has been awarded Agency of the Year 2024 at the Festival Of Media Asia-Pacfic awards for 2024. Mindshare won several metals and titles for campaigns with 2 Grand Prix, 7 Gold, 6 Silver and 4 Bronze awards across various categories like Campaign of the Year, Best Branded Content, Best Response Campaign, Best Cause Campaign, Best Viral Campaign, Best Use of Audio, Video, Creative Use of Media, Best Use of eSports or Gaming, etc. In addition to this Mindshare India grabbed the Agency of the Year title.
Said Amin Lakhani, CEO of Mindshare South Asia: “We are absolutely thrilled and grateful to be recognized as the Agency of the Year at FOMA 2024. This achievement is even more special as it comes from multiple award-winning campaigns across various categories. It’s a testament to the hard work and dedication of our team, and I’m proud to see them being recognized for their efforts. This is a great moment for us, and we look forward to continuing to deliver innovative solutions and drive good growth for our clients in the future.”
From India, Wavemaker and EssenceMediacom, have also brought seven metals each.
Pallavi Chakravarti, Founder and CCO of Fundamental, Raj Kamble, Founder & CCO of Famous Innovations and Mayuri Nikumbh, Head of Design at Conran Design, will join as Jury Chairs for the Abby Awards 2024.
Chakravarti has been appointed Jury Chair in the Diversity, Equality and Inclusion category, Kamble will be Jury Chair for the Out of Home and Ambient category. Nikumbh will Jury Chair in the Design Category.
Goafest 2024 is set to bring back ‘Advertising Rocks’, an initiative that offers a platform for India’s advertising, media, and marketing community to showcase their musical talent. The organising committee has invited solo performers to submit their entries. Selected participants will get an opportunity to perform.
There will be two solo categories – Indian and International. Four shortlists from each category will perform for a distinguished jury and delegates. The ultimate champions will be determined through a combination of jury evaluation and live voting by Goafest attendees
Winners in each category will be awarded a cash prize of Rs 50,000, while the first runner-up will receive Rs 25,000.
Mohit Joshi
Said Mohit Joshi, CEO, Havas Media Network India and Goafest 2024’s Co-chair: “Advertising Rocks is back with another exciting edition at Goafest 2024 to celebrate the musical talents of our fraternity. As a fellow music enthusiast, I can’t wait to witness the exceptional performances this year. Looking forward to this unforgettable showcase of talent.”
Subhash Kamath
Added Subhash Kamath, former CEO of BBH and curator of ‘Advertising Rocks’: “Advertising Rocks was a big hit at Goafest last year and we’re hoping we’ll have a lot more participation in 2024. There’s so much musical talent in our industry. They deserve a platform to perform and Goafest is the perfect place for it.”
The deadline for submitting entries for Advertising Rocks is May 15, 2024. Entries by solo performers only belonging to the advertising, media, and marketing fraternity will be considered.
Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect, Senthil Kumar, CCO, VML and P G Aditya, CCO and Co-founder of Talented, join as Jury Chair for Technology category, Red Abby category, Mobile category, Integrated category and Digital category respectively, at The Abby Awards 2024 powered by One Show.
The Abby Awards are scheduled to happen from May 29 to 31 in Mumbai as part of Goafest 2024.
Rahul Mathew, Chief Creative Officer of DDB Mudra Group, Avinash Pandey, CEO, ABP Network, Malvika Mehra, Sudha Natarajan, Director Response in Times of India Group and Tista Sen join as jury chairs for Brand Activation and Promotion category, Broadcaster category, Young Maverick Abby category, Publisher category and Green Abby category respectively, at The Abby Awards 2024 powered by One Show.
The Abby Awards, part of the annual Goafest, are scheduled to be held in Mumbai on May 29 to 31, 2024.
For the past few weeks, we have been publishing news on the announcement of names of jury chairs of various award categories of Abby 2024 (full name: The Abby Awards 2024 powered by One Show).
So here’s one more: Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures have joined as jury chairs for the Public Relations, Direct and Video Craft categories respectively.
The Abby will be held from May 29 to 31 as part of Goafest 2024. This year, Goafest is being held in Mumbai, at Westin Powai, overlooking Powai Lake.
Dentsu Creative celebrates the achievement of Devansh Chaudhary, Associate Creative Director – Copy, and Rohit Sharma, Art Director, who have won the Kyoorius Young Blood Award 2024 for their work ‘Cali: The Indian Denim Thread’. The winners will be honoured with the Red Elephant – an award that recognises excellence and innovation among young professionals under 28 years of age.
The challenge, presented by brief partner Myntra, was to reimagine the timeless denim with an Indian twist and create a narrative that reflects the rich and diverse culture of India, with a contemporary appeal.Under the guidance of Manzoor Alam – Executive Creative Director, Dentsu Creative India, the duo created the winning proposition.
Amit Wadhwa
Speaking on the win, Amit Wadhwa, CEO, Dentsu Creative India said: “We are extremely proud of Devansh and Rohit, who have shown exceptional talent and originality in their work. They have not only met the challenge but also exceeded our expectations by creating a product that is both functional and meaningful. This recognition reinforces our belief in nurturing and empowering creative minds to make a lasting impact on the industry.”
Praful Akali, Managing Director and Founder, Medulla and Ashish Khazanchi, Founder and Chief Creative Officer, Enormous, have joined as Jury Chairs for Health category and Still Print category respectively, at The Abby Awards 2024.
The Abby Awards powered by One Show will be held on May 29, 30 and 31 as part of Goafest 2024 which is being held in Mumbai this year.
Based on point totals for wins in The One Show 2024 announced last week during Creative Week in New York, Dentsu Inc. Tokyo is APAC Agency of the Year and #9 globally in The One Show 2024 Global Creative Rankings.
The Top 10 agencies in APAC are as follows:
The One Show 2024 Asia Pacific Agency Rankings
Dentsu Inc. Tokyo
The Monkeys Sydney
VML Australia Melbourne
M&C Saatchi Sydney
TBWA\Hakuhodo Inc. Tokyo
KMCgroup Tokyo
Leo Burnett India Mumbai
SIX Inc. Tokyo
Leo Burnett Taiwan Taipei
10.VML Singapore
Other One Show 2024 APAC rankings leaders include:
APAC Independent Agency: Howatson+Company Sydney
APAC Production Company: Airbag Sydney/Melbourne
APAC Design Firm: T-Change Design Studio Nanjing
Globally, FCB New York is the world’s top-ranked agency this year, with Rethink Toronto coming in as the leading independent agency.
Highlights of The One Show 2024 Global Creative Rankings are as follows (click the category links to view the full list for each):
Agency Rankings
FCB New York
Rethink Toronto
McCann New York
Marcel Paris
TBWA\Media Arts Lab Los Angeles
FCB Chicago
Ogilvy PR New York, Publicis Conseil Paris (tie)
Dentsu Inc. Tokyo
FCB Canada Toronto
Agency Network Rankings
FCB Global
Ogilvy Group
McCann Worldgroup
Agency Holding Company Rankings
Interpublic Group
WPP
Publicis Groupe
Highest Ranked Work
“Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA
“WoMen’s Football” by Marcel Paris with Les Artisans du Film Paris and Prodigious Paris for Orange
It almost didn’t happen, but the bravehearts in the Indian advertising, media and marketing ecosystem decided that it’s got to happen. The Advertising Agencies Association of India and The Advertising Club, which jointly organises Goafest, announced the 17th edition of the annual Goafest and 55th edition of Abby for May 29 to 31. In Mumbai, instead of Goa. Overlooking Powai Lake instead of the Arabian Sea. The venue: Westin Powai, what was called Renaissance earlier and host to Ficci Frames for eons.
Prasanth KumarJaideep GandhiMohit Joshi
From the organising leadership of Goafest, Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM South Asia, Jaideep Gandhi, Chairperson of the Goafest Organising Committee and Mohit Joshi, CEO Havas Media Network India and Goafest 2024’s Co-chair spoke with MxMIndia early on Thursday.
It may be noted that the detailed agenda hasn’t been unveiled yet, but that’s understandable. All the Goafest folks have busy day jobs, and everyone is trying their damnedest to make it a runaway success. And this we know from reasonably close quarters. Even the naysayers are helping. In fact, Prasanth Kumar or PK, as he’s known to the world, is delighted that Goafest 2024 will see each and every association in the M&E ecosystem chipping in. This includes the newspaperwallahs, the broadcasters, the digital folks… everyone.
Gandhi joined him in adding: “Visionaries like Sundar Swamy, Arvind Sharma, Colvyn Harris, Ambi Parameswaran, Nagesh Alai, Nakul Chopra, Ashish Bhasin, Sam Balsara and Shashi Sinha have been key pillars of shaping and scaling Goafest to this magnitude over the last 16 years. Each one of them made unique contributions that made the festival larger, and relevant each year.”
Hmmm. So here’s what our conversation generated.
On Goafest in Mumbai:
The organising leadership had a logistical issue of doing Goafest in Goa. PK: “We didn’t want to take a break, especially in the context of the way the industry is evolving. We felt it’s important for the industry to get together.
Hence, Age of Adaptability is the theme, and, said PK, “in the true spirit of adaptability, we are doing the event in Mumbai”.
On delegates not staying over like in Goa affecting the spirit:
The fact is that if you want to be in the fest, you’ll be there. This is regardless of it being in Mumbai or Goa. We have taken a lot of time and effort to make the three days very interesting. We are going to offer a lot of opportunities for people to network. This Goafiest is not only about Goa or Mumbai… it is the largest event for the entire industry
On registrations:
PK: Good registrations, excellent response.”
Gandhi: Last year’s registration count was upwards of 1600
PK: This year, given the conversations we are having, we could get close to 2000. We are going to see a lot of clients, media publishers, owners, media agencies… We had an early bird entry fee which had a cut of 20% instead of the usual 10%
On Absence of clients/marketers at Goafests in the past, and this year:
Lot of speakers are from client organisations, So we hope to see them at least for a day
On the Agenda:
Joshi: We have over 20 sessions with panel discussions and keynotes. There are close to 50 speakers, and each of them sticking to the theme of adaptability. Industry experts and leaders. We are really excited about the agenda and are sure that people will learn from it.
PK: We are also going to have a large number of masterclasses – From D&AD, some of our own sessions
Meanwhile, the Goafest committee has been able to attract a string of sponsors, and some of them are still being signed up, according to the information received. There is at least one more international tie-up that is being inked, but details of that have still not been unveiled.
The Advertising Club has always said that its flagship Abby Awards is ‘’for the industry, by the industry and of the industry”. And this is what Ajay Kakar, Ajay Kakar, Chairperson of Awards Governing Council Abby Awards 2024 powered by One Show and Managing Committee Member The Advertising Club, told MxMIndia in a virtual chat with MxMindia on Thursday evening.
Like last year’s edition, the Abby Awards are powered by One Show and have received a total of 3506 entries as against 3301 last year. As many as 73 entrants for the Media Abby as against 63 last year. In Creative, there are 198 entrants as against 181 last year.
The total number of entries for Media Abby were 1258 this year (up from 1019 last year) and in the various categories under Creative, it’s been 2248 this year, as against 2282 last year. Digital, Mobile, and Technology, have collectively garnered 626 entries from 75 companies.
There were 23 jury chairs and 204 jurors across 23 categories. Of these there were 53 new, young, award-winning judges. There were 68 women amongst the judges (nine jury chairs are women).
So what’s new this year? Well, Lowe Lintas and McCann have entered in a bigger way, we are told. DDB Mudra and Famous Innovations are also there. Ogilvy continues to stay away.
A ‘Best Use of AI’ sub-category has been introduced as also Copywriting for web and digital craft has been added in still digital and digital verticals. A new vertical called Health has been added with sub-categories such as OTC Oral Medicines, OTC Products, Nutraceuticals among others. A new specialist agency award that has been introduced is Health Specialist of the Year for the best performance by a company in this vertical.
It’s difficult to believe that the Kyoorius Creative Awards is happening without Anant Rangaswami. While it’s the energy and drive of Kyoorius whole-and-soul Rajesh Kejriwal, its Rangaswami (Anant, to his friends) who ensured that the Kyoorius becomes a name to reckon with in adland as well. Until then, the paper merchant had earned its stripes with an excellent conference for the folks in design. Called Kyoorius Designyatra.
Happening this evening (Friday, May 24) is the 11th edition of the Kyoorius Creative Awards (KCA). As many as five dozen jurors populated the juries for varos disciplines and categories. All the jurors are listed at: https://www.kca.kyoorius.com/kca24-jury. KCA has also introduced the Next Jury, a group of six creatives from the industry who were given a chance to attend and shadow a jury group from start to finish. According to a communique, the aim of the exercise is to expose participants to the nitty-gritties of the judging process, and help them understand what it takes to be a juror – to be able to distinguish great from good.
So what’s new this year? “Besides various tweaks to the existing and popular award disciplines and categories, the eleventh edition of the Kyoorius Creative Awards also introduced new specialist awards for Health and Pharma, Regional Advertising and Creativity In PR.”
And how many entries? Kyoorius received over 3600 entries from over 280 entrants to the awards this year, the highest ever since it started. Only 1060 entries made it to the First List after the first round of online judging.
What else is new? The GiveBack initiative. For every entry that did not make it into the First List (i.e. beyond the First Round of judging) at the KCA, Kyoorius is giving back 50% of the entry fee to the entrant. According to an industry insider, Kejriwal is said to be paying back around Rs 1.25 crore to entrants.
Post the in-person jury session, 282 entries emerged as winners of the Baby Elephant (In-Book winners). How many win a Blue Elephant, or if a Black Elephant (equivalent of a Grand Prix) will be seen at the Awards Night. There are no golds, silvers or bronze medals. Instead, only the work that deserves recognition wins an Elephant.
“GiveBack was not just a campaign idea for us – it was a way to recognise the pain points when it comes to award shows. We’ve already started the process and entrants are receiving their GiveBack money. We took this initiative to make the Kyoorius Creative Awards more accessible to smaller agencies and have recorded the highest number of entries this year,” said Rajesh Kejriwal, founder and CEO, Kyoorius.
And, yes, Zee is the sponsor of the Kyoorius Creative Awards. The fact that it continues to be its primary benefactor despite all that the entertainment conglomerate has gone through speaks a lot for Zee and Kyoorius. And the friendship of the two bosses.
Goafest 2024 is set to bring back ‘Advertising Rocks’, an initiative that offers a platform for India’s advertising, media, and marketing community to showcase their musical talent. The organising committee has invited solo performers to submit their entries. Selected participants will get an opportunity to perform.
