MxMIndia

Category: ADVERTISING

  • Marquees is the all-new awards event set up by the Advertising Club recognising marketers and groundbreaking work by them

    HUL’s Sanjiv Mehta appointed Jury Chair for inaugural ‘Marquees 2017’ event

    By A Correspondent

     

    Sanjiv Mehta

    The Advertising Club has announced more information on Marquees 2017, the awards event it had unveiled at Goafest in April. Chairing the jury for the awards in its debut year will be industry thought leader Sanjiv Mehta, ‎CEO and Managing Director, Hindustan Unilever Limited. The awards intend to recognise brands across categories for their excellence in marketing, building sustainable and path breaking brands.

     

    The debut edition of the award is scheduled to take place in Mumbai on August11, 2017.

    Speaking about the Marquees, Raj Nayak, President, The Advertising Club said: “Brands have an inspiring role to play in society and ‘Marquees 2017’ is a great initiative constituted towards recognizing marketers and their groundbreaking campaigns that have been a catalyst of social change. MrSanjiv Mehta with his experience of leading a brand at the forefront of innovation and inclusivity is sure to bring great perspective and insight into the jury deliberation process for the debut edition of this unique awards.”

     

    Speaking about the newly instituted awards from The Advertising Club, Mehta said: “This is a great initiative from Advertising Club which looks at awarding the excellence of marketers. With increasing competition, the holistic marketing of a brand is what plays a decisive role in making the brand a category game changer. Marquees is a step towards recognising this excellence in marketing that requires a great blend of insight, instinct and resilience. I am glad to be chairing the Jury for the first ever Marquees and am looking forward to judging some cutting-edge initiatives.”

     

    Speaking about the awards and Sanjiv Mehta chairing the awards jury, Partho Dasgupta, Chairman, BARC India who is spearheading the awards event at the Ad Club: “To cater to evolved consumers who seek effective communication, brands today are challenged to create clutter breaking campaigns that set new benchmarks in marketing. Recognising and felicitating such marketers and their ingenuity is the Marquees. The awards is one of those rare platforms that will honour not only the brand but the brand custodians for their ideas and innovation.”

     

    The awards will adjudge brands and individuals across three classifications namely Category Awards, Special Awards, and the Green Award, which aims to honour brands that have strived and conquered, by keeping a close focus on environment sustainability.

     

  • Will be responsible for branding and communication duties for Havmor

    Havmor Ice Cream appoints Creativeland Asia to handle creative biz

    By A Correspondent

     

    Creativeland Asia has won the creative duties for Havmor Ice Cream. The account was won following a multi-agency pitch.

     

    Chaitanya Rele

    On working with Creativeland Asia, Chaitanya‘Chai’ Rele, VP – Head of Marketing, Havmor Ice Cream said: “Havmor has been on a fabulous journey of definition and redefinition over the last few years. As we continue on this path of growth, we are very excited to partner and work with Creativeland Asia. Through a tight pitch process, Creativeland Asia’s out of the box thinking and a genuinely innovative approach to the category really stood out. We look forward to working with the team at Creativeland Asia in creating real and impactful communication that really brings our brand to life.”

     

     

    Sajan Raj Kurup

    On the win, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said: “Havmor is amongst the fastest growing ice cream brands in the country. They are in a unique position as the only non-dairy player in India making 100 percent real milk ice cream. We will leverage this positioning and design a communication strategy for the brand that breaks through the clutter. There is no doubt that immense competition in this category exists, but we want to make sure we stand out. We had a clear vision for Havmor when we presented our ideas during the pitch phase. They have ambitious plans for the market and the category and we are sure that together, we will be able to achieve what we have planned.”

     

  • Apart from Mumbai this campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur

    Milestone Brandcom innovates for &TV’s ‘Paramavatar Shri Krishna’

    By A Correspondent

     

    Milestone Brandcom has informed us of its association with the exercise to create awareness and buzz for the launch of &TV’s show, Paramavatar Shri Krishna. Natkhat Krishna surely brought out a smile on the faces of Mumbai residents through attractive outdoor advertising at key routes and locations, notes a communique.

     

    Commenting on the campaign, Nabendu Bhattacharyya, MD, Milestone Brandcom, said: “Innovation is one of the key elements which we focused on while executing the campaign and ensured they stand out on OOH space across markets. We are very excited with the response as each innovation had a Krishna story which truly captured the show proposition.”

     

  • Ogilvy & Mather will manage Somany Ceramic Limited’s operations from their Gurgaon office

    Somany Ceramics appoints Ogilvy as its ad agency

    By A Correspondent

     

    Somany Ceramics Limited has awarded its advertising mandate to giant Ogilvy & Mather. The pitch was initiated a month ago where six other major advertising agencies also participated. The estimated advertising budget for Somany Ceramics for FY17-18 is 3 to 3.5 per cent of the revenue. Ogilvy & Mather will manage Somany Ceramic Limited’s operations from their Gurgaon office and the mandate consists of the brand’s diverse product portfolio.

     

    Commenting on the association, Abhishek Somany, MD, Somany Ceramics Limited, commented,” We are interested in exploring newer ways of targeting specific groups therefore, it became essential for us to  collaborate with an agency who understand the dynamic media environment. Ogilvy & Mather comes with a fresh and progressive approach which will help us to focus on developing advertising and marketing campaigns to engage consumers with our products and brands.”

     

    Speaking on the win, Chandana Agarwal, Managing Partner, Ogilvy & Mather said: “Somany is responsible for launching many firsts in the Indian Tile Industry. Innovation has clearly been at the heart of what they do and we see a great match of values between the two organisations. We are extremely excited about this partnership and look forward to creating some memorable work”.

     

  • Yes, it will be one soon with Sonal Dabral announcing his departure, and Rahul Mathew and Brijesh Jacob taking on the creative mantle + quick chat with Sonal Dabral

    An all-new top deck at DDB Mudra…

     

    By A Correspondent

    Starting tomorrow, July 1, the offices of the DDB Mudra Group will have an all-new top deck. The process began on April 1, when Vineet Gupta, earlier the Chief Digital Officer was appointed as Group CEO (Designate) and Aditya Kanthy, earlier Chief Strategy Officer was appointed Group Managing Director (Designate). Effective tomorrow,  Gupta and Kanthy will formally take over as Group CEO and Group Managing Director respectively. Giving them company will be a new National Creative Director in Rahul Mathew and Brijesh Jacob as Chief Creative Technologist. Jacob will continue to be Joint Managing Director at 22feet Tribal Worldwide. Meanwhile, Madhukar Kamath will stay on as Executive Chairman till December 31 and Sonal Dabral will continue to be Chairman and Chief Content Officer till September 30.

     

    I still think I am 28: Sonal DabralSonal Dabral

    So what precipitated Sonal Dabral’s decision to move on from the DDB Mudra group? After all, he has been – other than Madhukar Kamath – the face of the agency, and a very celebrated creative person in the Indian advertising industry.

    Just recently present in at least two international award events, Dabral is one of the few Indian creative honchos who has had a long leadership experience at an international level. His past has seen him hosting television shows, and his interests include film direction and the finer things in advertising, honed as they have been at the National Institute of Design, Ahmedabad.

    Late on Thursday, Dabral had tweeted to a contact: “Bravo! Live your dream…” So when MxMIndia spoke with Dabral hours after the story was officially out, we asked whether we could say the same to him now. He said it’s been in the offing for a while has been “thinking about it for some time”.

    Dabral is tightlipped about his plans post September and will announce them in a fortnight to a month – perhaps sooner. We then asked him the sensitive question: did the entry of the new regime at DDB Mudra lead him to quitting the group. The fact that they are much younger than him, with lesser experience and of course there’s a change of guard in the agency with Madhukar Kamath also moving on? “The new team is excellent and I have worked very closely with them – both Adithya and Vineet.” It’s got nothing to do with their taking on larger roles, he said. And when we asked the same question in a different way, he pointed to being not being fazed by these things. “I still think I am 28!”

    A mail sent to all DDB Mudra employees on Friday (today) records Dabral’s contribution to shaping the group and “bringing it to where it currently stands”, adding: “His humility and passion reflects in the work we do…. I don’t think we can thank him enough.” The next line in the mail refers to the transition: “He has been fully invested in this decision and I have no doubt that he will provide all the guidance and support…”

    Whatever be the reasons for the parting of ways, both Dabral and the rest of the DDB Mudra dispensation have ensured it’ll be smooth and happy.

    Meanwhile, what will Agra boy Sonal Dabral do next? There are some who do know what it’s gonna be. We don’t. Now will be do an ‘agracadabra’, as is Twitter handle? Watch this space.

     

     

    The fresh change  has happened with Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group, announcing a transition in the group’s creative leadership.  To facilitate a seamless transition, both Jacob and Mathew will be working closely with Dabral until end September 2017, after which he will pass the baton. It may be recalled as per the earlier announcement, Kamath will continue to work closely with Gupta and Kanthy as Executive Chairman of the DDB Mudra Group till end December, 2017.

    Both Mathew and Jacob will jointly lead the overall creative product of the Group and will report to Gupta.

    In his new role, Mathew will be responsible for the creative product of the DDB Mudra West while Jacob will be responsible for the creative mandate of the DDB Mudra North, DDB Mudra South, DDB MudraMax (Media, OOH and Experiential) and 22feet Tribal Worldwide. As mentioned earlier, this will be in addition to Jacob’s existing role as the Joint Managing Director, 22feet Tribal Worldwide.

    Speaking on the transition, Sonal Dabral said in a statement: “I have enjoyed my five years in the DDB Mudra Group, working with a great young team here. I’m happy that in the past few years, we were able to put together a strong creative team with able leaders in all the different entities and offices of the Group. As I move on from the DDB Mudra Group to different creative challenges, I’m excited to announce that Rahul Mathew and Brijesh Jacob will now take on the mantle of leading the creative at the Group. Both Rahul and Brij are very experienced creative leaders and will make a strong combination to lead the Group. Where Rahul brings his storytelling and advertising experience to the table, Brij’s experience with technology and new media, which comes from him leading 22feet Tribal Worldwide for over a decade; makes them a strong combination for any client’s business. I will work closely with both of them over the next few months, to ensure a smooth transition. I wish Rahul, Brij and DDB Mudra Group all the very best.”

    Dabral had joined DDB Mudra with much fanfare in March 2012.

    A little about Mathew: He joined DDB Mudra West in 2014 as the Creative Head. Since then, he has worked closely with Dabral and Rajiv Sabnis, Managing Partner, DDB Mudra West to innovate the agency’s product and to create work for the agency’s diverse client roster including brands like Big Bazaar, Century Ply, Godrej, Lipton, Johnson and Johnson, Volkswagen and Symphony to name a few

    And about Jacob: He started with Rediffusion Y&R and after being ECD at Grey, in 2009 he co-founded 22feet, which was later acquired by DDB Mudra.

     

  • Recipient of the award as Media Person of the Year – Print, Alok Sanwal is known for the success of the bi-lingual news daily – Dainik Jagran Inext

    Inext COO Alok Sanwal gets ‘Indian of the Year’ Award

    By A Correspondent

     

    Alok Sanwal, the man behind Dainik Jagran INEXT, was awarded ‘Indian of The Year Award’ Media Person of the Year – Print title in New Delhi last week by ‘Brands Academy.

     

    The engineer-turned-editor re-engineered the print media with Inext, the bi-lingual newspaper from Jagran Prakashan stable which spoke in the language of its target readership.

     

    Speaking on the occasion, Sanwal said: “I am delighted to have been felicitated by Brands Academy. It’s quite rewarding when your years of hard work and dedication are acknowledged by the legends of the industry.”

     

    Along with Alok Sanwal, a few more media persons were honoured at the event, including Rajdeep Sardesai and Shweta Singh. Other few key winners of the award included names like Kailash Satyarthi (Social Worker) and Chanda Kochhar (MD & CEO, ICICI Bank).

     

     

  • From building trust to transparency to algorithm based pricing estimates to world-class auto inspection, Droom provides user with varied tools to ensure the buying/selling experience of automobiles becomes a breeze

    Droom apportions huge budget for marketing

    By A Correspondent

     

    Online automobile transactional platform Droom has announced its latest marketing initiative pegged at Rs 225 crore. Beginning with three TVCs to be aired in coming days, Droom plans to carry out extensive marketing efforts throughout the country that firmly re-enforces its position as the leading automobile transactional marketplace facilitating buyers and sellers to avail the best value-for-worth offers and propositions when it comes to anything on wheels.

     

    The large budget of Rs 225 crore, out of which Rs 100 crore has been assigned to the TVCs, was allocated to carry out all-encompassing efforts spreading awareness in the entire country regarding the numerous benefits of online automobile transactions and Droom’s central role in the same. By introducing OBV (for used vehicle pricing), Eco (for auto inspection), Droom History (for used vehicle auto reports), and Droom Credit (instant auto loan for used vehicles), Droom has established itself as an end-to-end services provider and a leader of the automobile services ecosystem in India. From building trust to transparency to algorithm based pricing estimates to world-class auto inspection, Droom provides user with varied tools to ensure the buying/selling experience of automobiles becomes a breeze.

     

    Commenting on the landmark budget, Sandeep Aggarwal, Founder and CEO Droom said: “We haven’t spent majority of amount we raised in June 2016 in our last round so essentially we increased our marketing budget to Rs 225 crore as we wanted to further fuel the adoption of not only the Droom the marketplace platform but also our ecosystem services tools such as OBV and Eco etc. and take them to mass market. At Droom we have built the entire ecosystem for used automobile buying and selling ground up and with performance based marketing program and data driven approach, we want to now make Droom a household name in India.  We run the most efficient marketing programs for any Ecommerce company in India and we plan to achieve very high ROI on this spend.”

     

    Apart from the three TVCs, the campaign will also feature extensive print, BTL, OOH, digital and online video campaigns to offer a 360-degree nationwide brand recognition.  Out of this budget Droom is also allocating Rs. 25 crores in CSR related campaigns on road safety, pollution, driving rules and used vehicle buyer’s rights.

     

  • Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market

    BARC India ropes in Nielsen for digital measurement

    By A Correspondent

     

    BARC India has announced its next step towards launching its much-awaited digital measurement service. After announcing that its products will be made available under the umbrella brand Ekam(Sanskrit for “One”), BARC India has appointed Nielsen India as its primary digital measurement partner. Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market.

     

    The process of identifying a digital measurement provider was kick started with an RFI (Request for Information) sometime back, which was followed up with a Request for Proposal (RFP) from interested companies last year. A Proof of Concept (POC) testing was conducted with three shortlisted companies across 3-6 months following which Nielsen was selected on the strength of its demonstrated capabilities. BARC India’s digital products will be powered by Nielsen, which will help integrate the TV and Digital service eventually.

     

    The Ekam suite of products will enable comprehensive video measurement, i.e., all video (ads and content) played across TV and digital platforms. BARC India will be rolling out its first Ekam product (Pulse) which will measure video ad campaigns to enable daily evaluation and optimization opportunities on more impactful ROI metrics.

     

    In order to meet the needs and challenges of digital measurement, BARC India has set up a Digital Technical Committee which has representation from all major players in the sector including Google, Facebook, Hotstar, Voot, Ditto, P&G, HUL, GroupM, IPG and Omnicom Media Group.

     

    Said Partho Dasgupta, CEO, BARC India: “With large expected growth in Digital as well as increased local and global industry demand for robust TV+Digital measurement, it becomes essential that the country moves to a cohesive third party measurement system. With lack of common trusted and transactable Digital metrics, publishers and agencies use differently defined metrics and measures of success of the ad or content being placed on the platform. There is a need for uniformity where all sides of industry are in agreement on the right metrics, measures and definitions. Digital measurement methods are still evolving globally and BARC India is attempting a few things which are a global first,”

     

    Added Steve Hasker, Global President and Chief Operating Officer, Nielsen:”Most Indians who are getting online today, are using a mobile device to do so and, 92 per cent of the smartphone users are using video streaming services. These consumers will drive digital ad spends of marketers in India, likely to get close to Rs30,000 crore by 2020. Measuring this explosion and building a currency around this to understand the reach and ROI of the marketer’s most important future spend is an imperative. BARC India and Nielsen are on this journey, together.”

     

    “Thinking of occasions when we have had an opportunity to be part of truly path-breaking measurement, this would rank amongst the best. Combining BARC India’s maverick vision and our expertise in digital measurement, we are helping build an advanced solution uniquely tailored for India,” added Prasun Basu, President – South Asia, Nielsen.

     

  • Langoor will be responsible for supporting the creative mandate on the brand for external and internal brand communication

    Langoor assigned creative communications mandate for ArisGlobal

    By A Correspondent

     

    Langoor, a full-service digital-first agency,has been selected to support the creative communications mandate for ArisGlobal. Langoor will be responsible for supporting the creative mandate on the brand for external and internal brand communication.

     

    Venugopal Ganganna

    Of the partnership, Venugopal Ganganna, Chief Executive Officer, Langoor Digital said: “We are delighted to win the creative communication mandate for ArisGlobal. Life Sciences is an interesting industry and ArisGlobal is introducing solutions that automate all core functions of the product lifecycle through its Life Sphere platform.  This introduces significant creative and messaging opportunity to support this new market position.”

     

    Added Nicole Gillen, Senior Director Marketing, ArisGlobal: “ArisGlobal’s decision to go with Langoor was based on their understanding our business needs. Langoor came to us with strong creative acumen that is required to address our brand objectives.

     

  • Strategic, diverse mandates reinforce its integrated thrust and full service capabilities

    Network bags full-service mandates for MSE, Firestone Tyres & Vinod Cookware

    By A Correspondent

     

    Network Advertising has bagged the full-service mandates from Metropolitan Stock Exchange of India (MSE), Vinod Cookware ad Firestone Tyres, following a multi-agency pitch. The mandate from MSE is to launch the brand both with the brokers and the business community after its recent business overhaul, while for Vinod Cookware, the mandate is to enable its next phase of growth nationally. For, Firestone Tyresit entails bringing the right connect between its great American legacy and Indian ambitions. The accounts will be serviced out of its Mumbai office.

     

    Commenting on the wins, Vinod Nair, Managing Director, Network Advertising Group, said: “We are committed to our belief that ‘integrated’ delivers more value to clients. Increasingly clients are seeing this value and seeking full service capabilities in their agency partners. These wins vindicate that belief/need. We look forward to doing great work across these challenging and interesting mandates.”

  • The awards ceremony will be in Mumbai in September 2017

    IAA invites entries for third edition of IndIAA awards

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has invited entries for the third edition of its IndIAA awards. Launched in 2015 and positioned as the awards “for real creative advertising, backed by real budgets”, this year’s edition promises to have an “all-star jury of CEOs who have judged advertising in the real world”. The jury chairs for the last two years were Harish Manwani of Unilever in 2015 and DShivakumar of Pepsi in 2016.

     

    Pradeep Guha

    Said Pradeep Guha, Chairman Ind IAA Awards: “Advertising campaigns that were released between July 1, 2016 and June 30, 2017 will be honoured in multiple product and service categories. To qualify for the award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a new comer) would be awarded. The awards ceremony would be in Mumbai in September 2017.”

     

     

    Neeraj Roy

    Added Neeraj Roy, President of IAA India Chapter, “This is an initiative to reward truly creative advertising and I am confident it will build on the respect and popularity it has built up during the last two years. Last year’s award presentation ceremony saw the biggest names in advertising and marketing assembling to salute real hard-working advertising. There will be no entry fee”.

     

     

    Srinivasan K Swamy

    Srinivasan Swamy, Senior Vice President IAA Global, said: “At the IndIAA awards event, just like last year, you will see campaigns that have been watched and loved, and have gone on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies who contributed to the success of the campaign”.

     

  • MullenLowe Lintas launches new full-service agency hyperbundling key marketing services functions + interview with CEO Vikas Mehta

    And now, PointNine Lintas

     

    The MullenLowe Lintas Group has  announced the launch of its new independent full-service agency in India, PointNine Lintas. It would offer omni-channel marketing capabilities including creative (on and offline), PR, activation, experiential, social, media and digital transformation; all under one roof. The agency will commence operations on August 1, 2017.

     

    The existing marketing services of the Group will be aggregated under this new agency and will operate as its divisions. These includeGolinOpinion – PR, reputation management; LinTeractive – digital marketing and transformation and LinEngage – activation, experiential & shopper. These divisions will come together to offer full-service horizontal offerings to clients of PointNine Lintas, while continuing toretain their vertical offerings for existing clients. The new agency has a roadmap to further expand its capabilities by adding new offerings to its service stack, including creative, media, technology and platforms.

     

    PointNine is a model developing and landing in India: Vikas Mehta

     

    Vikas Mehta

     

    A quick chat with the founding CEO of the MullenLoweLintas group’s all-new agency. Mehta has been Group CMO and President, Marketing Services for the MullenLoweLintas Group,

     

     

    All of the constituents set to become part of PointNine have existed for some years now. Why the desire to now merge them under one head?

    We are not disrupting the existing divisions. There is a market for special skillsets, and that will continue to be. While we will now have a unified team, we are not disbanding the existing teams. We are dropping the silos so they can work in a cross-functional way.

     

    So how will the existing teams work.. where does it leave individual team leaders like Ameer Ismail who was just recently elevated?

    The operating models of existing teams will continue. There will be an additional layer of a PointNineLintas team which will work in a horizontal way, so that it can leverage individual talent.

     

    Will full-service include media?

    The roadmap is to offer the entire spectrum of services and to expand. In media, we already have digital media buying and planning. And, as I said, the rest of the roadmap is to expand.

     

    There’s a mention made that PointNine will also look at creative work – online and offline. Is this meant only to handle competitive brands in the group, or do we see PointNine also growing to be a worthy competitor to the ‘mother’ agency?

    So in the unified team under PointNine, we already have 35-40 creatives. Yes, the three agency brands will be independent and going forward could compete.

     

    So a creative head – CCO or NCD?

    Yes, on Day 0 we already have people in creative. And we will have a creative head soon.

     

    Why the name PointNine? Does the name PointNineLintas point to the agency being very close to the real thing and not exactly that? Or is it nine functions coming together.

    No, no. It is to signify the beta version and is more of a reflection of the founding principles of the agency. It’s beta by choice and is a reflection of the prevailing marketing principles.

     

    But the beta life also means that not everything is 100 per cent perfect?

    Yeah, and that’s the world we live in.The best practives are evolving much faster than companies can. Our offerings, our engagement practices will allow us to evolve ahead of the market

     

    All of this sounds good, but it will require teams to unlearn they worked and learn all-new capabilities?

    Absolutely. And this is what we’ve been working over the last few months…. Arming our people with cross-functional expertise so that they can tap the best of talent across

     

    The MullenLowe group is going through the process hyperbundlingelsewhere? IsPointNinepart of a larger global plan or will exist only in India for now?

    This is a model developing and landing in India. It has been endorsed by the network and global bosses. As it is today, it’s for India. But it could well elsewhere.

     

    You’ve have been part of MullenLoweLintas group’s rise over the years as well as various wins in effectiveness and strategy awards. Will that continue, now that you have an independent P&L responsibility?

    At this point, my group role continues. We are in discussions on the future of it.

     

    Any targets for the agency that you can share?

    Given that we are some 20 days from launch, let me tell you what according to us will be the definition of our success. We wish put our work out of there which gives the value of seamlessness and its impact on business to clients. I am quite hopeful that’s how integration can be done going forward as against the 360-degree wagon wheel that currently exists.

     

     

    Announcing the new agency, Joseph George, Group Chairman and CEO, MullenLowe Lintas Group said: “We made our intentions to go full-service clear four years ago. While the list of companies and industries pursuing full-service (under different labels) has grown tremendously in this time, the approach to it remains more or less the same. PointNine Lintas is a fresh take at an agency model that’s multi-faceted at its core. So far, only holding companies have seen some success with this approach, but it’s restricted to a handful of very large global clients. An agency network doing this would be a first, and we believe it could broaden the base of clients who can tap into it.”

     

    Along with Lowe Lintas and Mullen Lintas, PointNine Lintas would be the third independent agency of the MullenLowe Lintas Group in India. Vikas Mehta, currently Group CMO and President, Marketing Services for MullenLowe Lintas Group, has been named CEO ofPointNine Lintas.

     

    Speaking of the appointment, George said: “I have worked closely with Vikas the past four years and I am absolutely certain that he is most qualified to deliver on this ambition. Not just because of his subject matter competencies required for a multi-service agency, but also for his passionate, stubborn and informed belief in ‘full service’ being the only way to go!”

     

    Said said in a statment, “We have gone from the age of communication to the age of experiences. While the market has evolved at a furious pace, the agency models haven’t. The opportunity to take the Lintas pedigree and build an agency for the experiential economy is an inspiring one. Hyper-bundling is our biggest priority as a network and I’m grateful for the challenge to build a new agency that’s hyper-bundled from day zero”.