Sorry, dear readers, we missed sending your questions to your mentor last week. So, to clear the backlog, we have combined a few questions, and dropped the ones that have been asked recently. Please keep writing to dearmxm@mxmindia.com – Ed
>> . I know it’s a stupid question, but in a media organisation, who is more important? The journalist, the sales person or the distribution person? And in a television channel: the programming, the sales or the distribution person?
All are equally critical to the success though in terms or pressure on targets it’s the sales team who bears The brunt. In terms of growth sales careers are faster for good performers. This is so in all media be it TV, print or online. Importance is a state of mind and how you view it ! Hence don’t get carried away by the persona of a function… go with your passion.
Sir, what is the scope for career growth in social media content. If I start today, can I hope to retire in it or will it blow over in a few years?
Excellent is the word and this is a revolution that will remain for decades simply because of its human element. Social media is changing the way business is done across the world and traditional media is slowly moving towards this to be futuristic. Go my pal, go!
This year the appraisal was held back in our organisation and our boss said that the media sector is under severe pressure. Yet, we read on MxMIndia of so many appointments, companies consolidating… what is the truth?
Pressures are indeed very high and the consolidation you see is because media organizations need more funds and hence even look towards non media companies to have investment coming its way. Yes, appointments are taking place but only critical ones. The media sector is indeed under pressure more so on its bottomlines due to costs beyond its control – be it on newsprint, carriage fees or manpower costs.