Christmas is here!
My own wishlist for Santa bhai (in case you didn’t know, he isn’t the funny man with the white beard… this is desi Santa the joke master!)
1. Bring on the cheer, Santa bhai.
Rope in Banta too, it’s about time we all had a good laugh as the year draws to a close. Revenues got thulped in style, projections remained on the projector, and jobs didn’t happen despite the renewed optimism at the beginning of 2011. May you bring in some balle balle times in 2012!
2. Teach people to be more people and less robots.
There is more to life than just following orders and working like a programmed machine. Get them to think different, understand where our industry is going and contribute with earth-shattering wisdom. What about some bhangra classes for the corporate world?!
3. Generate more employment.
Creating more jobs is imperative as people are getting more and more disillusioned with no movement on hiring. Smart youngsters languish for lack of better opportunity. Why cut costs in manpower when there is so much more to tighten your purse strings with. What about the fancy lifestyles of the senior management? Why the Audi and the huge expense account, why not more young talent instead? Give lives, not just luxury.
4. Make booze more affordable in this state.
People need to relax, and hence give them the tipsy feel at lower costs. This will make the addicted and the casual drinker more at peace every day and hence they will probably cope with current stress better. No, I dont mean the non-alcoholics should hit the bottle. It’s harmful so stay off if you can, but if you’re buying it in any case, it would help if it’s cheaper. You might just have enough to eat well too at the end of it, to prevent acidity!
5. Teach people bungee jumping.
It’s pretty much the closest to the business climate now! Huge plunge but the good ones bounce back with ease; keep bouncing too, till the market elasticity gives up.
6. Coax people to keep a dog as a pet.
Lots of good things to learn from the loyal doggie. No complaints, unquestionable love and comfort that no human can provide even with a casual petting session. Coming to think of it, corporates should have them too. Employee satisfaction will improve since everyone will learn to be more tolerant and affectionate.
Wishing all our readers a Happy Christmas and all good wishes for the season!
Q: Among the different spaces in media from print to digital to television, etc, which is the most booming currently and has maximum space for a newcomer?
Honestly I don’t see much of a boom really now, post the last slowdown, but in terms of growth rates, digital and mobile media seem to be on a decent path. All media does offer decent space for a new comer but online and new media would probably see better career growth in view of market activity and investment being attracted.
Q: Are there any new avenues within the media spectrum that can be explored now since it is such a vast and fast-growing sector?
Content is a terrific opportunity, especially for the online segment and even print. There is a definite move to outsource more content and hence getting into this area could be a decent option. A startup with a decent leadership team and a good network could make an impressive mark in this space.
Q: My father has recently retired from a television group is moving back to his hometown in a small town near Bhopal. He doesn’t know how to operate the computer very well, but he is learning. Are there telecommute jobs available? (By the way, he was in a business role.)
Plenty, I would imagine, but it needs to be explored given his skills and business network. Jobs from home range from content to telemarketing, counselling, financial services and so on. It would make sense for him to see what’s up his street. Since his background is television, probably his network can give him options even on consulting and back-end operations etc.
Q: Since a lot of people, especially the young, get most of their news and information from the various social networks, do you expect that in years to come people will stop reading newspapers and watching television?
I should certainly think newspapers and TV would lose their news value since it would often be stale, but stopping? I doubt it since there is still a huge curiosity level in our country and hence some of these things are habitual. But the formats would certainly change, and one would see more gimmickry in news. Packaged much like entertainment, news would be more human-based to keep interest alive. Even today I doubt if the newspapers (especially in the metros) are read for their news.
Take care and be good, folks, and we will be back next week !