MxMIndia

Category: FRONT PAGE 2012

  • Narendra Modi Is 'Newsmaker of The Year' followed by Sachin Tendulkar in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review

    Front Page 2012: Narendra Modi Is ‘Newsmaker of The Year’

    By A Correspondent

     

    According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media year-ender, Gujarat Chief Minister Narendra Modi emerges as the Top Newsmaker of the Year 2012. Mr Modi’s third consecutive win in the Gujarat Assembly elections, coupled with speculation about him being BJP’s prime-ministerial candidate for 2014, ensured his high visibility in the media during the year.

     

    The second position is occupied by Sachin Tendulkar. Besides his 100th century in international cricket, he was also in the news over his loss of form during the Australian & England Test series and his retirement from ODI cricket.  While news on Sachin Tendulkar featured among the top 5 headlines as well, India’s best ever performance in the Olympics failed to make it to the top 5 news headlines (list given below). Arvind Kejriwal too had ample media presence over his allegations of corruption against multiple prominent personalities and the launch of his ‘Aam Aadmi’ party.

     

    The graph below captures the top 5 newsmakers of the year with their respective scores:

     

    The nationwide outrage after the Delhi gangrape became News Headline of the Year 2012. The news was widely reported in the foreign press and continues to be a heavy topic of discussion, with demands for more stringent anti-rape laws and a more vigilant and sensitive police force. Ajmal Kasab’s hanging ranked second, closely followed by Narendra Modi’s win in Gujarat elections.

     

    News Story

    Score
    Nationwide anger after a girl is gangraped in a moving bus in Delhi

    83
    Ajmal Kasab is hanged to death because of his role in the Mumbai attacks

    70
    Narendra Modi wins the Gujarat elections for the third consecutive time

    69
    Bal Thackeray’s death and funeral

    67

    Sachin Tendulkar becomes the first cricketer to score 100 centuries in International cricket

    60

     

    The shortlist for research was derived from a pool of resources such as news channel and press coverage, internet search, video views and qualitative inputs available through Ormax Media’s research. News consumers in 18 markets were then asked to rate each of the shortlisted items (newsmakers and news headlines) on their visibility and relevance.

     

    MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

     

  • Salman Khan and Katrina Kaif ranked Most Popular Bollywood Stars of the Year in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review

    Front Page 2012: Salman Khan & Katrina Kaif ranked Most Popular Bollywood Stars of the Year

    According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender, Salman Khan and Katrina Kaif emerge as the Most Popular Bollywood Stars in the respective male and female categories for the second consecutive year.

     

    With the record-breaking success of Ek Tha Tiger, Salman leads with a huge margin. However, his share sees a marginal drop of 3% over the last year. Katrina, on the other hand, has only strengthened her already dominant position and occupies the highest share across all territories. Her combined share is higher than that of the female stars in the second and third positions.

     

    The table below captures the top 5 Bollywood stars – males & females for the year, with their respective popularity share:

    Males

    2012

    Females

    2012
    Salman Khan

    45

    		 Katrina Kaif

    54
    Shahrukh Khan

    27

    		 Kareena Kapoor

    33
    Hrithik Roshan

    22

    		 Priyanka Chopra

    18
    Akshay Kumar

    20

    		 Aishwarya Rai

    15
    Aamir Khan

    18

    		 Kajol

    11

     

    With the success of Jab Tak Hai Jaan, Shahrukh Khan ranks second with the 27% share, maintaining his dominance over the West Bengal Territory. Hrithik Roshan and Akshay Kumar have both gained momentum while Aamir Khan loses share despite his path-breaking television debut and the release of Talaash.  Emraan Hashmi though not on the top list, emerged as the success story of the year. He gained the highest share of 176% amongst all actors and it will be interesting to note his journey on the charts in 2013.

     

    Amongst female stars, Kareena Kapoor, with four releases this year, emerges as the second most popular star with 48% growth over the last year, followed by Priyanka Chopra who moved up from no. 5 to no. 3. She had two successful films in 2012 and this contributed to her growth on the charts.

     

    Vidya Balan added to her popularity with the success of Kahaani making her the success story amongst actresses. She has gained the highest share amongst actresses of an impressive 241% growth. A number of actresses made their debut in 2012, but only Parineeti Chopra (debut in Dec 2011, solo debut in May 2012) features in the top 15 actresses with a 2% share.

     

    The results are based on consumer research conducted amongst 39,000 theatre-goers through the year 2012 across 19 cities. MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

     

  • Bade Achhe Lagte Hain emerges as the Most Popular Hindi Fiction Show for the second consecutive year followed by the long-running daily Balika Vadhu in Ormax Media yearender: Front Page 2012: A Media & Entertainment Review

    Front Page 2012: Bade Achhe Lagte Hain & Balika Vadhu Most Popular Hindi Fiction Shows

    By A Correspondent

    According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender, Bade Achhe Lagte Hain emerges as the Most Popular Hindi Fiction Show for the second consecutive year, followed by the long-running daily Balika Vadhu.

    The results are based on consumer research conducted amongst 34,400 Hindi GEC viewers (SEC ABC) through the year 2012 across 14 cities.

    Bade Achhe Lagte Hain saw a generation leap and the introduction of a new character Pihu, while Anandi was remarried in Balika Vadhu recently. These key events managed to sustain audience interest, ensuring that the popular serials continue to rule the audience charts.

    The table below captures the top 5 fiction programmes for the year, with a popularity score representing their audience response:

    Rank Show Channel Score

    1

    		 Bade Achhe Lagte Hain Sony

    24.7

    2

    		 Balika Vadhu Colors

    18.1

    3

    		 Taarak Mehta Ka Ooltah Chashmah SAB TV

    14.6

    4

    		 Diya Aur Baati Hum Star Plus

    12.3

    5

    		 Saath Nibhana Saathiya Star Plus

    10.1

     

    While Sony and Colors take the top slots, Star Plus is the only channel to feature twice in the Top 5 list. In a list dominated by female-centric programmes, SAB’s Taarak Mehta Ka Ooltah Chashma stands out with its family-inclusive content.

     

    In the Most Popular Hindi Non-Fiction Shows category, Kaun Banega Crorepati (Sony) continues to occupy the top position in 2012. The Dance India Dance franchise (Zee TV) emerges as the second most popular reality show in the year, with DID Season 3 and DID Li’l Masters on air during 2012.

     

    Given below is the list of the Top 5 Hindi Non-Fiction Shows in 2012:

    Rank Reality Show Channel Score
    1 Kaun Banega Crorepati Sony

    29.5
    2 Dance India Dance Zee TV

    22.4
    3 MTV Roadies MTV

    20.8
    4 Jhalak Dikhla Jaa Colors

    18.1
    5 Satyamev Jayate Star Plus

    16.1

     

    Owing to its strong equity among the college going youth, MTV Roadies features at the third position. The ninth season of the show with the tagline “Everything or Nothing” traveled to the United States of America.

     

    Celebrity dance show Jhalak Dikhla Jaa moved channels this year, from Sony to Colors,but continued to fare well, featuring at the No.4 position. Its social appeal, coupled with Aamir Khan’s sincerity, got Satyamev Jayate an entry into the Top 5 – the only programme on the list witho no previous season!

     

    MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

     

  • Front Page 2012 is Ormax Media’s yearend media and entertainment review… as exclusive media partner, MxMIndia will carry nuggets from report

    Ormax Media announces Front Page 2012 yearender

    By A Correspondent

    Ormax Media, leading consumer knowledge company specializing in media and entertainment insights, has announced the launch of its yearend report ‘Front Page 2012 – A Media & Entertainment Review’. Front Page 2012 will cover the highlights of the eventful year of 2012, across 51 categories based on television and film industries. All the results in Front Page 2012 will be based exclusively on viewer research conducted by Ormax Media. The report is scheduled for launch in the second part of January. MxMIndia is exclusive media partner for Front Page 2012. Watch this space for exclusive coverage on the findings over the next few weeks.

    The categories will cover not just national but regional businesses as well, with specific focus on Tamil, Telugu, Marathi and Bengali industries. The report will be based on the results of various surveys carried out by Ormax Media throughout the year, as well as on the results of syndicated Ormax researches such as Cinematix, Showbuzz, Heartbeats, Characters India Loves, Stars India Loves, Celebritix and Small Wonders.

    Shailesh Kapoor

    Speaking about the report, Shailesh Kapoor, CEO, Ormax Media says: “2011 saw the first edition of the Front Page report. This year, the report carries information on double the number of categories. It will be the only report that will chronicle what happened in 2012 purely from a consumer perspective, with no subjective trade perceptions at all.”

    Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the company partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.