Category: Diwali 2011 Special

  • Astro Forecast 2012: What the Stars Foretell for Media & Marketing Professionals

     

     

    The falling markets, beginnings of an imminent economic meltdown, social unrest and outbursts threatening to overthrow the established norms and systems, the innumerable political upheavals and many natural and man-made disasters – the year 2011 has seen it all and more. As we gear up to bid adieu to this eventful year, anxiety about 2012 is bound to cloud our minds. What will the new year bring with it? Will it mark an end to the trials and tribulations of the year gone by? Read ahead to know what Ganesha foresees for the year 2012.

     

    The year 2012 is going to be all about ‘changes’ and ‘transformations’. The year may well be called the year of ’21st century’s Renaissance’. Many of these changes will be for better, while many of these may also mean more turmoil. Remember that this transition is not without reason. The last decade, not just the last year, has seen a plenty of tumult. After numerous civil wars, natural calamities, political and economic crises, confusing circumstances and mixed signals, it is obvious that we gear ourselves up for some serious overhaul. And, hence the need for such a big shift!

     

    In 2012, the theme of transformation will also extend to a personal level. People may see themselves changing, absorbing, reacting, rebelling, adapting and, above all, evolving with the change in their metaphorical ecosystems. All the sun signs will need to be ready to welcome and embrace the change, as only then they will be able to extract the best out of some of the enchanting planetary aspects lined up for the year 2012. Out of the major planetary events lined up for the year 2012, two will exert a marked influence on almost all sun signs.

     

    The movement of Saturn, as it leaves Libra, in October 2012 will be hugely significant to all signs. It will make many signs heave a sigh of relief, but by then, many may have learnt some of the biggest lessons of their lives. The other major planetary event shall be the movement of Neptune, after 14 long years, from Aquarius into its own sign Pisces. Spirituality will surge, and so will the people’s faith in goodness and justice. Many individuals may see their belief system and outlook towards things getting altered with the events of the year. The best strategy for all the sun signs to maintain this year would be to keep a calm, composed and rational approach. Sorting out priorities and giving due time to loved ones and one’s own health will also help.

     

    Remember: All the changes may not take place at one go, but the year 2012 will surely see the beginnings of this long-term, crucial process. A process that will, in some years, create a new history. And, a process in which nature, history, anthropology, religion, politics, economics, media, globalization all will play their due parts. Whatever be the case, we sincerely hope the world becomes a better, more peaceful and evolved place to live in.

     

    Click on the links below to read the 2012 forecasts for the 12 sun signs,

     

    Aries (March 21 – April 20) Libra (September 23 – October 22)
    Taurus (April 21 – May 21)
    Scorpio (October 23 – November 22)
    Gemini (May 22 – June 21) Sagittarius (November 23 – December 21)
    Cancer (June 22 – July 2) Capricorn (December 22 – January 20)
    Leo (July 24 – Aug. 23) Aquarius (January 21 – February 19)
    Virgo (Aug 24 – Sept. 23) Pisces (February 20 – March 20)

     

    GaneshaSpeaks.com is #1 in India and #3 in horoscope portals on a global level. It offers accurate, reliable and trustworthy services online and on 55181(at premium rates) on all major telecom providers in India. Content syndication for print, TV, online, telecom and apps is one of the major verticals in GaneshaSpeaks.com. For more details, call +91-79-61604100 or send an email to contact@ganeshaspeaks.com.

  • Resolutions for 2012: I shall, I intend, I will…

    The new year means making new resolutions, and our industry is no different. MxMIndia spoke to the leading lights of the industry to find out about their resolutions for 2012.

     

    Tarun Rai, CEO, Worldwide Media

     

    The last few years have been very exciting for me and for Worldwide Media. The pace has been frenetic. The aim is to keep up the momentum. Keep up the excitement for everyone at Worldwide Media. We’ll need to be nimble and flexible since 2012 will bring some surprises. But we want to stay the course. Continue to produce great content for our readers and deliver value to advertisers. And provide opportunities to our employees. In my role as the AIM President, I want to raise the profile of our industry and get the attention it deserves from advertisers. Lots to do and we are raring to go.

     

    Mahesh Peri, Publisher, Outlook Group

    In this year I will really like to see digital media grow. I will like to embrace digital media and make it count on all the parameters. Not only do I want my own organization to do well in it, but the media industry on the whole.

     

    Sandeep Khosla, CEO, Infomedia18

    My professional goal is to take some of the publications we have to a number one brand. When I talk about brands I don’t just mean our publication business, but other media too where we are present – this includes doing well on the internet, ipad and blackberry apps. Also, this year we will also look forward to launching a couple of new magazines especially in the lifestyle segment. As far as personal goals are concerned, I will look forward to divesting more time and energy on philanthropic work, something that I have already been focusing on off late.

     

    Rahul Kansal, Chief Marketing Officer, Times of India Group

    My resolutions of late has been not to make any resolutions. But currently in my personal life I wasn’t to develop some more hobbies in a more passionate way. I have already embarked on trying to learn some music and I am taking it very seriously. There are too many professional goals and objectives to name. However, it is basically to ensure that Times of India and all our other brands remain buzzing, not only as newspapers but on all media generally.

     

    Harish Bijoor, Brand Expert and CEO of Harish Bijoor Consults Inc.

    My New Year resolution is not to make one this year. I have realized that when I make a resolution, something or the other bites into it and I am not able to keep my commitment hence breaking my resolution.

     

    Agnello Dias, Chairman and Co-founder, TapRoot India

    My resolution is to work towards making creativity work in other forms than just the way we have known advertising till now. It would be to look at creating other forms of creativity that can work as product valuation for the client and also create unique property for advertising agency which can be valued in the financial terms. Just to explain something like Kolaveri Di which could have been created by an agency.

     

    Dhunji S Wadia, President, Everest Brand Solutions

    Pitch Less – Win More: Use agency resources for existing clients who are paying for your services. Pitch only when the client is serious and not just interested in an agency fashion parade.

     

    Bottom-line and Not Mere Headlines: When acquiring new business, I would urge agency managers to look for bottom-line growth instead of just adding to the top-line (and creating headline news).

     

    Bring Sexy Back: Make the advertising business fun and attractive for all – people within the agency, clients and aspirants

     

    Spread The Good Word: Go to the right forums, seminars, institutes and keep waving the Industry flag high. There’s lots of good in the industry – it just needs the right evangelists.

     

    Mahesh Chauhan, Salt Brand Solutions

    2011 and Salt began my journey towards my dreams. 2012 will be all about continuation. So no doing the ‘new’, but doing a lot more of what we already do at Salt. And that really is about keeping things simple. Good company: There is a huge opportunity in the tough business environment of 2012. Clients today seek partnerships that deliver real value. We have traveled some distance in 2011. We must continue to become their preferred choice. Good work: Continue to focus on work. Continue to build on the enjoyment at work. Argue, fight, laugh, cry, shout, abuse, embrace: all for the simple cause of great work. Good looks: Continue to build on the capabilities at Salt. Continue to hire diverse and outrageous talent that makes us nervous. Foster them so that they create great work. All at Salt will look good! Continue to enjoy everyday. Continue to be simple. Continue to be true to Salt!

     

    Piyush Sharma, CEO, Media Transasia India

    On the first hand we will like to consolidate our existing businesses across the brands that we have launched over the last couple of years, while at the same time we will keep our eyes open to any new opportunity that might present itself in new spaces…just like we have done in the past. Here, I am talking about new product launches in magazine space in the Indian market.

     

    Manajit Ghoshal, CEO and MD, Mid Day Infomedia

    Very clearly, our goal and aim is to make Mid Day the number one and best local newspaper in Mumbai for young professionals. We have recently showed the best IRS figures in the recent IRS report and we will march towards our goal in 2012.