MxMIndia

Category: SHORT TAKES

  • BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music

    Reliance Broadcast Network returns with second edition of BIG Regional Music Awards

    Reliance Broadcast Network Limited’s intellectual property vertical, BIG Live and radio arm 92.7 BIG FM on Monday announced its second edition of ‘BIG Regional Music Awards’- the biggest celebration of regional music in the country. The awards, having an imprint across 5 major states – Maharashtra, Punjab, Andra Pradesh, Karnataka and West Bengal- will have their own unique, regional flavour which will appeal to regional and local tastes. BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music.

     

    BIG Regional Music Awards is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true people’s choice award.

     

    There will be a jury and popular choice segment of awards, which will see talent being judged by the audience, ensuring transparency and fair play as the power to vote rests with the audiences.  The complete show will feature around honouring the biggest entertainers across the strongest emotions of the viewers and listeners.

     

    The awards will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 4.2 crore consumers who tune into 92.7 BIG FM. The property will enjoy 360 degree promotions for 45 days offering unique integration opportunities for brands.

     

    Commenting on this occasion, a company spokesperson said: “Music is the true celebration of life in our country. BIG Regional Music Awards is this celebration of unity in diversity where our culturally rich country’s musical offerings are acknowledged. This platform is sure to excite not only the respective regional consumer but also the regional talent which has long sought its due recognition.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year inDelhi

    92.7 BIG FM presents BIG Music Parade this Republic Day

    By A Correspondent

     

    92.7 BIG FM,India’s No. 1 FM Network and the radio broadcaster of the year at the Golden Mikes, plans to celebrate this Republic Day by bringing alive the true patriotic spirit of our nation with the BIG music parade.

     

    The musical parade will see different states being brought together, with hand-picked songs, cutting across language barriers, making music the true unifier. The BIG Music Parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi.

     

    The BIG music parade will take the best of each state’s music to 45 markets across the length and breadth of the country. On January 26, every hour from 7 am to 9 pm, 92.7 BIG FM will play one smash hit from the different states across its network. Each song will be introduced by a well known personality from the region explaining what makes the song special. This special programming will seek listeners’ votes and will be promoted heavily to ensureIndia gets what truly meets their expectations.

     

    Popular singers like Shaan, Sonu Nigam and Shankar Mahadevan who have sung in multiple languages will also come on air and share their views on why they like a particular song and how it helped them to connect with listeners in that region.

     

    Leading up to the Republic Day, listeners can suggest songs they believe are true representations of their state through an SMS or by posting on the 92.7 BIG FM Facebook page.

     

    On Republic Day, each state’s jhanki (song selection) will be posted on the station’s Facebook page. Listeners can then share their opinion on the song selection and why they think their state’s jhanki deserves to be the best jhanki of this year.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. 92.7 BIG FM, BIG CBS, BIG CBS Prime, BIG CBS Love, BIG CBS Spark are some of the brands under their umbrella.

     

  • Aradhana will have content taken from Kathakar and Morari Bapu, Kajal @ 9 will deal with issues and concerns ranging from relationships to career.

    Two new interactive programmes from MY FM Ahmedabad

    By A Correspondent

     

    On January 16, MY FM announced that it is all set to launch two new interactive programs – Aradhana and Kajal @ 9 – in Ahmedabad, Gujarat. These shows will have unique content with big names driving it.

     

    The show titled ‘Aradhana’ will be aired from 6 to 7 every morning in the spiritual time band and have content taken from Kathakar and Morari Bapu.

     

    Kajal @ 9, a show hosted by eminent Gujarati writer Kajal Oza Vaidya, will be aired from 9-12 pm, Mon – Fri. The show, going on air from January 16, will have Ms Oza Vaidya resolving issues and concerns, ranging from right from relationship to career. Ms Oza Vaidya’s first show will be based on Uttarayan, the kite flying festival ofGujaratand relationships.

     

    Harrish M Bhatia, CEO MY FM said: “We are committed to provide quality and innovative content to our listeners. We feel great that highly prominent and renowned personalities are extending their support to fulfill our commitment. The shows are interactive in terms of knowledge and entertainment.”

     

    MY FM, the radio business of DB Corp Ltd, took a bottom-up approach and started functioning from the Tier II cities of the country where the Bhaskar Group already had a stronghold. It set up its first station in Jaipur in 2006 and slowly expanded to 17 cities.

     

  • Abu Dhabi Media Company (ADMC), a public joint stock company based in UAE, provides media content across various platforms including television, publishing, radio, digital and so on

    Radio Mirchi to enter Abu Dhabi as ENIL ties up with ADMC

    By A Correspondent

     

    Entertainment Network (India) Ltd has informed BSE that the company intends to enter into strategic business arrangement with Abu Dhabi Media Company (ADMC), a public joint stock company based inAbu Dhabi,United Arab Emirates.

     

    ADMC is a multi-platform media organisation and is inter-alia in the business of providing media content across various platforms including television, publishing, radio, digital and so on. ADMC owns multiple radio frequencies which broadcast across the UAE.

     

    As part of business arrangement, the company shall provide limited advisory services to ADMC for launch of a radio station in the UAE. The company will also grant a conditional license to ADMC for use of its Brand ‘Radio Mirchi(R)‘.

     

    Some of the other radio stations run by ADMC are Quran Kareem, an institution for more than 30 years, broadcasts both live and recorded recitals of the Holy Quran; Emarat FM, a pioneering Khaleej radio station that attracts listeners from the UAE and the Gulf with its interactive and entertaining programs that combine entertainment, songs, music, news and live shows; Abu Dhabi FM, the oldest Arabic radio station in the Gulf; Star FM, which targets bilingual, expat Arabs in the 15-35 year age range who have had some exposure to Western musical tastes and culture; and Abu Dhabi Classic FM, the first Western classical music radio station in the Gulf.

     

  • In association with T-Series, RED FM regales its listeners with superhit compilations.

    RED FM to launch Superhits TOP 30

    By A Correspondent

    This Diwali, RED FM celebrates the joy of the season with full-on entertainment and energy. Presenting an absolute dhamaka to its listeners, in association with T-Series, RED FM announces the simultaneous launch of 93.5 RED FM SUPERHITS TOP 30, across its network. To be unveiled on October 26, this Superhits CD boasts of a compilation of the Top 30 songs from Bollywood movies released this past year.

    93.5 RED FM SUPERHITS TOP 30 is a reflection of the CHR (Contemporary Hit Radio) format followed extensively by the station. With the launch of the music CD, the station for expression will engage its listeners through exciting on-air contests giving them an opportunity to win their very own copy of the 93.5 RED FM SUPERHITS TOP 30.

    Speaking about the association, Mr Rana Barua, COO, RED FM 93.5 Network said, “Listeners tune into RED FM because they know that it is the only radio station that plays contemporary hit music across shows. Similarly T-Series has regaled the audience over the years with one chartbuster after another. Through this association with T-Series, the listeners are in for a very good time as they will be treated to an exclusive compilation of 30 rocking chartbusters. This endeavor, will surely usher the festive celebrations with gusto!”

    Says Mr Neeraj Kalyan, President, T-Series, “We are delighted to partner with RED FM in launching Superhits T30 music CD which is a compilation of chartbusters that has been serenading the airwaves all year round! Since RED FM is the only radio station that plays contemporary hit music, our synergies matched effortlessly. Through this partnership, we intend to reach out to maximum number of people across the cities this Diwali.”

    With songs from the movies such as Rockstar, Dabangg, Ready and Delhi Belly amongst others featuring in the CD, RED FM reinforces the fact that it is the only radio station that breaks the clutter by promoting contemporary super hit music!

    Says Nisha Narayanan, Senior VP Projects & Programming, RED FM 93.5 Network, “Superhit Top 30 has always been the trademark for Red FM. It is this show that is associated with RED FM across India. Thus, with the kind of response the show has received, Red FM has decided to launch the compilation of top 30 songs in a CD and who better to do it with than TSeries. The compilation consists of the best voted songs in the chartbusters for the last one year. We are happy to have associated with one of the best music company – ‘TSeries’ and hope that our clients and listeners like this gesture of us in the form of Superhits Top 30 for this festive occasion.

  • Radio Mirchi and IBN7 offer an off-beat look at current events, politics, people and happenings in a satirical tone, in the new show 2G.

    IBN7 partners with Radio Mirchi for 2G

    By A Correspondent

    IBN7 has partnered with Radio Mirchi for the promotion of IBN7’s new show, 2G that offers an off-beat look at current events, politics, people and happenings in a satirical tone. For the first time, Radio Mirchi is set to present on the television RJ Naved. Now viewers across the country will get a double dose of Mirchi Murga both on the Mirchi airwaves and on the television live and exclusive on IBN7’s brand new show- 2G.

    Commenting on the association, Mr Sachin Tagra, Vice President, Cluster Head, ENIL said, “We are thrilled to present RJ Naved on the television celluloid to his fans. Over the years, the concept of Mirchi Murga has become widely popular amongst our listeners owing to its novelty. It is a special treat for our fans this time as we bring Mirchi Murga to them LIVE on 2G on IBN7. We hope that we continue to add entertainment and fun to the lives of Mirchi listeners”

    Mr Piyush Jain, COO, IBN7 adds, “IBN7 has always believed in content innovation and bringing something different for our viewers. A show like 2G brings a daily dose of humour and lightens up the mood in the very serious genre of news. The concept of political satires is very popular across the world and an association with Radio Mirchi will help popularize this here as well. RJ Naved of Radio Mirchi was an obvious choice as a co-host of the show since he has all the wit and the brain to fit in the portfolio.”

  • From romance-tinted stories to scary thrillers, virtual relationships to the nuances of multicoloured Mumbai, there’s something for every listener!

    Team Mirchi takes off, leaving behind a giant storybook for listeners!

    By A Correspondent

     

    In a unique concept, Radio Mirchi 98.3 FM’s listeners will get an exclusive chance to enjoy some thrilling stories left behind by the Mirchi team as they go on a chutti. From romance-tinted stories to scary thrillers, virtual relationships to the nuances of multicoloured Mumbai, there’s something for every listener!

     

    The Mirchi team is off on a holiday to the land of sun and sand…Goa! And in their absence, the station is going to take on a whole new avatar as different ‘kahaanis’ with different flavours will be played out on various shows, complete with songs, recaps and sound effects.

     

    Celebrities like Vidya Balan, Bipasha and R Madhavan will be on-air as well to add to the thrill! Mirchi’s unique programming initiative promises to hold the listeners spellbound with its innovative content.

     

    On Dheemi Local, tune in to ‘Samir aur Khushi ki Kahaani’, where the protagonists realize the many differences between them once they fall in love. Will Samir and Khushi be able to overcome the many obstacles to achieve happiness?

     

    Get a scoop of classic chill and goose bumps on the Mirchi airwaves as Sunset Samosa will play ‘Sushant ki Kahaani’, where Sushant will find out if ghosts exist or not.

     

    On Mumbai’s popular morning show, Hi Mumbai, Mirchi listeners will witness the extraordinary story of Pankaj and Aarti caught in a loveless arranged marriage. Their story takes an unexpected turn as Pankaj is attracted to an enigmatic girl sitting in a rickshaw and follows it.

     

    Purani Jeans will take on a romantic yet mysterious trip with its story of Shreya and Ankit. The enigma will be palpable on the Mirchi airwaves as the story unfolds through the eyes of a man who starts weaving stories in his imagination around the couple.

     

    Love, drama, tension, thrill and many such emotions will unfold on Mirchi, as the various kahaanis from the Mirchi Storybook will be played on air till February 20.

     

  • Hansi Ke Rang Surendra Sharma Ke Sang launches on March 5, marking the auspicious occasion of Holi, and is to premier across 25 Hindi-speaking markets in India.

    New comedy show on 92.7 BIG FM

    By A Correspondent

     

    While the primary expectation from radio continues to be music, the very next is humour, a nation-wide passion and cutting across all SECs, it is exceedingly playing a critical role in entertainment. Now 92.7 BIG FM is upping its humour quotient with one of the best humour poets ofIndia, Surendra Sharma.

     

    The Radio Network, which was adjudged the ‘Radio broadcaster of the Year – 2011’, continues to cater to the tastes and requirements of its listeners with ‘Hansi ke Rang Surendra Sharma ke Sang’. In keeping the mood of the Holi, the show will launch on March 5 exclusively across 25 stations of BIG FM in the Hindi belt.

     

    The well-crafted humor show will see the King of comedy Manoranjan Surendra Sharma at his best while:

    Solving queries and challenges of listeners in his own inimitable style.

    Taking on human follies and the ill of society with his humorous poetry.

    Giving listeners the flavour of ‘chaar laina’, poker face and comic sketches of himself and his wife which are legendary.

    Promising to keep the audiences hooked to the station through ‘chhed chhaad’ on the airwaves.

     

    The show will premier across the markets of Mumbai, Delhi, Rajasthan, UP, MP, Jharkhand, Punjab, Haryana, Himachal Pradesh and Jammu. The enormous reach across the markets, and with this kind of humor appealing to a more mature audience base, ‘Hansi ke Rang Surendra Sharma ke Sang’ offers audiences the best evening entertainment, while offering marketers an excellent opportunity to connect with a diverse audience base that meets their communication requirements.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS, – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which has launched 4 Channels, BIG MAGIC, which is positioned as India’s only channel exclusively for the Hindi heartland. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • 'Radio City Connect', Radio City 91.1 FM's full spectrum activations cell provides end-to-end 360 degree brand marketing solutions to all their clients

    Radio City Connect’s awareness campaign for Pune Strykers

    By A Correspondent

     

    Radio City Connect, the event activation cell of Radio City had organised an awareness campaign for the “Pune Strykers” hockey team at the SGS Mall in Pune. The team was launched on-air and on-ground at the same time. The team launch is said to have been a live event in the mall, along with a flash mob and studio shift. A Radio City studio was created in the mall wherein RJ Sonali went live and treated listeners with the grand proceedings of the launch.

     

    The entire team of ‘Pune Strykers’ introduced themselves to the audience on-ground as well as to the listeners on-air.

     

    Radio City Connect orchestrated a flash mob where the dancers grooved to the ‘Pune Strykers’ Anthem choregraphed by Piyush Malhotra, a renowned choreographer.

     

    Adding to the excitement, Radio City Connect incorporated ‘Minute to Win It’ games for contestants. Merchandises like miniature hockey, bags, key chains and pens were given during the entire activity.

     

    Moreover, a signature campaign was carried out by Radio City Connect that gave the audience a chance to articulate their love and blessings for the team by writing messages and signing on the board.

     

    Ashit Kukian, COO,Radio Citysaid: “We are delighted to launch the Pune Strykers Hockey Team. As a medium that enjoys immense local relevance and personal connect with listeners, we have been able to cultivate a strong expertise in on-ground activations. This is the first time a sports activity has been launched on-ground and on-air simultaneously. I am glad that the response was much more than what we had anticipated. Our effort to create awareness of the team by reaching out to maximum number of listeners and contribute towards adding popularity to the game of hockey has been successful. ‘Radio City Connect’ which is Radio City 91.1 FM’s full spectrum activations cell provides end-to-end 360 degree brand marketing solutions to all our clients. Our proficiency in executing on-ground activations has propelled this partnership with the World Series Hockey.”

     

    Mr. Manoj Choudhary, Franchise Owner, Pune Strykers and promoter of Jewel Products said: “World Series Hockey was conceived with the objective of reinvigorating the sport of hockey in India and creating a financially self-sustaining ecosystem for hockey to thrive and grow to become the “sport of choice” for young Indians. We chose Radio City Connect because our team spirit and attitude is synonymous with their brand attitude; leadership, energetic and pep.”

     

    More than 18,000 people are said to have attended this event which was covered by many leading publications and TV channels.

     

    World Series Hockey is a joint initiative between the Indian Hockey Federation and Nimbus Sport. An annual event, World Series Hockey will feature “city-based” teams playing against each other in a “home and away” league, culminating into a multi-header playoff to determine the World Series Hockey Champion.

  • The radio play is aimed to make the youngsters understand that there is an alternate way of thinking for everyday situation they come across

    Fever FM’s new radio play – Gandhi

    By A Correspondent

     

    After the success of Ramayana, Fever FM will air a new radio play, Gandhi beginning March 12. Fever FM is said to have put together a story for the youth that revisits the life of Mahatma Gandhi. The radio play, Gandhi, is aimed to make the youngsters understand that there is an alternate way of thinking for everyday situation they come across.

     

    With celebrated artists such as Farooq Sheikh, Rajit Kapoor, Heeba Shah and Sachin Khedekar as a part of the play, Gandhi promises to be one of the most ambitious and out of the box radio projects of all time. Farooq Sheikh will be voicing the role of Bharat, Rajit Kapoor voices Gandhi, Sachin Khedekar voices Ambedkar and Heeba Shahand voiced Kasturba Gandhi.

     

    Harshad Jain, Business Head, Radio & Entertainment, HT Media Ltd said: “Mahatma Gandhi needs no introduction. He is one of the greatest men this country could possibly ever have. Through Gandhi, we are paying a tribute to the Father of Our Nation and reliving the life of the man for the present day world. This is another ‘first’ that Fever 104 FM brings for its listeners. Packaged with great music and superior production quality, I’m sure it will be loved and much appreciated across age groups”.

     

    Fever FM’s radio play, Gandhi is sliced over 60 episodes. The first episode will be aired on March 12. Gandhi will be a two month long series with episodes airing every day.

     

    Fever 104 FM (radio operated by HT Media Ltd.) is available in Delhi, Mumbai, Bangalore and Kolkata with a vibrant, youthful, creative and interactive programming, that just lets the music play! HT Media Ltd’s association with Virgin brings global strengths and expertise in radio markets across the world including Bangkok, South Africa,ParisandMalaysia. With the best quality and most quantity of music on-air, constantly playing only the top contemporary hits Fever 104 FM is synonymous with less talk, more music.

     

  • This year’s edition will see world renowned radio guru, Tony Hertz, conducting a workshop on the art and craft of radio advertising

    Mirchi Kaan Awards to celebrate best in radio advertising

    By A Correspondent

     

    Introduced in 2004, the Mirchi Kaan Awards acknowledges and honours the contribution of individuals and organizations that have led the way in creating clutter breaking radio advertising. The awards have been instituted to encourage continued creative focus on radio advertising and are now synonymous with excellence in creativity in radio.

     

    While every year, the journey to the awards ceremony is a fun-filled, vibrant process keeping in mind the personality of Radio Mirchi, this year the focus is centred solely on the quality of work. Which is why, this year’s edition will see world renowned radio guru, Tony Hertz, conducting a workshop on the art and craft of radio advertising. Mr Hertz’s passion for radio has seen his career, which spans over 40 years and across six continents, as creative director at multiple agencies and the boss of two radio specialist outfits.

     

    With his experience, he has served twice on the Cannes Lions Radio Jury, on the 2011 D&AD Radio panel and as president of the Clio Awards Radio Jury. Apart from 22 Clios, multiple Gold and Silver ILR Awards, London International Awards and The New York Festivals Awards, Tony is also the only person to have won both D&AD Black and Yellow Radio Pencils.

     

    The country’s most prestigious radio awards, Mirchi Kaan will work towards raising professionalism and talent among writers. And their new mantra is to listen, learn and shine.

     

    The last date to send entries to Kaan Awards is March 18.

     

    Entertainment Network India Limited (ENIL),India’s leading private FM radio broadcaster, popularly known as Radio Mirchi, operates across 32 cities in the country. Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi has delighted listeners and the industry with its exciting properties like the Purani Jeans Film Festival and the Mirchi Music Awards.

     

    Radio Mirchi’s continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi makes its international foray with the launch of the brand in the UAE. From February 1, Radio Mirchi will be heard inDubai,Abu Dhabiand Al Ain and will the first Indian radio brand to go international.

     

  • The mobile app has unique integrated features designed keeping the brand engagement in mind

    MY FM launches Mobile App for android phone users

    By A Correspondent

     

    MY FM launched its mobile application, ‘My Mobile’ for Android phone users, with an aim of further increasing their interaction with the station. The launch of MY FM app comes after the huge success of ‘Radio Dikhta Hai’ campaign wherein listeners could watch their favourite shows on MY FM’s YouTube channel.

     

    The mobile app has unique integrated features designed keeping the brand engagement in mind. Users will be able to set an alarm or a show reminder along with MY FM tones instead of default handset tones with the feature MY Alarm. MY Connect would allow users to go to their city-specific social media platforms – Facebook, YouTube or MY FM website instantly to view, comment or participate in any discussions or contests.

     

    Other interesting features include MY Message where one can send a song request and MY Download where end users can download MY FM tones as their mobile ringtones.

     

    In addition to these exciting features one could also get regular updates such as station promotion, information regarding a show etc. with the Ticker feature. The application is available for free on Android Marketplace as well as on MY FM website.

     

    Mr. Harrish M. Bhatia, CEO, 94.3 MY FM said: “This is a one-of-its-kind innovation by an Indian FM station. With an increase in consumption of FM radio on mobile handsets, this application seamlessly fits into listeners’ life, enhancing their overall brand experience.”