Category: DAS KA DUM

  • Das ka Dum with Dr Bhaskar Das: Any Gandhi-ism that you think is most appropriate for the Indian media as it attempts to sail through these VUCA times?

    Presenting Week 4, Day 2 of Das ka Dum with Dr Bhaskar Das. And do come back on Thursday for another round of questions and answers.

     Please go to the Das Ka Dum tab on the website’s top navigation bar, to visit the archives of Q&As.

     

     

    Q. It’s Gandhi Jayanti tomorrow. Any Gandhi-ism (or thought/statement) that you think is most appropriate for the Indian media as it attempts to sail through these VUCA times?

     

    A. To my mind, Mahatma Gandhi represents certain values that would always be relevant. In fact in a VUCA world, its relevance would be more beneficial, if practised in their true spirits. Fundamentally, he espoused goodness for all and by all. He also postulated truth and non-violence as  non-negotiable foundation of everything. These principles are sector-agnostic and quintessentially pertinent. My conviction has succinctly been  expressed in  Albert Einstein’s golden words on the Mahatma:   “Generations to come, it may well be, will scarce believe that such a man as this ever in flesh and blood walked upon this earth”.

  • Das ka Dum with Dr Bhaskar Das: Everyone says print is dead or is dying. What is your forecast for the Indian print media?

    Bhaskar DasAfter a break for Gandhi Jayanti, Das ka Dum with Dr Bhaskar Das is back. Enrich yourself, and enjoy!

     Please go to the Das Ka Dum tab on the website’s top navigation bar, to visit the archives of Q&As.

     

     

    Q. Everyone says print is dead or is dying. What is your forecast for the Indian print media?

     

    A. Your question has the germ of the answer: death is the beginning of life. No one dies. It’s only the form that migrates. I strongly feel that News on Paper won’t ever die. In fact no business dies. It’s the morbid attachment to form/formats and business model that stymies possible transmigration to a contemporary/ evolved/ market-friendly (read user-friendliness) state. Those who believe in survival of the fittest (as a business for sure) would never get afflicted by extinction. One needs to migrate from a fixed mindset to a growth mindset.

     

    In the prevalent interconnected and interactive, anytime, anywhere world , where consumer activism is dominant,  a passive medium with active audience (that a print medium is) needs to transport itself to a different mindset to complement other formats of delivery. In an ecosystem economy, a platform-based fluid existence would be a good route to thriving existence.

  • Das ka Dum with Dr Bhaskar Das: You are almost always colourfully and stylishly dressed. Now what if a 22-year-old were to do the same in a key client meet?

    Bhaskar Das
    Bhaskar Das

    It’s the festive season, and we couldn’t help asking this question to ‘Wizard of Words’ Dr Bhaskar Das as part of our Das ka Dum series of Q&As. Provocative questions, Thoughtprovoking responses.  If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar…

     

     

    Q. You are almost always colourfully and stylishly dressed. Now what if a 22-year-old in your organisation does the same: wear green trousers or a yellow jacket to work or even worse: a client meeting?

     

    A. I presume your wonderment about the colour skew in my outfit has no pejorative insinuation to lack of sartorial finesse (either by age cohort or by occasion inappropriateness). At a meta level, colours do contribute to change in one’s dopamine flow. So long as it’s not garish and asymmetrical with the combo and the personality, it needn’t be out of place. These days, in the start-up ecosystem, the freedom expressed through outfit/ dress is more evolved amongst the Generation Z  or others who defied demographic gravity.

     

    The larger confusion that you might be harbouring is the conflation between form and content. Both are different but can be complementary. It needn’t be an either-or. But lack of content can’t be camouflaged by the garb of colour.

     

    There is of course corporate protocol which needs to be adhered by all age groups for disciplinary requirements. It differs by organisation. There are practices of weekend dressing or outfits on festive occasions. ‘Judgmentality’ on the same is superfluous. Every organisation  is justified in its approach. Incidentally, I have also followed the same protocol during my career. May be I engendered in you some confusion where my colourful personality (an expression full of modesty and not narcissism) got seamlessly mixed with my outfits.

  • Das ka Dum with Dr Bhaskar Das: Your sentiments on closure of DNA’s print avatar? Should other print laggards also go in for digital-only presence?

    While the tone of the Q&A Dr Bhaskar Das in Das ka Dum is one of fun with provocative questions and responses given in his inimitable style, we couldn’t help slipping in a slightly serious and topical question today. Given that he was Group CEO of Zee Media Corporation Ltd, the company that owned the paper, it would be incorrect for us to ask him to compromise confidential information, so we asked him a very generic question. Read on…

     

    Q. As a veteran media professional, what are your sentiments on the closure of DNA’s print editions? And do you think other media groups should also consider a similar transition given that the print business model works well only for the leaders in the pack?

     

    A. I always believe that hindsight is a great science for diagnosing what is right or wrong. In any business, venture calculations can go awry. Yes, one feels sad that DNA print has shut shop after 14 years of existence. It definitely carved a niche amongst the newspaper-reading audience. Its brand salience is alive in a popular Zee News show and the digital version gains traction on the Web.

    One can’t extrapolate learning from episodic cases. Each business and its model is unique and has unique challenges. Hence any deterministic answer on the last part of the question can at best be speculative. Astrologers may be good at that. But a pracademic (practising academician) like me would not be suitable for that.

  • Das ka Dum with Dr Bhaskar Das: Who among the professional managers you’ve worked would you say you’ve learnt a lot from?

    Presenting the Q&A with Dr Bhaskar Das on the last day of Dassera Week 2019. Enjoy and Enrich yourself

     If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar..

    Pssst: Do come back on Monday, October 14 for a cracker of a Q&A. And not one, but two of them. A Double Dhamaka of sorts!

     

    Q. We’ve asked you for your views on the owners of media companies you’ve worked with. Who among the professional managers you’ve worked would you say you’ve learnt a lot from?

     

    A. If one’s mind is open and perpetually curious and incorrigibly paranoid about obsolescence, every individual becomes a source of learning. So naming specific individuals may be challenging as so many individuals have contributed to whatever I am today.

    I have also learnt from global sources by attending conferences and through constant upgradation through pedagogic immersion ( ncluding my PhDs).

    My kindergarten, school, college and university was BCCL and all my bosses and colleagues had  been great teachers. Then ZMCL (Zee) had been a source  great learning about various media formats through bosses, peers and colleagues. And later my stints in DB Corp, and now Republic Media Network have kept the search for pebbles  continuing on the shores of knowledge.

  • Das ka Dum with Dr Bhaskar Das: Are Indian newspapers not run professionally?

    The Q&A today is treading on delicate matters. But questions like these must be asked, and hence ought to be answered. Which we’ve done. Das ka Dum with Dr Bhaskar Das is as no-holds-barred as it can get. There are no holy cows, whatsoever. Read on…

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

     

    Q. There is a sentiment that many Indian newspapers are very unprofessionally run or rather not very professionally run. You’ve spent a lifetime in the business. What’s your view??

     

    A. You want me to be objective is a subjective matter. The moot point is what is a professional approach or unprofessional approach. HBS or all business schools can write tomes on the subject. Besides, what is professional to one person need not be professional to another person. Do you dump unorthodox players in cricket because they are grammatically not impeccable?

     

    In the ultimate analysis, what works, what delivers. Market is the best arbiter and not text books. Even in the most sanitised professional environment, some whistleblower can crop up. Corporate world are replete with examples of so-called unprofessionalism. Leading  newspaper organisations have been surviving for years not just by happenstance. So far as my personal experience is concerned, I have always worked in a professional environment. I also believe that “I am the cause of everything i experience”. Consequently, when I remain professional, the world resembles the same.

  • Das ka Dum with Dr Bhaskar Das: What’s your advice to media professionals turning entrepreneurs?

    On the last day of the week, we ask Dr Bhaskar Das for advice that many professionals must be seeking as they turn professionals. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar..

     

     

    Q. Am sure there are several people who come to you saying they want to turn entrepreneurs. What’s your advice to media professionals turning entrepreneurs?

     

    A. In today’s context, it’s a very logical question where individuals want to make a difference and express their freedom outside the boundary of a monolithic structure and protocol. I usually don’t believe in giving advice as I might be needing it more.

    But I can share what would I have told to myself if the entrepreneurial urge came to me. Here it is: be conscious of the fact that three things viz consumer value, Business model and Ecosystem would keep you on your toes and they have to be based on robust data platform. A collaborative mindset and navigating a platform-based approach for business will be critical. Finally, it’s always good to start early (not necessarily true of course) and don’t forget to inculcate the agility to pivot in case there are signs of too much headwind for the relevant business.  And it’s not a bad idea if emotion and ego are left behind at home before doing business.

     

  • Das ka Dum with Dr Bhaskar Das: If you could re-start your career, which media would you join? And BCCL again or an InShorts or Dailyhunt?

    Welcome to an all-new week of Q&As as part of Das ka Dum with Dr Bhaskar Das. (And do come back tomorrow, for the most provocative question asked thus far!)

     If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar..

     

     

    If you were given the option to start your career all over again – and in 2019 – which media would you join – print, television, radio, digital, outdoor or whatever else? And would you still like to join BCCL or would it be some other conglomerate? Or a company like InShorts or Dailyhunt?

     

    If wishes were horses… but I am not a dissatisfied soul to opt for an imaginary throwback. But then I can’t upset you… So: I would love to join Elon Musk and would love to be part of a voyage to a visionary future. Now don’t liberate me by saying: “Ja Bhaskar, Ji le teri Zindagi”

  • Das ka Dum with Dr Bhaskar Das: Did being a Bengali help you in your career given the number of Bongs in advertising, media and marketing?

    Decidedly the most provocative (and some may say unfair) question we have asked Dr Bhaskar Das in the Das ka Dum series.

     If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar…

     

     

    Q. Did being a Bengali help you (in your career) given the number of Bongs across levels in the advertising, media and marketing fields?

     

    A. All generalisations are wrong, including this one. Ethnic classification as a contributing factor for success can at best be a symptom of intellectual impoverishment. Coincidences can’t be a base for a statistically significant conclusion. They can at best be treated as apriori. It’s ultimately an individual’s commitment and smart work that paves the way to success, material or otherwise. If accepted, it tantamounts to trivialising commitment to work.

  • Das ka Dum with Dr Bhaskar Das: You have been into hardcore sales for most of your professional career. And then you went on to do a Ph D. And not one, but two. Isn’t a bit of a contradiction – the ‘saleoo’ & the ‘gyaani’?

    Yet another provocative question we have asked Dr Bhaskar Das in the Das ka Dum series. Read on…

     If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

     

    Q. You have been into hardcore sales for most of your professional career. And then you went on to do a Ph D. And not one, but two. Isn’t a bit of a contradiction – the ‘saleoo’ and the ‘gyaani’?

     

    A. This question suffers from the usual attribution myopia and stymies the human potential. Can you tell me who is not a salesman in this world? So I am not ashamed of being labelled a ‘Saleoo’. Academic interest liberates you from the darkness of bounded ignorance to the world of unbounded curiosity. In the process, one gets conscious of one’s imperfections and surges forward to an enlightened space.

  • Das ka Dum with Dr Bhaskar Das: Can you talk to us of a low in your career and as you look back, how would you have handled the issue differently?

    An all-new question answered by Dr Bhaskar Das in the Das ka Dum series. Read on…

     If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

     

    We all know of a variety of super-achievements in your professional life. But would you like to talk to us of a low and as you look back, how would  you have handled the issue differently?

     

    I have no high or low in life. I developed a stoic approach to everything. I knew that moving fro on peak to another has to pass through a valley, unless one is a superman or spiderman. When one makes peace with the flow of life, any feeling of regret is an anathema to the core belief.

  • Das ka Dum with Dr Bhaskar Das: If you and Shashi Tharoor are in the same room, who would use tougher words with each other?

    Bhaskar Das

    We hope you had a good Diwali weekend. We are back with a new (short) week of questions for Dr Bhaskar Das as part of the Das ka Dum series. Our response to his response today: “Holy Cow, whattan answer!”

     If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

     

    Q. Wonder if you and Shashi Tharoor in the same room, who would use tougher words with each other? My view is that on words, he may beat you, but on the turn of phrase, you can win hands down. Comment

     

    A. You are extra generous. I am no match for his flowery style of articulation. Needless to say. I am simultaneously  flummoxed and embarrassed by your epithet. Sometime no comment is the best comment. At least I can’t be sued.