MxMIndia

Category: ADVERTISING

  • The awards will salute the business leaders whose relentless pursuit of excellence fuelledIndia’s journey to the forefront of the world economy

    NDTV Profit Business Leadership Awards to honour India Inc

    By A Correspondent

     

    NDTV is all set to honour India Inc at the seventh NDTV Profit Business Leadership Awards. The awards will salute the business leaders whose relentless pursuit of excellence has fuelledIndia’s journey to the forefront of the world economy.

     

    Announcing the seventh edition of the awards, Manvi Dhillon, Managing Editor of NDTV Profit said, “2011 was an extremely challenging year for corporate India. Despite the global headwinds and the domestic challenges, India Inc stood steady. The evidence lies in the fact thatIndiais still one of the fastest growing economies in the world. We, at NDTV, are proud to announce the seventh edition of the NDTV Profit Business Leadership Awards to recognize and honour the most resilient and the strongest business leaders of this year.”

     

    The Award ceremony will be a high powered event with the crème de la crème of corporateIndiaattending it and will be graced by Union Finance Minister Mr. Pranab Mukherjee as Chief Guest in Mumbai on January 7, 2012.

     

    Partnering NDTV for the awards, Kanakia Group’s Rasesh Kanakia, Chairman and Managing Director, said, “2011 was a year of economic challenges; some of them being of the kind that could wither the roots of any business house, as market volatility (affected by global economic slowdown) led to uncertainties, thus slowing down growth plans. Consumers became tougher to appease, investors became conservative in taking decisions and business houses got more aggressive to sustain their growth. All in all, it was a year where success got elusive, but Indian Business has shown the character and the courage to have sustained well. Having been a witness to such a strong show of character, it only makes us proud to associate with NDTV Profit in honouring some of these extraordinary business leaders..”

     

    The jury for the NDTV Profit Business Leadership Awards this year comprised leading names from the industry and the business world such as Naina Lal Kidwai, Group General Manager and Country Head, HSBC India; T N Ninan, Chairman and Editorial Director, Business Standard; Kalpana Morparia, CEO, J P Morgan, India; Shanti Ekambaram, Group Head Wholesale Banking, Kotak Mahindra Bank;  Zia Mody, Senior Partner, AZB & Partners; Prannoy Roy, Chairman, NDTV; Dorab Sopariwala, Editorial Advisor, NDTV; Manvi Dhillon, Managing Editor, NDTV Profit.

     

    After a rigorous screening process and discussion amongst the eminent jury members they have determined the winners in categories that include Automobile (Four Wheelers and Two Wheelers), Aviation, Banking (Public and Private), Consumer Durables, Consumer Product Goods, Engineering, Hospitality, Infrastructure and Insurance Life, Corporate Social Responsibility and Inclusion and Diversity Award.

     

  • A revered name in the world of Indian music, Amit Saigal revolutionized the world of rock and his death has sent shock waves among musicians and fans.

    Rock Street Journal founder Amit Saigal no more

    By Akash Raha

     

    Amit Saigal, Founder and Editor of Rock Street Journal (RSJ) passed away on January 5, 2012 in Goa. According to reports, he was drowned.

     

    Mr Saigal was a rock lover and an artist himself. He was a part of a band called ‘Impact’ in his early days.

     

    Mr Saigal, along with Shena Gamat Saigal, started RSJ, a monthly magazine that covers the rock music circuit inIndiaand South Asia in 1993 atAllahabad. He printed the first edition of RSJ at his own expenses inAllahabadand distributed approximately 2,500 copies for free as the magazine hardly had any buyers then.

     

    But the magazine soon caught the attention of rock lovers and started getting rave reviews. Ever since then, the magazine remains a favourite with rock lovers. Over the years, the magazine has helped to build immense support for rock musicians inIndiaandSouth Asia.

     

    The magazine is now published fromDelhi. The RSJ group also hosts the Great India Rock Festival, which gives new and budding rock talents a platform to perform.

     

    Amit Saigal, through his publication and concerts, revolutionized the rock scene in India. Mr Saigal’s untimely demise comes as a shock to one and all.

     

  • Mr Sarkar was honoured at Powerbrands Hall of Fame Awards function inLondon

    Abhijit Sarkar conferred with ‘Most Iconic Communication Leader of the Year’ award

    By A Correspondent

     

    Abhijit Sarkar, Head – Corporate Communications, Sahara India Pariwar has been conferred with ‘Most Iconic Communication Leader of the Year’ award at Powerbrands Hall of Fame Awards function in London.

     

    The Powerbrands Corporate Leaders and Corporate Icon Awards honours leaders who have carved a niche for themselves with their remarkable strategies that have channelised growth and been instrumental in taking their organization ahead.

     

    The award was jointly presented to Mr Sarkar by Sir Robert Worcester and Professor Arindam Chaudhari in a gala ceremony attended by Lords and members of Parliament from theUK, business tycoons and celebrities.

     

  • Hanmer MSL chosen by History, NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications briefs

    Eight new wins for Hanmer MSL India

    By A Correspondent

     

    Hanmer MSL, part of MSLGROUP, Publicis Groupe’s flagship speciality communications, Public Relations and events network and one ofIndia’s leading communications agencies on Thursday announced seven new clients.

     

    The new client wins include HISTORY (A+E Networks & TV18 JV), NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications assignments, reaffirming the agency’s reputation as one ofIndia’s leading speciality communications firms.

     

    Hanmer MSL will provide strategic communications consultancy programmes to help these clients in the areas of brand building, corporate reputation management, corporate responsibility and crisis and issues management.

     

    Hanmer MSL will also draw on expertise and capabilities within MSLGROUP to support these national and multi-national companies expansion withinIndiathrough its extensiveIndianetwork of eight offices in eight key cities and an additional 29 network offices which focus on tier 1, tier 2 and tier 3 cities.

     

    Commenting on the new business wins, Jaideep Shergill, CEO, Hanmer MSL said: “As an agency we have always focused on enhancing and improving our capabilities, providing our clients the best of our services. As part of this commitment, we are thrilled to be working together with brands that are considered to be some of the industry’s most respected professionals.”

     

    Hanmer MSL’s media and entertainment portfolio has expanded further with the History and NEO Sports wins. Hanmer MSL’s ability to execute holistic campaigns has positioned the agency at the forefront of media and entertainment speciality communications.

     

    History, in itsIndiaedition, is part of a joint venture between TV18 and A+E Networks. Hanmer MSL has the responsibility of handling the strategic communications assignment of History inIndia. Hanmer MSL will provide strategic counsel to create maximum exposure for the brand amongst target audiences and key stakeholders. Hanmer MSL will also work with the channel towards expanding the genre and ensuring that it is not perceived as a niche channel.

     

    Neo Sports Broadcasting has appointed Hanmer MSL to support the premier programmes on its two channels, Neo Sports and Neo Cricket, and highlight popular and potentially popular sporting events and series to help the company achieve its key business priorities of growing viewership and market share.

     

    Established in 1978, Biocon isIndia’s first bio technology company. From its inception, Biocon has worked towards developing cost-effective drug development capabilities and significant manufacturing capacity. Hanmer MSL will join hands with Biocon to leverage and add media worth and value to their diabetology campaign and help grow this campaign into a successful venture. Hanmer will also handle the corporate mandate of Biocon as well as help Biocon launch and build on its online presence.

     

    The Confederation of Real Estate Developers’ Associations of India (CREDAI) Bengaluru has safeguarded the interests of real estate developers and builders while protecting the rights of buyers and home owners around the state of Karnataka. Hanmer MSL will work towards developing CREDAI as a thought leader and help in ensuring quality media mileage for all their ventures, events and business developments. Hanmer MSL will be working with specific focus on creating the right image of the real estate sector.

     

    BOC India Limited (BOCI), a member of The Linde Group, provides a one-stop solution to all businesses for gas supply and related equipment and services. The company manufactures cryogenic and non-cryogenic vessels and also designs and commission projects. Hanmer MSL has been entrusted with the mandate to communicate the brand transition and change management process and establish and elevate the profile of Linde Group in Kolkata, Mumbai,Delhiand Chennai.

     

    HTC Corporation (HTC), one of the fastest growing companies in the mobile phone industry, creates innovative devices that better serve the lives and needs of individuals. Hanmer MSL will have the responsibility of executing corporate as well as product PR for HTC.

     

    Hanmer MSL will be in charge of SBI General Insurance Company Limited’s corporate PR and product PR, including product launches. The company is a joint venture between the State Bank ofIndiaand Insurance Australia Group (IAG),Australia’s leading general insurance provider.

     

  • Media owners will support bid to raise $1m to help its international charity and education partner, Free the Children to free children from poverty and exploitation

    Initiative masterminds global free advertising campaign for charity

    By A Correspondent

     

    Initiative, a performance-led media communications company, has masterminded the world’s largest free advertising campaign to help promote a better world for children. The agency is seeking to set a world record and help raise $1m in the process.

     

    Rather than spend money on holiday cards, Initiative will bring together its network strength and expertise to produce a global campaign – from conception to media placement – to create awareness of the important work being undertaken by its international charity and education partner, Free the Children (www.freethechildren.com).

     

    Initiative will run the campaign in over 70 markets around the world, without spending any money on media or creative. In order to do this, Initiative is partnering with some of the world’s largest media owners to run the campaign on TV, radio, online, email, outdoor and in newspapers and magazines.

     

    Last year, with the generosity of its media partners, Initiative managed to increase donations to the Juvenile Diabetes Research Foundation by 300%, through its first ever free advertising campaign for a charity.

     

    Free The Children is the world’s largest network of children helping children through education, with more than one million young people involved in programs in 45 countries. Its mission is to free children from poverty and exploitation, and its signature event is “We Day”, which brings together entertainers, social justice leaders, and student leaders to help create positive change.

     

    Initiative’s campaign for the charity has been produced by Puerto Rican creative agency Sajo Garcia Alcazar (www.sajogarcia.com), part of the Initiative network. The campaign will run from December 26 to January 31. The campaign’s creative, focused on changing the status of young people living in developing communities, drives people to Free The Children’s “We Day” Facebook page, www.facebook.com/weday, encouraging them to ‘like’ it. For every ‘like’, Free The Children’s partners are donating one US dollar.

     

    Initiative is looking to help the organization surpass its goal of raising $1m, and in so doing, creating the world record for the largest number of likes of a non-profit organisation’s Facebook page.

     

    Initiative has also partnered with sister IPG network McCann Erickson, which has offered its services for free. McCann Erickson will be managing translations, adaptations and trafficking in all markets where the campaign is running.

     

    Mauricio Sabogal, president, World Markets, Initiative said: “It is really important that global companies, such as Initiative, play their part in charitable activities, and we are delighted to be supporting the important work being done by Free the Children. This campaign is a testament to the power of the Initiative network. We could not have produced this ambitious campaign without the generosity of our media partners and McCann Erickson, who are working so hard without payment.”

     

    Craig Kielburger, co-founder, Free the Children, said: “We are very grateful for the incredible generosity of Initiative and its media partners, helping us to form connections with people around the world that traditionally we would not be able to reach. Whether through fundraising or online engagement, social media plays a key role for us, and we are always looking for ways it can support and enhance the work we do with youth.”

     

    Lynn De Souza, Chairman & CEO, Lintas Media Group, said: “We are extremely happy to be a part of this initiative. It is a good cause, and we are thankful to all our media partners like Big FM, Radio City, My FM, Hello FM, Radio Mirchi, Colors, Times network, and many other media partners who have provided free space for this initiative. We have secured media space in excess of Rs 50 million for this cause, and it will go a long way in garnering support for the charity.”

  • Abu Dhabi Media Company (ADMC), a public joint stock company based in UAE, provides media content across various platforms including television, publishing, radio, digital and so on

    Radio Mirchi to enter Abu Dhabi as ENIL ties up with ADMC

    By A Correspondent

     

    Entertainment Network (India) Ltd has informed BSE that the company intends to enter into strategic business arrangement with Abu Dhabi Media Company (ADMC), a public joint stock company based inAbu Dhabi,United Arab Emirates.

     

    ADMC is a multi-platform media organisation and is inter-alia in the business of providing media content across various platforms including television, publishing, radio, digital and so on. ADMC owns multiple radio frequencies which broadcast across the UAE.

     

    As part of business arrangement, the company shall provide limited advisory services to ADMC for launch of a radio station in the UAE. The company will also grant a conditional license to ADMC for use of its Brand ‘Radio Mirchi(R)‘.

     

    Some of the other radio stations run by ADMC are Quran Kareem, an institution for more than 30 years, broadcasts both live and recorded recitals of the Holy Quran; Emarat FM, a pioneering Khaleej radio station that attracts listeners from the UAE and the Gulf with its interactive and entertaining programs that combine entertainment, songs, music, news and live shows; Abu Dhabi FM, the oldest Arabic radio station in the Gulf; Star FM, which targets bilingual, expat Arabs in the 15-35 year age range who have had some exposure to Western musical tastes and culture; and Abu Dhabi Classic FM, the first Western classical music radio station in the Gulf.

     

  • The channels have an exciting line-up of Disney’s best loved, award-winning programs and interactive contests with more than 5000 prizes up for grabs

    Mega New Year celebrations on Disney channels

    By A Correspondent

     

    Disney Television Network, the number 1 entertainment destination for kids and their families, is set to celebrate the New Year with its varied programming. Disney channel will end 2011 with the award winning Disney classic movie UP on December 31 at 11 am.

     

    UP is a heart-warming comedy adventure about a 78-year-old balloon salesman Carl Fredricksen, who finally fulfills his lifelong dream of a great adventure when he ties thousands of balloons to his house and flies away to the wilds ofSouth America, along with an overly optimistic 8-year-old wilderness explorer named Russell. The movie won the Academy Awards for the Best Animated Feature and the Best Original Score and the Golden Globe Award for Best Animated Feature Film in 2010.

     

    In his very first voice acting role, renowned Bollywood actor Anupam Kher has voiced the lead character Carl in Hindi. Commenting on his role, Anupam Kher said: “What makes this movie exciting is that it’s a fantasy film with believable characters. Carl can be from any part of the world or country. He is an ordinary man who fulfills an extraordinary promise and that truly makes him special.”

     

    Families can “kick-off” 2012 with the uber-cool soccer star David Beckham in conversation with famous Disney duo, brothers Phineas and Ferb on “Take Two with Phineas and Ferb” on January 1. The show is a series of fun interviews where the brothers talk to celebs like David Beckham. They have many more exciting ones already in the pipeline for the New Year.

     

    Adding some interactive fun and learning for the young ones will be an exciting contest inspired by Disney Junior’s popular interactive show, “Jake and The Neverland Pirates”. The show features comic and host Cyrus Broacha as the voice of “Sharky” along with musician Sid Coutto as the voice of “Bones”. The talented duo is also seen on the show with an entertaining live-action routine which has been locally produced inIndia.

     

    Beginning January 1, young viewers can brush up their counting skills every Monday to Friday by tuning into “Disney Junior Jake Contest” from 11 am to 12.30 pm and win more than 1000 cool prizes including Jake’s special Doubloon memorabilia, tee shirts, bandanas and DVDs.

     

    Disney’s action, adventure and comedy destination for boys, Disney XD will be revving up the content pipeline in the New Year starting with Disney classic blockbuster ‘The Lion King’ on January 1, 2011 at 12. A brand new fun-filled show about a creative and quirky hero – “Scaredy Squirrel”, inspired by the popular book series by Melanie Watt will start on Disney XD on January 9, 2011.

     

    In the new year, the channel will create a strong destination for Marvel-branded characters and stories with the launch of Spider-man on weekdays. While the excitement on popular show “Kick Buttowski: Suburban Daredevil” is already on the upswing with a spectacular contest where fans can win over 100 cool prizes every day, including skateboards, Playstations, camping sets, snorkeling sets and Ipods.

     

    Hungama TV will ring in the New Year with new episodes of popular show “Guzura”, which follows the chubby little dinosaur and his misadventures as he interacts with humans and other animals.

     

    The channel will also feature exiting contests with over 1000 goodies waiting to be bagged by Hungama fans.

     

  • The company's offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME

    Vserv.mobi appoints Text 100 as its PR partner in India

    By A Correspondent

     

    Vserv.mobi (Vserv), a leading mobile ad network for app developers, publishers and advertisers in emerging markets, has awarded its public relations mandate to Text 100 post a multi agency pitch.

     

    Vserv was founded in Jan 2010 by Dippak Khurana and Ashay Padwal, who bring over 30 years of combined experience in Mobile Internet and Digital Advertising space. It is the leader for in-app advertising for J2ME Apps in India, the largest market globally for Java-based apps. Headquartered in Mumbai, Vserv has delivered in-app and Wap advertising in over 200 countries for leading Fortune 500 brands and digital media companies. The company’s offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME.

     

    “Text 100’s strong track record in technology PR gave us the confidence to appoint them as our PR partners. Understanding of the competitive mobile advertising ecosystem and team credentials were key considerations in choosing the right PR partner. We look forward to an exciting and productive partnership,” said Dippak Khurana, Co-Founder and CEO, Vserv.

     

    “With over 880 million subscribers and counting, it is only a matter of time before mobile advertising becomes the most preferred mass medium for advertisers. Given Vserv’s strong technology prowess, the company is well poised to emerge as the leader in this space. We are proud to partner with them and excited about leveraging our expertise to unleash the tremendous potential of the brand,” said Sunayna Malik, Managing Director, Text 100 India.

     

    Text 100 is a global public relations consultancy with a staff of 500 and a direct presence in 30 cities worldwide. Their client roster includes IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype and PayPal.

  • This partnership will focus on conducting specialized agent training workshops on Canada

    Thomas Cook India’s Centre of Learning tie up with Canadian Tourism Commission

    By A Correspondent

     

    With its aim of providing effective and exceptional educational programmes for the travel and tourism industry, Thomas Cook (India) Limited’s educational division, Centre of Learning, has announced an agreement with the Canadian Tourism Commission. This partnership will focus on conducting specialized agent training workshops onCanada.

     

    Canada, known for its incredible geographical diversity, historical sites and national parks, is best positioned to cater to the evolving needs of the Indian traveller.

     

    Centre of Learning is an initiative from Thomas Cook (India) Ltd. (TCIL) to develop talent for the organization as well as for the industry. TCIL is the largest integrated travel and travel-related financial services company in the country.

     

    Under the norms of this partnership, Centre of Learning has already trained travel agents from Ahmedabad and Pune. A series of workshops will also be conducted in Tier I and Tier II cities, including Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata on destination Canada by 2012.

     

    Commenting on this association, Dr D Prasanth Nair, President & Head, Human Resources and Financial Services, Thomas Cook (India) Ltd. said: “Thomas Cook (India) Limited’s Centre of Learning is an authority in tourism education today. Introducing Canada as a new destination to our training programmes reiterates our commitment towards travel agents and tour operators, ensuring that they are well informed and effectively equipped to manage today’s discerning customer expectations.”

     

    The Canadian Tourism Commission,Canada’s national tourism marketing organization with a vision to inspire the world to explore Canada, has been working very closely with the travel fraternity inIndiato promote the destination. Speaking on this initiative, Mr. Derek Galpin, Managing DirectorIndia & China, Canadian Tourism Commission said: “We are delighted to have Thomas Cook’s Centre of Learning as partner in our initiatives to create awareness of Canada as the premier destination inIndia. It is imperative that the selling teams have adequate and authentic knowledge on Canada. By giving them the confidence in selling the destination to their customers, Thomas Cook Centre of Learning’s initiative in supporting the travel trades’ efforts in selling Canada as a destination is most welcome and appreciated.”

     

  • This is the first time that Rajalakshmi Institutions will be partnering Aircel Chennai Open, and it has signed a two-year contract till 2013

    Rajalakshmi Institutions official knowledge partner for Aircel Chennai Open 2012

    By A Correspondent

     

    Technical education group Rajalakshmi Institutions has announced its association with the upcoming Aircel Chennai Open as the “Official Knowledge Partner”.

     

    The 17th edition of the $450,000 Aircel Chennai Open, operated and organised by IMG Reliance and India’s only and South Asia’s premier ATP World Tour Open 250 event, will be held from January 2 to 8, 2012. The tournament will see in action a star-studded performance by Indian and international players.

     

    This is the first time that Rajalakshmi Institutions will be partnering Aircel Chennai Open and it has signed a two-year contract till 2013.

     

    Commenting on the association, M Abhay Shankar, chief operating officer, Rajalakshmi Institutions said: “We are very excited to associate with India’s prestigious ATP tournament and strongly believe that this association will add to our credibility and help us connect with our target audience. Rajalakshmi Institutions looks forward for a promising journey by associating with a tournament which has garnered tremendous interest in the country, especially among the youth.

     

    A representative from IMG Reliance said: “We are pleased to welcome on board, Rajalakshmi Institutions. Aircel Chennai Open has proven to be an ideal platform of executing a tournament which mutually maximises benefits and aides our partners to meet their goals.”

     

  • New Year events in Delhi may get jeopardized due to issuance of legal notices by PPL to defaulting hotels and pubs for not securing licenses for public performances

    Pay up or face the music, PPL tells major hotels & pubs

    By A Correspondent

     

    The city may fall short of venues to welcome the New Year this time as the Phonographic Performance Ltd. (PPL) has served notices to many well-known hotels and pubs. These legal notices have been issued to venues that have not paid the requisite music license fee to play music at their year-end events. PPL plans to initiate strict legal action against defaulters in case the license fee is paid ahead of their planned events. The following hotels have been given interim injunction by the Delhi High Court: Radisson Blu Hotel, Paschim Vihar, Hype at Shangri-La Hotel, QBA, Sheraton Hotel, Hilton Hotel, Double Tree Hilton, ChalChitra, Crowne Plaza, Wyndham Hotel, Club Sirocco, Nautica, Play Lounge Bar, 3 Stories, The Glassy Junction, Hang Out, Club Headquarters, Pritampura. PPL has issued notices to all prominent places which have failed to pay music license fee across the country.

     

    Vipul Pradhan, CEO, PPL said: “New Year parties attract people promising them a good time through a combination of entertainment, food and beverage. A significant component of the sum charged from the customers is for music. Therefore, the music companies whose sound recording is regularly used have a right towards claiming their due because their product is also getting consumed.”

     

    Any performance of Indian or even international music, in public places or commercial establishments such as hotels & resorts, restaurants, bars, pubs, discotheques, cruise liners, cinema halls, shops, offices, and so on, rendered without first having obtained a licence from PPL constitutes an infringement of Copyright under the Copyright Act,  1957. Under the statutory sanction of section 35 in the Indian Copyright Act, playing commercial music in public without paying the requisite license fee is an offence liable to contempt of court. Section 35 grants exclusivity to PPL to issue licenses to hotels/ pubs for playing music during the events in their respective premises. The tariff for the same is calculated on the basis of the number of hours the music is to be played and the number of people expected to attend the event.

     

    “Musical nights and customized New year events rake in huge revenues for organizers. A year ending event cannot be imagined without music! Yet, when it comes to paying for the commercial use of music, the event organizers chose to evade the license fee,” said Mr. Sowmya Chowdhury, Country Head, PPL.

     

    Mr Avinash D’Souza, National Sales Manager, PPL feels: “Music labels have complete authority over the sound recordings and using them without a proper license can bring the events & parties to a standstill. People should also act proactively and check with their chosen properties to avoid a last minute inconvenience or embarrassment. To prevent such situations, this year we have expanded our operations to a National Campaign in all major cities.”

     

    Every year pubs/ hotels target revenues with customized New Year packages but are reluctant to pay a nominal license fee (which varies depending on the number of hours for which the music is played) to PPL. Thus, flouting the norms and eating into the royalties of the music labels. DJs, too, need to abide by PPL guidelines if they continue to play music without paying the license fees.

     

     

     

  • MAX FILM CLUB starts from December 31, every Saturday night after the 8pm movie

    MAX introduces new film slot for movie buffs!

    By A Correspondent

     

    MAX, the premium Hindi movies and special events channel, is all set to bring its viewers the best of entertainment with a special movie slot titled ‘MAX Film Club’, every Saturday night after the 8pm Maha Movie.

     

    MAX Film Club’s Saturday night offering will offer a wide range of critically acclaimed titles like Aandhi, Ijaazat, Firaaq, Bazaar, Mere Apne and evergreen hits like Yaadon Ki Baaraat, Teesri Manzil, Aradhana, Kabhi Kabhie, Anand, Gol Maal and many more.

     

    Talking about MAX Film Club, Neeraj Vyas, EVP & Business Head – MAX said: “At MAX it is our constant endeavor to bring novel ways to entertain our audience. Our latest offering, MAX Film Club, is an effort to connect with the film connoisseurs, audiences who genuinely enjoy the iconic movies from across the eras. We believe there is an audience for this kind of cinema and we want to keep them glued to their seats on Saturday nights.”

     

    He added: “MAX Film Club is also a step to enhance our recently launched weekend campaign “Saare hafte lagey raho… weekend pe padey raho” by creating a complete entertainment package over the weekend.”

     

    MAX, India’s No. 1 Hindi Movie channel, provides its viewers with the biggest and best of Hindi movies and special events.