MxMIndia

Category: ADVERTISING

  • DASH is a new service as a part of their digital solution stack, which is designed to offer integrated digital services

    WatConsult launches Dash for data insights

    By A Correspondent

     

    WatConsult has announced the launch of Dash, a singular dashboard to view all digital data with insights.

     

    Speaking on the launch, Rajiv Dingra, Founder and CEO, WatConsult said: “As pioneers of digital marketing, we aim to be at the forefront of cracking digital solutions using automation for planning and operational processes to drive effective results. With the launch of Dash, we continue to drive efficiencies through deployment of technology on digital media for clients.”

     

     

  • She was recently elected President of the Indian Olive Association, has been working with Cargill for three-and-a-half years

    Neelima Burra quits Cargill as CMO

    By A Correspondent

     

    Neelima Burra, Chief Marketing Officer and Business Head – Organised Retail (MT &CSD) and Country Head – Olive Oil at Cargill Foods, has decided to move on. She will stay on with Cargill till the end of this month (October 2017).

    Burra, who was recently elected President of the Indian Olive Association, has been working with Cargill for three-and-a-half years. In this period, Burra, who has helmed marketing at Usha International and Whirlpool (for rerigerators) after stints at Britannia and HLL Lifecare, has been credited to have got Cargill visible in the marketplace through smart marketing moves.

    Burra was not available for comment at the time of writing this report, though the development has been confirmed by sources in Cargill. We don’t know yet about her next assignment, though a not-so-li’l birdie tell us that it will be a larger regional role.

     

     

  • The Call for Entries has opened for the Asia Pacific Effie Awards 2018

    APAC Effie Awards announces 2018 call for entries

    By A Correspondent

     

    In its fifth year, the APAC Effie awards will accept entries till December 27, 2017.

     

    This year, the awards will sport some category changes. The Shopper Marketing Category has been redefined to Shopper and e-Commerce Marketing to reflect the online presence of brands and how they need to connect the dots both online and offline to seamlessly integrate their message and influence purchasing behaviours. In addition, two new categories will be introduced- Data & Technology and Media Partnership Activation, to keep up with the ever-evolving industry.

     

    “As our industry becomes even more complex, proving that ideas work is absolutely vital. The APAC Effies recognise the best campaigns that deliver clear results for their clients. I look forward to reviewing your entries and being inspired by them,” said Charles Cadell, the 2018 Awards Chairman.

     

    The 2018 edition of the APAC Effie Awards is now accepting entries. Winners will be announced at the Awards Gala in Singapore in April 2018.

     

     

  • Jointly launched white paper – titled “Connectivity and QoL: How digital consumer habits and ubiquitous technology are driving smart city development in Asia Pacific

    Dentsu Aegis Network and MIT shed light on APAC’s Smart City Imperative

    By A Correspondent

     

    Dentsu Aegis Network has launched a new white paper examining the progress of Asia Pacific’s smart cities, including local deep-dives into eight key markets in the region. In its third year, this series on Asia Pacific’s digital disruption aims to deliver thought leadership to arm Dentsu Aegis Network and its agency brands’ clients and partners with the insight they need to succeed in the digital economy.

     

    This year, in collaboration with MIT Technology Review, the report argues that increasingly, smart city initiatives in Asia Pacific are being developed and driven to improve quality of life for the region’s citizens and consumers, to manage cities’ growth sustainably, and to maintain their global competitiveness.

     

    The paper – titled “Connectivity and QoL : How digital consumer habits and ubiquitous technology are driving smart city development in Asia Pacific” – consolidates extensive in-market research and nearly two-dozen in-depth interviews with key industry players from India, Singapore, Hong Kong, China, Taiwan, South Korea, Japan, and Australia.

     

    Said Nick Waters, CEO of Dentsu Aegis Network Asia Pacific: “Asia Pacific has enjoyed robust economic expansion in recent years, with cities at the heart of this growth. With development comes challenges, but cities in the region are transforming these challenges into opportunities with the help of technology and innovation. Smart cities in Asia Pacific are quickly becoming pilot markets for the digital economy.

     

    Added Ashish Bhasin, Chairman and CEO South Asia – Dentsu Aegis Network: “India is currently moving towards massive urbanisation. Consequently, its need for building smart cities is far more immediate when compared to many other countries. Home to one of the most populated and diverse demography in the world, India witnesses the migration of 20-30 people every minute from rural regions to urban cities. Yes, India is a complex country and therefore, its infrastructural challenges are huge but so are the opportunities. We have a large consumer base, we are well-connected and mobile-enabled. And these elements will act as huge enablers to create our smart cities and introduce economic transformation.”

     

     

  • The 56th Annual D&AD Awards will be held from April 24 to 26

    Anita Nayyar to head media jury at D&AD 2018

    By A Correspondent

     

    Havas Media CEO for India and South East Asia Anita Nayyar has been named as Jury President for media at the 56th Annual D&AD Awards to be held in April 2018.

     

    The awards are now open for entry, with two brand new categories announced to celebrate the very best work in an ever-evolving creative landscape. It’s a little surprising that only one advertising biggie from India is heading a jury despite D&AD’s attempts to evangelise the Indian advertising community for some years via the Kyoorius Design and Advertising Awards.

     

    Said Tim Lindsay, D&AD CEO: “In a media environment that encourages the short-term and tactical it’s never been more important to stand up for craft and creativity. Why? Because the good creates better outcomes than the bad – commercially, socially, sustainably, culturally and politically. D&AD’s role in this is stimulation, not congratulation. There’s too much backslapping when what is needed is a focus on and enablement of creative excellence in advertising and design. We are engaged in a war against mediocrity and you are an important ally. Get involved!”

  • The film on business loans conveys the idea that Bandhan Bank doesn’t just provide a loan, it also invests in the customer’s dream and helps it come to life

    Ogilvy Kolkata unveils new campaign for Bandhan Bank

    By A Correspondent​

     

    Ogilvy Kolkata has created two films for Bandhan Bank’s home and business loans. Through the two TVCs, Bandhan Bank intends to encourage consumers to follow their dreams and take a step towards improving their lives.

     

    Said Chandra Shekhar Ghosh, MD and CEO of Bandhan Bank: “There are many people who have their own inhibitions when it comes to approaching a bank for a loan. They feel that their financial background makes them ineligible. At Bandhan, we believe in people’s potential, we see what they can achieve tomorrow.”

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “We set out to tell real stories – narratives that resonate with the people we wanted to talk to, things that they feel and experience. It was important for the viewers to relate to the characters and their performance. We wanted to assuage the fears that prospective borrowers may have, and push them closer to their dreams. And, eventually, inspire them to take the next big step in their lives.”

  • The group became the first Indian media house to win this prestigious title

    Mathrubhumi awarded ‘Best International Publisher’ award in Sharjah Intl Book Fair

    By A Correspondent​

     

    Kerala’s leading media conglomerate Mathrubhumi bagged the Best International Publisher Award at 36th edition of Sharjah International Book Fair. The group became the first Indian media house to win this prestigious title.

     

    The award by received by M V Shreyams Kumar, Joint Managing Director, Mathrubhumi Printing & Publishing Co Ltd from Sharjah ruler and supreme council member his Sheikh. Sultan bin Muhammad Al Qasimi at the inaugural session of SIBF.

     

    Speaking on the occasion, Shreyams Kumar said, “It’s an honour to receive such a prestigious accolade at this time as mathrubhumi just marked its 94th birthday. It’s a great privilege that we have received the award from the ruler who has high regards and fondness for books. The award is a recipient of efforts and hard work put in by our team”.

     

     

  • At DDB Mudra, MuscleBlaze would be managed by the agency’s Gurugram unit

    Muscle Blaze chooses DDB Mudra as creative partner

    By A Correspondent​

     

    Following a competitive multi-agency pitch, the DDB Mudra Group has won the creative duties for Muscle Blaze, a sports nutrition brand. As a part of the mandate, the agency would be responsible for its digital and brand strategic planning.

     

    At DDB Mudra, Muscle Blaze would be managed by the agency’s Gurugram office led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North on the account management front and by Tushar Handa, Senior Strategist, DDB Mudra North on the strategic front.

     

    Speaking on the partnership, Sameer Maheshwari, Founder and Managing Director, Muscle Blaze said: “As we forge ahead aggressively to change the fitness landscape of India, we needed an agency that thinks strategically and has a superlative creative product. DDB Mudra exhibited a keen understanding of the category and customer during the pitch process. We look forward to build brand MuscleBlaze with them.”

     

    Added Deepak Nair, Chief Growth Officer, DDB Mudra Group said: “The Indian consumer market is progressively warming up to the consumption of nutrition and dietary supplements. Since its launch, MuscleBlaze’s quality products have helped the brand create a band of loyalists; whose numbers are growing by the hour. We are excited to partner with MuscleBlaze to aid their growth story in India. I am sure that creating conversations for this brand will be an absolute delight.”

     

     

  • Roy will bring the collective power of WPP to Unilever and help create a horizontal offering for one of the agency’s most important global accounts

    Mindshare appoints Sudipto Roy as MD, Team Unilever for AAR

    By A Correspondent

     

    Sudipto Roy

    Mindshare has appointed Sudipto Roy Managing Director, Team Unilever for AAR (APAC, Africa, Middle East, Turkey, and Russia). Roy’s mandate is with immediate effect and will bring the collective power of WPP to Unilever and help create a horizontal offering for one of the agency’s most important global accounts, notes a communique.

     

    Roy first started at Mindshare heading strategy for the Mindshare Unilever team in Mumbai in 2007. He relocated to Singapore in 2011 to lead the Unilever relationship out of the Singapore hub and went on to play a wider role as Chief Client Officer for Mindshare APAC in 2014. He later joined Tenth Avenue (WPP’s connected experiences company) as CEO of developing markets in 2015. Roy will be based out of Singapore and will wear two hats in his new role. In his first role, he will assume leadership of the Mindshare central and market teams in AAR and his other role will see him proactively work with various WPP agencies to create offerings across digital, data, research, consulting services, content, shopper, and e-commerce.

     

    Said Roy: “I am very excited to be back with WPP at such an interesting point in the development of this industry. We are perfectly poised to build on the advances of the last few years and create the next iteration of the marketing services model powered by data, technology, content & commerce. What we do now sets the tone for the next decade.”

     

    Commenting on the appointment, Peter Dart, Global Team Unilever Lead at WPP, said: “Roy joins us at a time when we are beginning a signifcant business transformation task as we bring many of our units together to create a more impactful service for one of our largest global clients. His deep knowledge of our markets, our network, and of the Unilever marketing teams will serve as a great enabler to drive this change.”

     

    Added Himanshu Shekhar, Chief Executive Officer, Mindshare South East Asia: “It is great to have Roy back into the extended Mindshare & WPP family. He is a unique talent whose product and business orientation helps us create impact at speed. We look forward to exciting innings from him.”

     

     

  • Khan brings over 18 years of experience in strategy and innovation to her new role

    W+K onboards Lubna Khan as Head of Strategy

    By A Correspondent [updated]

    Wieden+Kennedy Delhi has announced the appointment of Lubna Khan as the agency’s new Head of Strategy.

    Lubna brings over 18 years of experience in strategy and innovation to her new role. She is also a clinically trained psychologist, and continues to explore new ways of using insight for behavioral change.

    Commenting on the latest addition to the team, Sidharth Loyal, Managing Director, W+K Delhi said: “As W+K enters into its next phase of growth, it is our commitment to further reinforce and build on our strategic offering to help deliver a more effective creative product, and Lubna’s extensive experience combined with a unique insight into human psychology is a definite asset”.

    Khan has also coauthored a book on Strategic Communication for HIV/ AIDS, which still serves as the core reference for the Government of India.

     

     

  • Abhishek Rege, Chief Operating Officer of Endemol Shine India, becomes CEO

    Endemol big(g) boss Deepak Dhar moves out of the house

    By A Correspondent

     

    Market leading independent producer, Endemol Shine India, has announced that Deepak Dhar, its MD and CEO for 11 years, has decided to step down to pursue a new venture. Meanwhile, COO Abhishek Rege will be the new CEO and work along with Dhar in the transition period.

     

    Commenting on behalf of the Endemol Shine India Board, Nicola Bamford, CEO of International Operations at Endemol Shine Group, said: “Abhishek has played a central role in Endemol Shine India’s growth during his time as Chief Operating Officer and we couldn’t ask for stronger leadership to further build on the company’s remarkable successes across non-scripted and scripted genres.  Deepak will be leaving with our sincere thanks for all he has done in driving Endemol Shine India to become the market leader that it is today and we wish him every success for the future.”

     

    Abhishek Rege

    Said Rege in a statement: “I want to say a big thank you to Deepak for his leadership and support over the years and wish him the very best in his next venture.  These are incredibly exciting times for Endemol Shine India, and the world class teams we have here.  The success of global titles such as Bigg Boss and Fear Factor, alongside our ever-growing slate of drama and film, has propelled the company to the number one position it holds in the Indian market today, and the strength of our IP and talent ideally positions us for further growth.”

     

    Deepak Dhar

    Said Dhar: “My journey at Endemol Shine will always hold a special place in my life. We started with a small team and big dreams back in 2006. Today, we have grown the company to be the largest content producer in the country with expertise spanning across scripted & non scripted television content, digital content and films in multiple Indian languages. The opportunity to lead Endemol Shine in making its vision a reality in India is something that I will always cherish. It has been a privilege to helm a company with disruption at its very core and to be able to bring innovation and scale to everything that we sought out to do”.

     

     

  • Offers the winning team an opportunity to visit Cannes Lions in 2018

    WatConsult launches Wat’s Your Big Idea​ 2.0

    By A Correspondent

     

    Collaborates with more than 20 educational institutes, leading brands and brings on board eight jury members

     

    WatConsult has launched the second season of Wat’s Your Big Idea (WYBI).Besides the cash prize, endorsed certificate and an assured job offer, the winning team will also get an opportunity to visit Cannes Lions in 2018.

     

    WYBI is one of its kind digital ideation competition for colleges across the country where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for brands and showcase their creative skills to leading brand marketers.

     

    The agency has partnered with institutes like MICA, SIMC, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj, NMIMS, MET and Jai Hind along with brands like Swarovski, Madame Tussauds, HE Face Wash, Savlon (ITC Group), Jack and Jones and Naturolax (Piramal Healthcare).

     

    Spread over this month, a creative brief will be shared by the allocated brand and the students have to come back with a creative concept. Selected concepts will be detailed, and a Wat panel will shortlist them.

     

    Shortlisted teams will then present their idea, at an off-ground event, to a jury which includes Rajiv Dingra – Founder and CEO, WATConsult; Jaikishan Chhaproo – Head Media and PR, ITC; Praveen Das – Co-Founder and Managing Director, Happy Mcgarrybowen; Vineet Gautam – CEO, Bestseller Group; Sukanya Dutta Roy – MD, Consumer Goods Division, Swarovski; Sabia Gulati – Head, Sales & Marketing, Madam Tussauds; Rajesh Kamat – VP, Strategy & Operations, Piramal Enterprises; and Anoop Agarwal – DGM Marketing, Emami Group, before announcing the winners.

     

    Speaking on the event, Rajiv Dingra, Founder and CEO, WatConsult said: “After the grand success of our first season, we’re glad to announce the second season of WAT’s Your Big Idea. Considering the overwhelming responses from students last year, we decided to offer them an international platform to meet, be inspired and interact with the advertising stalwarts of the world. The winning team will have the opportunity to win an all-expenses trip to Cannes Lions 2018.”

     

    Added  Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network: “Last year was a benchmark setter. The students came up with some exciting and innovative ideas and I’m looking forward to the entries this year. WATConsult’s initiative has helped us find some really good talent and we at Dentsu Aegis Network would continue supporting their efforts.”