MxMIndia

Category: ADVERTISING

  • To bring together OMG’s products, services and capabilities

    Omnicom Media appoints Rabe Iyer as Chief Media Officer

    Rabe Iyer
    Rabe Iyer

    Omnicom Media Group India has appointed Rabe Iyer as its Chief Media Officer.

    In his role, Iyer will don the hat of a multi-disciplinary practitioner, responsible for orchestrating and bringing together OMG’s products, services and capabilities across the board to accelerate growth for the agency and its roster of clients. He will be based out of the Gurugram office and will report to Kartik Sharma, CEO of Omnicom Media Group India.

    Said Kartik Sharma, CEO of Omnicom Media Group India: “We are very excited to welcome Rabe to the network. He is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today’s complex media and consumer landscape. With Rabe bolstering our bench strength at the leadership level and his track record of executional excellence, we are positioned to help drive exponential business results for our clients and fortify the strength of our go-to-market offer.”

  • The mandate was awarded to Bang in the Middle after an extensive review of possible agency partners

    Antara Senior Living appoints Bang in the Middle as its creative agency

    Antara Senior Care has appointed Bang in the Middle as its communication agency for its senior residences vertical. The agency has been mandated to create the launch communication for Antara’s upcoming senior living projects across India. The mandate was awarded to Bang in the Middle after an extensive review of possible agency partners.

    Speaking on this, Rohit Khatua, CMO, Antara Senior Care, said, “2024 is a critical year for us as we increase our footprint and expand outreach in new geographies. We know we have a very popular and proven product offering in the senior living market and after our success of two communities in Dehradun and Noida, we can’t wait to positively impact lives of many more seniors and their families across India. Bang in the Middle has a challenging and exciting opportunity to tap into. They have to create the campaigns that establish Antara’s brand ethos and what makes the ‘Antara Way Of Life’ a much sought after proposition for seniors.”

    Added Rajive Mathur, COO, Bang in the Middle, “We are delighted to have been chosen as creative partner for communication by Antara. The brief that we have been entrusted with is very exciting and we are working towards creating campaigns as unique as the offering from the brand.”

  • BBT will be responsible for EMGEE’s corporate rebrand and a lineup of luxurious projects

    Emgee Group appoints BigBrandTheory (BBT) as its branding agency

    Emgee Group has announced the appointment of BigBrandTheory (BBT) as its official branding agency.

    Commenting on the agency’s appointment, Emgee Group’s Founder & CMD Mudhit Gupta, said: “We’ve chosen to partner with BBT as they truly understand our company’s values and vision, helping us to elevate our brand identity as we continue to expand our footprint in the real estate sector. The Luxury Housing segment holds a lot of promise, and our vision is to be the most preferred luxury real estate developer by the next decade. We are confident that BBT’s expertise and creative approach will help us on this ambitious growth path.”

    Added Pravin Shah, Founder, BigBrandTheory: “We are happy to be brought on board as EMGEE Group’s trusted branding and creative partner. Our team is committed to delivering high-quality, results-driven branding solutions and crafting unique identities that enable brands like EMGEE to make a mark in a competitive market such as real estate. We look forward to collaborating closely with EMGEE Group to bring their projects to life and support their vision for growth and success.”

  • Will focus on creating a unique brand identity

    DDB Mudra wins mandate for Narayana One Health

    Narayana One Health, part of the healthcare provider Narayana Health Group, has awarded its creative and experiential marketing mandate to DDB Mudra following a multi-agency pitch. The mandate focuses on creating a unique brand identity that reflects the consumers’ evolving demands from the healthcare industry and making service offerings more accessible and easier to understand. The account will be handled by the agency’s Bengaluru office.

    Said Ravi Vishwanath, CEO, Narayana One Health:, “We are on a mission to make healthcare simple, integrated, personalized and friendly. This strategy is new to India and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”

    Added Menaka Menon, President and Managing Partner – Growth and Strategy, DDB Mudra added: “With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the many barriers that come in the way of a proactive approach to health, Narayana One Health is here to make a difference to the way healthcare is organized in India. We’re really excited about partnering with the team and bringing about a change in the way Indians interact with healthcare.”

  • Utterly Butterly Poll-icious!

    Utterly Butterly Poll-icious!

    It’s Counting Day, and no better way to recap the seven-phase election process than the Amul Butter topicals

     

     

     

     

     

     

     

  • Encapsulates Fevicol’s signature quirky storytelling

    Ogilvy creates campaign for Fevicol

    Fevicol, the adhesive brand from Pidilite Industries Limited, has unveiled its latest campaign, ‘Jugalbandi’ – a film which celebrates musical journey of two brothers with a blend of traditional charm and quirky humour. It is crafted by Ogilvy India and Prasoon Pandey of Corcoise Films.

    Said Bharat Puri, Managing Director at Pidilite Industries Ltd: “Fevicol, as a trusted household name, continues to uphold its core value of building Mazboot Jod (Strong Bond). Our latest Jugalbandi film humorously portrays Fevicol as an emblem of lasting connections and enduring strength. We are proud to launch this campaign in a year that holds special significance, as we celebrate the 100th birth anniversary of Fevicol’s founder, Balvantray Kalyanji Parekh.”

    Added Piyush Pandey, Chief Advisor at Ogilvy India: “Fevicol’s Jugalbandi campaign underscores Fevicol’s unbreakable bond. Using a combination of Pidilite’s unique humorous style and quirky musical journey of two brothers, we bring alive Fevicol’s commitment to forging enduring connections and resilience across generations.”

  • It will be presented on October 1, 2024

    Piyush Pandey honoured with Created for Creatives LIA Legend Award

    Piyush Pandey, former Global Chief Creative Officer at Ogilvy, will be accepting the Created for Creatives LIA Legend Award onsite, in Las Vegas on October 1, 2024.  Also in attendance will be the LIA Jurors, onsite Creative LIAisons attendees and speakers and global press.

    Notes a communique we have received: “The LIA Legend Award is given to a leader of the industry, past or present, who through their talent, vision and generosity has demonstrated outstanding creativity. They are those who are relentless and unwavering in their commitment to build up the industry through their indefatigable mentoring, teaching and developing of others. London International Awards (LIA), is pleased to honour Piyush Pandey with its 2024 LIA Legend Award. As the man who put Indian advertising on the world map, Piyush is the second creative giant to be bestowed this prestigious award by LIA. He was appointed the Executive Chairman of Ogilvy India in 2004. He also went onto serve as Global Chief Creative Officer for two and a half years. In January 2024, he stepped into an advisory role.”

    Pandey has been with Ogilvy since 1982 and has served as the Executive Chairman of Ogilvy India from 2004 to 2023.  On January 1, 2024, he stepped into the role of Chief Advisor Ogilvy India.  He continues to serve on the Ogilvy Worldwide Creative Council.

  • To create awareness about the brand’s range of bottles and tiffins

    Posterscope & Milton launch campaign

    Milton, the home and kitchenware brand, in association with Posterscope, the out-of-home (OOH) agency from Dentsu India, has aunched a campaign titled ‘Milton Liya Kya?’ The campaign aims to create awareness about the brand’s range of bottles and tiffins. The campaign is executed by Posterscope.

    Imtiyaz Vilatra
    Imtiyaz Vilatra

    Speaking on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India, said, “We are proud to have partnered with Milton to bring this impactful campaign to life. With our in-house creative and strategic planning aid, we have been able to reach millions and reinforce Milton’s position as a leading brand in the homeware industry.”

  • As the National Head, Cheil India – Samsung Business

    Cheil India hires Mandeep Sharma

    Mandeep Sharma
    Mandeep Sharma

    Cheil India has appointd Mandeep Sharma as the National Head, Cheil India- Samsung Business. Mandeep will report to Sanjeev Jasani, COO, Cheil SWA.

    As a part of Sharma’s remit, he will be responsible for identifying, and crafting innovative strategies and systems that will help Samsung face the ever-changing dynamics of marketing landscape. He will be driving the integrated marketing campaigns for our key client Samsung India, weaving together the capabilities which Cheil offers.

    Commenting on the appointment, Carlos Limseob Chung, MD, Cheil SWA, said: “Cheil is leading the advertising mandate for Samsung -one of the most well-known brands in the country, with a portfolio of products that straddles across multiple categories. We wanted to hire someone who is able to harness data and digital alongside the brand marketing so as to deliver gold standard work. Mandeep, with his stellar record of providing integrated marketing solutions to multiple brands is a perfect choice and I am elated to welcome him to Cheil India.”

  • Appoints Shashank Lanjekar as National Strategy Head

    DDB Mudra Group boosts strategic leadership

    Shashank Lanjekar
    Shashank Lanjekar

    DDB Mudra Group has onboarded Shashank Lanjekar as its National Strategy Head. Lanjekar brings over 25 years of experience in advertising, brand management, and strategic planning to the role and will work out of the Group’s Mumbai office. He will closely work with Rahul Mathew, CCO of the Group, to focus on advancing the agency’s strategic offerings across disciplines to further solidify it with strong creative fundamentals.

    Rahul Mathew
    Rahul Mathew

    Said Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “We believe in strategy that has the power to move the work and the consumer. Not a strategy that merely sits pretty on PowerPoint slides. Shashank embodies the same belief. He will also help us strengthen many of the rigours needed to have a strong strategic backbone. Really excited to work with him again.”

  • To curate premium sports & entertainment IPs

    Havas Play inks strategic partnership with Mahesh Bhupathi

    R. Venkatasubramanian and Mahesh Bhupathi
    R. Venkatasubramanian and Mahesh Bhupathi

    Havas Play, Havas Media Network’s global brand dedicated to earning consumers’ attention and creating enduring business impact through experiences at the intersection of entertainment, sports, technology, and fandom, has entered a strategic partnership in India with SG Sports, Media and Entertainment (SGSE), an arm of the APL Apollo Group. SGSE is helmed by tennis icon Mahesh Bhupathi as Chief Executive Officer.

    As part of the strategic partnership, Havas Play will assist SGSE in executing premium entertainment and sports IPs spanning football, squash, hockey, chess, table tennis & tennis.

    Said Mahesh Bhupathi, CEO, SGSE: “We have always had a clear vision on building a comprehensive and sustainable sports and entertainment story and believe it is the right time to do this at scale in India. We look forward to working closely with Havas Play and tapping into their extensive network to make this happen.”

    Added R Venkatasubramanian, Chief Operating Officer, Havas Play: “Embarking on this strategic journey with SGSE, a visionary in the sports and entertainment realm, is a testament to Havas Play’s commitment to elevating meaningful experiences and fostering innovation in the country’s cultural landscape. With Mahesh Bhupathi’s leadership and our shared vision, we’re poised to create immersive fan engagements through premium IPs, reshaping India’s sports and entertainment ecosystem for generations to come.”

  • Of Havas Creative Network India

    Havas India appoints John Thangaraj as CSO

    John Thangaraj
    John Thangaraj

    Havas India has appointed John Thangaraj as the Chief Strategy Officer (CSO) of Havas Creative Network India and his remit will include Havas Worldwide India (creative), Havas CX India (customer experience), Conran Design Mumbai (brand design), Ekino (technology), and Havas People India (employer branding). Thangaraj will be responsible for driving the strategic mandate of the creative network and will also work closely with Havas Village India leaders to drive integration. He will be based out of Gurugram and report to Rana Barua, Group CEO, Havas India, South East Asia and North Asia (Japan & South Korea).

    Speaking about the appointment, Barua said: “Havas Creative Network India has gained tremendous scale and size over the last six years. One of the agencies which has seen unprecedented growth, new leaders, tremendous business traction is Havas Worldwide India and therefore John will work closely with Anupama Ramaswamy and Kundan Joshee to further drive the growth of the agency. In addition, he will also work closely with Geet Nazir (Conran Design Mumbai), Prashant Tekwani (Havas CX India) and Arindam Sengupta (Havas People India) to further strengthen the strategic vision.  He will further consolidate our client relationships and drive thought-leadership to ensure meaningful business growth and establish Havas Creative Network India as the most future-forward and progressive creative network conglomerate. I wish him all the best.”