MxMIndia

Category: ADVERTISING

  • To position Melbourne and the State of Victoria as the most preferred destination

    Lintas Live wins back mandate for Visit Victoria

    By Our Staff

     

    Visit Victoria, the primary tourism and events company for the State of Victoria in Australia, has reappointed Lintas Live to help reimagine the brand’s PR and digital strategy for India. The agency will build and curate an overarching integrated communication framework for the brand to strengthen positioning of the destination and enhance its appeal to the discerning Indian traveller.  Lintas Live will support Visit Victoria in its mission to position Melbourne and the State of Victoria as the most preferred destination for outbound travellers from India.

     

    On the appointment of Lintas Live, Ms. Celia Ho, Regional Manager – South & South East Asia, Visit Victoria, said: “We are delighted to have Lintas Live back, an agency that exhibits an exceptional knowledge of our brand DNA. Working with them over the years, Lintas Live has truly become our brand custodian. At a time when many are looking forward to travelling again, we need an agency partner that understands our brand, knows the Indian audience, and has the capability to connect with them in fresh new ways. The association with Lintas Live will entail delivering a range of marketing campaigns to create desire and position Melbourne and State of Victoria as one of the most preferred destination.”

     

    Added Ameer Ismail, President, Lintas Live: “We are excited to onboard Visit Victoria again and to build new relevance for them in a modern live digital first way. Indians have been waiting to travel and the State of Victoria already enjoys great salience. With our new digital first framework in place our objective will be to capture the hearts and minds of consumers while ensuring Melbourne is at the top of people’s travel bucket list. We look forward to this partnership.”

     

  • Rakesh Kumar appointed as Director Sales

    DangleAds strengthens its performance business

    By Our Staff

     

    DangleAds Technologies has announced the appointment of Rakesh Kumar as Director Sales. The strategic hire in the business team is in line with DangleAds renewed focus on its global expansion and brand building across the digital ecosystem to drive business growth, customer acquisition, product innovation and greater adoption of performance marketing.

     

    On the expansion of the business team, Pulkit Narayan, Founder and CEO, DangleAds Technology said: “We are expanding into global markets and have also increased our product portfolio. We are on a resilient progression trail and with such promising progress, we felt the need to strengthen our business team that could lead us to desired future campaigns and success. We require good talent who can help grow our business many folds and provide us great market penetration in different vertices. I am delighted to have Rakesh in my team and confident that his rich experience and skill – set would help us in building DangleAds as a market leader in performance marketing and lead us on a growth path in India and abroad.”

     

  • Chronicles over 25+ successful brand stories

    MullenLowe Lintas launches commemorative book

    By Our Staff

     

    MullenLowe Lintas Group has launched a book to showcase what it callsits purpose-led brand building philosophy – ‘Brands to Stands’. The book has been authored by S. Subramanyeswar (Subbu), Chief Strategy Officer – Asia Pacific and Head of Global Planning Council, MullenLowe Group

     

    The book has learnings from brands such as Tata Tea, Surf Excel, Havells, Axis Bank, Swiggy, Lifebuoy, Bajaj Avenger etc. It also features a prologue by film-maker and former Chairman & CCO of MullenLowe Lintas Group – R Balki, and an epilogue by Harish Bhat, Brand Custodian, Tata Sons.

     

    Commenting on the occasion, Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group said: “Our work has been spoken of at various forums and awards separately because it’s always been brand-linked, client-linked. It deserved to be celebrated together because when you see just a fraction of what Lintas has produced over the years you can see the patterns of our thinking, the volume of our contribution to the world of marketing and the scale of our impact on the work being churned out today.”

     

    Added Virat Tandon, Group CEO, MullenLowe Lintas Group: “Our journey on Brands to Stands started much before the term brand purpose became popular. It is an approach that has helped provide a long-term distinctiveness to the brands and create respect and love for it. The book covers 25+ cases that have set a benchmark in the world of branding and marketing. These ideas have won the effectiveness awards at every level – India, Asia and the world. We have a robust strategy process to arrive at the brand purpose and point of view and the creative mastery to craft that into a narrative that is fresh and yet consistent over time.”

     

    Talking about ‘Brands to Stands, Subbu said, “Marketing will significantly benefit as brands take stands in a world that will no longer stand for a glut of commoditized products and services without any meaning. Our book ‘Brands to Stands’ floats an idea that inspires brands and businesses to embrace this fresh new wave of thinking by showcasing how some of India’s top brands have positively impacted the way society at large thinks and behaves. Each of the brand stories chronicled in the book captures a wealth of marketing wisdom, powerful insights and memorable anecdotes from their respective brand custodians as well as prominent industry experts. The book appeals equally to corporates, entrepreneurs, students and about anyone who wants to elevate the role of brands to ensure that they are in the vanguard of transforming society. This is not a book with an end, but one that prompts a new beginning.”

     

  • Lulla will be on board wef April 4 and will work with the business until Dentsu India hires a permanent CEO. 

    Sunil Lulla joins Dentsu as Consultant Advisor for India

    By Our Staff

     

    Sunil Lulla
    Peter Huijboom
    Peter Huijboom

    Dentsu has announced the appointment of industry veteran Sunil Lulla as Consultant Advisor for India. Lulla will work closely with, and report into, Peter Huijboom, Interim CEO, Dentsu India to focus on driving business growth and activation in the market while continuing the search for the right candidate to lead the Dentsu India business. Lulla will be on board wef April 4 and will work with the business until Dentsu India hires a permanent CEO.

    Commenting on the appointment, Huijboom said: “Sunil is joining us at a critical time as we realise the benefits of our transformation through our integrated offering. He has had an impressive career with significant achievements in the businesses he has worked with, and I am looking forward to our partnership. We see significant opportunity in the India market and I am pleased with the momentum we are seeing. Sunil will continue to accelerate our growth trajectory while working with our teams to define, activate and ignite Dentsu’s winning culture in the market. It’s an exciting time to be at Dentsu India.”

    Added Lulla: “I am thrilled to participate in Denstu India’s growth and transformation journey. I could not refuse an opportunity to work with a business that is relentlessly focused on shaping their own business to help clients navigate the changing market context and pioneer a new way forward. I am excited to partner with Peter and build on the progress made with the leadership team, being a part of the team that works together to transform into the agency of tomorrow.”

    An MBA from SP Jain Institute, Lulla has spent long and successful years in advertising, broadcast and digital. He spent 11 years in JWT in India, China and Taiwan, three years at HMV (now Saregama), three years at MTV India which he turned around, a year at Diageo, two years at Indya.com, three years at Sony Entertainment and then eight years as CEO and MD of the Times Television Network. Later he spent nearly four years as CMD of Grey Group India before making the switch to Balaji where he was there for a year-and-a-half. He took charge as CEO of television audience measurement body BARC in October 2019.

  • To manage strategic PR and reputation management

    Perfect Relations bags GreenCell Mobility mandate

    By Our Staff

     

    Perfect Relations, the PR agency part of Dentsu, has won the communications mandate for GreenCell Mobility. The consultancy will be responsible for managing the end-to-end PR solutions for GreenCell Mobility in India. GreenCell Mobility is India’s leading e-Mobility company backed by EverSource Capital, the fund manager of Green Growth Equity Fund (GGEF).

     

    Speaking of the association, Ashok Agarwal, Managing Director & Chief Executive Officer, GreenCell Mobility said: “We are committed to redefining the future of shared mobility in our country by providing smart and sustainable mobility solutions for all Indians. We look forward to working with Perfect Relations on our communication objective as we strengthen our presence across key cities in the country.”

     

    Commenting on this new association, Rohan Sukhatankar, Principal Lead at Perfect Relations said:, “We are honoured to be associated with GreenCell, a brand that is endeavoring to revolutionize the shared electric mobility space. Looking at our team’s experience and knowledge in the mobility industry and differentiated storytelling approach, I’m confident that we will be strengthening brand’s affinity and helping the company in achieving its set ambitions.”

     

     

  • To lead cohesive view across advertising, digital marketing and media

    DDB Mudra Group names Anand Murty and Mehak Jaini as Strategy Chiefs

    By Our Staff

     

    DDB Mudra Group has announced Anand Murty and Mehak Jaini as the Strategy Chiefs of DDB Mudra and 22feet Tribal Worldwide respectively. They will lead the group’s promise of a cohesive view across advertising, digital marketing and media. The company’s unique structure offers strategists an opportunity to shape and track the entire consumer journey. Their teams will marry the fundamentals of brand planning – a deep understanding of culture and consumers – with the demands of digital transformation for some of India’s most respected and fastest growing brands.

     

    Speaking of this change of guard, Aditya Kanthy, CEO & MD, DDB Mudra Group said: “We’re so excited about Anand and Mehak taking charge of the strategy department at the Group. They are the key to the kind of success we want to create for our people and clients. From brilliant creative work and beautiful, seamless experiences through to measured and disproportionate brand and business growth – the strategists are at the heart of the action here.  While one part of the task is to bring changes to the ways of traditional marketers, equally, they will help bring the basics of brand building and consumer thinking to help set a foundation for long-term sustainable growth for digitally forward companies.”

     

     

  • You know this: the festival has been a precursor to Cannes for 30 years now

    Montreux entries close on April 10

    By Our Staff

     

    The 33rd edition of Golden award of Montreux Advertising Festival is scheduled this year at Montreux in end April 2021. Montreux Festival has been a precursor to Cannes for 30 years now and is one of Europe’s leading Advertising and Media Festivals.

     

    At last year’s Golden Award of Montreux Festival, Indian entries were successful despite tough international competition. Indian companies were awarded five gold medals. Viacom won two golds while MTV, Chrome pictures and Miami Ad School won one gold each. Viacom, MTV and Chrome Pictures also won finalist certificates.

     

    The Montreux Festival Talent Award has a contest for students and young professionals working on innovative projects in the field of advertising, e-contents and design. Miami Ad School Mumbai was awarded with a Gold and a Finalist.

     

    The Grand Prix of the Golden Award of Montreux was presented to Energy BBDO Chicago. Our own Ajay Chandwani is on the jury this year as well along with a galaxy of other global leading lights.

     

  • To Joint President of the agency

    Rediff promotes Kalyani Srivastava

    By Our Staff

     

    Kalyani Srivastava
    Kalyani Srivastava

    Rediffusion has promoted Kalyani Srivastava to Joint President of the agency. Srivastava will based in Mumbai. Besides continuing to oversee the Mumbai operations of the agency, she will also take charge of Rediffusion Studios.

     

    Said Dr Sandeep Goyal, Managing Director of Rediffusion: “I am delighted that Kalyani Srivastava is moving to a bigger role within the agency and will be shouldering more and more responsibilities in the days and months ahead. Ever since I took over at Rediffusion last year, I have leaned heavily on Kalyani both for continuity of business on existing clients, as well as for the growth of new businesses. Kalyani is an inspiring leader, and one who leads by personal example. Over the past one year, together, we have revamped the agency, inducted new talent, and sharpened our deliveries to clients. Kalyani, I am sure, will take Rediffusion to much greater heights with all her sharp thinking, untiring hardwork and the warmth of her client relationships.”

     

  • To President & Head of Office, Ogilvy Gurugram

    Ogilvy promotes Prakash Nair

    By Our Staff

     

    Ogilvy India has announced the promotion of Prakash Nair to President and Head of Office, Ogilvy Gurugram. Nair has been with Ogilvy for 19 years. Prior to his move to lead Ogilvy Gurugram, Nair was Associate President at Ogilvy Mumbai, leading stellar, new age work across a large portfolio of clients including all of Mondelez, Tata Motors and BP Castrol.

     

    Said Nair: “After having lead some big brands, the opportunity to be part of Ogilvy Gurugram and drive the growth story for Ogilvy India presents a new challenge. Also, personally to me, Ogilvy Gurugram has been the benchmark for great craft. I’m extremely excited to start my new chapter at Ogilvy here.”

     

    Added Kunal Jeswani, CEO, Ogilvy India: “One of the great things about Ogilvy is the wealth of talent in the company. It’s been wonderful to have had Shouvik’s energy in Ogilvy over the last few years and we are deeply grateful to him for his time with us. As Shouvik moves on, Prakash Nair will take on the role of President and Head of Office, Ogilvy Gurugram. Prakash is a champion of great creative work and has been instrumental in driving some of our most modern, integrated and award winning work over the past few years. Loved by his clients and colleagues, I’m sure Prakash will bring his own distinct leadership style to the role and bring the full impact of Ogilvy to our clients in Delhi.”

     

  • As Director Marketing & Communications

    Havas appoints Samarpita Banerjee

    By Our Staff

     

    Havas Creative Group India has appointed Samarpita Banerjee as Director Marketing & Communications. She will report to Pritha Dasgupta, Chief Marketing Officer, Havas Group India, and will be based out of Mumbai.

     

    Samarpita will work across all agencies of Havas Creative Group India, including Havas Worldwide, Havas CX, Think Design, Conran Design Group Mumbai, and Shobiz Havas Experiential. Sneha Pillai Ahuja, Senior Manager – Marketing & Communications, will continue to lead corporate communications of Havas Media Group India.

     

    Said Dasgupta on the appointment: “The current momentum of Havas Group India is unparalleled. The complete transformation that the network has witnessed is not just on the back of outstanding business growth but also a result of several industry-first initiatives, like Havas Spark, UN Unstereotype Alliance, Women Who Inspire, Women Bounce Back programme, etc. This undoubtedly makes Havas Group India, perhaps the most progressive agency network in India that is deeply invested in making a meaningful difference to the industry and the community at large. With Samarpita coming on board, we will be able to build stronger, more meaningful chronicles around the legacy and the future we are building.”

     

  • To bring addressable TV advertising to advertisers

    GroupM launches Finecast

    By Our Staff

     

    GroupM, the media investment group of WPP, has announced the launch of Finecast in India, a first-to-market addressable TV service that enables advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms and set-top boxes, a range of video on demand (VOD) services, over-the-top (OTT) providers, and game consoles.

     

    Said Prasanth Kumar, CEO, South Asia, GroupM: “As the largest media advertising company in the world, GroupM is able to create the scale of partnerships required to find relevant audiences in the fragmented TV landscape. With Finecast, we have partnered the top content providers, broadcasters, platforms and data providers in India to build this market that will inevitably add more value to GroupM’s clients in India.”

     

  • Get together for The Good Report Ranking to promote sustainability

    Warc & Act Responsible collaborate for best campaigns

    By Our Staff

     

    Warc, the global marketing insights company, and publisher of the Warc Rankings and Act Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, have collaborated for The Good Report, a ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

     

    The Good Report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.

     

    A total of 1,259 campaigns produced by 796 agencies for 1,000 advertisers (non-profit, public sector, and commercial brands) across 80 markets were evaluated for this latest Good Report.

     

    Of the top 40 campaigns featured in The Good Report 2021, 21 are for non-profits, 15 for commercial brands (including two produced in collaboration with non-profits) and four for public sectors. A total of 45 agencies (34 are from networks and 11 are independent agencies) across 21 markets are represented.

     

    The top 25 agencies are made up of four independent and 21 networked agencies covering a total of 16 markets. Of the top 20 networks, three are independent and 17 are owned by holding companies. The top ten brands include six non-profits and four for-profit.

     

    The Good Report 2021 top ranked campaigns and companies promoting good are:

     

    Campaigns

    #1 Boards of Change, FCB Chicago/FCBX Chicago, City of Chicago

    #2 The Hiring Chain, Small New York, CoorDown

    #3 Water Light, Wunderman Thompson Bogotá, E-Dina Energy

    #4 True Name, McCann New York, Mastercard

    #5 Made to Make a Difference, Saatchi & Saatchi Melbourne, The Royal Australian Mint

     

    Agencies

    #1 Publicis Conseil, Paris

    #2 FCB Chicago

    #3 FCB Ulka Mumbai

    #4 Wunderman Thompson, Bogotá

    #5 Small, New York

     

    Networks

    #1 FCB

    #2 McCann Worldgroup

    #3 TBWA\Worldwide

    #4 Havas Group

    #5 Publicis Worldwide

     

    Advertisers

    #1 WWF

    #2 City of Chicago

    #3 CoorDown

    #4 E-Dina Energy

    #5 Mastercard

     

    Countries

    #1 United States

    #2 France

    #3 Brazil

    #4 United Kingdom

    #5 Australia

     

    Said Hervé de Clerck, ACT Responsible Dream Leader: “With the Good Report, ACT Responsible continues its mission of promoting, inspiring and uniting the communications industry for the greater Good. We truly believe advertising has a major role in educating and promoting good to help make the world a better place and we are proud to celebrate this work every year. Producing The Good Report with the collaboration of the WARC Rankings team is a great privilege.”

     

    Added David Tiltman, SVP Content, WARC: “Creativity as a force for positive change has never been more important. WARC is delighted to collaborate with Act Responsible to continue shining a light on the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour.”