not even make a willy-nilly attempt to contact Paes.

     

    The exceptions are possibly DNA and Headlines Today, who got in touch with Paes’s father. But for the most part, it was about the terrible wrong that was about to be done to Bhupathi and Bopanna – being forced to play with Paes for the Olympics. Mail Today and The Times of India seemed like they had stakes in Bhupathi’s career.

     

    These pressure tactics appeared to have failed and the AITA decided to pair Bhupathi with Paes. This is where objectivity completely failed India’s sports journalists. Bhupathi came on air and was quoted in print making all kinds of allegations against Paes. The Times of India at last informed us that they could not contact Paes. Therefore, the story remained one-sided.

     

    Bhupathi and Bopanna meanwhile, perhaps emboldened by this out-and-out media support stated firmly that if either had to partner Paes, they were willing to forgo the Olympics. Despite the media’s usual pattern of extreme jingoism, even this display of lack of country love, did not deter the pro-Bhupathi-Bopanna journalists. One cannot state that sports journalists are less jingoistic than the rest – we see what they do to cricketers regularly. In fact I can guarantee that any top cricketer who refused to play for India because he did not like his team members would be hung, drawn and quartered by the media. By the way, cricket is not even an Olympic sport and technically, when Indian cricketers play, they represent the board. Not so for tennis, where professional players put aside career considerations to play Davis Cup and the Olympics.

     

    However, as the week of allegations by Bhupathi and Bopanna came to a close, the media slowly started to turn. Paes may have contributed to that by issuing a statement that he was willing to go by the AITA’s decision. The Indian Express and Mid-Day started to look at being fair to all concerned. The Hindustan Times later also presented a larger picture. The Times of India came to the party last – but more on its edit pages than its sports pages.

     

    Where a reader should have been given perspective on this battle and information to negotiate through this unseemly fight, he or she got a minefield of accusations from only one side. Now the villain of the piece is apparently the AITA as Bhupathi has approached the sports ministry to step in. Bhupathi has accused the selection committee of being a bunch of bureaucrats who know nothing about tennis. To me they appear to be former players – perhaps not of the stature of Bhupathi but tennis players nonetheless, a fact which needs to be pointed out in the media.

     

    Monday night saw Times Now’s Arnab Goswami ask Mahesh Bhupathi some tough questions – some of which he struggled to answer. This is the first time that Bhupathi’s accusations were questioned. Later, the fathers of Paes and Bhupathi were on Times Now, where Paes Senior pointed out that Bhupathi was not blameless in this battle, while Bhupathi Senior tried to shrug that off and say the Olympic riddle had to be solved not the mistakes made by the boys.

     

    Appalling as this ego battle between India’s top tennis players may be, the media’s partisan stand has been as appalling.

     

  • Wow! Ogilvy Mumbai is Most Effective Agency Office globally as per Effie Index

     

    By A Correspondent

     

    It’s decidedly one of India’s creative agencies and has also been very widely hailed as doing some exceedingly effective work for its clients. It wasn’t much of a surprise hence that when the global results of the Effie Effectiveness Index were released by Effie Worldwide and Warc yesterday, Ogilvy Mumbai was declared the Most Effective Agency Office globally in 2012

     

    The index, launched in 2011, recognizes the architects of the most effective marketing communications ideas from around the world.

     

    Talking about the recognition, Hephzibah Pathak, President, Ogilvy & Mather Mumbai, said: “This is brilliant news. A wonderful reward for the champions in Mumbai office and our great client partners and another testimony to the twin peaks of creativity and effectiveness.” Ogilvy & Mather Mumbai is the only Indian agency office to rank in the top 5 agencies globally.

     

    Said Kawal Shoor, Head of Planning – Ogilvy Mumbai: “This recognition makes us even more proud of the stuff we do. We’ve always believed that to be truly effective you need to have an outstandingly creative and insightful piece of communication. This is a vindication of the relentlessness of our people, the confidence of our clients, and the sheer width and variety of the office’s skillsets.”

     

    For the second year in a row, the WPP Group is the Most Effective Advertising holding company while Ogilvy & Mather is the Most Effective Advertising Agency Network.

     

    Ogilvy Mumbai was also declared the Most Effective Individual Agency office in Asia Pacific in the 2011 Effie Effectiveness Index and ranked number 2 worldwide.

     

     

    Meanwhile, Unilever is the most effective advertiser and McDonald’s is the most effective brand, for the second year in a row. McKinney (USA) is the most effective independently held advertising agency.

     

    O&M Mumbai leads in the global individual office ranking. Sancho BBDO from Bogota, Colombia, which led last year, slipped to number 2 followed by Lowe-SSP3 (also from Bogota) and Ogilvy & Mather (New York). The top 20 also includes agencies from countries as diverse as China, Hong Kong, Australia, Argentina, New Zealand, Egypt, Peru, Ukraine and Israel.

     

     

    WPP leads as the most effective holding company to be followed by Omnicom, IPG, Publicis Groupe and Havas Advertising.

     

     

    While Unilever is the most effective advertiser, Procter & Gamble has lost its top position since last year and slipped to number 2. Nestle is at number 3 followed by McDonald’s at number 4 and Pepsico at number 5 in the list of top 5 most effective advertisers.

     

     

    As for the brand, McDonald’s retains its numero uno position. Surprisingly, a technology company, IBM is the second most effective brand. Coca-Cola is at number 3 followed by Axe at number 4 and Pepsi at number 5.

     

     

    The Index was launched in June last year and is led by Effie Worldwide.  It is said that the Effie Effectiveness Index will become the industry standard. The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions. It is the world’s most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.

     

    The 2012 Effie Effectiveness Index is derived from almost 2,000 finalists and winning entries to Effie Award competitions worldwide between June 13, 2011 and June 12, 2012.

     

    The Index is constructed by converting every Effie award and finalist into points – 12 for a Grand Effie, eight for Gold, six for Silver, four for Bronze and two for a finalist (with contributing agencies receiving half these points). In a change from the inaugural year, if several agencies from the same agency network or holding group worked on a campaign, the network and holding group only receives one set of points for each winning effort.

     

     

  • Sudha Natrajan & Raghav Subramanian to launch ‘The Media Cafe’

    By A Correspondent

     

    Sudha Natrajan

    Soon after the announcement came in of Lintas Initiative CEO Sudha Natrajan moving on, she announced joining hands with COO Raghav Subramanian to launch TMC Corporation Pvt. Ltd. The venture will have a gamut of offerings under its banner. Having a combined experience of more than 40 years, the two founding directors of the company believe that the media industry has a strong sense of community without a sense of belonging.  With this thought, The Media Cafe is born which will seat the belonging of the community. It is a place where the media world will see every sunset and where walls among agencies and among media owners are rubbled. Gurgaon will host the first ‘edition’ of the Cafe which is under work and will see an opening middle of August.

     

    The Media Cafe holds the right side of TMC while on the left side are all key areas of expertise covered. The Media Consultants – A strategic consultancy offering, The Media Consumer – Research offering on both media and consumer, The Media Calibrators – Applying brand/business analytics, The Media Content – Merging brand messaging and content.

     

    Raghav Subramanian

    On the new venture, Mr Subramanian said, “It has been a long wait after various stints. This just feels right. TMC is here and will bind the industry in more than a couple of ways. Sudha is someone I have known for a while now and what can be a better combination. We complement each other well; this is a new start not just for us, but also for a lot of people around us.”

     

    “After 20 years of working in a tight system, it’s a great feeling to break free, and evolve afresh. We’re so excited to launch our own company, which involves both work and play. We’re both extremely grounded, simple people, who form tight bonds with everyone we interact with. We want to deliver a realism that forms a halo over all our offerings,” added Ms Natrajan.

     

    Ms Natrajan has spent the last 20 years in a career spanning Product Management, at Parle Products, Account Planning and Client Servicing at Lintas, and then the last 11years in Media, and leave Lintas Initiative Media, as its CEO.

     

    Mr Subramanian’s career spans across all facets of the industry – Research, Media, Analytics and Business. Has spent 10 years in GroupM New York which makes him complete by adding the global facet. He has the uniqueness of having worked at all the top conglomerates – WPP, Publicis and IPG. He leaves Lintas Initiative Media as its COO.

     

  • Renaissance Hotels launches first global advertising campaign

    By A Correspondent

     

    Renaissance Hotels has announced its first global advertising campaign – Live Life to Discover. The new multi-faceted campaign, which comes to life through print, digital and on property experiences, provokes today’s lifestyle-oriented business traveller to explore a hotel or destination’s hidden gems through recommendations from on-site Renaissance Hotels ‘Navigators’ (the brand’s hospitality lifestyle concierge service).

     

    The campaign was created in partnership with Anomaly, a global marketing and communications agency with an extensive list of impressive clients including Nike, Budweiser, Diageo and Converse. The campaign aspires to ask today’s modern business traveler the question, “If you are traveling to a destination for business, why not make the most of your free time and discover something exceptional and unique?”

     

    The visually stunning print advertisements depict off-the-beaten path recommendations from various hotel navigators who curate unforgettable moments for guests around the world.

     

    The global print campaign will run in 32 countries and be featured in lifestyle, business and travel print media, as well as key out-of-home sites in the US and China. The wide-ranging lifestyle campaign was photographed by award-winning photographer David Black across four countries and three continents.

     

    In addition to the print flight, Renaissance Hotels will bring the campaign to life through a full scale digital re-invention of the brand, including a re-launch of the website, enhancements to the brand’s social media channels, and a powerful digital advertising campaign; all inspired by unique discoveries from around the world.

     

    “There is a discoverer in all of us, and we challenged ourselves to create a powerful campaign that speaks to our guests in a meaningful way and reflects the brand today,” said Tina Edmundson, senior vice president of lifestyle brands for Marriott International, Inc.  “Live Life to Discover embodies the global spirit of Renaissance Hotels and today’s lifestyle-business traveller and their eagerness to explore the world beyond their everyday routine.”

     

  • Debrief: Cadbury Gems: Not really a gem

    By Anil Thakraney

     

    After ‘upgrading’ their chocolate brands to adults, Cadbury is trying out the same trick with the totally kiddie Cadbury Gems. And I must say this is a very brave move. While one can understand and accept the fact that adults do indulge in chocolates, uncles and aunties gorging on Gems is pushing things a bit.

     

    The strategy is that Cadbury Gems brings out the inner bachcha in you. And that the brand makes you behave in a childish manner in adult situations. ‘Raho Umarless’ is the creative interpretation. I watched two commercials. In one, an oldish aunty sitting on a park bench notices a Cadbury Gem. She can’t resist it and sets off a volcanic eruption of candies. In another ad, a man spots an artifact inside a museum. It’s created out of Cadbury Gems. He plucks one candy out, and this action dislodges the entire structure and the creation is destroyed.

     

    There’s a basic problem with this creative treatment: It’s kiddish. Cadbury has failed to replicate the magic they create with their chocolates. For the latter, one is shown adult situations in which adults behave like adults. This creates empathy, and the brand wins. In the case of Cadbury Gems, adults behaving like silly kids will draw zero empathy from adults, there is no emotional connect. At best, the kids, who are the core consumers of Cadbury Gems, will love these commercials, and laugh their little heads off watching adults make fools of themselves.

     

    In other words, all that Cadbury has done is to reach out to the bachchas once again, this time showing adults in slapstick situations. And because of this, despite the ads being entertaining, they will score no points with the adult market. In any case, I think it’s a bad idea trying to promote a hardcore kiddie candy to adults. It’s not going to work.

     

    [youtube width=”325″ height=”225″]http://www.youtube.com/watch?v=Ink9lAkrcxY[/youtube] [youtube width=”325″ height=”225″]http://www.youtube.com/watch?v=jjV91ZRqu-o[/youtube]


    Rating: (On a scale of 1 to 5): 2. Dicey strategy. Flawed creative.

     

  • Dainik Bhaskar group ties up with Time & HBR

    By A Correspondent

     

    Dainik Bhaskar Group has become the first newspaper to provide exclusive content from Time, the current affairs magazine and Harvard Business Review to its readers on a regular basis. The exclusive content will feature in the Sunday edition of the newspaper.

     

    The three media giants have come together to leverage their specific content strengths and collectively provide rich and relevant world class content to the readers. Dainik Bhaskar Group isIndia’s largest newspaper group with 1.9 million readers in 13 states. Time is the world’s largest circulation weekly news magazine with a readership of 25 million, of which 20 million are in theUS. It is widely regarded as one of the most popular magazines. Harvard Business Review delivers the latest techniques, best practices and the most thoughtful advice from the world’s leading management experts.

     

    Elaborating on the collaboration, Kalpesh Yagnik, National editor, Dainik Bhaskar Group said: “We at Dainik Bhaskar focus at generating the best and most relevant content for our readers. Time and HBR are relied upon by the policymakers, the world over. We will thus, bring to our readers, the latest trends in international politics, strategy, diplomacy, environment, entertainment, science or economy.”

     

    The content for the Sunday edition has been completely revamped. The edition will focus on management lessons to be applied in day to day life along with wide spectrum of topics like Health, Fitness, Career, Self Help, Money management, Politics, education, Music, Lifestyle, Environment, Good reads through columns by eminent experts of the respective fields.

     

    Dainik Bhaskar, in reflection to the changing times and women empowerment, will also provide a separate segment devoted to women. Fashion, Food, Travel, Health, Life, Career and money management besides this, there will be a Sunday Jacket, above the regular front page of the newspaper. This will carry exclusive news analysis, ground reports and so on.

     

    Speaking of the change, Sanjeev Kotnala, VP Dainik Bhaskar group said: “Content is always the king for any media brand. And we are loved by our readers as we focus on them. Our strategy revolves around being ahead of the curve.”

     

  • India@Cannes: Creativeland looks to repeat 2011 story in effectiveness

     
    By A Correspondent

     

    Having bagged the inaugural Creative Effectiveness Lions last year, India may find the going tough this year as it has received just a single shortlist nomination. This is good considering that India has sent only two entries this year. Last year the number was 7.

     

    At a total of 92, the total number of entries too have seen a sharp decline this year by 35 per cent. Last year, the number was 142. Leading the tally is USA that has sent 27 entries, Australia has sent 9 while Germany has sent 7 entries.

     

    With just a single shortlist, Creativeland Asia looks to recreate the magic it created last year with its entry Plan-T for Parle Agro.

     

    Just to recap, the awards will honour creativity which has shown a measurable and proven impact on a client’s business – creativity that affects consumer behaviour, brand equity, sales, and so on. Only entries that were either shortlisted or Lion winners, across all categories at Cannes Lions 2011 are eligible to enter into this category as these will have already been judged and established as being creatively world-class. PricewaterhouseCoopers have reviewed each entry for the Cannes Creative Effectiveness Lions and checked that claims made therein are supported by appropriate data and that entries are internally consistent and mathematically accurate. Entries will be rewarded for strategy (25 per cent), Idea (25per cent) and Results and Effectiveness (50per cent).

     

    The entries will be judged as one with no categories. Representing India at the jury will be Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro. The awards will be held on Tuesday evening in the Grand Auditorium, Palais des Festivals.