MxMIndia

Category: ADVERTISING

  • New film by Lowe Lintas Ahmedabad sends out a stern message advocating for compulsory change in mindset amongst the rural menfolk

    Astral gets women brigade to warn menfolk of social evils from open defecation

    By A Correspondent

     

    Open defecation: an issue that has been spoken about at great length in the recent past but has there really been any change in the habit? While the jury is still out there in the open, there are a few brands that have taken the onus of pursuing the cause and educating the masses on the need to stop defecating in the open. This initiative has especially gained steam after Prime Minister NarendraModi’s call under the Swachh Bharat Mission. Asserting its role as an evangelist for the cause, Astral Pipes has come up with a social message on the subject through its latest film.

     

    Sharing his thoughts on the need to be associated with this social cause, Kairav Engineer, Senior Business Development Manager, Astral said: “Astral Pipes is a leader in the CPVC pipes category. Our leadership is attributed to our single-minded focus on innovating to create efficient water management products. But, at one end where we are pioneering products that improve the quality of sanitation management in our country, there are still thousands of women who are denied basic sanitation, forcing them to resort to open defecation. With this campaign, we are not only hoping to spark a realisation about the evils of open defecation amongst those who are the most inflicted, but also support the government’s Swachh Bharat initiative by creating awareness among masses and playing our part as responsible corporate citizen.”

     

    Talking on the campaign, Sagar Kapoor, ED, Lowe Lintas said: “We are very excited to begin the Social Mission journey with brand Astral. The issue of open defecation has been taken up by many brands and authorities. And thankfully so. There’s so much to be done in the area. The irony is the rural menfolk take this issue as lightly as a nag by the women. While on the other hand open defecation has drastic outcomes like eve teasing, rape and even murders of women. Our communication piece therefore has taken a very different tone and pitch, to bring about not just awareness but also effect change.”

     

  • Dubhashi will be reporting to Sandipan Bhattacharyya, Chief Creative Officer, GREY group India

    Grey appoints Mayuresh Dubhashi as Executive Creative Director

    By A Correspondent

     

    Mayuresh Dubhashi

    Grey India announced the appointment of Mayuresh Dubhashi as Executive Creative Director. Dubhashi will reporting to Sandipan Bhattacharyya, Chief Creative Officer.

     

    On Dubhashi’s appointment, Bhattacharyya said: “The combination of creative flair and a keen strategic mind is rare and Mayuresh packs both in his impressive body of work. He’s fearless, experimental, hungry and young. Just the kinds that define the new Grey”

     

    On joining Grey, Dubhashi said: “This is Grey’s centenary year, it just goes to show that the energy and will powering the place is quite inexhaustible. I am kicked to be a part of a bunch of people who are hell-bent on keeping the ‘Famously Effective’ spirit true, for decades to come.”

     

  • The mandate for MindShift Interactive is to manage the brand’s social media, influencer marketing, and media planning across all platforms

    MindShift Interactive wins social and digital mandate of Phoenix Marketcity Kurla, Mumbai

    By A Correspondent

     

    MindShift Interactive has won the social and digital mandate of Phoenix Marketcity, Kurla. The account was won following a multi-agency pitch. The mandate for MindShift Interactive is to manage the brand’s social media, influencer marketing, and media planning across all platforms.

     

    Commenting on the occasion, Zafar Rais, CEO, MindShift Interactive Private Limited said, “We are delighted to have Phoenix Marketcity join us as we collectively work towards making it a destination for luxury events and experiences, leveraging social media. Our digital insights show the power of digital on the luxury market and we intend on leveraging the same to grow the brand further.”

     

    Added Rajendra Kalkar, President (West), Phoenix Mills Limited: “What impressed us was MindShift’s ability to think out of the box, their distinctive approach and most importantly, their understanding of the retail and lifestyle space, which convinced us to partner with them.”

     

  • Through these wins, Ruder Finn will be rolling out their integrated communications mandate for these three internationally acclaimed brands

    Ruder Finn wins communication mandates for Lee Jeans, Lowe’s India and WeWork

    By A Correspondent

     

    In a move to expand its business portfolio in India, Ruder Finn has won three key communication mandates for Lee, Lowe’s India and WeWork. These wins come after a series of multi-agency and competitive pitches. Through these wins, Ruder Finn will be rolling out their integrated communications mandate for these three internationally acclaimed brands.

     

    Commenting on the wins Radha Roy, Country Head – India, Ruder Finn said: “It’s a great opportunity for us to work with such esteemed and reputed clients. At Ruder Finn, we aim to deliver meaningful, measurable campaigns through insights and data-driven storytelling”

     

    Added Divya Narayan, Branch Head – Bangalore, Ruder Finn: “It’s an exciting phase for us as we continue to strengthen the south India operations at Ruder Finn. These wins are a testament of our new age communications approach, which is not just limited to traditional PR. We wish to engage with clients and drive campaign’s which are in sync with their current requirement and needs”.

     

  • The GroupM Chief Talent Officer responds to questions on the full-pager inserted by the agency to attract diverse talent

    Diversity will help GroupM grow as an organisation: Rohit Suri

    On Wednesday (May 24), GroupM took newspaper readers by surprise with a front-page advertisement in business daily ‘Mint’. While it’s not uncommon to find ads on Page 1, this one was special because it was inserted by media agency conglomerate, it was an appointment ad and it was an ad inviting talent as diverse as anthropologists, musicians and coders (see image).

     

    While broadbasing its scope and activity to beyond tradition media buying and planning has been part of what GroupM South Asia CEO CVL Srinivas has been telling us over the years, the ad actually puts into action what Srinivas has speaking about. We spoke to a few people from diverse backgrounds on whether they would like to join GroupM given the clarion call. The reaction was mixed, but the sentiment was that one needed more details on what the job would entail if the attempt is to get high performers from amongst the talented to apply. “For one, we don’t know too much about GroupM. But now that you’ve told us, it looks very interesting. As a young musician with what I think will be a very bright future ahead of me, the draw to this kind of a creative job has to be significant to pull me into making music a secondary vocation.” A student with a psychology major from a liberal arts college said the proposition was attractive and he would consult his parents and apply.

    We asked GroupM a few questions given the ad and this is what Chief Talent Officer Rohit Suri responded via email.

     

    What was the rationale behind the ad – in terms of attracting a very diverse set of background… musicians included?

    Over the last few years we have diversified our talent pool to keep up with what our business will need in the future and are just intensifying the pace of this change.

     

    Given the ad as an indicator of the profile of people you are looking to hire, what would you say will GroupM as an organisation be?

    GroupM India is a digitally charged, data-centric marketing services conglomerate. With our seven agencies and specialty services, GroupM India gives clients the advantage of global operation and learnings, along with local expertise and market insight. With our investment in data, technology and diverse talent, GroupM India aims to shape the future and transform challenges into opportunities for our clients.

     

    The general perception of a media agency network is that it’s involved with media buying, planning… crunching numbers, offering media innovations. So what’s the GroupM 2020 going to be like?

    The industry is changing rapidly and the landscape evolving at a pace faster than ever seen before due to evolution of technology and we are nimble to imbibe this change and have worked tirelessly to transform our business to adapt to these changes.

     

    While traditional media agency employees may have had a certain affinity to their profession and hence the organisation, but isn’t there a risk of “outsiders” not having the same kind of loyalty to the business and the organisation?

    We do not believe this is true. Diversity will only help us grow as an organistaion, it will fuel collective insight and lateral thinking within GroupM India. In today’s media environment collaboration and open source is paramount and loyalty towards the profession will come when people get to do great cutting edge work which they are passionate about and are rewarded fairly.

     

  • The European Advertising Standards Alliance (EASA) Global Best Practice Gold Award was presented to ASCI at the EASA's bi Annual meeting in Athens for the "ASCIonline" Mobile App

    ASCI wins Gold at Global EASA Best Practice Awards 2016

    By A Correspondent

     

    The Advertising Standards Council of India (ASCI) has bagged the Gold Award for its mobile app “ASCIonline” to receive consumer complaints against ‘false’ advertisements at the Global EASA Best Practice Awards 2016 held in Athens earlier this month (May 8). The self-regulator was awarded the prize for launching the best initiative globally providing “Prompt and efficient complaint handling at no cost to the consumer”.

     

    It may be recalled that in June 2015, ASCI launched its Consumer Complaint Mobile App – ASCIonline to provide easy and convenient access for lodging complaints, increasing ASCI’s reach across India

     

    Said Srinivasan K. Swamy, Chairman, ASCI, on the achievement: “We are delighted to receive this esteemed honour from EASA for recognising our efforts towards strengthening ASCI’s role in self-regulation in the country. Continuing with the mission to protect consumers’ interest, ASCI embraced technology to connect with the consumers and curb misleading advertisements. After three successive wins in the past, acquiring another Gold has further provided cognisance for the SRO on an International platform as well.”

     

    Adding to the global recognitions, ASCI is now a part of the Executive Committee of International Council on Advertising Self-Regulation (ICAS), which unites global Self-Regulatory Organisations (SROs) and international industry associations to form a powerful body that will facilitate the establishment of new SROs in emerging markets, help empower them and provide a platform to discuss and work on solutions regarding the global challenges faced for self-regulation in advertising.

     

  • Both these tournaments will be played in the United Kingdom

    Maxus wins mandate for Champions Trophy 2017 & Women’s World Cup

    By A Correspondent

     

    Maxus has won media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017. The Champions Trophy will be played from June 1 to 18 followed by the ICC Women’s World Cup from June 24 to July 24. Both these tournaments will be played in the UnitedKingdom.

     

    Commenting on the win, Kartik Sharma, Managing Director, Maxus said: “It’s amazing to be associated with ICC again for the ICC Champions Trophy and ICC Women’s World Cup. We are grateful to continue this association with ICC over these years. Sports has been an important vertical for us and we are looking forward to adding the Maxus touch to the world of sports media”.

     

    Maxus has previously handled several ICC campaigns in India including the ICC Cricket World Cup 2015, ICC World Twenty20 2014, ICC Champions Trophy 2013, ICC World Twenty20 2012 and ICC Cricket World Cup 2011.

     

  • The movie is scheduled to release on May 26th, 2017

    200 Not Out appoints Maxus to promote ‘Sachin: A Billion Dreams’

    By A Correspondent

     

    There’s a fair buzz around ‘Sachin: A Billion Dreams’ and GroupM agency Maxus has bagged the account to innovate and promote the film. movie is scheduled to release tomorrow (May 26).

     

    Speaking on the win, Kartik Sharma, Managing Director, Maxus South Asia said: “In a country of cricket enthusiasts, getting to work on the epic biographical film is thrilling and humbling at the same time. It’s great to be regarded as experts in sports media and marketing. This is a unique project indeed because it’s not only about the social religion of cricket but also about the niche that Sachin has carved out for himself”.

     

    Added Ravi Bhagchandka, Producer, 200 Not Out:, “Sachin: A Billion Dreams is a very special project for us. We wanted a partner who could share the same passion in building this up just like us and give their best. Maxus’ understanding of media and sports marketing bundled up with innovative thinking and strong domain expertise makes them the perfect partner for us”.

     

    Said Jigar Rambhia, National Director – Sports and Entertainment Partnerships, Maxus India: “Working on this magnum opus project is a dream come true. Personally, sports has always been my passion and when you club your passion with profession, it only gets better”.

     

  • The Global Media Awards were presented by INMA President Mark Challinor at the closing dinner of the 87th Annual INMA World Congress of News Media at the Harvard Club of New York City

    Jagran campaign is ‘Best in South Asia’ at INMA Global Media Awards

    By A Correspondent

     

    The news media industry’s most innovative initiatives to grow audience, revenue, and brand in the emerging multi-platform ecosystem were honoured in New York by the International News Media Association (INMA).

     

    Forty first-place initiatives by media companies worldwide were presented Global Media Awards by INMA, punctuated by Norway’s Aftenposten taking home the competition’s top prize.

     

    The Global Media Awards were presented by INMA President Mark Challinor at the closing dinner of the 87th Annual INMA World Congress of News Media at the Harvard Club of New York City before more than 300 media executives.

     

    The 2017 competition generated 655 entries from 196 news brands in 36 countries. The competition was judged in February and March by an international jury of 44 executives from 17 countries representing the worlds of media and marketing.

     

    The competition rewards six activities key to commercial and brand success at media companies:

    [] Energising brands.

    [] Creating new products.

    [] Growing, engaging, and monetising audiences.

    [] Growing advertising revenue.

    [] Developing customer insights.

    [] Instilling innovation.

     

    The Global Media Awards competition is the news media industry’s premier barometer for growing audience, revenue, and brand across platforms. Overall, 40 first place awards in 20 categories across two audience groups were presented to 34 news media companies. INMA has presented industry awards for excellence since 1935.

     

    “The winning entries in this year’s Global Media Awards show a media industry growing comfortable with new ways of telling stories for readers and advertisers,” said Earl J. Wilkinson, executive director and CEO of INMA. “We have transitioned from the surprise of transformation to breakthrough creativity in the new ecosystems. INMA is privileged to play a role in surfacing these best practices from media companies worldwide.”

     

    The “Best In Show” award, signifying the top initiative among the 655 entries in the INMA Global Media Awards 2017 competition, went to Schibsted-owned Norwegian media company Aftenposten for “#DearMark: How Aftenposten Stood Up Against Facebook.” Aftenposten’s well-chronicled clash with Facebook over the late Nick Uts’ picture from the Vietnam War became one of the most important social media events of the year. As one judge remarked, “Aftenposten influenced the world beyond Oslo in a powerful way by simply doing good journalism. This campaign was also deploring today’s confusion between news and fake news, between news provider and content provider.”

     

    Meanwhile, judges picked top entries in six world regions:

    [] Best in Africa: Independent Media, South Africa, “Racism Stops With Me”

    [] Best in Asia/Pacific: News Regional Media, Australia, “Hey Mumma and OMO”

    [] Best in Europe: Aftenposten, Norway, “#DearMark: How Aftenposten Stood Up Against Facebook”

    [] Best in Latin America: Zero Hora, Brazil, “Zero Hora Social Networks”

    [] Best in North America: NBC News Digital, United States, “Virtual Democracy Plaza”

    [] Best in South Asia: Jagran Prakashan, India, “The Gamification of Advertising Sales for Revenue Growth”

    [] From these regional winners, judges selected Aftenposten’s campaign for the global “Best In Show.”

    [] Six companies won multiple first-place awards: Aftenposten, Fairfax Media, Financial Times, News Corp Australia, News Regional Media, and Schibsted.

     

  • She joins Indigo Consulting after her last stint at iContract, where she was the Associate Vice President

    Indigo Consulting hires Sumitra Sarkar as VP – Client Services & Strategy

    By A Correspondent

     

    Sumitra Sarkar
    Rajesh Ghatge

    Leo Group digital agency Indigo Consulting has announced the appointment of Sumitra Sarkar as Vice President – Client Services & Strategy. Sarkar will be based in Mumbai, and will report to Rajesh Ghatge, Chief Executive Officer, Indigo Consulting.

     

    Speaking about the appointment, Ghatge said: “There is some tremendous momentum that we have gathered over the past few months on the back of some large client wins. We invest significantly in our client relationships and it starts with our business leaders who have the experience, skill and temperament to manage and grow these relationships. The business leaders become partners to our clients getting completely immersed in their businesses. Sumitra has an impressive track record, and we are thrilled to have her in our team. The brief to her is to ‘make a difference’.”

     

    Sarkar joins Indigo after her last stint at iContract, where she was the Associate Vice President. Speaking about her new role, Sarkar said, “I’m excited to be part of Indigo Consulting. Their data and brand-led approach to digital communication is very differentiated from what I have seen in other agencies. They have been producing some awesome work on the back of this approach.”

     

  • Dentsu India will be responsible for the complete creative mandate of Toonz

    Toonz Retail appoints Dentsu India as creative agency

    By A Correspondent

     

    Toonz Retail India has appointed Dentsu India as its creative agency.

     

    Sharad Venkta

    Said Sharad Venkta, MD & CEO, Toonz Retail India while welcoming the Dentsu team to the Toonz Retail account: “Hiring a creative agency is a big step for us. This is the first time we have hired a professional agency. The last one year has been phenomenal in terms of business expansion for us. Our store count increased exceptionally well with almost 30 stores getting added in 2016. Also we have plans to take the count to 200 in next 3 years. It’s the right time for us to take the brand to the next level, create awareness of the brand in a larger way and showcase our brand’s strength. We felt the need of a professional agency to communicate our brand value to further build trust amongst the parents and the customers. Dentsu’s ideas were creative, had a human connect and were in line with our thought process. We are looking forward to work with the team and hope they will effectively communicate our key brand attributes”.

     

    Added Simi Sabhaney, CEO, Dentsu India: “It’s always a pleasure to partner a client who is so driven and ambitious. We look forward to building brand Toonz together and taking it to greater heights.”

     

    The business would be led out of the Mumbai office of Dentsu India.

     

  • The contract will be effective June 1 for a period of two years and will involve the agency to serve the gamut of product categories which includes Bravia, Xperia, Audio, Digital Imaging and Professional Solutions

    Sony India appoints Initiative as its media agency

    Sony India has announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new media agency for India market following a comprehensive pitch process.Initiative Media will be responsible for managing the media planning for the brand going forward. The scope of services will also include providing media planning and buying across platforms. Others in the pitch included incumbent Carat and MediaCom.

    The contract will be effective June 1 for a period of two years and will involve the agency to serve the gamut of product categories which includes Bravia, Xperia, Audio, Digital Imaging and Professional Solutions.

    Said Yuichi Hasegawa, Head of Marketing Communication & Retail, Sony India: “Our decision to appoint Initiative Media is reflective of the agency’s capability of understanding brand Sony and providing a strategic approach to widen audience and strengthening the market position of our brand portfolio. We look forward to working with Initiative Media and have a strong belief that together we can create success and drive our premium brand story forward” .

    On the appointment, Shashi Sinha, CEO,  IPG Mediabrands, India said: “We are delighted that Sony, an extremely prestigious marketer and brand is back with Initiative. We would like to thank Sony India for reposing their faith in us. Initiative stands committed to delivering the very best for Sony’s success.”