Category: Featured

  • Who is the owner of Mediology software?

    Manish Dhingra is a Technologist, Serial Entrepreneur, and Angel Investor. He is the CEO & Co-Founder of Mediology Software and has co-founded multiple technology companies.
    As mediology focuses on the overlappings of mental, cognitive, intellectual, material, structural, social and actional use of media (Debrais 2003), it supposes the usage to be the relevant frame of social culture of a meaningful construction in the way of being related to societal construction of a socially mindful …

     

     

    A mediologist might thus make an examination “within a system” (e.g. of systems of book production, of authors and publishers), or of “the interaction between systems” (e.g. how painting and early photography influenced each other), or even of “the interactions across systems” (e.g. the ways in which symbolic transmission of systematic knowledge is brought to intersect with the material history of actual transportation – such as desert trading routes and ancient religion, telegraph and railroad, the radio and airplanes, television and satellites, mobile phones and cars).

    Debray is generally critical of some of the ideas of Marshall McLuhan (whom he sees as being overly technologically determinist), and of the French sociologist Pierre Bourdieu. He also tries to step beyond Antonio Gramsci, in that he suggests that an ideology cannot be comprehended in ideological terms alone.

    Criticisms

    Criticisms of mediology in English so far have been found in two short book reviews and one article. The first, by the screenwriter Yvette Bíró (Wide Angle magazine, Vol.18, No.1, January 1996), was a four-page book review of Debray’s Vie et Mort de l’Image, in which she claimed to have discerned “traces of a strong, vulgar Marxist school of thought”.

    The second review, by Pramod Nayor of the University of Hyderabad (Journal for Cultural and Religious Theory, Vol.8, No.1, Winter 2006) was a review of the English translation of Transmitting Culture (2004). In concluding the review Nayor notes the similarities of some aspects and directions of mediology to Birmingham School cultural studies ranging from “Raymond Williams through Stuart Hall”. Nayor also notes that recent philosophers and historians of science – he cites Bruno Latour, Eugene Thacker and Dwight Atkinson – have also examined science in relation to “intersecting cultural, ethnic, economic and iconographic ‘bases’ of the transmission of culture”

    An article by Steven Maris in Fibreculture No.12 [1] similarly suggests that Debray is too firmly embedded in “the French academic scene” and that thus “Debray’s explicit engagement with other national scholarly traditions of media, communications and cultural studies in the works mentioned above is minimal”. Maris also notes that mediology “predates much of the [current academic] interest in networked cultures and new media”.

    Physicists Alan Sokal and Jean Bricmont have criticized Debray’s work for using Gödel’s theorem as a metaphor without understanding its basic ideas, in their book Fashionable Nonsense. Debray engaged in dialogue with Bricmont in a 2003 book titled “À l’ombre des lumières : Débat entre un philosophe et un scientifique”, which so far has not been translated into English.[3]

    Despite such criticisms, the six-volume New Dictionary of the History of Ideas (2004) wrote of Debray that “His achievement is to have synthesized these earlier arguments into a practice with a powerful political project ahead of it.” (Vol.4, page 1394).

  • How is mediology used in media production?2

    – Mediology works to move beyond the analysis of the content of media objects to an integrated study of the material conditions of the production of media objects, as well as the evolution and change between mediological forms of distribution, circulation, consumption.

    – Mediology view media as productive of the conditions of possibility whereby meanings and their effects emerge. Media therefore exist in the interstices between many of the traditional binaries which have structured Western thought, such as the divisions between subject/object, matter/mind, form/content, living/non-living, mind/body, outside/inside, self/other, sense/non-sense. Mediology reframes many of these debates via emerging perspectives centered around notions such as media ecologies, assemblage theories, network theories and networkologies, theories of complex adaptive systems, etc.

    – Mediology views media and the collective intersection of various media effects as productive of what has been generally called ’subjectivity’ or ‘individuality.’ Mediology views subjectivity as existing at the intersection of various networks of media, each with their particular historical, material, and cultural conditions of emergence. Thus, there are a wide variety of types of intertwinings of alphabetic subjects, televisual subjects, internet subjects, gestural subjects – but no univeral subjects outside of time, place, and media.

    – Mediology views bodies and their objects as media whereby organisms interact with the world. The body and its sense organs are the primary media whereby organisms interact with their environments, while the various tools and prostheses which have co-evolved with humans – including tools, weapons, household objects, words, vehicles, and a variety of other objects – are media which create media effects intertwined with those of bodies.

    – Mediology views the entire world as an intertwined ensemble of media and media-effects. Thus it is a discipline and domain of knowledge, for just as anthropolgy and performance studies when they were new proposed new lenses through which the world could be viewed, so mediology views the world through the lens of media and mediation. This perpective is seen as no more ‘true’ than an economic or biologically centered worldview, but rather, as providing unique insights into the potentials and pitfalls of the increasing pace of transformation of forms of mediation at play in our current age. Thus it is possible to think of chemical and physical media as much as economic of musical media. Mediological analaysis aims to engage the commonalities and particularities involved in mediation as such.

    unlike traditional Communications Studies, Mediology does not reduce itself to studying to the content of messages transmitted by senders to receivers. On the contrary, Mediology aims to examine the content of utterances within the context of the specific media which determine the conditions of their production, as well as the diversity of forms thereof, as well as study the manner in which the the clear-cut distinction between ‘message,’ ’sender,’ and ‘reciever’ are themselves historically and socially contingent mediological formations.

    – unlike traditional Media Studies, Mediology does not reduce itself to studying the ‘mass media’ of the 20th century, such as radio, film, television, and now, the internet. Rather, Mediology sees these newer forms as extensions of previous cultural media – such as the image, alphabet, tools, easel painting, mathematical symbols, written letters and postal service, musical writing and instruments, newspapers, scientific instruments – as well as forms of mediation at work in extra-human interfaces, as exemplified by media such as DNA, computer codes, physical information, animal and plant communication, etc.

    – unlike Information Studies, Mediology does not reduce all media effects to constrained view of what does or does not constitute ‘information.’ Rather, Mediology aims to show how media constitute their own criteria of legibility, value, and adjudication.

    – unlike traditional Cognitive Sciences, Mediology does not believe thought to be fundamentally binary, or that it might be possible to investigate minds and thinking separately from the medium of the body. Rather, Mediology sees the body of living organisms as the primary media through which they encounter the world.

    – unlike traditional Semiotics, Mediology does not have a restrictive definition of what constitutes a sign, or of the need for a sharp division between signifier and signified, nor does it privilege the linguistic or written over the visual or aural. Mediology views all forms of interchange between entities as media effects, beyond the strictures of traditional semiotic approaches.

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    Hi there! Stoked to see you’re using Sortd for a few days now – hope you like it! And if you do, please consider rating it. It would mean the world to us. Keep on rocking!