Category: Awards

  • ‘Digital First’ is theme of IAMAI’s Digital Summit

    By A Correspondent

     

    As a policy, MxMIndia does not link editorial coverage to business relationships. So even though we have concerns on the Internet and Mobile Association of India [IAMAI] policies on media partnerships for its events, our coverage of the trade body’s reports and events continues.

     

    And now that we are done with the disclaimer, here’s the main info: the IAMAI’s annual India Digital Summit will be held on February 6 and 7 with ‘Digital First’ as the theme of this year’s edition. If you thought that ‘Digital First’ would mean a lot of discussion on journalistic content, then the list of speakers doesn’t indicate that. The fourth edition of the India Digital Awards will be held on the evening of February 7.

     

    One of the key sessions in the Summit’s eighth edition is ‘Taking Digital Companies Public: The Journey & Its Learning’. The session will have Sanjeev Bhikchandani of Info Edge, Deep Kalra of MakeMyTrip, VSS Mani of JustDial and Suresh Reddy of Ybrant Digital discussing the merits of digital companies going public and response from public at large.

     

    The India Digital Summit 2014 will kickstart with IAMAI Chairman and Managing Director, Google India, Rajan Anandan delivering the welcome address followed by keynotes by Ajit Balakrishnan – Founder and Chief Executive Officer, Rediff.com and Chairman Emeritus – IAMAI and the often-on-News-TV Baijayant Panda, MP.

     

  • IAA Olive Crown introduces ‘Corporate Social Crusader’ Award

    By A Correspondent

     

    The IAA Olive Crown Awards, the first award for creative excellence that encourages and espouses the sense of communicating sustainability in India (and Asia too), has introduced a

    a special ‘Corporate Social Crusader’ award that celebrates ‘doing’ rather than ‘talking’.

     

    Ambi Parameswaran

    This award will honour a company’s commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society. Said M G Parameswaran, Chairman, Olive Crown Awards: “This is a special award that we will present to a corporate that has let its actions speak louder than its words. The award will celebrate a corporate social initiative undertaken in the last year. We will have a special jury consisting of senior people representing corporates and advertising. With the changes in the Companies Act with respect to CSR, we felt there was a need to focus sharply on this activity”.

     

     

    Srinivasan Swamy

    Added Srinivasan K Swamy, President IAA India Chapter: “The Olive Crown awards are already being seen as a cause. This provided us an ideal platform to launch this very meaningful Corporate Social Crusader Award. We already have the Green Crusader Award where recipients of great eminence have graced our event. This will be another such coveted award.”

     

    The details for sending in entries for the IAA Olive Crown Social Crusader Award can be seen at Item No. 20, Call For Entries at iaaindiachapter.org

     

     

     

  • One Min View: Can the industry afford two creative advertising awards?

    We were sure this would happen. The Abby awards have lost much glitter over the years and created room for a D&AD-like player to come in with the Kyoorius Awards.

     

    But if the film industry can have 10-odd awards, what prevents over a dozen being offered for advertising. Well, for the film awards, there’s no entry fee, and the organizers make their money from sponsors given it’s a televised show. Not so for the ad awards.

     

    Yes, internationally we have the D&AD, Cannes, Clio, One Show etc etc, but can we really afford to have more than one awards show? Or, rather, can agencies afford to send entries to more than one national awards event apart from some of the international awards that need to be participated in?

     

    It’s unfortunate that the ecosystem has led the Abby degenerate to this level. Degenerate may be a harsh word, but surely the Creative Abby even as it is the Oscars of the creative advertising community has lost much sheen.

     

    If we thought things couldn’t get worse after Ogilvy not participating last year, the controversy around scam ads and plagiarism was shameful.

     

    What D&AD brings to the table is a rigour in the judging process which Kyoorius pledges to honour and maintain. Last year, D&AD’s often brutal processes were much appreciated at the Kyoorius Design Awards, and one hopes to see an encore of that for the Creative Advertising Awards. Even Kyoorius’s founder-CEO Rajesh Kejriwal wasn’t allowed to enter the meeting room on the first two days of judging.

     

    Contrast this with the Creative Abby where the processes have been cleansed much, but there’s a definitely loss of faith. And face.

     

    It’s ironic that the Ad Club is managed by some of the brightest brains in the business. The top creative bosses are also a very reasonable lot. What needs to be done is for them to sit together and hammer out a solution. Soon. Meanwhile, for now, let’s welcome the D&AD-Kyoorius folks. And let’s hope both can co-exist.

     

  • Rise of the Indie

    By Tuhina Anand

     

    Creativeland Asia literally began life at Mr Sajan Raj Kurup’s dining table, where he discussed it with his friends four years ago when he quit his job as Regional Creative Director at Grey Worldwide. And the independent agency’s time seems to have come.

     

    For those who need to break away from large networks where creativity sometimes yields to hierarchy, setting up their own agency is the answer. And it seems to be an answer that works. A recent example would be Creativeland Asia bagging the Independent Agency of the Year at Spikes Asia. This was the first year when this award was introduced, and it aims at encouraging the spirit of creative entrepreneurship that has helped forge outstanding companies.

     

    Mr Kurup’s venture has now grown to a strength of 8o people across two full-fledged offices in India and nine strategic offices in Asia.

     

    Creativeland Asia also brought home a Grand Prix in integrated media category for 3D Experience for its client Audi India, a business it bagged in July last year. This also was a campaign of Indian origin which for the first time Audi adapted and used across the globe. The agency also bagged a Bronze Spike in digital for Hippo’s Plan-T. In fact, it was invited by Twitter to make a presentation on Plan-T which basically is a Twitter-led campaign which has won them accolades for innovative thinking. The agency has also won awards and accolades at other platforms including D&AD, One Show, Adfest, Spikes Asia and Cannes, and our very own Goafest.

     

    On his win, Mr Kurup, Founder & Creative Chairman, Creativeland Asia, says, “Winning the ‘Independent Agency of the Year’ award is a proud moment for us. This win is also significant for all independent agencies in India. To bag the Grand Prix for real work and on a global brand like Audi underscores the creative culture at Creativeland. It goes to show that when you consistently create good and inspiring work, lady luck is bound to shine on you sooner or later.”

     

    The agency has also done some pathbreaking work for its client Frooti where the brand has been totally refreshed itself including a funky package design. It also launched recently Saint Juice beginning the exercise of naming the brand signifying purity and 100 per cent juice. Some of the other brands it has worked for include Café Coffee Day, Medimix, LMN and Appy Fizz among others. The common link among all the brands is that Mr Kurup when he started out had said he wanted the agency to focus on marketing to the youth, and largely the brands that Creativeland has worked on exude this approach in its work.

     

    So does the win at Spikes for Creativeland really signify that today is the time of the independents. Yes, one can say that the time is conducive for independents with talent, and who are big on ideas, to come to the fore. Like Taproot changing the way industry looks at small agencies with its work on Airtel which is a big client, and getting praise for its campaign “Hare ek friend zaroori hota hai.” It’s also a time when the client’s approach is changing, too, and they are willing to take risks especially in a cluttered market with an overdose of media vehicles where it becomes imperative to get your brand noticed with cutting-edge and “hat ke” ideas.

     

    In that sense Creativeland Asia’s win affirms this wind of change. And the might of independents cannot be undermined as they are ready to take the biggies and steadily increasing their strength by diversifying their portfolios. Just like Creativeland, which has been expanding its footprint with providing content for four television channels including two reality shows. In fact, the agency is also venturing into the film industry with their first production, Karmayogi.

     

  • Cheil bags Lavie by Bagzone

    By A Correspondent

     

    Cheil Worldwide SW Asia (Cheil India) has been awarded the creative mandate for Lavie, the women’s handbag and footwear brand from Bagzone Lifestyles Pvt Ltd. The brand was being handled by TBWA. The advertising spend is valued at Rs 25-30 crore and will be handled by Cheil India’s Gurgaon and Mumbai offices.

     

    Hari Krishnan
    Sandeep Goenka

    Confirming the win, Hari Krishnan, COO, Cheil Worldwide SW Asia, said: “Lavie is indeed a very prestigious win for Cheil. I am glad Bagzone gave us the opportunity to demonstrate our integrated capability. As a brand, Lavie already enjoys very good recall but needs to move the needle on brand attitude. We are very excited with this mandate – creative juices will flow and bring our ideas alive across all touch points of the consumer journey.”

     

    On Cheil’s appointment as Lavie’s creative partner, Sandeep Goenka, COO of Bagzone said: “Cheil’s integrated approach was very robust. Lavie is a young brand yet enjoys good recall. However, the need is to take it to the next level with the right partners – we are happy that Cheil’s creative combined with shopper/ retail capability brought alive the idea of a complete consumer voyage.”

     

  • Spikes Asia will now be a 4-day affair

    By A Correspondent

     

    The Spikes Asia Festival of Creativity, the leading festival and awards held in Singapore every year, has announced the dates for the 2014 edition: September 23-26. It will take place in the week after the F1 Singapore Grand Prix.

     

    Commenting on the changes, Terry Savage, Chairman of Lions Festivals, said: “Moving the Festival back by a week positions it better for growth, allowing us to offer delegates even greater content with four days of relevant and essential industry learning and networking. It’s an exciting time for the region and we look to reflect that in the festival and awards.”

     

    Spikes Asia key dates:

    Delegate Registration Opens: April 17

    Entries Open: May 15

    Entries Deadline: July 25

     

  • Captive audience marketing ‘bootcamp’ by Eventfaqs on Feb 6

    By A Correspondent

     

    Experiential marketing specialists Eventfaqs is conducting a conference on ‘captive audience marketing’ on February 6 in Mumbai. Called the Brand Experience Bootcamp, the day-long even includes three panel discussions and an equal number of presentations and workshops (*See Disclosure).

     

    The conference strives to enhance the understanding and be a platform for knowledge-sharing in marketing to captive audiences in environments like malls, multiplexes, airports and live events, notes a communique.

     

    Presented by LIVE Viacom 18 and powered by Phoenix Market City, DDB MudraMax is knowledge partner to the conference. Speaking about the platform, and also marketing to captive audiences, Mandeep Malhotra,  President, DDB MudraMax, said: “In the absence of formal training institutes for experiential marketing, this ‘bootcamp’ will help to share experiences of expert who consume and work in the experiential marketing space. The speakers bring with them real expertise and I look forward to learn and also share my experience with the delegation. Together, we will grow better!”

     

    Commenting on captive audience marketing and Live Viacom 18’s association with the Brand Experience Bootcamp, Jaideep Singh, Senior Vice President and Business Head – INS, Viacom18, said: “As curators of live experiences, Live Viacom18 presents this opportunity and is delighted to associate with the ‘Brand Experience Bootcamp’.”

     

    Sessions at the ‘bootcamp’, will range from a keynote by veteran mediaperson Dr Bhaskar Das on ‘Dis-engage to Engage’, panel discussions on: ‘Decoding captive Space’; ‘Marketing to youth’ in such environments and a debate on ‘Sales v/s Brand Experience’. There will also be case study presentations on topics including, ‘Brand Experience Design’; ‘Digital integration in Brand Experience’ and ‘International trends in Captive Audience Marketing’.

     

    Some speakers at the conference include G Sharath Chandra, Chief Revenue Officer, Times OOHl Siddharth Roy, COO, Hungama; Rajiv Mehta, MD, Puma- South Asia; Prem Kamath, Executive VP and GM, Channel V; Akshay Mehrotra, CMO, Big Bazar; Ashish Mishra, MD, Interbrand; Nick Hill, Director of Sales, SpaceandPeople – UK; Rajendra Kalkar, Sr. Centre Director, The Phoenix Mills; Deepa Thomas, Head- Corporate Communications, eBay and Varun Duggirala, The Glitch amongst others. More updates at eventfaqs.com/brandexp

     

    The associate sponsor to the event is SpaceandPeople while the creative partner is Skarma. Design destination Kyoorius is community partner.

     

    (*Disclosure: MxMIndia is a media partner of the Brand Experience Bootcamp)

     

  • Second edition of IAA Leadership Awards on March 1

    By A Correspondent

     

    After a successful debut last year, the India chapter of the International Advertising Association (IAA) has announced the second edition of the IAA Leadership Awards. The awards will be presented on March 1, 2014 at the Grand Hyatt in Mumbai. Leading GEC Colors Colors is the presenting partner this year too.

     

    The IAA Leadership Awards will salute the excellence of marketers across 12 industry categories. The awards will be presented by I&B minster Manish Tewari.

     

    Srinivasan Swamy

    Speaking about the second edition of the IAA Leadership Awards, Srinivasan K Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman RK SWAMY BBDO said: “Our process is constantly being fine-tuned to ensure that these awards remain the benchmark for excellence in our industry.”

     

    Commenting on the association, Raj Nayak, CEO, Colors said: “We are excited to continue our association with the IAA Leadership Awards for the second year in a row.  In as much as we see our channel as the medium that connects brands with consumers in an effective manner, these awards connect excellence with corporate leaders in a similarly effective manner”

     

    Raj Nayak

    To ensure the authenticity and credibility of the awards and maintain the highest level of transparency at all stages, IAA had a taskforce which looked at various performance criteria in every category under consideration, like revenue/market share growth, marketing initiatives undertaken, innovative schemes, launches, advertising spends etc to shortlist the nominees.Nielsen was engaged thereafter to have the nominees voted upon by senior marketers to pick the final winner. Ernst & Young will look at the process to satisfy itself of its fairness and will officially tabulate the results.

     

  • Prasoon Pandey to head film craft jury at Dubai Lynx

    Prasoon Pandey

    Senior ad film director Prasoon Pandey will head the Film Craft jury at the Dubai Lynx International Festival of Creativity to be held in Dubai from March 9 to 11. “Honestly, I’ve always found it unbelievably difficult – this business of dissecting the joy of great storytelling into its basic elements (such as Film Craft) in order to recognise and honour the geniuses behind it. It’s the umpteenth time that one is going to attempt to do so, but the bloody thing never ceases to intimidate me,” said Mr Pandey, whose Corcoise Films has produced some awardwinning work including Fevicol, The Times of India, Perfetti and SBI Life Insurance.

     

    Commenting on the jury line-up, Terry Savage, Chairman of Lions Festivals, says, “We’re delighted to complete the Dubai Lynx jury line-up for 2014 with this global collection of industry experts. We can be sure that these well-respected individuals will use their specialist knowledge to award and showcase the best of the region’s creativity. It will be fascinating to see which entries are deemed noteworthy by the judges at this year’s awards.”

     

    As reported earlier, Preeti Vyas (VGC) and Paresh Chaudhury (Madison) have also been invited to the Design and Public Relations juries respectively.

     

  • Cannes Lions to launch Young Lions PR competition with ICCO

    By A Correspondent

    This year’s edition of the Cannes Lions International Festival of Creativity will launch a new Young Lions PR competition, providing young professionals in PR agencies with the chance to test their skills and showcase their talent.

     

    Supported by The International Communications Consultancy Organisation (ICCO), the Young Lions PR competition will see teams of two people – PR professionals aged 28 years or younger working as Assistant Account Executives, Account Executives, Senior Account Executives or Account Managers for PR agencies and consultancies – who have been through a pre-selection process in their own country, set up the by local Cannes Lions representatives, put their skills to the test and compete at an international level.

     

    Once in Cannes, the competing teams will be set a brief by a charity or non-profit organisation that will act as the ‘client’. The aim of the 24-hour competition is to show how PR is effectively used to engage audiences with an organisation or a specific topic that the ‘client’ is dealing with. The competition will allow some elements of creative to be produced by the contestants that can be used when they present their strategy to a selected jury.

     

    Gold, Silver and Bronze medals will be presented to the winners with the Gold winners being honoured during the Creative Effectiveness, Promo & Activation, PR and Direct Lions Awards on Monday, June 16.

     

    Said Steve Latham, Cannes Lions’ Director of Talent and Training: “As we continue to strengthen and amplify Cannes Lions’ efforts to provide rising stars with unique learning opportunities, the Young Lions PR competition will complement our existing contest offerings and give budding PR professionals a unique experience and a global platform that will help their career prospects. We are delighted to count on the support of the ICCO for this competition.”

     

    And this is what David Gallagher, President of ICCO said: “ICCO is focused on the future of the global PR industry and we see the Cannes Lions festival as a one-of-a-kind world stage to showcase the enormous potential and creativity of our young talent. We are delighted to help debut the Young PR Lions competition and eager to show our stuff among the best and brightest in Cannes this summer.”

     

    ICCO, for those not in the know, is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 29 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 1,700 PR firms. www.iccopr.com. And since not everyone from the PR business tracks Cannes: the Cannes Lions International Festival of Creativity will take place June 15-21, 2014, in, where else, Cannes in the south of France.

     

  • Green Hungama Contest back at IAA Olive Crown Awards

    By A Correspondent

     

    The Green Hungama Contest, set up by Hungama Digital with the International Association of Advertisers – India Chapter’s annual Olive Crown Awards will see winners being awarded on March 14.

     

    As per a communiqué: the Olive Crown Green Hungama Award 2013 will be given for eco-sensitive communication that creates awareness for planet Earth’s well-being & sustainability. The entry for ‘Green Hungama Contest’ must be an original piece of work. However, for the sake of budget and other constraints like time, the entry can be a ‘scratch’ film made with borrowed footage or material. What will be judged at this stage is the creative ‘big idea’ and not the execution brilliance.

     

    This contest is open to all. The participant has to be 30 years of age or less as on March 31, 2014. The winning entries are awarded the Olive Crown and cash prizes worth Rs 1 lakh, that will be split between two winners — the Gold will have a cash prize of Rs 60,000, while the Silver is worth Rs 40,000. They will also get to showcase their work at Olive Crown Awards 2013 which will be held in Mumbai on 14th March 2014.

     

    Neeraj Roy

    Said Neeraj Roy, Managing Director and CEO Hungama Digital Media: “This is the fourth year we are partnering the IAA in this unique contest. It not only stokes the creative fires of young people and makes them conscious of a good cause, it also resonates with our audience and what we at Hungama are all about.”

     

    For details of sending in entries, log on to http://www.olivecrowngreenhungama.com/terms.html.

     

  • Rahul Welde is Jury Prez at Asian Marketing Effectiveness and Strategy Awards

    By A Correspondent

     

    The Asian Marketing Effectiveness and Strategy Awards has announced the first of its jury presidents as Rahul Welde and James Thompson.

     

    Mr Welde, Vice President of Media at Unilever, will head the Media Strategy jury. As the person responsible for driving the media and communication agenda through a network of agencies and partners in the region for Unilever, Mr Welde has played a pivotal role in driving digital in the region with key strategic partnerships with global as well as regional players.

     

    Commenting on his position as jury president, Mr Welde said: “It’s fantastic that the AMES are recognising Media Strategy as its own section in 2014 and I am very much looking forward to being a part of this category in its inaugural year. Media strategy is a crucial part of any marketing campaign and I can’t wait to see the unique, imaginative and innovative ways in which the region has deployed it to achieve quantifiable results”.

     

    The Media Strategy Jury:

    Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia – Jury President

    Amcke Becker, Marketing Excellence Manager, Asia & Middle East, FrieslandCampina

    Bindu Sethi, Chief Strategy Officer, India, JWT

    Catherine Williams, Partner, Strategy, Asia Pacific, Mindshare

    Chun-Yu Shih, General Manager, WebGene Inc.

    Donna Kim, Media Strategy Director, South Korea, Cheil Worldwide

    Guy Hearn, Chief Innovation Officer, Asia Pacific, Omnicom Media Group

    Jerry Blanton, Vice President & Global Marketing Director, Asia & EMEA, Citibank

    Joe Nakamura, CEO, Japan, UM

    Koichi Yamamoto, Senior Planning Director, Japan, Dentsu Inc.

    Lilian Leong, Managing Director, Hong Kong, IPG Mediabrands
    Lizzie Nolan, Asia Pacific Head of MediaCom Beyond Advertising, MediaCom
    Malcolm Hanlon, Chief Operating Officer, Asia Pacific, ZenithOptimedia
    Masashi Ariizumi, Senior Planning Director, Japan, ADK
    Neil Stewart, Global Chief Client Officer, Maxus
    Ranganathan Somanathan, Chief Operating Officer, South East Asia, Starcom MediaVest Group
    Rohan Jha, Senior General Manager of Media & Promotions, Sony Music Entertainment India
    Sean O’Brien, CEO, Asia Pacific, Carat
    Sean Rach, Regional Director, Brand and Corporate Affairs, Prudential Corporation Asia
    Stephanie Bell, Regional Media Director, China, Australia, Japan and Korea, L’Oreal
    Torie Henderson, President, Global Account Management, Asia Pacific, Omnicom Media Group

     

    Meanwhile, James Thompson, Global Managing Director, Diageo Reserve, will chair the Effectiveness jury. Prior to joining Diageo, Mr Thompson worked for Unilever in London, New York and Brussels. Commenting on his role as president, Mr Thompson said: “I am delighted to have been invited to chair the jury at this year’s AMES. This event has become one of the most prestigious on the region’s awards circuit. It celebrates brilliant joined-up thinking and the effectiveness that great execution of that thinking generates. It is exciting to have an opportunity to review the best of the best work – with a distinguished panel from across the industry.”

     

    The Effectiveness Jury:

    James Thompson, Diageo, Managing Director Global Reserve – Jury President

    Ashutosh Srivastava, Chairman / CEO, APAC, Russia & Emerging Markets, Mindshare
    Charles Cadell, President, Asia Pacific, McCann Worldgroup
    Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group
    Chris Thomas, Chairman and CEO of BBDO Asia, Middle East and Africa, Chairman of Proximity Worldwide, BBDO/Proximity ‎
    Christine Xu, VP and CMO, China, McDonald’s,
    David Brain, President & CEO, Asia Pacific, Middle East, Africa, Edelman
    David Mayo, CEO, Bates CHI & Partners Asia
    Dick van Motman, Chairman & CEO Dentsu Aegis Network/Southeast Asia, Dentsu Aegis Network
    Freddy Bharucha, General Manager, Asia Marketing, Procter & Gamble
    Gavin Ashcroft, Chief Strategy Officer, Australia & New Zealand, Carat
    Gerry Boyle, Chairman, Asia Pacific, ZenithOptimedia
    Harpreet Singh Tibb, Director of Marketing, India & South Asia, Kellogg
    Hyoung Do Lee, Planning Director, South Korea, Cheil Worldwide
    Jarek Ziebinski, President, Asia Pacific, Leo Burnett
    Keith Smith, President, International, TBWA Group
    Mark Heap, CEO, Asia Pacific, MediaCom
    Matthew Godfrey, President, Asia, Y&R
    Nirvik Singh, Chairman & CEO, Asia Pacific, Grey Group
    Paul Heath, Chairman & CEO, Ogilvy & Mather Asia Pacific
    Rob Campbell, Regional Head of Planning, Wieden + Kennedy
    Rupen Desai, Regional President, Asia Pacific, Lowe + Partners
    Sarah Reiter, President, Asia Pacific, FutureBrand
    Steve Blakeman, CEO, Asia Pacific, OMD
    Vikram Sakhuja, Global CEO, Maxus Worldwide
    Vishnu Mohan, CEO, Asia Pacific, Havas Media Group
    Wong Mei Wai, Head of Marketing, Vietnam, Asia Pacific Breweries

     

    Commenting on the appointments, Terry Savage, Chairman of Lions Festivals, said:  “We’re delighted that James and Rahul are joining us as we expand the awards to include strategy alongside effectiveness. They are proven achievers in the industry and it will be fantastic to work with them as we look to award truly ground-breaking work from across the region.”

     

    A further two new awards categories, Digital Strategy and Data & Analytics, are also being introduced this year and details of the jury presidents and their juries for them will be announced soon.

     

    Entries into the AMES are being accepted until March 7. Submissions can be made through the website, www.ames.asia, where further details of rules and fees can also be found. The chosen winners of the 2014 AMES will be revealed and honoured on stage at the dedicated Awards Ceremony on May 29 in Singapore.