MxMIndia

Category: MEDIA

  • Unveils "digital evolution"

    Asianet News M&E is now Asianxt Digital Technologies

    Asianet News Media & Entertainment Pvt. Ltd, a pan-India media-tech player, has announced its rebranding to Asianxt Digital Technologies Pvt. Ltd.

    Other than Asianetnews.com, a multilingual digital news and entertainment hub catering to audiences in eight languages, the company also owns the powerful Asianet News Network, featuring leading news brands such as Asianet News (Malayalam), Asianet Suvarna News (Kannada) and the Kannada Prabha daily. Complementing its news offerings, Asianxt also has in its portfolio IndigoMusic.com, the international music brand with a following in markets like Bengaluru, Goa etc. As part of this change, Asianxt has unveiled a new brand logo and identity.

    Neeraj Kohli
    Neeraj Kohli

    Said Neeraj Kohli, CEO of Asianxt Digital Technologies Pvt. Ltd: ” Our vision is to serve content across audiences, agnostic of any platform, language and geography. With Asianxt, we aim to transcend barriers and offer diverse and engaging content to global consumers. This rebranding is a strategic move towards realizing that vision. We are confident that our renewed focus on technology and digital-first values will resonate with our audiences and stakeholders alike.”

    Rajesh Kalra
    Rajesh Kalra

    Added Rajesh Kalra, Executive Chairman of Asianxt Digital Technologies Pvt. Ltd: “This is a pivotal moment for us as it is a reflection of our commitment to embracing a digital-first future. As Asianxt, we aim to continue to push boundaries and set new standards for journalism. We are excited about the possibilities this transformation opens up for us and our audiences.”

  • To help boost brand's reputation

    DigiStreet Media bags mandate of SLCM

    By Our Staff

    Leading aggregate solutions company Sohan Lal Commodity Management has appointed DigiStreet Media as its strategic partner to handle the digital and creative mandate.

    Commenting on the partnership, Charu Goswami, Head of Corporate Communications at SLCM, said: “In an era where digital presence is crucial, we are thrilled to entrust DigiStreet Media with our digital and creative mandate. Their proven track record and innovative approach align with our objectives, and we believe this partnership will elevate our brand in the digital realm.”

    Added Darpan Sharma, CEO & Strategist at DigiStreet Media: “The opportunity to partner with SLCM is truly exciting, and we are eager to play a role in shaping their digital and creative trajectory. Our objective is to leverage the art of compelling storytelling and creative concepts to not just meet but exceed the expectations associated with the digital & creative mandate.”

  • Analysing Content Strategies of E-commerce Brand Affecting Sales

    ODN tables e-com content report

    By Our Staff

    ODN, an e-commerce content creator and specialist in ‘Shop-Now Content’ which enables brands and e-commerce platforms to sell successfully online, has come up with an E-commerce Content Analysis report. The report focuses on the content of e-commerce brands across various marketplaces.

    Said Narinder Mahajan, CEO & Co-Founder, ODN, said: “ODN is making a concerted effort to assist retailers and e-commerce platforms in grasping the significance of using proper digital content, images, and videos to boost their sales. This report analyses the important factors to be considered by brands and platforms that will enable their sales growth.”

  • A family in Delhi streamed 5.4 hours every day in 2023

    Amazon Fire TV Streaming Trends Report

    By Our Staff

    Indians spent more hours streaming cricket vs entertainment content during domestic and international cricket tournaments in 2023 as per Amazon Fire TV Streaming Trends Report. Published by Amazon, the annual edition of the report captures aggregated insights on how Indian viewers consumed content on their Fire TV devices in 2023. Data reveals that Maharashtra, Delhi, Andhra Pradesh, Karnataka, and Tamil Nadu streamed more hours of cricket than other states on Fire TV.

    In 2023, Indian households spent around four hours per day streaming their favorite movies, shows, cricket matches, playing games, and listening to music, through Fire TV. A family in Delhi streamed 5.4 hours every day in 2023, the highest by any Indian household through Fire TV.

    Favorites on Fire TV: Sports, Kids’ content, news, and TV shows

    • Besides cricket, Fire TV users also enjoyed streaming F1 races. Viewership for F1 races witnessed a 50% increase from last year
    • Kids’ related apps saw approximately 31% increase in monthly streaming hours per customer. Some of the popular apps include YouTube Kids, ChuChu TV, HappyKids and others
    • Fire TV users also enjoyed playing music on their TV. Last year, one in every three users played music through Amazon Music, Spotify, and other music apps through Fire TV
    • Fire TV users made the most of free (ad-supported) streaming platforms. Apps such as YouTube, miniTV, MX Player, and others saw approximately 23% year-over-year increase in streaming hours

    Users enjoy the convenience of Alexa’s universal voice search on Fire TV

    • Approximately 80% of Fire TV users took Alexa’s help in searching and navigating through their favourite content across 12,000 apps, controlling their Alexa-enabled smart home appliances, setting reminders, etc.
    • Comedy, thriller, and drama were some of the most popular genres of content watched by Fire TV users. Tarak Mehta ka Ulta Chashma was the most voice-searched Indian title, followed by Big Boss, Anupama, Ramayan, and CID to name a few
    • Parents of young kids used Alexa to search and play popular kids’ shows namely Cocomelon, Peppa Pig, and Chhota Bheem through Fire TV

    Indians across 99% of the pin codes have purchased Fire TV devices

    • With thousands of positive reviews and a 4+ rating on Amazon.in, Fire TV Sticks have been bought by Indians across 99% of the pin codes of the country
    • From Kavaratti in Lakshadweep, Port Blair in Andaman and Nicobar, Kamrup in Assam, Papum Pare in Arunachal Pradesh, to Purnia in Bihar – families enjoyed the streaming experience offered by Fire TV
    • Fire TV users enjoyed streaming Prime Video movies and originals
    • Some of the most streamed movie on Prime Video were Pathan, Bawaal, Rocky aur Rani, Jailer, Drishyam 2, Pippa, and Mast Mein Rehne Ka
    • Popular Prime Video original series streamed by Fire TV users were Farzi, Dahaad, Jubilee, and Made In heaven, to name a few
  • Titled 'Piche Wale Babu Helmet Laga Lo' in line with the new law by Mumbai Traffic Police

    Radio City launches public service campaign

    By Our Staff

     

    Radio City has partnered Mumbai Traffic Police with the public service campaign “Pichlewale Babu Helmet Laga Lo’ to urge pillion bike riders to wear a helmet.

     

    Commenting on the campaign, Kartik Kalla, Chief Creative Officer, Radio City said: “Radio City understands the pulse of the city and as Mumbai Traffic Police ruled out a new law making it mandatory for the pillion rider to wear a helmet, we instantly sought to associate with the cause and showcase our support. For the campaign Piche Wale Babu Helmet Laga Lo, Radio City collaborated with the Mumbai Traffic Police to urge citizens to abide by the law and encourage the rider as well as pillion to wear a helmet. Our RJs distributed helmets to the pillion riders to boost awareness about the importance of taking safety precautions on the road. Through such social cause campaigns, ourendeavor is to enhance the lives of our listeners and support a larger cause.”

     

     

  • A YouTube Channel for Indie music lovers and artists

    Radio City Launches Radio City Indie

    By Our Staff

     

    Radio City has launched YouTube channel – Radio City Indie – to promote the Indie music genre and artists. Radio City is the first radio network to have provided a platform to promote independent music and artists with Radio City Freedom Awards. Taking ahead this legacy, the YouTube channel is an a digital extension of Radio City’s web radio station, Radio City Freedom – a platform that honours independent music 24×7. Singer Shalmali launched Radio City Indie channel, and is also the ‘Artist Of The Month’.

     

    Said Rachna Kanwar, COO, Digital Media, Radio City & Mid-day: “Today, the Indie Music space is bustling with excitement and our Indian artists are getting recognition and accolades all over the world. We at Radio City have been associated with Indie Music since 2012 when we launched our first Web Radio station called Radio City Freedom. The following year we launched Radio City Freedom Awards, the biggest platform in India celebrating and recognizing Indie musicians from across the country in all languages, we have introduced Freedom Hits on our morning show on Radio and a dedicated Freedom Hour every week. Now, we are taking another step and launching a full-time YouTube channel and a platform for Indie artists called, ‘Artist Of The Month’. We are certain that Radio City Indie YouTube channel will pave way towards presenting path breaking indie music and content.”

     

  • Urges pillion bike riders to adhere to the rule and wear a helmet

    Radio City launches public service campaign

    By Our Staff

     

    Radio City has launched a public service campaign to promote road safety awareness. With new traffic laws, Radio City Mumbai has put forth a initiative to support the Mumbai Traffic Police in urging pillion bike riders to wear a helmet.

     

    Commenting on the campaign, Kartik Kalla, Chief Creative Officer, Radio City said:“Radio City understands the pulse of the city and as Mumbai Traffic Police ruled out a new law making it mandatory for the pillion rider to wear a helmet, we instantly sought to associate with the cause and showcase our support. For the campaign Piche Wale Babu Helmet Laga Lo, Radio City collaborated with the Mumbai Traffic Police to urge citizens to abide by the law and encourage the rider as well as pillion to wear a helmet. Our RJs distributed helmets to the pillion riders to boost awareness about the importance of taking safety precautions on the road. Through such social cause campaigns, our endeavor is to enhance the lives of our listeners and support a larger cause.”

     

  • Radio City across all its 39 cities, applauds the efforts of doctors, nurses, police, soldiers etc with this campaign

    Radio City salutes frontline warriors during Covid-19 fight

    By A Correspondent

     

    In the wake of Covid-19 outbreak, Radio City has launched its initiative called ‘Radio City ka Salaam, Corona fighters ke Naam’ across 39 cities to laud the frontline warriors like doctors, nurses, soldiers, etc. who are ensuring our safety by putting themselves at risk. The campaign has been leveraged across Radio City’s social media platforms for listeners to stay updated.

     

    Speaking about the initiative, Kartik Kalla, Chief Creative Officer, Radio City, said: “Today the whole world is talking about the need for social distancing and self-quarantine, but there are many people who can’t do that because their jobs demand them to go to work. We are referring to fighters like doctors, nurses, policemen, airport authorities and many more who are fighting the deadly Covid-19 from the frontlines for the health and safety of the nation. ‘Radio City ka Salaam, Corona fighter’s ke Naam’ a campaign executed across all our 39 stations, is our humble endeavour to salute the efforts of these heroes. We hope the threat of COVID-19 settles soon; until then, let’s all give a hats off and say a quite prayer for our Corona fighters. We can’t thank them enough for their dedication and spirit!”

     

     

  • The novel initiative has been done in association with Mindtree foundation

    Radio City sets up community radio in Bangalore Central Jail

    By A Correspondent

     

    Radio City has contributed in the setting up of Karnataka’s first community radio at the Bangalore Parappana Agrahara Central Jail. The initiative, in association with Mindtree Foundation, will witness inmates and cops come together to manage the radio station for the jail and entertain the inmates.

     

    With this move, Radio City successfully showcased the brand’s philosophy of ‘Rag Rag Mein Daude City’, by bringing cheer and warmth to the prisoners and staff of the Bangalore Parappana Agrahara Central Jail.

     

  • #EkBaltiSunday, a four-week campaign by inext and Radio City created awareness in 4 states and 12 cities, saved 1,07,58,400 litres of water

    Radio City culminates initiative to save water in Eastern markets

    By A Correspondent

     

    Owing to the major water crisis plaguing the country, Radio City in association with Sunday-Mid-day initiated ‘Bucket Sundays’ campaign to address the issue of increasing scarcity of water. The campaign urged Mumbaikars to use only one bucket of water every Sunday instead of taking a shower to avoid excess wastage of running water.

     

    Following suit, Radio City in association with inext extended the initiative to Uttar Pradesh, Eastern markets with ‘Ek Balti Sunday’ – Iss baar kasam khao, har Sunday sirf ek Balti paani se nahao’ campaign.

     

    Speaking about the initiative, Kartik Kalla, Chief Creative Officer, Radio City, said: “We at Radio City have always been the forerunners in addressing issues that plague the city and its citizens. Water scarcity is one of the major issues that country is currently battling and as a mass platform, Radio City took up the mantle to bring about a change with ‘EK Balti Sunday’ and ‘Bucket Sundays’ campaigns. By extensively and aggressively promoting the campaigns on-air, on-ground, in print and on digital platforms, 1,07,58,400 liters of water was successfully saved in just four weeks. This incredible feat is a testimony to our belief that initiatives like these will go a long way in bringing about the change we are waiting to see in our society, and it makes us really glad to see the impact created by these campaigns.”

     

     

  • Music Broadcast Ltd has been recognised among ‘India’s Best Workplaces for Women 2019’ based on an assessment conducted by the Great Place to Work Institute

    Radio City is amongst ‘India’s Best Workplaces for Women 2019’

    By A Correspondent

     

    Radio City, a part of Music Broadcast Ltd., was recognized amongst ‘India’s Best Workplaces for Women-2019’ and ranked amongst the Top 75 organisations on the list. As many as 747 organisations were evaluated for consideration in this list out of which 360 organizations met the eligibility criteria.

     

    Said Apurva Purohit, President Jagran Group: “It’s a moment of pride for Radio City to not only be recognised as one of the Best Places to Work at but also be ranked as one of the Best Workplaces for Women. Women at work and consequently gender diversity as a cause is something I deeply care about. Infact, this recognition strikes a personal chord as I feel strongly about championing inclusivity not only at the workplace but having more women in leadership positions as well. While I firmly believe that the onus to make it big lies on women, organizations are equally responsible for providing an enabling and supportive environment to help women achieve their potential to the fullest. At Radio City, it has been a constant endeavour to stand by each and every woman in her journey by ensuring that the policies and practices we put in place create a conducive and welcoming environment for everybody.”

     

     

  • A Month-Long Extravaganza of Rejoicing Independent Music begins

    Stage set for the 6th edition of Radio City Freedom Awards

    By A Correspondent

     

    Radio City will look out for the top independent music talent with the launch of the sixth edition of ‘Radio City Freedom Awards’ (RCFA 6.0) with six gigs across seven cities and one grand finale. The month-long indie movement, will kick start on 13th February in Pune and will move to five other cities and culminating with a grand finale in Mumbai.

     

    Commenting on the launch, Rachna Kanwar, COO, Digital Media-Jagran Prakashan Limited said: “Over the years, Radio City Freedom Awards has become synonymous with independent music in India. Today, the property undoubtedly holds an aspirational value for the wave of budding independent talent in the country and we are proud to have helped lay the foundation for some of industry’s biggest talent. The growth in participation, listenership and voting is a testament to the equity RCFA commands in this space. We are thankful to everyone who has driven this success through the years and we look forward to yet another successful season ahead.”