MxMIndia

Category: VIDEOS

  • The veteran editor was at his candid best in a chat with Arnab Goswami at the launch of his memoirs

    Vinod Mehta: When I became an editor, I started to learn (Video Report)

     

     

     

     

    In our tribute package to Vinod Mehta, we thought we should replay a video report of the launch of ‘Lucknow Boy’ where the late editor answered questions posed by Arnab Goswami. Read on… 

     

     

     

     

    By Shruti Pushkarna

     

    I used to be terrified at my ignorance, I knew absolutely nothing… when I became an editor, I started to learn.”

    It was as candid as it could get. Addressing an elite gathering of politicians, journalists, close friends and family, Vinod Mehta, Editor-in-Chief, Outlook, was at his ‘truthful’ best, as he shared his life experiences and views. It was at the release of his memoirs, ‘Lucknow Boy’ in New Delhi yesterday that Mr Mehta confessed, “We journalists have the best seats in the tournament, but some of us, editors particularly, think that we are players. “

    The book launch ceremony began with Mr Suhel Seth, Managing Partner of Counselage India, reading a few excerpts to an eager audience.

     

    Editor-in-Chief of Times Now, Mr Arnab Goswami was then invited to moderate a short discussion with the author. Mr Goswami admitted that to him, Mr Mehta was like, ‘the god of journalism, whom I admire the most.” Adding further, he related an incident from the previous night when he posed two choices to Mr Mehta, asking him which work out of the two was he more proud of, Debonair centrespread or the last page of Outlook. The reply, said Mr Goswami was in line with his habit of being upfront when very easily he chose the last page of Outlook, his own work.

     

    What followed was a candid one-on-one between the ‘king of television news’ as Suhel Seth billed Mr Goswami him, and one of the most ‘Independent’ editors of our times. Ranging from the reasons behind writing this book, to the greatest risks undertaken, to why a journalist and a politician can never be friends, Mr Mehta answered all questions posed by Mr Goswami. When asked if he were 35, would he do television, Mr Mehta, without mincing words, said, ‘Television does not interest me”.

     

     
    On why he wrote his memoirs
    [youtube width=”450″ height=”250″]http://www.youtube.com/watch?v=srM-E8i6wKI[/youtube]
    On why he doesn’t want to do Television
    [youtube width=”450″ height=”250″]http://www.youtube.com/watch?v=p2gxTDo_eFE[/youtube]
    On the need for editors to be able to ‘smell’ the news
    [youtube width=”450″ height=”250″]http://www.youtube.com/watch?v=RvuDgAPjIIQ[/youtube]
    On why politicians and journalists can never be friends
    [youtube width=”450″ height=”250″]http://www.youtube.com/watch?v=aZOKWWHH6uw[/youtube]
    On how does it feel to look back
    [youtube width=”450″ height=”250″]http://www.youtube.com/watch?v=ftm_IeG-zds[/youtube]
    On the best thing that has happened in journalism in the last 40 years
    [youtube width=”450″ height=”250″]http://www.youtube.com/watch?v=sBb7OzUOL8s[/youtube]
    And a reasonably fair attendance from the political world did not deter him from admitting that the one thing that he has hated all his life is to ask a politician a favour. Mr Mehta is of the strong opinion that politicians and journalists can never be friends. He said, “We follow two different vocations. Politicians are in the business of embellishment, spin, emphasis when emphasis is not necessary and sometimes they are in the business of telling lies. We as journalists on the other hand, with all our imperfections, are in the business of trying to get at the truth.”

     

    On a lighter note, Mr Mehta also shared some bits of his journey as an editor, as a student and above all, as a person.

     

    To recount some faces present at the gathering, first up politicians: MoS for Commerce & Industry Jyotiraditya Scindia, Union Urban Development Minister Kamal Nath, Union Petroleum Minister Jaipal Reddy, BJP MP Tarun Vijay, Chief Election Commissioner SY Qureshi, CPI National Secretary D Raja, Lok Sabha MP Jay Panda, MP and Chairman of IPL Governing Council, Rajiv Shukla and Former Minister of External Affairs, Natwar Singh. The media was represented by senior editors Tarun Tejpal, Saeed Naqvi and Paranjoy Guha Thakurta. Also, author Gurcharan Das and Indrajit Hazra of Hindustan Times, and of course the Outlook team.

     

     

  • #1 yet again, the Republic Media Network MD & editor-in-chief in a freewheeling chat with Pradyuman Maheshwari

    Arnab Goswami Unplugged

     

    By A Correspondent

     

    For the second consecutive week, Republic Bharat has been the numero uno Hindi news channel as per data provided by BARC. In Week 33 – which is August 15 to 21, 2020, Republic Bharat is ahead of all other Hindi news channels in terms of weekly impressions in the overall, rural and urban segments as per info on the BARC website (see chart below).

     

    Source: BARC India. Week 33: Aug 15-21, 2020. HSM (U+R) : NCCS All : 2+ Individuals

    The Republic business team also furnished us with data which highlights its performance given some slicing of demographics and we’ve requested BARC to ratify it. If and when we get the approval, we will carry it here.

     

     

    While the reason for this red hot interview was the success of Republic Bharat in the ratings roster and hence the emergence of Republic as the #1 news network in these two key languages, when you are chatting with an Arnab Goswami, you can’t not stray into issues like his journalism, the noise factor on his shows, charges of his BJP bias, etc etc.

     

    So did we do an Arnab on Arnab? No, we didn’t. We let him speak. We didn’t interject. No change in body language to put him on the defensive. This interview was done in a flash. We had to set up the Zoom call in less than five minutes. So we weren’t armed with specific instances when he has stretched himself on telly. So if were to judge it ourselves, yes, we could’ve have been tougher on him. Grilled him.

     

    But, then, we aren’t Arnab Goswami. MxMIndia editor-in-chief Pradyuman Maheshwari interviewed him the way he normally conducts other interviews. Asked him the relevant questions, joked around a bit.

     

    It’s not an Arnab on Arnab. It’s an MxM with Arnab. And Arnab let Pradyuman speak. Ha ha. Watch. Enjoy. Like.

     

    If you’d like to share this others, you can share this link. Or if you want to only share the Youtube link, please take this: http://bit.ly/mxmwitharnab

     

     

     

     

     

     

     

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    MxM Newsmakers: Preeti Reddy, CEO – South Asia, Insights Division, Kantar on BrandZ 2020

    By A Correspondent

     

    Preeti Reddy
    Preeti Reddy

    On Friday, leading media services conglomerate WPP presented the BrandZ report of Top 75 Most Valuable Indian Brands.

     

    At 6pm today on September 18, Preeti Reddy, CEO – South Asia, Insights Division, Kantar spoke with Pradyuman Maheshwari, Founder and Editor-in-Chief, MxMIndia in an exclusive interview

     

     

     

     

    Here’s the interview:

     

     

  • The media agency biggies joined Network Advertising as Executive Directors. Don't miss a conversation they had with Pradyuman Maheshwari, MxMIndia Founder and Editor-in-Chief

    MxM Live with Harish Shriyan & Amit Ray

    By A Correspondent

     

    Harish Shriyan
    Amit Ray

    Media agency captains Harish Shriyan and Amit Ray have a candid conversation with MxMIndia founder and editor-in-chief Pradyuman Maheshwari.

    Shriyan was until earlier this year, Group CEO of the Omnicom Media Group. Prior to that he held leadership positions in MediaCom and has managed the portfolios of global giants like Renault, Nissan, HP, Volkswagen, Beiersdorf, Vivo, Sony Pictures, Johnson & Johnson among others and Indian biggies like Tata Motors, Kotak Mahindra, Arvind Mills and Parle Agro. Ray has headed media agency operations at Mudra and Lintas Media Group, among others and worked with multinationals like Unilever and Nestle and Indian corporations like ITC and Reliance Jio. He has been the longest-serving Chairman of the Technical Committee at the MRUC and is a specialist in measurement science. Watch. Enjoy. Like.

     

     

     

  • The Promoter Director of the Dainik Bhaskar Group in a candid conversation with Pradyuman Maheshwari, Founder and Editor-in-Chief, MxMIndia

    MxM Leadership Series with Girish Agarwaal

     

    By Pradyuman Maheshwari

     

    Those who know him would appreciate what a candid conversation with him means. For Girish Agarwaal, Promoter Director of the Dainik Bhaskar Group doesn’t mince words. And is perhaps the Indian newspaper business’s biggest evangelist.

     

    Over the last few months, Agarwaal and his team of over 10,000 people across the country have been working overtime to undo the damage that the Covid-19-led pandemic caused to the newspaper business. And the proof of the pudding is in the eating: Dainik Bhaskar and Divya Bhaskar has had some blockbuster, jumbo editions in the last few weeks.

     

    As part of the MxM India Leadership Series interviews, I had a 23-odd-minute chat with Girish Agarwaal, clearly one of the most influential newspaper owners in the country. When you watch the interview – especially his clarion call to advertisers and media agency folk, you know why he’s like few others.

     

    Watch. Enjoy. Like

     

  • The two authors, columnists and former A&M honchos discuss Spring: Bouncing Back From Rejection with Pradyuman Maheshwari

    Discussing ‘Spring’ with Ambi Parameswaran & Sanjeev Kotnala

     

    By Pradyuman Maheshwari

     

    We had already carried a review by Sanjeev Kotnala in his Wednesday column last week. But this was Ambi Parameswaran and it was his Book #10, so we couldn’t not get into a dialogue with him as we’ve done around the release of last two if not three books.

     

    It’s always a pleasure chatting with Ambi, and since he had read the book and he’s an integral part of the MxM family, we also invited Kotnala.

     

    It was an interesting discussion, albeit of just a little over 30 minutes which can’t do justice to a discussion with two ‘maharathis’ of marketing services and business strategy. Kotnala spoke about how it’s essential reading for students and young executives and Ambi discussed about his rejection experience.

     

    Watch. Enjoy. Like… (and I must add: buy the book!)

     

  • The Wavemaker CEO – South Asia speaks on the GroupM agency's three years in India, his journey at the helm, Gurugram v/s Mumbai, and the rivalry with sibling Mindshare

    MxM Live with Ajay Gupte

     

     

    By A Correspondent

     

    Wavemaker India celebrates its third anniversary on Monday, November 9, and we speak with Ajay Gupte, CEO – South Asia, Wavemaker, on the occasion.

     

    Gupte took charge in January 2020, and we know of the tumultuous times across the world after that. A coincidence of course. The marketing services business was badly hit given the events and advertising spends going south post that.

     

    But in this period, Wavemaker – part of WPP’s GroupM network – has managed to reinvent itself and forge ahead, says Gupte. There is a beefing up of the top deck. Some noteworthy work. And development of analytical tools that are now adopted within Wavemaker global framework.

     

    In a freewheeling interview with MxMIndia Founder and Editor-in-Chief Pradyuman Maheshwari, Ajay Gupte speaks on a cross-section of issues around the business, around Wavemaker, his settling back into the country, the job, Gurugram versus Mumbai, the rivalry with sibling Mindshare. And more.

     

    Watch. Enjoy. Like.

     

  • An interview with the veteran media specialist Shripad Kulkarni post his analysis of festive advertising on television in 2020 on MxMIndia on Tuesday

    MxM Live with Shripad Kulkarni

     

     

    By A Correspondent

     

    We interviewed veteran media specialist Shripad Kulkarni post his analysis of festive advertising on television in 2020 (which appeared on MxMIndia on Tuesday, December 8).

     

    Watch his interview with MxMIndia founder and editor-in-chief Pradyuman Maheshwari to get upclose with study on the market, the emergence of the digital dominators and the two masterbrands who took the plunge to turn out on top.

     

    Read the full report here: https://www.shripadkulkarni.com/report.html

     

    Watch. Enjoy. Like

     

  • A freewheeling chat with the Wunderman Thompson South Asia CEO

    Up, close & personal with Shams Jasani

     

     

    When in November 2018 advertising and marketing services conglomerate WPP merged the 1896-born J Walter Thompson with Wunderman to form Wunderman Thompson, there were many advertising purists who were upset that the new name was not Thompson Wunderman, but the other way around. They feared that creative would possibly take a backseat in the new dispensation.

     

    But folks in India were happy that a JWT senior Tarun Rai was at the helm to head the South Asia division. There were mixed reports about the health of the agency, and the lockdown ensured that the business model of the creative agency domain was under question.

     

    In October 2021, Wunderman Thompson announced the appointment of Shamsuddin Jasani, a digital advertising specialist, as the CEO. Jasani took charge on November 1, and has charted an all-new direction for the agency with the confluence of creative, data, commerce and technology.

     

    In a freewheeling chat with Pradyuman Maheshwari, founder and editor-in-chief, MxMIndia, Shamsuddin ‘Shams’ Jasani speaks about his plans for Wunderman Thompson, the foray in healthcare and his focus on technology and commerce. But, as he says, WT will always be creative-first.

     

    Watch. Enjoy. Like

     

  • MxM Live with Yashwant Deshmukh

    MxM Live with Yashwant Deshmukh

    Yashwant Deshmukh is a prominent figure in the field of opinion polling and political analysis, known for his expertise in deciphering public sentiment and electoral trends. As the founder, editor and managing director of CVoter, a near-30-year-old  global agency specialising in public opinion research and data analytics, Deshmukh has played a pivotal role in shaping political discourse and decision-making processes across various nations. With a keen eye for detail and a deep understanding of socio-political dynamics, he continues to be a trusted authority in providing insightful perspectives on elections and governance worldwide. Deshmukh and his company, Dataeye Asia, are now also focusing their energies on conducting the Consumer Mood of the Nation (COTN), overlaying the recently launched the Indian Socio-Economic Classification (ISEC).

    In this interview with Pradyuman Maheshwari, Founder and Editor-in-Chief, MxMIndia, Yashwant Deshmukh speaks on opinion polling, his views on ISEC and the Consumer Mood of the Nation studies that his company will produce.

    Watch. Enrich yourself. Enjoy. Like.

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