MxMIndia

Category: BIG MAGIC GANGA

  • The series kicks off on November 15th and will air each Saturday at 8:30pm

    Ganga Gaurav to air on BIG MAGIC Ganga

    By A Correspondent

     

    BIG MAGIC Ganga, the regional channel for Bihar and Jharkhand region, has announced its latest innovation Ganga Gaurav. The upcoming series, a first of its kind, will bring forth inspiring stories of legends for their contribution in the field of arts, literature, music, sports, social reforms, history or politics. This biopic series based on real people and their real stories of pride and achievement, kicks off on November 15th and will air each Saturday at 8:30pm.

     

    Ganga Gaurav will present a series on the contribution of these heroes who have been revered and admired through an interesting 30 minute special which will feature an excellent story board along with interesting trivia and rich content through interviews with family and friends, revealing interesting personal information. Supported strongly by research the show will feature a blend of authentic information collected from books, articles, interactions at different stages of their lives, which will be deeply rooted in the region and hence poised to be lapped by audiences.

     

    Commenting on the new show launch, Lavneesh Gupta, COO, Reliance Broadcast Network said, “BIG MAGIC Ganga has built itself to the No. 1 player of the region on the back of distinctive offerings basis in-depth local research. Created around the pegs of pride of association and culture we are very happy with the way Ganga Gaurav has shaped. The first ever regional biopic series, we are confident of it being a hit amongst audiences, while offerings marketers an excellent platform.”

     

    Ganga Gaurav will be promoted through an aggressive multi media campaign across TV, Radio, OOH, Print and Digital. The channel will also promote the show heavily through on ground local activations.

     

  • Big Magic Bihar and Jharkhand, the flagship entertainment channel from RBNL will be called 'Big Magic Ganga' from tomorrow

    Big Magic Bihar and Jharkhand to be called ‘Big Magic Ganga’

    By A Correspondent

     

    Big Magic Bihar and Jharkhand, the flagship regional entertainment channel from the Reliance Broadcast Network stable, rechristens itself to ‘Big Magic Ganga’, at midnight on August 15.

     

    With this move, the channel consolidates and fortifies its position in the market, enhancing an authentic regional flavour through locally shot programmes, derived from local insights like ‘establishing self identity’ and ‘preserving local culture’.

     

    The name Ganga emerged after research by research firm Dragon Fly, which tested several options for names as well as channel positioning in the market. With the name ‘Ganga’ emerging the winner, the channel will serve clean, value oriented but modern and variety filled entertainment which celebrates the region’s culture, notes a communiqué.

     

    As part of its long-term endeavor of further developing the market, the channel also sets up a production unit in Patna which will nurture local talent.

     

    Commenting on the change, Tarun Katial, CEO, Reliance Broadcast Network said: “Big Magic Ganga delivers to audiences an authentic, highly engaging entertainment destination which has made it the No 1 channel of the region. Our production set up in Patna is part of our long-term commitment to grow this regional market while creating excellent opportunities to hone skills of local talent. With this re-branding exercise, we consolidate our position, strengthen our hold, and cement our leadership position in the region. It remains our endeavour to offer audiences exceptional television engagement, and marketers a great platform to ride on.”

     

    Recognizing the high affinity for this rich regional content amongst the large migratory population across the country, the Channel has recently inked distribution deals with national DTH platforms like Reliance Digital TV, Dish TV and Airtel Digital TV. Additionally, the Channel is available on Hathway, Incable, Manthan, Digicable, GTPL, Siti Cable, Maurya, DEN and other all independent operators.

     

    Accelerated with a high definition drive, BIG Magic Ganga launches with a 360 degree marketing campaign, which includes television, outdoor, activations, print and innovations across multiple locations.

  • The event is centered on the region's biggest festival Chatt Pooja

    Big Magic Ganga to host another mega event in Jharkhand

    By A Correspondent

     

    Backed by the success of its last on-ground event Jai Baba Baijanath in Deogarh – Jharkhand BIG MAGIC Ganga, the regional entertainment channel from the Reliance Broadcast Network bouquet will launch its second on-ground property Jai Chatti Mai with bhojpuri superstar Nirahua. The event is centered on the region’s biggest festival Chatt Pooja and is yet another innovation from Jai Chatti Mai that will have devotional programming elements from 25th - 30 of October.

     

    Backed by the insight that religion and festivities rule the hearts and pulse of audiences, the special offering has been crafted to ensure an entertainment package with excellent appeal. Additionally, in keep with the learnings from a recently held on-ground show titled Jai Baba Baijanath with singing star Pawan Singh, which saw more 20,000 audiences engage with the on ground event and millions tuning to watch it on television.

     

    Commenting on this enormous exercise building local connect, Lavneesh Gupta, COO, Reliance Broadcast Network said, “As as leader, BIG Magic Ganga takes pride in connecting with the region’s largest festival, through the cultural ethos of the state. We are taking this bold initiative of organizing for the first time a live event on the banks of the Ganga, which shall be televised throughout the evening. Similar to the other popular events on the banks of Ganga, we hope this event representing the culture and identity of the region will grow in such magnitude over the next few years. We thank our partners, distributors and people of the region who have experienced our offerings and accepted it.”

     

  • As per the provisional Census of 2011, the population of Bihar is 10.38 crore, with 5.42 crore males and 4.96 crore females

    Bihar Vital Stats #1 (as per 2011 Census – provisional)

    Every week, we will bring you some statistics about Bihar and Jharkhand that will have you convinced that the region is booming!

     

    Bihar is located in the eastern part of the country (between 83°-30′ to 88°-00′ longitude). It is an entirely land–locked state, although the outlet to the sea through the port of Kolkata is not far away. Bihar lies mid-way between the humid West Bengal in the east and the sub humid Uttar Pradesh in the west which provides it with a transitional position in respect of climate, economy and culture. It is bounded by Nepal in the north and by Jharkhand in the south. The Bihar plain is divided into two unequal halves by the river Ganga which flows through the middle from west to east.

     

  • Patna-based Badshah Industries has been the leading producer of high quality agarbattis or incense sticks in Bihar, Jharkhand and other neighbouring states. An interview with Managing Director Jagjiwan Singh

    Badshah of Aroma: Jagjiwan Singh

    Patna-based Badshah Industries has been the leading producer of high quality agarbattis or incense sticks in Bihar, Jharkhand and other neighbouring states. The firm braved several setbacks, to emerge at the head of the market. Today, the Badshah brand of agarbattis has received an overwhelming response in the markets and won the hearts of millions. A Q&A with Jagjiwan Singh, Managing Director, Badshah Industries

     

    Badshah Industries has been in the forefront of sales of agarbattis not just in India. Do give us a brief account of your journey

    We started our firm way back in the year 1980, but due to the riots in 1984,  unfortunately, we had to take a step back and dissolve the company.  Somehow, with God’s blessings, we started the business again in 1986. The initial days were a struggle, till one fine day in 1999, we made a batch of incense sticks and named it Damru Incense Stick. With the help of advertising and marketing, the Damru brand clicked and became a big hit. Since then we have never looked back.

     

    Today, our firm is in the forefront in the sales of agarbattis in Bihar and Jharkhand, and some other states, but we do not have any business overseas.

     

    Could you tell us about some of the new frontiers Badshah has been scaling?

    Ah, well. No new frontiers for the firm at present that we are working upon. Just trying to be stable with what we’ve already achieved.

     

    How big is the agarbatti market in India and what is Badshah’s share in the market?

    The agarbatti market in India is about Rs 1000 crore. We never thought of our share at the national level, as we are already the No 1 in the whole of Bihar and Jharkhand.

     

    “Best quality at affordable price” is the motto of your company. How does this affect your pricing? Does it mean your margins are low?

    The answer is there in the question itself. Yes, of course, it affects the pricing in many ways. Maintaining the quality of the product is the toughest job, but somehow we manage and work on low margins only.

     

    How much do you spend on advertising and marketing for a product like agarbattis?

    It depends on the budget of the firm, how much they want to spend on the advertising and marketing. We at Badshah spend 6-8 percent of our sales on  these.

     

    Could you tell us more about the activities of Badshah Industries?

    We love to serve people in our state and country as much as possible, and feel it is our duty to do so. With the blessings of God we are into it with all the emotions and family support.

     

    We’ve seen and heard that Badshah and, you personally, are involved with social welfare. What are the activities undertaken by Badshah in this regard?       

    As I mentioned earlier, I feel that as a citizen it is my responsibility to serve the underprivileged in whatever little way I can. So we donate money to the poor and needy during marriages and festivals like Chhath, we distribute blankets, we set up eye camps and blood donation camps regularly.

     

    Website: http://badshahindustries.com/

     

    Office: Chitkohra, Patna

    Telephone: 91-612-2250106

     

  • Our production set up in Patna is part of our long-term commitment to grow this regional market , says the CEO of Reliance Broadcast Network

    BIG Magic Ganga: No 1 channel of the region: Tarun Katial

    BIG Magic Ganga delivers to audiences an authentic, highly engaging entertainment destination which has made it the No 1 Channel of the region. Our production set up in Patna is part of our long-term commitment to grow this regional market while creating excellent opportunities to hone skills of local talent. It remains our endeavour to offer audiences exceptional television engagement, and marketers a great platform to ride on.”

    - Tarun Katial, CEO, Reliance Broadcast Network

     

     

     

  • Debraj Tripathy, Managing Director, MediaCom India on how Bihar and Jharkhand will be very lucrative in the coming years if not already

    DTH penetration & mobiles has made to reach consumers


    By Debraj Tripathy

     

    Bihar and Jharkhand are markets with huge population and hence definitely have the potential. For most categories they will be very lucrative in the coming years if not already.

     

    Reaching out to consumers in these markets has been a perennial problem, though it has become easier over the years. Increasing penetration of DTH and mobiles has made it easier to reach consumers in these markets. Given that both markets have issues with continuous electricity supply, mobile phones are becoming an important and key element in providing entertainment.

     

    An electronics engineer and an alumnus of IIM Calcutta, Mr Debraj Tripathy has an extensive media experience, having worked with Ogilvy, MindShare Fulcrum, Maxus, OnMobile Global Ltd and Sieger Solutions.

     

     

     

  • The show will be an exclusive blend of religious sentiments, devotional leanings and musical fervor – all of which have an overwhelming presence in the region

    Bhakti Samrat: Musically in devotion

    By A Correspondent

     

    BIG Magic Ganga is all set to take another historic stride in its programming endeavours. It has designed a landmark concept, a non-fictional devotional music singing competition show that will probably be the first of its kind on the small screen on a mega scale in India.

    Titled Bhakti Samrat, the show will be an exclusive blend of religious sentiments, devotional leanings and musical fervor – all of which have an overwhelming presence in the region. The programme was also strongly inspired by the success story of the recently held on-ground event of Jai Baba Baijanath in Deogarh, with singing star Pawan Singh, which attracted over 20,000 people to the ground and was watched by millions on television. The show starts on December 22 and will at 9pm from Monday through Friday. There will be a total of 50 epsiodes.

    Speaking on the property, Lavneesh Gupta, COO, Reliance Broadcast Network said, “This is an excellent property for marketers seeking to reach a relevant audience base in the region. Given the resonance with the youth and appeal to the entire family, this property will deliver yet another engaging watch. For BIG Magic Ganga it is part of our endeavor to offer clutter breaking entertainment which is tailored basis insights of religion and festivities that resonate with audiences of the region. We are proud of yet another exclusive offering and I congratulate the team on the same.”

    One of the primary objectives of Bhakti Samrat is to bring young, promising and budding singers from Bihar, Jharkhand and the region on one stage and show the world, that unlike the popular belief, the youth of today are as close to God, as their elders. It will showcase a connect between the youth and the divine soul. So although the show will be ‘devotional’, it need not necessarily be ‘traditional’. It will depict real people, with real prayers and real aura.

    Some of the themes covered in Bhakti Samrat will be Mere Prabhu- Eisht devta special, Amar Bhakti special: Songs based on famous bhakts like Prahlad, Arjun, Meera, Surdas, Vaar special: Day based god’s specials, Makar Sankrant special, Holi Special and others.   The sets will be in lines of the feel and soul of the show. Unlike other devotional shows, this will have a modern set, where we will bring out competitiveness as well as devotional environment, the set will be an amalgamation of yesterday, today and tomorrow.

    The show will be anchored by noted folk singer Malini Awasthi and celebrated Bhojpuri singer Alok Pandey.