MxMIndia

Category: OOH

  • After the Internet, C&S is the second largest medium to have grown in double digits i.e. a CAGR of 13.9 per cent

    IRS 2011 Q4: Media consumption grows but Radio and Cinema continue to decline

    By A Correspondent

     

    IRS Q4 2011 findings have revealed that the literacy rate and media consumption in India has witnessed growth when compared to IRS Q3 2011. The other media categories to have grown are Press, Television, C&S (Cable and Satellite) and the Internet. While Radio and Cinema consumption have witnessed a decline, the Internet has emerged as the fastest growing medium in the country.

     

    Press has seen a marginal increase of 1.5 per cent in the CAGR (Compound Annual Growth Rate) whereas TV grew only 6.9 per cent of the CAGR. After the Internet, C&S is the second largest medium to have grown in double digits i.e. a CAGR of 13.9 per cent. Radio and Cinema on the other hand declined -5.8 per cent -5.2 per cent respectively.

     

     

  • The Gujarat Tourism is now branding one entire Reliance Metro Airport Express train for a period of three months with the 'Khushboo Gujarat ki' campaign

    Delhi to get a whiff of Gujarati flavour

    By A Correspondent

     

    The ‘Khushboo Gujarat Ki’ Campaign featuring the mega star Amitabh Bachchan is currently omnipresent. Whether you switch on the TV or tune in to your favourite FM Radio Station or flip through the magazines and newspapers, the Khushboo of Gujarat is inescapable.

     

    Now the Gujarat Tourism is now branding one entire Reliance Metro Airport Express train for a period of three months. The ‘Khushboo Gujarat ki’ Campaign in its entirety would be branded on both the outer body and insides of the train by BIG Street, Reliance Broadcast Network Ltd’s OOH arm.

     

    The train would be jointly flagged off by Shri Vipul Mittra, Principal Secretary Tourism, Government of Gujarat and Shri Sanjay Kaul, Commissioner of Tourism & Managing Director, Tourism Corporation of Gujarat Ltd. on March 7 from the Reliance Metro Airport Express New Delhi Metro station.

     

    Gujaratis considered to be a land of myriad of opportunities. Though the impression about Gujarat is only that of land of ‘industrious people’, the state, renowned for its beaches, holy temples, and historic places of interest with immense architectural wealth, wildlife sanctuaries and hill resorts, also offers a lot to an avid traveller.

    The USP of Gujarat Tourism is its diversity of tourism products. It is being promoted as a complete family destination.

     

    The state has been ranked as the third best unsung tourist destination of the world by Lonely Planet. Gujarat Tourism also won the prestigious PATA Gold award for its coffee table book –‘The White Rann’ in the Secondary Destination Category.

  • Tata Motors' main aim behind this campaign is to make both personal and commercial segment consumers aware that there is an all-new Sumo variant (Sumo Gold) with a new, powerful CR4 engine.

    DDB Mudra Max OOH takes Tata Sumo Gold pan India

    By A Correspondent

     

    DDB Mudra Max OOH carried a pan-India Out of Home (OOH) campaign for Tata Motors latest car- Tata Sumo Gold. The out of home campaign had commenced on February 28, 2012 and will conclude by the end of March, 2012. While the creative message of the campaign was ‘The Most Powerful Engine Ever’, its target audience are SEC A, B, those in the early 30s and living in the semi-urban and rural areas. The OOH campaign for Tata Sumo Gold is a pan India campaign spread over 200 plus markets. The OOH media vehicles used in each city were – Bill Boards, Unipoles, WallWraps, Walls for Paintings and BQSs.

     

    According to the brief from Tata Motors, the main aim behind launching this campaign is to make both personal and commercial segment consumers aware that there is an-all new Sumo variant (Sumo Gold) with a new, powerful CR4 engine. It allows Sumo Gold to take on different (rough and tough) terrain with ease.

     

    Since most of Tata Sumo’s TG is said to live in the semi-urban centres and that they mainly travel to outside the city to work, one of the strategies was to project Tata Sumo Gold as the vehicle that is adaptable to all kinds of roads and any circumstances. Hence whether it is travelling through difficult and bad roads, small lanes, traffic jams bad patches and other extreme situations, Tata Sumo Gold helps one travel with ease.

     

     

    Locations such as major entry and exit points, national highways, railway stations, religious destinations, bus stands, taxi stands etc were incorporated so as to reach the potential customers at all possible touch-points. For markets where OOH options were not available, Wall-Wraps and Wall painting were done to increase the reach. Cut-outs and LEDs were also installed in various markets to further enhance the appeal of the campaign.

     

    Ashesh Dhar, Head-Utility Product Group, Tata Motors said, “The new Tata Sumo Gold is a result of extensive consumer studies and field tests. The product has been designed to fulfill various requirements, long-awaited by the new generation customer. At the heart of every Tata Sumo Gold, lies a growling engine that thumps out vicious power. The Tata Sumo Gold goes a step ahead in putting the reins of power in the customer’s hands that suits his driving experience, delivering the best-in-class acceleration, power and an excellent torque aided pick-up and pull power. To communicate this message, DDB MudraMax OOH really helped in reaching out to the nooks and corners of the country with the traditional and unconventional outdoor spread.”

     

    Arun Rogha

    Arun Rogha, Group Account Director, DDB MudraMax OOH said, “It was a daunting task to execute a campaign of such a magnitude. While ensuring the optimum geographic spread we all had to take care of the intensity in each market. Strict Roll out schedule along with streamlined logistics helped us keep a check on the timelines. We had to live upto the benchmarks set by the previous launches of Tata Aria and Tata Sumo Grande. Tata Sumo Gold launch was more important considering the TG we had to reach to, throughout the country.”

     

    Adille J Sumariwalla, Head, DDB MudraMax OOH said, “Tata Motors have been the pioneers in the UV market in India. With the launch of the new Sumo Gold, we had to effectively communicate the new features and powerful engine, the car comes with. To effectively reinforce the message we had planned the media at important consumer touch points. Creative and Medium led innovations were also executed in important markets to break away from the clutter.”

     

  • The OOH veteran has huge plans for Laqshya's growth

    Satish Singh back @ Laqshya as President, plans rapid growth for OOH major

    By A Correspondent

     

    Veteran out-of-home industry captain, Satish Kailash Singh is back at Laqshya. He took charge as President of the company earlier this month.

     

    Mr Singh, an alumnus of the Jamnalal Bajaj Institute of Management, was until recently Managing Director at Realm Media, a company which he and a former colleague, Mr Yuvraj Agarwal had set up.

     

    Mr Singh has been with the outdoor sector since 1998 after 11-year stint in print – at Dainik Bhaskar, Mid-Day and Sterling Newspapers. He spent a decade at Outdoor Media Integrated (OMI) where he was CEO and later moved to Laqshya as President.

     

    “The out-of-home industry is at a very interesting juncture and at Laqshya we are equipped to attain greater heights,” said Mr Singh, highlighting that his company has some seasoned professionals holding key roles and portfolios.

     

  • Milestone Brandcom creates mesmerizing presence forSwitzerlandtourism across Mumbai

    Switzerland Tourism builds extended recall in Mumbai yet again

    By A Correspondent

     

    Milestone Brandcom, a leading, and fastest growing, integrated OOH brand communications agency inIndia, has executed a surreal campaign for Switzerland Tourism.

     

    This campaign was an extension of their last campaign – “We do whatever it takes to make your holidays perfect”. The core communication objective of the campaign was to fascinate and intrigue people with vibrant images of some the geographical diversity that can be found withinSwitzerland. The campaign tag line was “ExploreSwitzerland”.

     

    The main focus of the campaign was to showcase the different destinations inSwitzerlandalong with very special offers from tour operator partners in India Switzerland, the playground of Europe, has been the dream destination for tourists for decades. Extending across the north and south side of theAlps, it encompasses a great diversity of landscapes – shimmering glaciers, snowcapped mountains, lush meadows and beautiful villages. The climate inSwitzerlandis moderate, with no excessive heat, cold or humidity.

     

    A media plan encompassing 170 media touch points spread well across a selection of formats covering high traffic & footfalls along arterial roads. There was an assorted mix of media touch points such as Billboards, Backlit Bus Shelters, Backlit Pole Kiosks, Large format Mall Facades.

     

    As part of the campaign, to further deliver the desired impact, an exceptional innovation – of a cable car going skywards to & fro from the famousMt.Titlisthat stands tall at 10,000 Feet – was executed on a 30×20 billboard at a prime location at Worli Naka. The innovation was striking and strategically placed at one of the high traffic count traffic signals in Mumbai. It was visible to almost all vehicular & pedestrian traffic moving fromSouth Mumbaito Central and suburban areas of Mumbai.

     

    Commenting on the campaign, Imtiyaz Vilatra, Founder Member & Managing Partner, Milestone Brandcom said: “The objective was to bring to light the mesmerizing diversity of landscapesSwitzerlandhas to offer. The campaign aims at targeting the upper middle class who more often than not, invest in a good vacation, the company has come up with various attractive welcoming offers to explore the immaculate beauty thatSwitzerlandhas to offer. The mesmerizing dream-like locations & attractive rates offered by the company, combined with the right media mix along key arterial routes helped in targeting the right audiences.”

     

    “Top of the mind recall & clutter breaking innovations are what separate an ordinary advertising & marketing campaign from a successful one. The objective was to utilize the OOH space effectively and build presence and reach along key arterial junctions & traffic points in order to reach the right TG. The campaign, executed by team Milestone, left no arterial route or media without our brand presence. I believe the work done on OOH in Mumbai was a critical success factor. Milestone Brandcom has delivered an excellent campaign right from planning to execution,” said Ritu Sharma, Interim Director, Switzerland Tourism.

     

    Milestone Brandcom is the fastest growing Out-of-Home (OOH) advertising & media company with operations in 42 cities acrossIndiaproviding services in over 1000 towns. The company offers through the line advertising solutions for brands nationally across multiple OOH media touch points. With a turnover of 220 crore in 2 years of operations, Milestone Brandcom is already amongst the top 3 OOH brand communication service providers inIndia.

     

  • The agency installs a gigantic pen drive at a mall in the city. The installation attempts to highlight and reiterate ‘storage and space’, the USP of the brand

    Six Inches Communications develops unique OOH innovation for Kingston

    By A Correspondent

     

    Six Inches Communications, an integrated brand communications agency, has created an exceptional Out of Home (OOH) innovation for Kingston Technology, the US based, independent memory module company whose products include Solid State Drives, memory modules, Wi-Drive, USB Drives, memory cards and card readers. The installation in the form of an enormous pen drive attempts to highlight and reiterate ‘storage and space’, the USP of the brand.

     

    The agency has replicated a pen drive on a large format OOH installation which is 31 ft in length, 9.5 ft tall and 12 ft wide at the entrance of Nirmal Lifestyle, Mulund for a period of one month. The concept of the innovation revolves around the idea of giving the users a real life experience of entering a pen drive.

     

    From the exterior, an illusion of people getting into the pen drive will be created while the inner walls of the gigantic installation will have interesting graphics depicting the benefits of the device.

     

    Commenting on the latest initiative, Vishal Parekh, Marketing Director,KingstonIndiasaid: “Kingston pen drives have large capacity and is one-of-its-kind in this category. We wanted to highlight the fact that though pen drives look small, they are huge storage devices and convey the idea that one can carry his/her world in a pen drive; be it music, movies, data, photographs or confidential documents”.

     

    Pravin Shah, CEO and Managing Director of Six Inches Communications said: “In order to communicate the magnitude of space offered byKingstonpen drives we opted for the OOH medium as it gives a brand the flexibility to explore innovation with products in terms of size, shape and experience. The larger-than-life installation will successfully bring to life some of the key benefits ofKingstonpen drive”.

     

    The customers will also witness a painter painting a portrait along with a guitarist strumming a song inside the installation to highlight the idea of bringing the data stored in the pen drive to life whenever required.

     

  • The on-ground division will also manage Pepsi T20 Football’s on-ground events in India

    ESPN STAR Sports launches ‘Event Management Group’

    By A Correspondent

     

    ESPN STAR Sports, Asia’s leading sports broadcaster, announced the launch of its on-ground division ‘Event Management Group’ (EMG) in India. The company also announced that PepsiCo India has signed on EMG to manage its mega football league Pepsi T20 Football’s on-ground events in India. As a part of the deal, ESPN STAR Sports is producing and showcasing the Pepsi T20 Football tournament in a special 8-episode series. EMG is also managing the School Quiz 2012, where it has roped in HDFC Life as the title sponsor. While the on-ground initiatives around HDFC Life School Quiz 2012 have already started, on-air telecast of the Quiz begin on June 01.

     

    The Event Management Group (EMG) will manage and promote premier sporting events around Asia. EMG specializes in creating, managing, promoting, consulting, producing and syndicating leading sporting events such as the KIA X Games Asia, KL World 5s and Guinness 9-Ball Tour. With over 1000 events in 11 countries, all events organised by EMG enjoy unrivalled regional broadcast across Asia through the ESPN and STAR Sports channels.

     

    Speaking on the occasion, Sanjay Kailash, Executive Vice President, ESPN Software India Pvt Ltd, said: “Our Event Management Group has firmly established itself across Asia Pacific with world class products designed to engage and entertain sports fans. It offers an exciting business opportunity in the India market as well. We can bring our deep international experience into play; create tailor made events and offer interesting and innovative marketing solutions using multiple platforms of ESPN STAR Sports. I am sure corporates will see lot of value in what EMG has to offer.”

     

    ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia’s definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay-TV services.

     

  • In this campaign Titan celebrates spontaneity, vibrancy and free spiritedness of today's youth and captures the mood of living every moment with loved ones perfectly

    Adz Edge unveils outdoor campaigns for Titan

    By A correspondent

     

    Adz Edge sets in motion the OOH campaign of one of the leading brands of the country – Titan – for its chic, stylised and interestingly tilted ‘Life is now’ campaign. In this campaign Titan celebrates spontaneity, vibrancy and free spiritedness of today’s youth and captures the mood of living every moment with loved ones perfectly.

     

    The campaign, which commenced from April, has been rolled out in Mumbai and is said to have already received a very positive response. Titan campaign draws attention towards the ‘Life is Now’ concept. The campaign required extensive research in terms of consumer profiling and penetration levels to identify the target areas that need to be leveraged to reach out to the relevant audience in the most effective manner.

     

    The objective of the Titan campaign was to create mass visibility via multiple touch points that provide maximum visibility across the city for the exclusive campaign directed at the relevant target audience to create top of mind recall.

     

    Following the extensive research of the cityscape, the AdzEdge team identified relevant locations across the city that met the brand’s objectives for this campaign. The mediums that were used for the campaign to reach out to the relevant audiences ranged from large format billboards, bus shelters and mobile vans across Andheri Pump Side, Bandra, Cadell Road, JVPD Cicle, Tulsi Pipe Road and Thane Teen Haat Naka to create mass recall. Innovative use of bus shelters, which was more localized, gave the closest nearby dealer information encouraging walk-ins.

     

    Special efforts have been taken to devise this campaign as each outdoor format plays a unique and targeted role in the campaign. These locations included landmark prominent billboards across all major locations in the city along with a sprinkling of bus shelters to create a touch-point at effective locations where large formats where not available.

     

    Mr. Anirban Ghosh, Senior Vice President Adz Edge said: “It’s once again a tremendous boost for Adz Edge (West) to start rolling the outdoor campaigns for Titan. Our strategic approach and seamless execution using proper planning techniques of each campaign has ensured it achieves maximum effectiveness and impact for the brand. This has made all the difference and ensured a boost in client confidence. We endeavour to bring this unique quality to all our campaigns in the future.”

  • Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot

    A Comms creates a new ‘reality’ for Max New York Life insurance

     

    By A Correspondent

     

    The retail media network, Aurora Comms, has pushed its innovation bar even higher with its latest campaign for Max New York Life. Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot.

     

    Taking over the prime ground floor area of InOrbit Mall, one of Mumbai’s most popular shopping destinations, A Comms brought to the fore some ‘augmented reality’ to create a buzz. The same was also executed at DLF Promenade in Delhi – Bringing to life the ‘devil and the insurance agent’, virtual characters from MNYL’s TV commercial, it created a square, inviting the mall’s many visitors to step into a new experience.

     

    Once someone is in the square, the devil and the agent would appear in front, thanks to cutting-edge technology. There on, the person would be prompted to punch and destroy the devil in many ways, with the agent interacting and advising too. Coupled with an exciting background score and a reality that dissolves into a virtual world, this became an engaging experience for the participant and the hundreds of onlookers.

     

    The fact that the ‘insurance company’s advisors are known for giving the right advice’ was to be communicated to the right audiences and A Comms chose a never-tried-before approach that created a dynamic, sharp and credible image of the client. Also, the activity being scheduled at major Indian metros and B towns in-sync with the TV commercial being on air means that this campaign is helping to reach out to thousands of targeted customers.

     

    On using this medium to communicate, Anisha Motwani, Director and Chief Marketing Officer said: “Max New York Life has always thought of communicating to its audience in an effective and innovative medium. The AR initiative is an extension of our new brand campaign ‘Aapke Sachche Advisor’.”

     

    Vishakha Singh, Executive Director from A Comms added: “Augmented reality has the capability to engage audience in real size yet virtual world and this is what we designed for Max New York Life consumers. We’re glad this campaign is delivering the communication to the consumers.”

     

    A Comms and MNYL have planned this activity across metros.

     

    Aurora Comms, or popularly, ‘A Comms’, isIndia’s largest retail-media network that offers shopper marketing and branding solutions at consumer touchpoints. It works closely with retail stores of all format- lifestyle, food & provisions, electronics, books, entertainment, health & fitness, eateries, multiplexes, spread over more than 300 towns. A Comms pioneered the use of LCD branding at electronic stores in metros and non metros, thereby adding a new dimension to the country’s OOH media spectrum.

  • The brand communication was targeted at the Indians in the age bracket of 18-40 years

    Milestone Brandcom rolls out a widespread campaign for eBay India

    By A Correspondent

     

    Breaking through the OOH clutter, Milestone Brandcom has executed an exceptional campaign for eBay India , the online shopping destination where thousands of manufacturers and merchants list a range of every-day use products, with the best deals.

     

    eBay India is a pioneer of eCommerce in India . At any given time, there are over 6 million live listings on eBay India across 2,000 categories of products. eBay India has, over the years, taken significant steps to strengthen the brand through a mix of Offline/Digital campaigns such as the current ‘want it, get it’ campaign.

     

    The brand communication was targeted at the Indians in the age bracket of 18-40 years. The main audiences being value seeking, shopping enthusiasts who have dreams/wants and are looking for deals and availability of products to fulfill these wants. With a tag line, ‘want it, get it’ the communication was aimed at reinforcing the role of eBay India in everyone’s life.

     

    “If you have a want, we will get you a deal” crisply established eBay India as the one destination to fulfill all the wants.

     

    The media mandate to Milestone Brandcom was to position eBay India as the distinguished website where one could get the best deals on a wide variety of products. In an extremely cluttered outdoor scenario, the core communication objective was to stand out and make a bold impression.

     

    The objective was to drive more customers to the website and make eBay India the hot spot for ‘wants’ to complement all occasions.

     

    “Communicating with such vast audiences, required strategic site selection and fitting media placement. The brand needed to be positioned amongst the masses as a one stop, online shopping destination. The strategy deployed to achieve these objectives was a media burst across key arterial routes and catchment areas, malls, colleges & hangouts. The objective was to build presence and reach amongst key catchment area where the TG would be inherent in,” said Imtiyaz Vilatra, founder member & managing partner at Milestone Brandcom.

     

    The OOH media plan covered 700 media touch points in 3 major metros (Mumbai, Delhi and Bangalore) and was spread across an assortment of media formats such as billboards, gantries, bus shelters, fuel station branding, pole kiosks, bus side panels, mall facades & metro station media.

     

    To tap into the areas close to markets and malls, various unconventional media formats such as mall facades, fuel and railway station media, bus back & side panels, metro station signages and so on were taken up.

     

    Commenting on the campaign, Kashyap Vadapalli, Chief Marketing Officer, eBay India said: “Our recent campaign is congruent with our goal of step jumping e-commerce trial in general and eBay trial in particular amongst shopping enthusiasts across the country. The campaign plays to eBay’s core strength of unmatched variety, illustrating not only the width but also the depth in categories available on eBay India . Through this campaign, we would like consumers to rediscover their eBay shopping experience with greater variety and better deals.”

     

    Campaign Details

    Client: eBay India

    Cities: Mumbai,Delhi,Bangalore. 675 media touchpoints

    Media formats used: Besides high reach & frequency media on key arterial roads & busy junctions, the brand communication was around most unconventional media formats to effectively reach the TG. Media formats closer to shopping destinations were extensively and creatively leveraged for maximum exposure and relevant connect – places like fuel stations, metro signages, railway stations, bus backs  collectively invoked shopping enthusiasts with the width and depth in categories available on eBay India.

     

  • Milestone Brandcom brings the glitz and glamour from Jhalak Dikhhla Jaa out on the streets

    Milestone Brandcom executes campaign for Jhalak Dikhhla Jaa

    By A Correspondent

     

    Milestone Brandcom has brought out the glitz, glamour, magic & star power straight from the sets of Jhalak Dikhhla Jaa out onto the city streets.

     

    Jhalak Dikhhla Jaa is the Indian version of BBC’s Strictly Come Dancing and ABC’s Dancing with the Stars that went on air on June 16. The dazzling launch was supported by an extensive OOH coverage in over 22 cities across a wide array of 1,500 high impact media touch points; coupled with a mixed bag of innovative ideas that have been conceptualized and implemented by Milestone Brandcom along traditional and unconventional media mix generated the desired buzz and hype around the launch of the show.

     

    This is the first time that Colors is broadcasting this famous international format. The show brings together 12 celebrities along with one common man who will compete with each other along with their choreographer partners for the title. These 13 pairs will be judged by 3 celebrity judges – Madhuri Dixit, Karan Johar & Remo D’souza.

     

    The media mandate / communication objective to Milestone Brandcom was to bring out the spectacular extravaganza from the show, live on OOH. The core communication objective was to create intrigue for the upcoming show and to build salience for the brand and maximize impact through high visibility, scale and innovation.

     

    The main media objective was to drive tune ins for the channel thereby increasing TRPs.

    To ensure the right audiences were reached, a high intensity OOH plan was executed across the key target markets – Mumbai, Delhi, UP, Gujarat, MP, Maharashtra and Rajasthan across mass media touch points varying from billboards, bus shelters, metro signages, pillars, bus panels, lift branding, station branding and utilities. The viewers were intrigued at every OOH transit point with thrilling visuals of the judges.

     

    The 2 innovations executed for the show were conceptualized around the “disco ball” element that relates directly to dance; were a perfect brand fit for the show. The first was a Gigantic Disco ball at Mahim causeway. The disco ball, sparkling through the night was set up on a rotating disc. It was visible from a distance of over 500 metres and ensured that every passerby stopped & glanced at it. The second execution at Juhu, Tulip star junction was that of a “shiny disco ball.” The hoarding was lit from various points & it appeared as if the disco ball was glistening in the night.

     

    Commenting on the campaign Rajesh Iyer, Head Marketing, COLORS said: “Since this was the first season of Jhalak Dikhhla Jaa on Colors, we had a dual task in hand – to communicate the launch of the show along with building recall for the time slot and the channel. Along with Milestone Brandcom, we developed an idea of using the “disco ball” imagery through-out the campaign to bring out the essence and star power of the show. Due to the awareness created by this innovative and creative OOH campaign, Jhalak Dikhhla Jaa has stood out distinctly and created excitement. This concept has helped us in creating buzz for the show and certainly created the desired impact.”

     

    “We tried to being out the action from the sets of the show out onto the OOH campaign. In order to complement the exuberance of the show it was essential to build presence along every key arterial route and important transit junction in the key markets and that is exactly what we delivered,” said Hanoz Patel, Founder Member & Managing Partner, Milestone Brandcom.

     

  • The OOH campaign is executed by Milestone Brandcom and is spread across various outdoor formats to optimize impact

    Milestone stirs up Nestle’s Junior Daheez launch

    By A Correspondent

     

    The Nestle team decided to launch Junior Daheez inDelhiusing an extensive out of home (OOH) campaign with more than 50 + sites in the city. The creative of the campaign, developed by Publicis Capital, showcase an image of Toy Train carrying two cups of Junior Dahi.

     

    As a part of the campaign, the cups innovatively rotate on the train which helps in catching more eyeballs. The OOH campaign is executed by Milestone Brandcom and is spread across various outdoor formats to optimize impact. The outdoor formats include billboards, unipoles, bus queue shelters, strategically located at major arterials roads ofDelhi.

     

    Ravi Rockey Ambrose, Sr. Vice President, Milestone Brandcom said: “We are thrilled to work on the brand. The brief from the Nestle team was to deliver the most impactful plan for launch of Junior Dahi and I am thrilled that the team has ensured the same.”

     

    The on-going campaign kicked off on May 18 and continued till the first week of June.