Category: RAM

  • [MxM Radio] RAMcheck: Mixed fortunes for Mirchi

    By A Correspondent

     

    TAM Media’s Radio Audience Measurement (RAM) – which covers four key metros, Mumbai, Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for Wk 47- Wk 50 (Last two weeks of November and 1st week of December 2011) and Wk 51- Wk 2 (Last three weeks of December 2011 and 1st week of January 2012).

     

    According to the latest RAM data, for listeners of 12 years and above, and according to radio channel shares, Radio Mirchi, Radio City, Fever FM, Big FM, Red FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.

     

    Mumbai:

    There is some amount of volatility for the number one spot in the Mumbai market. The latest RAM data for week 51 to week 2 has brought back Radio Mirchi as the number one FM radio station in Mumbai. The lead over Radio City is marginal. What remains to be seen is whether next month, Radio City regains the numero uno position or will Radio Mirchi retain the number one spot. It may be recalled that Radio Mirchi had long retained the leadership position in Mumbai until Radio City toppled it to become the number one FM radio station in terms of market share.

     

    Ranked three is AIR FM2 Gold which has more or less remained stagnant in listenership share followed by Big FM and Fever FM, ranked four and five respectively. Both Big FM and Fever FM made slight gains in week 51 to wk 2, 2012 as against week 47 to week 50, 2011. The other FM stations in Mumbai market include, Red FM, Radio One, Oye! FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani Mumbai.

     

     

    Delhi:

    Once known as a Radio Mirchi stronghold, Delhi today has become quite an unpredictable market for FM radio listenership. This is what wk 51 to wk 2, 2012 RAM data reveals, according to the latest RAM data, Fever FM has reclaimed the numero uno position from AIR FM2 Gold to become the most popular FM station in Delhi while Radio Mirchi continues to rank three in listenership share. Interestingly the battle for the number one position is between Fever FM and AIR FM2 Gold, what remains to be seen is whether Radio Mirchi bounces back to reclaim the number one spot or whether Fever FM continues to lead among the private FM stations.

     

    A distant fourth is Radio City followed by Red FM and Big FM ranked fifth and sixth respectively. Although Fever FM is leading the Delhi market it has shown a decline in listenership. The other FM stations to have grown in listenership shares are Radio City, Big FM, Oye! FM and Hit FM. The other FM stations in Delhi are AIR FM1 Rainbow, Vividh Bharati and Akashavani Delhi.

     

     

    Bengaluru:

    The Bengaluru market has also seen a sea change in FM listenership rankings. Once a Big FM stronghold, the market is now dominated by Radio City which has not only retained its leadership position in Bengaluru, but has also significantly increased its listenership. Close behind Radio City is Radio Mirchi followed by Big FM, a distant third and Red FM ranked four. Radio City, Radio Mirchi and Red FM are the only FM stations to have seen an increase in listenership share on wk 51 to wk 2, 2012 as compared to the wk 47 to wk 50, 2011 RAM data. The other FM stations in this market are Fever FM, Radio One, Radio Indigo, AIR FM1 Rainbow, and Akashavani Bangalore.

     

     

    Kolkata:

    The only RAM market which has maintained the status-quo in listenership ranking; Radio Mirchi continues to be the most popular FM station in Kolkata, followed by Big FM and Friends FM continues to rank third. Radio Mirchi is comfortably at number one position in Kolkata with 23.3 per cent of the listenership share followed by Big FM which is a distant second with 17.4 per cent share and Friends FM with 14.9 per cent of the listenership share.

     

    A distant fourth is Aamar FM followed by Red FM and Fever FM ranked fifth and sixth. Radio Mirchi and Big FM ranked one and two have already seen an increase in their listenership share. The other FM stations in Kolkata to have witnessed growth in their listenership share are Red FM, Oye! FM, Radio One and AIR FM2 Gold. AIR FM1 Rainbow, Power FM, Vividh Bharati and Akashavani Delhi are the other FM stations available in Kolkata.

     

     

     

  • RAMcheck: More surprises for FM players

    By A Correspondent

     

    TAM Media’s Radio Audience Measurement (RAM) – which covers four key metros, Mumbai,Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for Wk 4 to Wk7 (Last two weeks of January 2012 and first two weeks of February 2012).

     

    According to the latest RAM data, for listeners of 12 years of age and above, all places of listening, and according to radio channel shares,RadioCity, Radio Mirchi, Fever FM, Big FM, Red FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.

     

    Mumbai:

    Radio City surged ahead of Radio Mirchi as the most popular FM station in the city with 15.5 per cent channel share from Wk 4 to Wk7, 2012 whereas Radio Mirchi’s channel share stood at 15 per cent. Ranked three is AIR FM2 Gold which more or less remained unchanged in listenership share from wk 4 to 7, 2012 as against Wk 52, 2011 to Wk 3, 2012. As compared to Wk 52, 2011 to Wk 3, 2012, six FM stations witnessed growth in their listenership share in Wk 4 to Wk 7, 2012 namely, Radio City, Fever FM, Red FM, Radio One, Oye! FM and AIR FM2 Gold.

     

    Source : RAM

    Market: MUMBAI

    Demographic: All People 12+ Filter Demographic: None

    Statistic: Share %

    Daypart: Sun – Sat 12:00 AM – 12:00 AM

    Place of Listening: All

     

    
    

     

    Delhi:

    Fever FM once again manages to retain its leadership position inDelhi, its nearest rival in Delhi is Radio Mirchi, if the government owned AIR FM2 Gold is excluded. According to figures for Wk4 to Wk 7, 2012, AIR FM2 Gold is close behind Fever FM for the top spot. What remains to be seen is whether or not Fever FM is able to retain its leadership position inDelhi.

     

    The Wk4 to Wk 7, 2012 RAM numbers reveals that in comparison to Wk 52, 2011 to Wk 3, 2012 only five FM stations witnessed any growth in the Delhi market. The FM stations to have seen growth in their listenership shares are Radio City, Big FM, Red FM, Oye! FM and AIR FM2 Gold.

    The other FM stations in the Delhi market are Radio One, Hit FM, AIR FM1 Rainbow, Vividh Bharathi and Akashavani Delhi.

     

    Market: DELHI

    Demographic: All People 12+ Filter Demographic: None

    Statistic: Share %

    Daypart: Sun – Sat 12:00 AM – 12:00 AM

    Place of Listening: All

     

    
    

     

    Bengaluru:

    In Bengaluru too, Radio City continues maintain its numero uno position, the FM station has managed further grow its listenership share in Wk 4 to Wk 7, 2012 as against Wk 52, 2011 to Wk 3, 2012. The second most popular FM station in Bengaluru is Radio Mirchi followed by Big FM and Red FM, ranked third and fourth respectively. Ranked fifth is AIR FM1 Rainbow and Radio One is ranked sixth. The five of the eleven FM stations in the Bengaluru market which witnessed growth in listenership share areRadioCity, Red FM, Radio One, Fever FM and Radio Indigo.

     

    Market: BENGALURU

    Demographic: All People 12+ Filter Demographic: None

    Statistic: Share %

    Daypart: Sun – Sat 12:00 AM – 12:00 AM

    Place of Listening: All

    
    

    
    

     

    Kolkata:

    Radio Mirchi has not only maintained its leadership position in the city, but has also witnessed some growth according to the Wk4 to Wk 7, 2012 RAM data as against Wk 52, 2011 to Wk3, 2012. Kolkata is the only RAM market to have seen no change in atleast the top three rankings. Radio Mirchi, Big FM and Friends FM continue to be the top three FM stations in the city. Ranked four is Aamar FM, followed by Fever FM, Red FM and Oye! FM. Of the thirteen FM stations in Kolkata, six FM stations in the city have witnessed growth in their listenership shares: Radio Mirchi, Fever FM, Radio One, Power FM and AIR FM1 Rainbow. Although Friends FM remained stagnant in its listenership share, nevertheless it is comfortably placed at number three. The other FM stations in the Kolkata market include Radio One, Power FM, AIR FM1 Rainbow, AIR FM2 Gold, Akashavani Kolkata and Vividh Bharati.

     

    Market: KOLKATA

    Demographic: All People 12+ Filter Demographic: None

    Statistic: Share %

    Daypart: Sun – Sat 12:00 AM – 12:00 AM

    Place of Listening: All

     

    
    
  • RAMcheck: What women listen to…

    By A Correspondent

     

    Which are the most popular FM stations among women? MxMIndia shifts focus on women listenership trends in the four RAM (Radio Audience Measurement) – Mumbai, Delhi, Bengaluru and Kolkata. The data consists of women who are 12 years of age and above, all places of listening from WK 47, 2011 to WK 6, 2012. The most popular FM stations among women in the four metros are Radio Mirchi, Radio City, Big FM, Red FM and Fever FM.

     

    Delhi:

    Fever FM is the most popular FM station among Delhi women listeners, followed by Radio Mirchi, AIR FM2 Gold, Red FM and Radio City – the top five FM stations for women in Delhi. The listenership share of Fever FM has in fact moved slightly higher on Wk 3 to Wk 6 as compared to Wk 47 to Wk 50. The top five FM stations in the city have managed to sustain their listenership rankings from wk 47 to 50, 2011 to Wk 3 to 6, 2012. The other FM stations in the city are Big FM, Radio One, Oye! FM, Hit FM, AIR FM1 Rainbow, Vividh Bharati and Akashvani.

     

    Mumbai:

    For the women listeners in the commercial capital, Radio Mirchi is the numero uno FM station, at least in terms of station share. Radio City is the second most popular FM station among the women listeners of Mumbai followed by AIR FM2 Gold which is ranked three. The other two FM stations in the top five category are Fever FM and Big FM, which are ranked four and five respectively. While these top five radio stations have received a double digit listenership share, the other FM stations in the city are Red FM, Radio One, Oye! FM, Vividh Bharati, AIR FM1 Rainbow and Akashvani.

     

    Bengaluru:

    The Bengaluru women listen to Radio City the most. Radio City has maintained its leadership position among women listeners from Wk 47 to Wk 50, 2011 to Wk 3 to Wk 6, 2012. Ranked second is Radio Mirchi followed by Big FM, the third most popular FM station of the city. Ranked four and five are Red FM and AIR FM1 Rainbow. The top four FM stations have infact witnessed their share per cent in double digits. The other FM stations in the Bengaluru market are Radio One, Fever FM, Radio Indigo, AIR FM1 Vividh Bharati, Akashvani and Gyan Vani.

     

    Kolkata:

    Radio Mirchi is clearly the most popular FM station for Kolkata women. The FM station has maintained a significant lead in the city with 25 per cent of the market share as on Wk 3 to Wk6, 2012. Its nearest rival in Kolkata is Big FM with a share of 17.2 per cent followed by Friends FM with 13.5 per cent of the share. Aamar FM and Red FM are ranked four and five with a share of 10 per cent and 9.5 per cent respectively. The other FM stations in the city are Fever FM, Oye! FM, Radio One, Power FM, AIR FM2 Gold, AIR FM1 Rainbow, Vividh Bharati, and Akashvani.

     

  • RAMcheck: No changes in top rankings in four metros

    By A Correspondent

     

    On Friday, January 6, 2012, Radio Audience Measurement (RAM) – which covers four key metros, Mumbai, Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for Wk 43-46 (last two weeks of October and 1st two weeks of November 2011) Vs Wk 47-50 (Last two weeks of November and 1st week of December 2011).

     

    According to the latest RAM data, for listeners of 12 years and above, and according to radio channel shares, Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.

     

    Mumbai:

    In Mumbai,Radio City further strengthened its leadership position in Wk 47-50 as against Wk 43-46 with a growth of 3.92 per cent in its channel shares. Radio Mirchi was rated the second most popular FM station in terms of channel shares followed by AIR FM2 Gold, Fever FM, Big FM, Red FM and Radio One. The other clusters of FM stations in the city are Oye! FM, Vividh Bharati, AIR FM1 Rainbow and Akashavani Mumbai.

     

    Besides Radio City, Red FM, Radio One, Oye! FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani Mumbai are the only radio stations to have shown growth.

     

     

    Delhi:

    Most radio stations inDelhiwitnessed growth in the channel shares in Wk 47-50 as against Wk 43-46. AIR FM2 Gold emerged as the number one FM station inDelhi, its channel share however remained stagnant. Fever FM slipped to the number two position in Wk 47-50 after its channel share saw a decline as compared to Wk 43-46. Fever FM and AIR FM1 Rainbow were the only two FM stations inDelhito have seen a decline in channel shares on Wk 47-50 as against Wk 43-46.

     

    Radio Mirchi was the third most popular FM station followed by Red FM, Radio City, Big FM, Radio One, and Oye! FM. The other clusters of radio stations inDelhiinclude AIR FM1 Rainbow, Hit FM, Vividh Bharati and Akashavani Delhi.

     

     

    Bengaluru:

    There was no change in the station rankings in Bengaluru.Radio City continued to lead Bengaluru followed by Radio Mirchi and Big FM. While Radio City showed neither growth nor decline in its channel share, Radio Mirchi and Big FM saw marginal growth. Fever FM, however, was the only FM station that showed decline in its channel shares.

     

     

    Kolkata:

    Kolkata too saw no change in its station rankings. Radio Mirchi, Big FM, Friends FM, Aamar FM and Red FM were the top five FM stations in Kolkata in terms of their channel shares. Radio Mirchi, the most popular FM station in Kolkata has further strengthened its leadership position with a growth of 1.75 per cent in channel shares in Wk 47-50 as compared to Wk 43-46.

     

    While Radio Mirchi’s nearest rival in Kolkata, Big FM came a distant second with a slight decline of 0.59 per cent in terms of its channel share, the third most popular FM station in Kolkata, Friends FM remained stagnant. Besides Radio Mirchi, Fever FM, Oye! FM and Radio One were the only private FM stations in Kolkata to have witnessed growth in channel shares.

     

  • RAMcheck: Most popular FM stations heard out of home

    By A Correspondent

     

    Unlike our regular RAMcheck reports which didn’t differentiate between any places of listening, this time MxMIndia decided to concentrate exclusively on radio channels’ out of home (OOH) listenership. According to RAM (Radio Audience Measurement), the OOH listeners include listenership in cars, at work and other out of home places. TAM Media’s Radio Audience Measurement from week 40-43, 2011 to week 52- 3, 2012 reveals the most popular FM radio station out of home. RAM is currently present in four metros – Mumbai, Delhi, Bengaluru and Kolkata.

     

    Mumbai:

    According to the RAM data for OOH listenership, the top five FM stations for Mumbaikars are Radio Mirchi, Big FM, Radio City, Fever FM and Red FM, excluding the government-owned AIR FM2 Gold. The radio stations, from week 40- 43, 2011 to week 52 to 3, 2012, have not seen much variation in their channel shares.

     

    Delhi:

    In Delhi AIR FM2 Gold is the most popular FM station followed by Fever FM, a strong number two in OOH listenership share. While the number one and two slots have a clear position in OOH listenership, there is no clear winner for the number three position. There is a close fight for number three position between Radio Mirchi, Radio City and Red FM. However in Wk 52′ 2011 to Wk 3′ 2012, both Radio Mirchi and Red FM received 12.4 per cent station share whereas Radio City received a station share of 11.1 per cent. The other FM stations in the Delhi market include Big FM, Radio One, Oye!FM, Hit FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani Delhi.

     

    Bengaluru:

    Radio Mirchi is the number one FM station in Bengaluru followed by Radio City, Big FM, Red FM and Radio One. Between Wk 40- 43, 2011 to Wk 52, 2011-Wk 3, 2012 the radio channel share for Radio Mirchi was at its peak in Wk 40 -43, 2011 with a share of 23.1 per cent. Radio City, the second most popular FM station in OOH listenership, was also at its peak in wk 40 – 43, 2011 with 21.2 per cent share. However in week 52, 2011 – Week 3, 2012 the station share for Radio Mirchi dropped to 22 per cent whereas Radio City’s share was 18.9 per cent. The other clusters of FM stations in Bengaluru are Fever FM, Radio Indigo, AIR FM1, Vividh Bharati, AIR FM1 Rainbow, Gyan Vani and Akashavani Bengaluru.

     

    Kolkata:

    Kolkata has a clear number one and number two FM stations in Friends FM and Radio Mirchi. Ranked third is Red FM. The gap between the top three FM stations is significant. While Friends FM received a market share of 23.4 per cent in Wk 52, 2011 – Wk 3, 2012, the same week saw Radio Mirchi receive just 18.3 per cent market share and Red FM receive 12.4 per cent share. The other clusters of FM stations in Kolkata are Fever FM, Aamar FM, Air FM2 Gold, Oye! FM, AIR FM1, Rainbow, Radio One, Power FM, Akashavani and Vividh Bharati Kolkata.

     

  • RAMcheck: Media agencies on new FM listenership numbers

    By Robin Thomas

     

    The latest RAM data on radio listenership for the month of September to mid-October has thrown up a few surprises in radio listenership. New leaders have emerged in cities that were once strongholds of their rivals. Barring Kolkata where Radio Mirchi continues its leadership position, the remaining three markets – Mumbai, Delhi and Bengaluru have new No. 1s.

     

    Take Mumbai for instance, once a Radio Mirchi bastion, the latest RAM figures (category: all people 12+, all places of listening, shares) show Radio City as the number one private FM station in the city, slightly ahead of Radio Mirchi. However this time (i.e. week 38-42, 2011) Radio City had to share the No. 1 slot with the government owned FM radio – AIR FM2-Gold. Bengaluru where Big FM held its number one status for a very long time is now overthrown by Radio City. In Delhi Fever FM has become number one taking over from AIR FM2- Gold, Radio Mirchi which was number one in the city for very long time has slipped to number three position. These figures are according to RAM, All People 12+, all places of listening and all daypart (i.e. Sunday to Saturday 12 am to 12 am).

     

    In addition to these developments we find that when we compare week 35- week 38, 2011 (last week of August to 1st three weeks of September, 2011) and week 39- week 42, 2011 (Last 2 weeks of September and 1st two weeks of October, 2011) not all FM stations have witnessed growth in their listenership. When asked whether FM stations have reached a stagnation point in listenership, Mr Janardhan Pandey, Associate VP, Mudra Max explained, “It has not reached a stagnation point, but a period of stabilization. To further increase listenership, FM stations will have to take the quality of content and programming to the next level along with higher-level product promotions.”

     

    Mr Ajay Rao, Vice President, Dentsu observed, “FM stations do not have novelty working for them any more. It is today a force of habit for people who find themselves without a smartphone to keep them going. For the young people FM is losing out to other more engaging past times. Can one differentiate basis the content? Listeners tune in for music and switch channels during breaks.”

     

    AIR FM2- Gold which has been growing strong in listenership particularly in Mumbai and Delhi where it has emerged as a strong number two contender. What remains to be seen is whether this trend continues or will it see a decline or stagnation in listenership. Media planners are however of the view that since AIR FM2- Gold offer only specific contents it is not considered as often as the private stations. Mr Narendra Kumar Alambara, Vice President, Starcom Chennai was of the view that, “Since the entertainment content is limited in AIR, the advertisers do not consider AIR as often as compared to the private stations.”

     

    “AIR FM- Gold has been consistently delivering impressive numbers, this suggest that the music is most important content of a radio station and RJ/ innovations and promotions alone cannot keep you on top,” said Mr Janardhan Pandey.

  • RAMcheck: Some surprises in 4-metro stats for Aug to mid-Oct

    By Robin Thomas

     

    On Friday, December 2, Radio Audience Measurement (RAM) released its latest radio listenership figures for Week 35 to Week 38, 2011 (last week of August to 1st three weeks of September, 2011) and Week 39 to Week 42, 2011 (Last 2 weeks of September and 1st two weeks of October, 2011). RAM covers four key metros – Mumbai, Delhi, Kolkata and Bengaluru.

     

    According to the latest RAM data, for listeners 12 years and above, from all places of listening and according to share value, Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM are some of the top FM stations in the big four metros.

     

    Mumbai:

    In Mumbai Radio City emerged as the number one FM station in Mumbai, followed by AIR FM2- Gold, Radio Mirchi, Big FM, Fever FM, Red FM, are the top six FM stations in Mumbai. The other FM stations in Mumbai include Radio One, Vividh Bharati, AIR FM1 Rainbow and Oye! FM.

     

    If we compare growth of FM listenership in terms of shares from Week 35 to week 38, 2011 and Week 39 to Week 42, 2011 we find that Radio City, AIR FM2- Gold, Big FM, Fever FM, Radio One and Vividh Bharati are the only FM stations to have witnessed growth. Interestingly, AIR FM2- Gold emerged as the fastest growing FM station, with a share of 12.59 per cent. Radio City, number one FM radio station grew 0.63 per cent in shares. Big FM, the fourth most popular FM station as per the latest RAM figures remained stagnant whereas Fever FM saw a marginal growth of 0.88 per cent. Radio One also saw good growth of 6.25 per cent.

     

    The FM stations which saw a decline in their listenership share are Radio Mirchi, Red FM, AIR FM1- Rainbow and Oye! FM. While Radio Mirchi is the third most popular FM station in Mumbai after AIR FM2- Gold then Radio Mirchi saw a decline of 7.19 per cent. Oye! FM on the other hand saw a decline of 11.43 per cent in their listenership share.

     

    Delhi:

    The RAM figures for Delhi too have thrown some interesting figures. Fever FM emerged as the number one FM station from week 39 to week 42 (i.e. Last 2 week of September and 1st two week of October, 2011). Fever FM took the leadership position from AIR FM2- Gold which was number one in Delhi from week 35 to week 38, 2011 (i.e. (last 1 week of August to 1st three week of September, 2011).

     

    Ranked one is Fever FM with a share of 20.7 per cent as on week 39 to week 42, 2011. Fever FM is closely followed by AIR FM2- Gold with a share of 20 per cent. Ranked three is Radio Mirchi with a share of 16.7 per cent and Red FM with a share of 11 per cent as on week 39 to week 42, 2011. While Big FM and Radio One received a share of 5.6 per cent and 5 per cent respectively, Oye! FM and Hit FM received 3.6 per cent and 2.1 per cent share respectively.

     

    The FM stations that witnessed growth in their listenership share (i.e. comparing ‘Week 35 to 38, 2011’ and ‘Week 39 to 42 2011’) we find Fever FM, AIR FM2- Gold, Big FM, Radio One, AIR FM1- Rainbow, Hit FM and Vividh Bharati are the FM stations to have witnessed growth. Fever FM which leads Delhi in terms of listenership share grew 5.61 per cent, Big FM grew 5.66 per cent, Hit FM grew 5 per cent, AIR FM1- Rainbow grew 4 per cent. Radio One emerged as the fastest growing FM station in Delhi with a listenership share of 5 per cent as on week 39 to 42, 2011 which is a growth of 8.70 per cent as against 4.6 per cent share on week 35- week 38, 2011.

     

    Radio Mirchi, Radio City, Red FM and Oye! FM on the other hand saw a decline in their listenership share (i.e. when we compare Week 39-42 as against week 35 to 38, 2011). Fever FM, AIR FM2- Gold, Radio Mirchi, Radio City, Red FM, Big FM, Radio One and Oye! FM are the top 8 FM stations in terms of listenership share.

     

    Bengaluru:

    Radio City continues its leadership position in Bengaluru, it is closely followed by Radio Mirchi, Big FM, Red FM and AIR FM1- Rainbow are the top five FM stations in Bengaluru.

     

    Big FM which held the number one position for a long time in Bangalore is now ranked three after Radio City and Radio Mirchi. However with a listenership share of 18.3 per cent (on week 39 to week 42, 2011), Big FM witnessed a marginal growth of 0.55 per cent as against its listenership share of 18.2 per cent (from week 35 to 38, 2011). The other FM stations to have witnessed growth are Radio City, Radio Mirchi, AIR FM1- Rainbow and Radio Indigo. Radio City received a share of 24 per cent on week 39 to week 42, 2011 as against 23.6 per cent from week 35 to 38, 2011, a growth of 1.69 per cent. Radio Mirchi on the other hand grew 3.65 per cent after receiving a share of 22.7 per cent on week 39 to 42, 2011 as against a share of 21.9 per cent from week 35 to 38, 2011.

     

    The other private FM stations in Bengaluru are Red FM, Radio One and Fever FM which received a share of 11.6 per cent, 5.5 per cent and 5.4 per cent respectively. Red FM for instance in Bengaluru received a share of 11.6 per cent (from week 39 to 42, 2011), week 35-38, 2011, the FM station received a share of 12.3 per cent, a decline of 5.69 per cent. Radio One declined 5.17 per cent after receiving a share of 5.5 per cent on week 39 to 42, 2011 as against 5.8 per cent share on week 35 to 38, 2011. Fever FM on the other hand received a share of 5.4 per cent (on Week 39 to 42′ 2011) as compared to its share of 5.8 per cent on week 35 to 38, 2011, a decline of 6.90 per cent.

     

    Kolkata:

    The top five FM stations in Kolkata are Radio Mirchi, Big FM, Friends FM, Aamar FM and Red FM. While Radio Mirchi continues to lead the Kolkata market with a share of 23.1 per cent (for week 39 to 42, 2011), the second most popular FM station as per week 39 to week 42 data, Big FM is a distant second with a share of 17.4 per cent. Friends FM maintains its third rank in Kolkata with a listenership share of 15.5 per cent, Aamar FM came next with a share of 10.5 per cent and rank five is Red FM with a listenership share of 9.3 per cent.

     

    The other private FM stations in Kolkata are Fever FM, with a share of 8.5 per cent, Oye! FM with a share of 3.9 per cent, Radio One with a share of3.8 per cent, Oye! FM received a share of 3.9 per cent and Power FM received 1 per cent.

     

    Radio Mirchi, Big FM, Friends FM, Red FM, Oye! FM, AIR FM1- Rainbow, Akashvani and Vividh Bharati are the only radio stations to have witnessed growth in the week 39 to week 42 data as against their numbers in week 35 to week 38.

  • RAM ratings for Week 45

    Ram, Ram! So here we are with the RAM numbers for Week 45 as per RAM. Like in the case of TAM, these numbers are not provided by RAM, but we source it from one of the subscribers. We advise advertisers and media agencies to make their buying decisions after validating the numbers with authorised data.

     

     

  • RAM ratings for Week 4​6

    Namaste, Namaskaara, Hello. Behno aur Bhaiyyon, presenting Week 46’s RAM ratings.

     

    Like in the case of TAM, these numbers are not provided by RAM, but we source it from one of the subscribers. We advise advertisers and media agencies to make their buying decisions after validating the numbers with authorised data.

     

  • RAM ratings for Week 49

    Presenting RAM numbers for Week 4​9​​ ​ ​- that’s November ​30 to December 6​, 2014.

     

    Like in the case of TAM, these numbers are not provided by RAM, but we source it from one of the subscribers. We advise advertisers and media agencies to make their buying decisions after validating the numbers with authorised data.

     

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  • RAM ratings for Week ​50 (+Top Shows of the Week ​50)

    Presenting RAM numbers for Week ​50 ​- that’s December 7 to 13, 2014​​. This includes the Top 10 shows in each of the four markets.​

     

    Like in the case of TAM, these numbers are not provided by RAM, but we source it from one of the subscribers. We advise advertisers and media agencies to make their buying decisions after validating the numbers with authorised data.

     

     

     

  • RAM ratings for Week ​52 (+Top Shows of the Week)

    Presenting RAM numbers for Week​52 ​- that’s December 21 to 27, 2014. This includes the Top 10 shows in each of the four markets.​

     

    Like in the case of TAM, these numbers are not provided by RAM, but we source it from one of the subscribers. We advise advertisers and media agencies to make their buying decisions after validating the numbers with authorised data.